• Journal of the Korean Society of Clothing and Textiles
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• v.30 no.11 s.158
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• pp.1608-1617
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• 2006

Due to the popularization of fashion, it is important for consumers to find out under what kinds of reasons consumers choose and prefer the clothing products as consumers are interested in clothing and have variety of their styles to choose This study is to classify the self-image of the middle-aged women and examine the characteristics of each group and also to inquire into the evaluation of clothing by each group. Data are collected through a self-administered questionnaire survey from 4 to October 31, 2005 from 350 middle-aged women in Daegu; 275 are used for the data analysis. Data analysis is performed using SPSS Package, which included cluster analysis, factor analysis, ANOVA, Duncan's multiple range test, and chi-square test. The results are as follows: 1. As a result of factor analysis of self-image, the five factors which are intelligent image, social image, fashionable image, female image, bold image are extracted. Besides, as a result of cluster analysis, the three types which are female-type, neuter-type, male-type are classified. 2. The middle-aged women regard the classic style as their best style for outgoing and then they like the casual style, elegant style, dramatic style in order. 3. As a result of factor analysis for clothing image, the four factors which are dignity, attraction, simplicity activity are extracted. 4. According to self-image types, there are differences for clothing image and preferring clothing styles. While female-type groups choose the elegant style, neuter-type groups regard the classic style as their best style and male-type groups regard the casual style as their best style. In case of daring style, the preference shows the lowest among all the types unrelated to self-image types.

• Journal of the Korean Society of Clothing and Textiles
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• v.11 no.1
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• pp.29-42
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• 1987

This study was an attempt to survey, the relationships between women's values and preference in clothing design. For the measurement of values scale was to relect the theoretical, economic aesthetic, social. political and religious values explained by Allport-vernon- Lindzey. The preference rate in clothing design consisted of 50 items and 3 factors including color, form and texture. The questionnaire were administered to a sample of women (between college students and adult) who lined in Seoul, Korea. The date for 910 respondents were analyzed by person's carrelation coefficient, to-test and $x^2$ test. Through this study, the followings were founds; 1. Aesthetic value was the mast important of female college students values and economic value was the most important of adult's values. 2. There were significant relation between values and the preference for clothing form in line and style; 1) In line preference, adult women indicated negative correlation with religious values but positive correlation with aesthetic and political values. 2) In style preference, adult women indicated negative correlation with economic values positive correlation with social values, for female college students indicated positive correlation with aesthetic social and political values. 3. There were significant relation between values and preference for texture in touch, thickness, weight, light and luster; 1) In relationship between texture and values, adult women indicated touchness preference negative correlation with theoretical and religious values, for female college students indicated positive correlation with aesthetic and social values. 2) In thickness preference adult women indicated negative correlation with theoretical values but female college students indicated positive correlation with political values. 3) In weight preference, adult women indicated negative correlation with theoretical values. But female college students indicated positive correlation with religious values. 4) In brightness preference, only adult women indicated positive correlation with social values, negative correlation with economic values. In transparency preference, adult women indicated positive correlation with aesthetic values, negative correlation with religious values. 4. There were significant correlation among color and economic, aesthetic; political and religious values, that is, evacuation and economic political values in adult women there were positive correlation with religious values in female students. 1) In chroma only adult women indicated negative correlation with religious values. In warm and cold, positive correlation with economic values in both of them. 2) In coloration, adult women like a complement color indicated negative correlation with aesthetic values, but positive correlation with political values. 5. There were significant differences in the preference of clothing design between female college students and adult women; correlationship with color variables. Evacuation, both of them indicated negative correlation with chroma positive correlation with warm and cold and coloration. In chroma, adult women indicated negative correlation with coloration and warm and cold, for female students indicated negative correlation with coloration. 6. Comparison with clothing preference: 1) In color preference, adult women liked the most white, brown, blue and black in sequence. Female college students liked the most white, also the next is blue and pink. 2) Clothing design preference, there was significant difference in warm and cold and coloration, adult women more liked than female students. In shape of clothing, both of them indicated significant difference in line and style, female students more liked sporty style. In texture, adult women more liked soft thin light weight and bright. 3) In silhouette preference, the most is H-line, female college students more liked.

• Journal of the Korean Society of Costume
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• v.53 no.2
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• pp.87-100
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• 2003

In this study, the modern street fashion of Kangnam and Kangbuk was qualitatively examined and comparatively analyzed through the field case study, and it is expected that the results of this study be importantly used in planning commodity of fashion brand. The photographs taken in the Kangnam and Kangbuk streets were classified as looks. which were comparatively analyzed each other. Also, a questionnaire was carried out in return for women in those streets, and data related with an age group, occupation, school, academic major, etc. for participant personality and with time purchasing clothing. average expenses for clothing per month. market and reasons for buying clothing, current fashion style, etc. for fashion preference trend were obtained. The streets around Kangnam subway station and KOEX mall for the Kangnam fashion style were selected for the sampling, and Sinchon and entrance of Ewha University for the Kangbuk, where college students and middle/high school students mostly gather. Results showed that an easy casual style was most popular in the Kangbuk area, and a romantic feminine style including a bobos style most popular in the Kangnam area. This case studied on the street fashion gaves the qualitative results about the fashion trend and fashion prediction information, and they could be compared with quantitative those known previously. Also, it could be a basis research on strengthening the competitive power in fashion commodity. However, this study was subjected to restriction in the sampling due to the short time and a few streets. This study will be extended into longer time and various streets including Apgujungdong in Kangnam and many colleges in Kangbuk.

• Journal of the Korean housing association
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• v.8 no.3
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• pp.111-118
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• 1997

This study is intended to analyze the preference of one-room apartment according to the type of life style of single people between 20 and 30 years age. The major findings were as follows: 1) The single people prefer the one-roon apartment(90.2%). 2) The Life styles were classified into 5 types: tradition preservation. self-fulfillment, fashion-pursuit. economy priority. convenience-pursuit. 3) The preference of a one room apartment is strongly influenced by all types of life styles regardless of tradition preservation.

• Journal of the Korean Society of Costume
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• v.55 no.1 s.91
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• pp.139-150
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• 2005

The purpose of this study was to find out differences of image evaluation according to perceiver's gender and clothing style, and to investigate the clothing preference according to the style of campus wear. Subjects were 340 college males and females in Seoul. The image of campus wear was divided into four dimensions: neatness, polishing, potency, and activity. Gender had significant influences on the perception of neatness, polishing, and potency. Males perceived the campus wear to be neater, more polished and potent than females. There were significant differences in evaluating neatness, polishing, potency, and activity according to campus wear style. The sweatshirt was estimated low in polishing and potency but high in activity. The T-shirt${\cdot}$short pants was estimated low in polishing and neatness but high in activity. The jumper was rated high in activity, and pants suit high in neatness, polishing, and potency, but it was estimated low in activity. The skirt suit was rated high in neatness and low in activity. The knit cardigan was perceived as polished image. College students preferred knit cardigan, one-piece dress, jumper, and pants suit, however, T-shirt${\cdot}$short pants was comparatively less preferred. Males estimated the knit cardigan to be more favorable than females. Characteristics of clothing image which influenced on preference of campus wear were different between males and females.

• Fashion & Textile Research Journal
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• v.5 no.5
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• pp.465-469
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• 2003

The present study revealed; that (1) The students majoring in a piano course were the preference type of the performance dress - best line was designed of upper form chest. It was 1.5cm shorter than armhole line, the princess line was preferred Top one piece without sleeves which was designed with slim by bottom line through west dart form best line. The expression method was showing embroidery and bidding, colors were in order to white, ivory, black and blue style. The material was in order to silk with glorious shinning, silk satin and race style. (2) The students majoring in a vocal music were the preference type of the performance dress - the princess line was designed shorter, the west line of back and forth was preferred the one piece of bulk style divided with three partitions. Neck line was 5cm shorter than the middle of back, 9cm shorter than the side neck position, 9cm shorter than the middle of forth, sweet heart neck line with circular sleeve designed 7cm shorter than the side neck position. Colors were in order to ivory, red and yellow style. The material was in order to silk with glorious shinning silk satin and race style.

• The Research Journal of the Costume Culture
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• v.12 no.1
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• pp.151-167
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• 2004

The purpose of this study was to find out comparison of preference style and wearing style of jacket by body perception and satisfaction. This research was done by a survey method. Descriptive Statistics, t-test, Pearson's Correlation, Coefficients MANOVA, Two-Way ANOVA and Duncan's test were used for data analysis. The results of this study are as follows. 1) The subjects were less satisfied with larger or thicker girth of upper body. The subjects were less satisfied with thicker upper arm, lower arm, waist and lower abdomen. The subjects were less satisfied with larger or thicker girth of lower body. The subjects were less satisfied with thicker hips, thighs, calves, ankles, and longer crotch length. 2) The subjects with the highest dissatisfaction about neck thickness and length prefer jacket with collar but wear jacket without cellar. The subjects with the smallest bust wear jacket with short lapel. The subjects with wider shoulder wear jacket with narrower shoulder width. The subjects with more dissatisfaction about shoulder incline wear raglan sleeve jacket. The subjects with wider hips wear hip line length jacket.

• The Research Journal of the Costume Culture
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• v.12 no.4
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• pp.511-528
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• 2004

The purpose of this study was to find out comparison of preference style and wearing style of pants and skirt by body perception and satisfaction. This research was done by a survey method. Descriptive Statistics, Coefficients MANOVA, Two-Way ANOVA, t-test and Duncan＇s test were used for data analysis. The results of this study are as follows. 1) The subjects with the highest dissatisfaction about waist girth prefer high waist pants. The subjects with longer waist wear high waist pants. The subjects with wider hips wear narrow down pants. The subjects with the thickest thighs prefer narrow pants but wear narrow down pants. The subjects with the highest dissatisfaction about calf thickness prefer narrow pants but wear wide pants. The subjects with the highest satisfaction about leg length prefer and wear calf length pants. The subjects with the thinnest calves prefer and wear tight pants. 2) The subjects with the thickest thighs prefer straight skirt but wear narrow down skirt. The subjects with the highest dissatisfaction about thigh thickness wear A-line skirt.

• Journal of the Korean Society of Clothing and Textiles
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• v.33 no.3
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• pp.500-510
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• 2009

The purpose of this study was to examine the effects of facing plan on store image and preference of young casual fashion store. The subjects were 545 male and female university students in Chungnam province. The measuring instruments were 7 stimuli manipulated by facing plan, an important VMD element, and self-administrated questionnaire consisted of store image, store preference and subject's demographic characteristics. The data were analyzed by t-test, ANOVA and Duncan's multiple range test, using SPSS program. The results were as follows. First, facing type significantly affected consumer' store image; folded type had more neat and elegant image than other facing types, and face out type had most comfort image, whereas sleeve out type had discomfort image. Second, arrangement of facing types also affected store image; style arrangement had more sophisticated image than color arrangement in sleeve out type, and vertical and horizontal arrangement had more neat, sophisticated, attractive and comfort image than separate arrangement in folded type. Third, facing type affected store preference; folded type showed higher store preference than sleeve out type. Forth, arrangement of folded type affected store preference; vertical and horizontal arrangement showed higher store preference than separate arrangement. Fifth, store image and preference were different by subject's sex; male subjects perceived style arrangement as more elegant, characteristic and attractive image, and showed higher store preference than female subjects on separate arrangement of folded type.

• Journal of the Korean Society of Food Culture
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• v.24 no.6
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• pp.649-654
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• 2009

This study has a purpose of suggesting the basic data to achieve customer satisfaction by understanding the preference of each type of restaurant industry for the taste of customers in 20's referring to 8 images. In the preference for style of image in dining space, the participants responded that they prefer natural, modern and romantic image, and both male and female participants preferred natural image. Participants responded that they prefer natural, romantic and modern in sequence as their general preference for style of image in dining space, and male participants preferred modern and natural but female participants preferred romantic and natural. The survey that was conducted for different menus has suggested that the reasonable image for fast food is casual, hard casual and classic for hotel restaurant, casual for school restaurant, romantic for cafe, casual for western restaurant, simple for Japanese restaurant, classic and elegance for Chinese restaurant and natural for Korean restaurant. According to the result of the analysis of dining space image, factor 1 are called 'cold image (CI)' as they have simple and modern image, factor 2 are called 'soft image (SI)' as they have natural and romantic image, factor 3 are called 'warm image (WI)' as they have casual and elegance image and factor 4 are called 'hard image (HI)' as they have classic image.