• Title/Summary/Keyword: stylist

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A Study on Colors of the Asian Look Influenced by East Asia Folk Costumes

  • Seo, Bong-Ha
    • Journal of the Korean Society of Clothing and Textiles
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    • v.35 no.6
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    • pp.687-699
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    • 2011
  • Folk costumes in East Asia are characteristic in their colors of the five-element colors based on natural colors or achromatic colors (such as white or black) that imply the beauty of nature or the beauty of naivety. The Asian look adopts forms of Asian costumes into western costumes in terms of structure, silhouette, ornament, pattern, and color; in particular, color had very limited attributes. This study is a comparative study on colors, shown in East Asian folk costumes and the Asian look. It discovered the differences of color in East Asian folk costumes and the Asian look to discuss the backgrounds of difference. For research, it simultaneously conducted literary reviews and empirical research based on the Asian look. Asian colors that appeared in some costumes of the Asian look were influenced by East Asian costumes, while the primary color of playfulness or color for low chroma or black exuding a contemporary nuance (common in the western fashion) were prevalent. This revealed that the costume that had the attribute of playfulness in terms of structure, ornament, or patterns is adopted in western fashion through the fusion of eastern forms and pastiche. Colors of the Asian look are different from those of East Asia with superficial imitation, in which all the East Asian spirits and symbolism are lost. While folk costumes of East Asia hold symbolism derived from Asian spirits, the Asian look disintegrates the ideology of East Asian costumes and replaces it with a Postmodern playfulness.

Job type for recruitment, job function change and education direction in the fashion industry along with the growth of the online market (온라인 시장의 성장에 따른 패션산업 내 채용직종 및 직무 변화 및 교육방향)

  • Jeong, Hwa-Yeon
    • Journal of the Korea Fashion and Costume Design Association
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    • v.22 no.3
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    • pp.75-87
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    • 2020
  • As the online industry is vitalized by the fashion market, there is a tendency to believe that the recruitment of manpower in the online distribution field is increasing. Thus, this study attempts to analyze the job types and job functions for recruitment in the fashion industry based on job search sites and based on this, suggest an educational direction within the department of fashion design. First, when examining the size (number of employees) of fashion companies that posted jobs, the fashion companies with 30 or fewer employees accounted for 60.7% of the postings, and the location of the fashion companies was most commonly in Seoul with 144 companies located in Gangnam (Seocho-gu, Gangnam-gu). As for the recruitment conditions of the fashion companies, "academic level-irrelevant" was the highest with 42.6%, and in terms of gender and age, 59.3% of the cases were marked as "gender and/or age-irrelevant". Examining the types of jobs for recruitment in the fashion industry, fashion designers were the most popular at 52.6%, followed by on and off-line companies' MD, VMD, and stylist in that order. In the results of examining job function change, it is thought that the fashion design department should have basic educationon in that respect.

The Effect of the Characteristics of Fabrics and Subjective Sensory Images on the Off-line and On-line Preferences of Women's Suit Fabrics

  • Kim, Hee-Sook;Na, Mi-Hee
    • International Journal of Human Ecology
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    • v.13 no.1
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    • pp.105-115
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    • 2012
  • This research investigated the influences of structural characteristics such as fabrics, mechanical properties, and subjective sensory images on the off-line and on-line preferences to women's spring/summer suits fabrics to extract the most effective factor towards preference as well as analyze the preferential off-line and on-line differences to predict the exact texture image on-line. Objective evaluations were done for the measurement of the mechanical properties of fabrics using Kawabata's Evaluation System and subjective evaluations were done with 109 female subjects who value the off-line and on-line sensory image of suit fabrics. For statistical analysis, factor analysis, cluster analysis, t-test, ANOVA, and regression were used. The results were as follows. The preference scores on-line were generally higher than those off-line. For the structural characteristics of fabrics, differences of thickness were observed according to preference clusters, and the preference increased as thickness was lowered off-line and on-line. For mechanical properties, WC influenced off-line and on-line preferences. Fabrics with low compression energy were preferred; however, the effect of SMD was observed off-line only. In subjective sensory images, the 'smoothness' image influenced off-line and on-line preferences the most. All sensory images influenced the off-line preferences; however, the effects of 'flexibility' and 'weight' were not shown on-line.

The Development of Patterns of Jeogori to Enhance the Fit - With a Focus on Women in their 20s and 30s - (착용감 개선을 위안 여자 저고리 패턴개발 - 20,30대를 중심으로 -)

  • Kang, Kyoung-Hee;Choi, Jeong-Wook
    • Journal of the Korean Society of Costume
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    • v.59 no.1
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    • pp.94-105
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    • 2009
  • Jeogori, Korean jacket, can be categorized into two styles. Traditional style Jeogori is based on conventional construction method for ceremonial or festive occasions. Contemporary casual style Jeogori is based on western style flat pattern making for better fitting and functionality. Traditional style Jeogori is quite flat on human body because it is not considered the grade of shoulder line and is drawn by vertical & horizontal line. This characteristic feature causes weakness in functionality and comfort compared to contemporary casual style. Apparently contemporary casual style has better wearing comfort. Yet to most Koreans, contemporary style Jeogori seems to lack of some characteristic style of its own. This study is to find out how to make Jeogori well balanced in terms of functionality, fit, comfort and traditional style. Currently used Jeogori patterns are compared in order to select the best among them. Onto the selected pattern, several alterations were tried focused on shoulder, armhole and sleeve lines to make optimal modifications. After several comparative fitting tests, the final pattern making method was suggested.

A Study on Fashion Design Applying Traditional Patterns in Northeastern Asia - Focusing on the Costumes of Korea, China and Japan in the $16^{th}-19^{th}$ Centuries - (동북아시아지역의 전통문양을 응용한 패션디자인 연구 - 한국, 중국, 일본의 16~19세기 복식을 중심으로 -)

  • Kim, Ji-Hyun;Kan, Ho-Sup
    • Journal of the Korean Society of Costume
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    • v.59 no.9
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    • pp.1-15
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    • 2009
  • This study aimed to create a new costume design suitable for publicizing our traditional patterns in the world by using the traditional patterns of Northeast Asia region. The result of this study can be summarized as follows. First, China is characterized by a strictly fixed configuration and a realistic description, Japan a simplistic modality and an abstract-geometrical pattern, and Korea a eclectic type, whole-pattern, and part-pattern. This study aimed to make the pattern by using harmoniously these characters. Second, Korea, China, and japan have many similarities concerning a symbolism and a type of pattern. In the modern fashion, they often use dragon patterns, various flower patterns like peony, plum blossom, or mum, and geometrical patterns. This study focused on expressing patterns which contain the ornamental symbolism of Oriental Look, aside from an existing symbolism, and show a traditional sentiment of Northeast Asia. The method for expressing traditional patterns usually included weaving, dyeing, embroidery, or gold foil. Although these methods have been used in all the three nations, even rubbed metal foil and patchwork have been widely used in Japan.

A Study on Corset Patterns of the 19th Century (19세기 Corset pattern 연구)

  • Park, Sang-Hee
    • Journal of the Korean Society of Costume
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    • v.58 no.7
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    • pp.31-42
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    • 2008
  • The fashion of the 19C had been through many diverse styles, i.e. Empire style, Romantic style, Crinoline style and the Bustle style. These styles had emphasized a certain figures, such as exaggerated hourglass silhouette of crinoline style or S silhouette of bustle style. Following the trends, corsets became more than underwears. Actually they supported the fashion of the 19C. Apparently, the corsets had been evolved in many aspects. Patterns, materials and trimmings were developed and refined to make torso figures desirable. The initial purpose of the research is to find out how they developed corset patterns to make such a diverse figures, so that the techniques can be adopted in contemporary pattern design. The 16 corsets and their patterns were quoted from books related the subject. The patterns were redrawn of same scale for the comparative study concerning cutting lines and measurements. Coming to the late, more curved lines and more segmented cutting were used to make body more of glamour and natural. Gussets were another key technique to make them work. Various sized and shaped gussets were used to follow the trends of ever changing.

White Hanbok as an Expression of Resistance in Modern Korea

  • Seo, Bong-Ha
    • Journal of the Korean Society of Clothing and Textiles
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    • v.39 no.1
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    • pp.121-132
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    • 2015
  • All aspects of clothing, including color, are a visible form of expression that carries invisible value. The purpose of this work is to study the expression of resistance in the white Hanbok in modern culture, specifically after the 1980s. Koreans have traditionally revered white color and enjoyed wearing white clothes. In Korea, white represents simplicity, asceticism, sadness, resistance against corruption, and the pursuit of innocence. This paper looks at: (i) the universal and traditional values of the color white, (ii) the significance of traditional white Korean clothing, (iii) the resistance characteristics of white in traditional Korean clothes, and (iv) the aesthetic values of white Hanbok. The white Hanbok often connotes resistance when it is worn in modern Korea. It is worn in folk plays, worn by shamans as a shamanist costume, worn by protestors for anti-establishment movements, and worn by social activists or progressive politicians. The fact that the white Hanbok has lost its position as an everyday dress in South Korea (instead symbolizing resistance when it is worn) is an unusual phenomenon. It shows that the white Hanbok, as a type of costume, is being used as a strong means of expression, following a change in the value of traditional costumes as it take on an expressive function.

Analysis of the Image Sought by Consumers for Living Atmosphere and Clothing and Home Fashion Preference (수도권 여성의 거주환경 및 의복 추구이미지와 홈패션 디자인 선호도 분석)

  • Kim Chil Soon;Park Su Youn
    • Journal of the Korean Home Economics Association
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    • v.42 no.12 s.202
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    • pp.253-264
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    • 2004
  • The purpose of this study was to conduct research on consumers who seek to portray an image through their living atmosphere and clothing, and to survey the home fashion design preference of Korean women, aged in their 20s to 40s. We distributed questionnaires to 600 women. The reliable questionnaires were used for a statistical analysis. Data analyses were conducted with SPSS program on ANOVA and Pearson correlations. We obtained the following results: 1. Women who are living in larger housing sought 'elegant', 'sophisticated', and 'gorgeous' images. There was a high correlation between the image sought through the surrounding environment and the image sought with clothing. Those who wanted an image of Korean traditional and classic living environment, also sought the same image in their clothing. 2. There was a significant difference in the preference of home fashion products among women seeking specific images in their living environment. In the preference of children's bed sheets and comforters, there was a significant difference in Korean traditional image. In addition, there was a significant difference in the preferred types of curtains in elegant, sophisticated, gorgeous and classic seeking images of environment. These results may be useful for the home fashion stylist or home fashion marketer.

Patternmaking of Men's Slim-fit Jacket Sloper in Their 30's Part 2 -Focusing on 6-panel jacket- (30대 남성 슬림 핏 재킷원형 패턴설계 제2보 - 6패널 재킷을 중심으로 -)

  • Kim, Myoung-Ok
    • Fashion & Textile Research Journal
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    • v.17 no.1
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    • pp.93-101
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    • 2015
  • This study aims to suggest the patternmaking method of men's slim-fit six-panel jacket sloper in their 30's. The researcher collected four kinds of existing slopers and carried out appearance evaluations twice. The researcher's sloper was developed by modifying and supplementing the existing sloper with high scores from the evaluations. The results are as follows: first, when comparing the four kinds of existing slopers, dimensions and patternmaking methods of 18 areas, especially width of back chest and side chest, were varied according to the existing slopers. Second, the researcher's sloper had excellent scores in the appearance evaluations such as placements of side line on the chest, waist, hip line, measurement in dimension from the center back hip line and from waist line, and appearance of neck line. Third, the suggested sloper are as follows: the ease on the chest is 10.5 cm, 8~10 cm extends for the jacket length, the measure in dimension from the back waist is 2.2 cm, dart intake at the back side is 4 cm, dart intake at the front side is 1.5~2 cm, and dart intake at the front waist is 1 cm. This suggested six-panel jacket sloper is expected to be useful for the various slim-fit jacket designs which have the side panels.

Images and Consumer Attitudes & Behaviors of Hanji Clothing Products (한지 의류제품의 이미지와 소비자 행태)

  • Na, Mi Hee;Kim, Hee Sook;Choi, Jong Myoung
    • Korean Journal of Human Ecology
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    • v.23 no.4
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    • pp.697-707
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    • 2014
  • The purpose of this research is to examine the images and interest degree and purchase intension of consumer and images according to demographic characteristics for Hanji clothing products. 207 subjects evaluated images for Hanji clothing and attitudes and behaviors of consumer were analysed. For statistical analysis, frequency analysis, factor analysis, mean, pearson correlation coefficients, regression, crosstabs and ANOVA were used. The results were as follows: Image factors of Hanji clothing products were 'luxurious', 'practical', 'wellbeing', and 'traditional'. differences of according to the age and occupation were showed at 'practical', 'wellbeing', and 'traditional' image. Hanji clothing products having highest consumer interest degree and purchase intention were shirts, scarf and handkerchief and Hanji clothing products having highest experience of use was socks. interest degree, experience of use, and purchase intention for Hanji clothing products were increased at high age, office worker. For consideration of Hanji clothing products according to demographics variables, age of 20's-30's and students considered design and functionality and age over 40's and office workers regarded price and quality as important consideration.