Comparison of the Difference between Body Perception and Satisfaction by Consumers′Jacket Preference and Wearing Style

선호스타일과 착용스타일별 신체인지도와 만족도 차이 비교 (제1보) -재킷을 중심으로-

The purpose of this study was to find out comparison of preference style and wearing style of jacket by body perception and satisfaction. This research was done by a survey method. Descriptive Statistics, t-test, Pearson's Correlation, Coefficients MANOVA, Two-Way ANOVA and Duncan's test were used for data analysis. The results of this study are as follows. 1) The subjects were less satisfied with larger or thicker girth of upper body. The subjects were less satisfied with thicker upper arm, lower arm, waist and lower abdomen. The subjects were less satisfied with larger or thicker girth of lower body. The subjects were less satisfied with thicker hips, thighs, calves, ankles, and longer crotch length. 2) The subjects with the highest dissatisfaction about neck thickness and length prefer jacket with collar but wear jacket without cellar. The subjects with the smallest bust wear jacket with short lapel. The subjects with wider shoulder wear jacket with narrower shoulder width. The subjects with more dissatisfaction about shoulder incline wear raglan sleeve jacket. The subjects with wider hips wear hip line length jacket.