• Journal of the Korea Fashion and Costume Design Association
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• v.13 no.2
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• pp.121-131
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• 2011

Green Marketing, a response to the serious environment problems of the 21st century, is an important point for trends in both art and fashion. It is a strategy for reminding consumers of the threatening environment problems and to recognize that everyone must take responsibility for these problems. Green marketing is a concept that is the point at issue and social reform movement. The purpose of this study was to find examples of Green Marketing in fashion and classify them into four groups. The results of this study were as follows. First, the terms related to green marketing as related to fashion can be categorized into four areas: 1. Eco-friendly product marketing: product merchandising that usually uses organic materials and green manufacturing processes. 2. Green-communication marketing: PR strategies that use green slogans through deep impression advertising or special promotional events relating reducing, reusing and recycling, etc., with the brand's name. 3. Green environmental-marketing: marketing strategies that is an enlightenment campaign for environmental preservation and sustainable fashion design such as reusing, recycling, and reducing. 4. Cause-related marketing: marketing plans that return profits to society and that take an active part in the causes of the community. It was expected that these types of green marketing strategies would yield positive effects in enhancing brand value and consumer confidence as well as increasing profits.

• Fashion & Textile Research Journal
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• v.16 no.6
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• pp.1008-1016
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• 2014

This study aims to analyze the changes in the mechanical properties of woven fabrics(cotton, linen, wool, silk, and polyester) by bonding fusible interlinings with varying deniers(10D, 20D, and 30D) for a 3D virtual try-on system(one that a user to try garments through screens using Avatar) developed over the last decade. We experimented with four mechanical properties and thicknesses of twenty-three specimens of interlining bonded fabrics including face fabrics and interlinings by using the KES-FB-AUTO system. The results showed that the tensile property increased(LT and RT increased and WT decreased) as the denier of the interlining increased; however, the change was slight. In contrast, the bending and shear properties increased significantly as the denier of the interlining increased on both the warp and the weft. This showed evidence that the interlining gives the fabrics size stability. The compression property was slight changed as the tensile property varies depending on the fibers and the denier of interlining. As expected, the thickness increased by bonding the interlining as the denier of interlining increased. From these results, we conclude that 3D users need to reflect these changes of woven fabrics by bonding interlinings when they try screen fittings to accurately express the fabric reality of manufactured garment.

• Journal of the Korean Home Economics Association
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• v.49 no.1
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• pp.121-133
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• 2011

This research was designed to compare the subjective evaluation of texture image and preference between offline and online by structural characteristics of women' jacket fabrics for spring and summer. 78 participants evaluated the sensibility image and preference of various fabrics. The data were analysed by factor analysis, t-test, Pearson's productive correlation, regression, and multi dimensional scale. The results were as follows: Sensibility image factors of women' jacket fabrics were 'classic' 'sophisticated' 'natural' 'characteristic' and 'practical'. Between offline and online, sensibility images showed no differences. In sensibility images, 'classic'-'sophisticated', 'natural'-'practical', and 'practical'-'characteristic' images showed significant correlation. By analyzing the contribution of fabric structure on sensibility images, density affected on the 'classic' image offline and online. By the results of regression analysis, thickness, density and weave affected on the tactile preference. In sensibility images, 'classic', 'sophisticated' 'characteristic' images were the influencing factor. 'Sophisticated', 'natural', 'characteristic' and 'practical' images affected on the purchase preference.

• Journal of Fashion Business
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• v.13 no.1
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• pp.115-124
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• 2009

Chitosan and CA/BTCA were employed in order to induce crosslinking in the fiber for the improvement of wrinkle recovery of the cotton fabrics and the endowment of anti-microbial functions to the fabric. The treated fabrics were dyed by using reactive dyestuff and their dyeing behaviors were investigated. As a result, the fabric treated with chitosan only exhibited more dye-uptake amount than the untreated fabric, and the treated and untreated fabrics together showed excellent light-fastness and wash-fastness. In the cases that CA or BTCA was added to the chitosan, the CA-treated showed better dye-uptake and dyeing properties as light-fastness than the BTCA-treated. In conclusion, it is possible to maintain the dye-uptake level at reduced treatment cost when the CA is employed as a substitute cross-linking agent for BTCA.

• Journal of Fashion Business
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• v.18 no.6
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• pp.116-136
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• 2014

The purpose of this study was to select patterns for slim fit pants, for the following main research, to develop new pants patterns that are suitable and preferable for men in their 20s. We compared and analyzed the patterns of which are currently in the market. We compared 10 different slim pants pattern drafting and analyzed their differences. Then, we examined their appearances and functionalities thru a male model test fitting 10 different samples of the pants. The conclusions of the research results were as follows. We listed the patterns in the following order based on the numbers of items each pattern has, which are statistically considerable for the evaluation to the optimum satisfactory level among the total of 35 testing categories: J > B=I > F=H > A > C=G > D > E. In the functionality test of the pants, we found that it was too tight around the waist and abdomen area with Pattern D, where-as it was too loose around the waist with Pattern C:,-, yet, both of the patterns indicated that it is a good fit in over-all. Therefore, we chose Pattern E, D, C, and G as the existing pants patterns that could be used for further research and for educational purposes to develop a slim pants pattern for men in their 20s.

• Journal of environmental and Sanitary engineering
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• v.22 no.4
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• pp.33-44
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• 2007

Since the introduction of a new field of skin care to Korean market which was developed in 1980, a variety of skin care therapies have appeared in mid-1990s. Therefore, in particular, it is considered that aroma therapy is one of the most preferred methods for skin care. Therefore, previous studies focused just on clinical effects of aromatherapy while this study focuses on aestheticians by identifying whether performance of aromatherapy, and their contribution to income will influence on satisfaction in aestheticians and customers' intention to reuse aromatherapy service for positive demonstration. The results of the study are presented as follows: First, it is demonstrated that side-effect of aromatherapy, contribution to income, and customer satisfaction have significant effect on professional aestheticians. In particular, in respect to the aestheticians, this study obtains the results rather different from the estimation that customers are satisfied with the professional service though they have side-effect. Second, as the satisfaction in professional aestheticians after skin care service is a significant factor that influences on intention to reuse it, this study concludes that re-management on behaviors is required according to the degrees of satisfaction.

• Journal of environmental and Sanitary engineering
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• v.22 no.4
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• pp.45-54
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• 2007

With the rapid development of economy, scientific technology, and medical technology, as the current society is also changing competitively, we are compelled to have many psychological and problems such as pressure, mental stress and tension as well as physical problems. Therefore, the more current industries develops, the more attention is given to health in preventive level rather than treatment level. Contemporary people have paid more attention to management of health and have a desire for beautiful and healthy life. In other words, their interest in consistent management of their health and beauty are getting stronger. To satisfy the desire to live healthily and beautifully, many natural therapies that can be applied for actual living have been developed, which the public are willing to accept. Therefore, this study is to specifically demonstrate the followings through interviews with the customers who have armoatherapy: What effect customers' knowledge on aromatherapy, frequency of use, expenses, experiences of side-effects, and perception on its effect on skin care will have on customer satisfaction and intention to reuse the service. The results are presented as follows: Though customers' perception on aroma is high, they usually use it only on their faces. So is should be promoted in various ways. It is demonstrated that customers' satisfaction has a significant effect on their intention to reuse it.

• Korean Journal of Human Ecology
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• v.23 no.2
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• pp.317-328
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• 2014

In this study, differences of texture image and preference for men's suit fabrics according to mechanical properties, hand and fabric information were investigated. 55 subjects evaluated texture image and preference of 12 kinds of wool blended fabrics. For statistical analysis, t-test and pearson correlation coefficients were used. The results were as follows: Most of mechanical properties effected on texture images, and bending property and shearing property were effected on tactile preference and purchasing preference. For hand, objective hand values showed correlations with subjective texture images and preferences, but THV had almost no correlations. In sensory images according to presence of fabric information, fabrics were evaluated thinner, lighter, more pliable and smooth by cognition of wool blending ratio. For sensibility images, fabrics were evaluated more refined, intellectual, dignified and less practicable after recognize of wool blending ratio. In preferences, tactile preference was increased and purchasing preference was decreased after recognize fabric information. Therefore, significant differences of texture image and preference were observed according to presence of fabric information.

• Journal of the Korean Society of Costume
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• v.55 no.3 s.93
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• pp.19-32
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• 2005

Internet shopping has transformed our daily lives as well as the pattern of consumption. In the word, the development and the growth of online shopping site have led to new pattern of consumption. This applies in particular to clothing, among the product on sale, on the internet. The purpose of this research is to analyze the characteristic of colors and images on internet fashion soho mall web site, and to provide efficient color information which is usefull in color planning and suitable for brand image on fashion web site. 147 color sample used by 40 fashion soho mall web site were collected and analyzed. The results of this study are as follows. First, dominant color on fashion web site is static color as black and it's ratio is 33$\%$. Second, G color is not used. Third, Hue and tone mainly used It tone of P color except V tone. And the color image on internet fashion soho mall web site are modern, chic, dandy, formal. Results from analyzing the fashion soho mall Web site. it is important to unity the company's image but its more important to make a color plan considering the sites feature and the customers's sensitivity.

• Journal of the Korean Society of Costume
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• v.58 no.4
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• pp.99-112
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• 2008

The aim of the study was to look into the construction methods of historical corsetry and compare them with the construction methods of corsetry today. Through a comparative study, it was concluded that the design, material, sewing and functions of corsetry of a certain period are sum of the clothing techniques and fashion of the time. Corset was first appeared at the end of the 16th century. It has been through many changes in terms of items, materials, patterns, sewing methods in order to make right silhouettes of the time. Now corsetry has been developed into various items such as waist nipper, all-in-one, nipper bra, and girdle. All these items have a common purpose, that is to improve the body shape. The corsetry of the past was made of non stretchable materials, so they used to restrict body movements, and required individual fitting several times. Due to the development of thin durable stretchable fabrics, functional bones, and advanced sewing machines, construction methods of seam, hem and opening are simplified compare to their predecessors. Consequently corsetry became less weighted, easy to wear, easy to wash and easy to mass produce. Yet they have consistency in sewing techniques such as using bones or wires to support bodice shape, using durable twill fabrics over plain for attractive body shapes.