• Korean Management Science Review
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• v.22 no.2
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• pp.35-49
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• 2005

When new services are introduced, interaction among existing and new services has to be considered. The interaction can be characterized by the substitution or complementary effect among services. This paper analyzes how the interaction among services affects the customers' subscription decision in telecommunication services industry. Based on a face-to-face in-depth survey from a sample of 1,200 respondents, a new wireless internet access service or WiBro is analyzed to identify the substitution/complementary effect in relation to the existing other telecommunication services. Additionally, the important factors explaining both customers' subscription and substitution decisions are identified. The analysis results indicate that males and students are more likely to subscribe WIBro service. Interestingly, family size positively affects the subscription decision. However, heavy users of on-line game are reluctant to subscribe WiBro service. Among the potential WiBro subscribers, the customers who are less satisfied with the existing fixed line broadband internet access service are more likely to stop subscribing the fixed line service, which implies substitution by a new service. We believe that the consideration of the interactions among services is essential to devise a winning strategy for the new services in the highly uncertain telecommunications business environment.

• The KIPS Transactions:PartA
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• v.9A no.1
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• pp.19-28
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• 2002

A new class of applications based on event interactions are emerging for the wide-area network such as Internet, which is characterized as loose coupling, heterogeneity. and asynchrony. Content-barred publish/subscribe systems are widely being studied to implement the extent notification service for wide-area networks. In this paper, we analyze some problems of the content-based routing algorithm in SIENA, a recently developed as a representative event notification service architecture, and develop an enhanced routing algorithm.

• Journal of KIISE
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• v.42 no.7
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• pp.939-945
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• 2015

From 2009, the market of smart devices has been rapidly increasing. These devices provide various services to users. The cloud messaging service, especially, is applied to many various services, and sends messages asynchronously. In the cloud messaging service, there are two methods for message transmission, message transmission based on an IP address and a publish/subscribe technique. Each technique uses basic messages in order to send messages to mobile devices. In this paper, the hybrid message transmission, based on user-customized analysis to reduce basic messages, is proposed. The hybrid message transmission uses Exponential Moving Average (EMA) and K-means algorithms for user-customized analysis, and determines the message transmission techniques in each timeslot.

• Journal of Korea Multimedia Society
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• v.22 no.8
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• pp.913-922
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• 2019

The Internet of Things (IoT) envisions smart objects collecting and sharing data at a massive scale via the Internet. One challenging issue is how to disseminate data to relevant data consuming objects efficiently. In such a massive IoT network, Mission critical data dissemination imposes constraints on the message transfer delay between objects. Due to the low power and communication range of IoT objects, data is relayed over multi-hops before arriving at the destination. In this paper, we propose a quorum-based adaptive dissemination algorithm (QADA) for the critical data in the monitoring-based applications of massive IoTs. To design QADA, we first design a new stepped-triangular grid structures (sT-grid) that support data dissemination, then construct a triangular grid overlay in the fog layer on the lower IoT layer and propose the data dissemination algorithm of the publish/subscribe model that adaptively uses triangle grid (T-grid) and sT-grid quorums depending on the mission critical in the overlay constructed to disseminate the critical data, and evaluate its performance as an analytical model.

• Journal of Distribution Science
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• v.19 no.1
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• pp.89-103
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• 2021

Purpose: This study is to explore how Netflix Customers' Engagement was influenced by Instagram Content, Perceived Price, Exclusivity, and Motivation in the context of Media Streaming and the role of Willingness to Subscribe as the mediating variable. This study underlines millennial's willingness to engage and the form of engagement. Research design, data, and methodology: The data for this research were collected from 100 Netflix's Millennials subscribers who follow @netflixid Instagram. All the results were analyzed and verified using SEM-PLS. Results: Research findings indicated that Willingness to Subscribe, Exclusivity, Motivation, and Instagram Content positively influenced Customer Engagement among Netflix millennials' subscribers. In contrast, Perceived Price had a negative effect on Customer Engagement. Conclusions: As a consequence, the exclusivity that Netflix offers to its audience by a recommendation algorithm has been proven to increase the engagement. This study also disclosed that the most definite form of positive engagement shown by Netflix millennials' subscribers is a behavioral aspect, where they positively recommend Netflix (word of mouth). The study findings can be a reference for the media streaming industry in their efforts to strengthen the engagement with their customers, especially the millennials, and provide knowledge about consumer behavior in digital technology.

• KNOM Review
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• v.22 no.1
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• pp.30-41
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• 2019

MQTT protocol is one of open Publish / Subscribe systems for IoT information transmission. In this paper, we are proposing an algorithm to assign a subscriber, which dynamically participate in MQTT clustering system, to an appropriate broker. In MQTT systems with a centralized broker, there are losses of connectivity and messages between subscribers and brokers. In this paper, we addressed this issue for developing scalable open IoT systems and consider clustering MQTT brokers on the SDN infrastructure. In particular, this paper focuses on the problem of allocating subscribers to brokers in accordance with sharing brokers' topics to reduce brokers' load and communication cost in SDN based MQTT cluster. The Experimental results show that the proposed algorithm will reduce the load and the cost as compared to existing methods.

• Journal of Distribution Science
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• v.20 no.6
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• pp.21-32
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• 2022

Purpose: This study aims to test the influence of brand relationship, price, content, brand awareness, and electronic Word-Of-Mouth (eWOM) on willingness to pay for the subscription fee of Disney+ Hotstar. As the latest streaming service provider in Indonesia, Disney + Hotstar under Disney Media and Entertainment Distribution has actively conducted strategies to strengthen the brand and attract consumers. Research design, data and methodology: Structural Equation Modelling with WarpPLS approach was used to assess the proposed model gathering data from 316 people who have ever known about Disney+ Hotstar through an online survey using measurement items from previous literature. Results: Most responses were obtained from millennial generations. Findings demonstrated that brand relationships, price, content, and brand awareness positively influenced willingness to pay for the subscription fee whereas eWOM showed a negative and insignificant influence on the willingness to pay for the subscription fee. Conclusions: The most significant factor towards willingness to pay a for subscription fee is price, followed by brand awareness, brand relationship, and content. The result of this study may be used as a guide for professionals in the streaming service industry to better implement their strategies in influencing people to have the willingness to subscribe.

• Journal of Digital Convergence
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• v.16 no.5
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• pp.85-95
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• 2018

With the scientists and the technicians of the small- and medium-sized enterprises who have been subscribing to the pension service as the subjects, this research took a look at the influences on the intention to continuously subscribe to the pension service and, finally, took a look at the differences between the subscribers of the safety type and the profit type which have been provided by the pension service. Through the questionnaire survey, which collected the data, an actual proof analysis was carried out. Through the statistical program, the degree of the reliability analysis and the feasibility analysis were carried out. And the degree of the suitability of the structural equation model was tested. And, finally, through the research model, the hypothesis was verified and the differences between the groups were analyzed. It appeared that the factors of the reliability and the responsiveness of the service quality factor have the positive influence on the perceived value, which is a parameter. And it appeared that the materiality and the perceptual openness factors cannot have any influence. And the stability and the usefulness, which are the attributed factors of the pension service, had the positive influences on the perceived value. Finally, it appeared that the perceived value of the pension service has a positive influence on the intention to subscribe continuously. Through the results of this research, it can contribute to the invigoration of the pension service. And it is thought that a pension service which is better than the preexistent pension service can be provided.

• Journal of the Korea Society for Simulation
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• v.17 no.2
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• pp.21-29
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• 2008

The High Level Architecture(HLA) specifies a framework for interoperation between heterogeneous simulators, and Run-Time Infrastructure(RTI) is a implementation of the HLA Interface Specification. The Data Distribution Management(DDM) services, one category of IEEE 1516 HLA/RTI management services, control filters for data transmission and reception of data volume among simulators. In this paper, we propose design concept of DDM and show its implementation for light-weighted RTI. The design concept of DDM is to minimize total amount of message that each federate and a federation process generate using the rate of RTI service execution. The design of our proposed DDM follows that a data transfer mechanism is differently applied as the rate of RTI service execution. A federate usually publishes or subscribes data when it starts. The federate constantly updates the data and modifies associated regions while it continues to advance its simulation time. Therefore, the proposed DDM design provides fast update or region modification in exchange of complex publish and subscribe services. We describe how to process the proposed DDM in IEEE 1516 HLA/RTI and experiment variable scenarios while modifying region, changing overlap ratio, and increasing data volume.

• Journal of the Korea Society for Simulation
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• v.24 no.4
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• pp.107-118
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• 2015

Many approaches to agent collaboration have been introduced in military war-games, and those approaches address methods for simulation entity (actor) collaboration within a team to achieve given goals. To meet fast-changing battlefield situations, an actor must be loosely coupled with their tasks and be able to take over the role of other actors if necessary to reflect role handovers occurring in real combat. Achieving these requirements allows the transfer of tasks assigned one actor to another actor in circumstances when that actor cannot execute its assigned role, such as when destroyed in action. Tight coupling between an actor and its tasks can prevent role handover in fast-changing situations. Unfortunately, existing approaches and war-game strictly assign tasks to actors during design, therefore they prevent the loose coupling. To overcome these shortcomings, our Role-based Command Hierarchy (ROCH) model dynamically assigns roles to actors based on their situation at runtime. In the model, "Role" separates actors from their tasks. In this paper, we implement the ROCH model as a component that uses a publish-subscribe pattern to handle the link between an actor and the roles of its subordinates (other actors).