• Title/Summary/Keyword: style of consumption

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An Analysis of Attitude and Behavior for Energy-Saving by the Purchase Style (구매행동유형에 따른 에너지절약 태도와 절약행동 분석)

  • Huh, Kyung-Ok
    • Journal of Family Resource Management and Policy Review
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    • v.13 no.3
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    • pp.17-30
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    • 2009
  • This study investigated the relationship between style of purchase behavior and search information, attitude, and behavior for energy saving. In addition, this paper classified several consumer groups based on their different styles of purchase behavior and investigated whether those groups differ in attitude and behavior for energy saving. The following is a summary of the main results. First, consumers were classified according to style of purchase behavior into a rational consumer group, a fashion- or brand-oriented group, a group uninterested in consumption, and a neutrally oriented group. Second, there were no significant differences among the four consumer groups in the amount of information search and the level of communication with other consumers related to energy-saving information; however, there were significant differences in terms of the information sources used. For example, the neutrally oriented group was more likely to use more objective information sources. Third, the level of attitude toward energy saving was more likely to be active when consumers were old and rational. Consumers with a high income, education and experience in energy saving, and an active attitude were more likely to be active in energy saving, especially in the disposal stage of purchase. Finally, attitude toward energy saving was the most influential factor in the level of energy-saving behavior.

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A Study on Exhaust Gas Emissions Characteristics of EGR with Scrubber for Marine Diesel Engine (선박용 디젤기관에 있어서 스크러버형 배기재순환 시스템의 배기배출물 특성에 관한 연구)

  • 임재근;조상곤
    • Journal of Advanced Marine Engineering and Technology
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    • v.24 no.2
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    • pp.57-62
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    • 2000
  • The effect of exhaust gas recirculation(EGR) on the characteristics of exhaust gas emissions, and SFC are experimentally investigated by four-cylinder, four-cycle and direct injection marine diesel engine. In order to reduce the soot contents in the recirculated exhaust gas to intake system of the engines, a soot removal system of a cylinderical-type scrubber is specially designed and manufactured for the experimental system. (1) SFC is increased in downward convex curve style with increasing excess air ratio, it is increased with increasing EGR rate at the same excess air ratio. (2) NOx emission is reduced in downward convex curve style with increasing excess air ratio, it is reduced with increasing EGR rate at the same excess air ratio. (3) Soot emission is decreased in downward convex curve style with increasing excess air ratio, it is reduced with increasing EGR rate at the same excess air ratio. (4) CO emission is increased in nearly straight line style with increasing excess air ratio, it is increased with increasing EGR rate at the same excess air ratio. (5) HC emission is not constant tendency with increasing excess air ratio, it is increased with increasing EGR rate at the same excess air ratio.

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A Design of Low Power ELM Adder with Hybrid Logic Style (하이브리드 로직 스타일을 이용한 저전력 ELM 덧셈기 설계)

  • 김문수;유범선;강성현;이중석;조태원
    • Journal of the Korean Institute of Telematics and Electronics C
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    • v.35C no.6
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    • pp.1-8
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    • 1998
  • In this paper, we designed a low power 8bit ELM adder with static CMOS and hybrid logic styles on a chip. The designed 8bit ELM adder with both logic styles was fabricated in a 0.8$\mu\textrm{m}$ single-poly double-metal, LG CMOS process and tested. Hybrid logic style consists of CCPL(Combinative Complementary Pass-transistor Logic), Wang's XOR gate and static CMOS for critical path which determines the speed of ELM adder. As a result of chip test, the ELM adder with hybrid logic style is superior to the one with static CMOS by 9.29% in power consumption, 14.9% in delay time and 22.8% in PDP(Power Delay Product) at 5.0V supply voltage, respectively.

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Traditional and Modern food Use in Korean Adults in Seoul (한국 성인의 식사에서의 전통식, 비전통식의 섭취 실태 - 서울지역을 중심으로 -)

  • Lee, Jong-Mi;Oh, Se-Young
    • Journal of the Korean Society of Food Culture
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    • v.11 no.2
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    • pp.147-154
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    • 1996
  • This study examined 'traditional' and 'modern' food use in Korean adults. Using a 24 hour recall method, trained interviewers assessed dietary intakes of 240 subjects aged 20's to 50's living in Seoul. Depending on the cultural characteristics of foods, 495 different kinds of foods eaten by the subjects were classified into 6 (Korean, Western, Eastern, modified Korean, modofied Western, modified Eeatern) types. The foods were also divided into 3 ('main dish', 'side dish', 'others') categories. Based on these categories, the dietary intakes of the subjects were analyzed in terms of proportionate frequencies of individual food items. The most frequenctly eaten food was the Korean food (67.68%), followed by the Western (22.61%), modified Eatern (2.31%), modified Western (1.65%), and modified Korean (1.36%) foods. Regarding the main dish category, the Korean food received the highest proportion due to the Korean's frequent intake of rice. Korean style foods were the most frequenctly consumed side dish (43.97% of total food consumption). In particular, kimchi consisted of 27.4% of the foods consumed as a side dish. In the 'others' category, Western style foods obtained the highest proportion owing to coffee consumption. The results of the study indicates some methodological problems and suggests a need for further studies.

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The Effects of Internet Fashion Shopping Celebrity Advertising Model on Consumers' WOM (인터넷 패션 쇼핑 몰의 연예인 광고 모델이 소비자의 구전 행동(WOM)에 미치는 영향)

  • Noh, You-Na;Lee, Scung-Hee
    • The Research Journal of the Costume Culture
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    • v.14 no.5
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    • pp.850-863
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    • 2006
  • The purpose of this study was to investigate if star marketing of on-line shopping malls affects consumers' WOM effect, and to compare the differences of consumption behavior between female teenagers and college students. Two hundred five female teenagers and college students who had purchased fashion goods through internet shopping mall participated in this study. For data analysis, descriptive statistics, factor analysis, t-test, and multiple regression were used. As the results, first, recognition of celebrity advertising models was classified into three factors such as 'trust of product', 'attractiveness of product' and 'leading interest of product' factors. Second, the greater exposure to celebrity models, the greater the good feelings about them, showing respondents' positive consumption behavior. Third, results of multiple regression revealed that behavior of pursuing celebrities' style accounted for 37% of the explained variance WOM behavior. Finally, t-test revealed that female college students were affected more by celebrity style and bought fashion items than female teenagers. However, female teenagers conducted more WOM behavior than college students. Based on these results, on-line fashion marketers would use these data for more their efficient fashion marketing strategies.

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Influential Factors on the Consumption of Family Look Clothes (패밀리룩의 소비에 대한 영향요인)

  • Cui, Xinyan;Lee, Yoon-Jung
    • Journal of the Korean Society of Costume
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    • v.65 no.8
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    • pp.35-49
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    • 2015
  • When parents and their children wear matching clothes, ranging from one item to the entire wardrobe, we call this the "family look." The purpose of this study was to identify the factors that influence family look clothes consumption. It was proposed that mothers' familism tendencies, playfulness, and demographic characteristics were the main factors that decided the extent of the purchase and usage of family look clothes. A survey was conducted between September 23 and 29, 2013 with mothers who have purchased and wore family look clothes. The age of the women ranged from 20s to 40s. The results showed that the number of family look items is influenced by mothers' familism tendencies and playfulness. Also the favorite family look style depended on the familism tendency, playfulness, and the age of the child(ren). The results of this study are expected to provide implications to apparel companies that produce family looks.

The Effect VMD by the Department Store on Clothing Purchase Behavior

  • Ru, Sin-Young;Lee, Sun-Jae
    • Proceedings of the Korea Society of Costume Conference
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    • 2003.10a
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    • pp.84-84
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    • 2003
  • Rapid changes in the period has altered the changes in consumption. The concept of consumption changed from simply being supplied with goods to the one that considers values' or buying images such as services and information along with the product. Diversification or individuality of values caused demands in store differentiation for companies in industrial activities and due to such demands, a necessity of visual merchandising needed for strategic image plans has been emphasized. Therefore, an objective of this research was to clarify differences of demographical variables of clothing purchase behavior according to the response level of department store VMD and to investigate about the correlations with clothing purchase behavior to provide fundamental guidelines in establishing strategies of VMD according to consumption motivation as a new perception about life style.

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Rising of Islamic Economy in Malaysia: Focus on Finance and Consumption (말레이시아 이슬람 경제의 대두: 금융과 소비 영역을 중심으로)

  • Lee, Sunho
    • The Southeast Asian review
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    • v.24 no.1
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    • pp.89-132
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    • 2014
  • This study examined Islamic economy of Malaysia. In this process, Islamic economy was classified two fields such as finance and consumption. In finance, this study focuses on development of Islamic banking, Islamic insurance(Takaful) and Islamic capital market and institutional support of Malaysia. In consumption, this study focuses on halal industry and halal certification system of Malaysia. As a result, two fields of Islamic economy in Malaysia are growing up more systematic and extensive than before. Because interest in Islam finance and style is increasing and government of Malaysia has been giving support to these fields. That is, Malaysia is aimed at global hub of Islamic finance and giving various supports to financial field. Indeed, Malaysia is making effort to internationalization and development of halal industry. From these active supports of Malaysia, Islamic economics of Malaysia will be developed and Malaysia will be a leader of Islamic economy in the world.

Convenience Food Type and Convenience Food Consumption Behavior of Wives in Korea (도시주부의 편의식품 유형과 소비행동 분석)

  • Jae, Mie-Kyung
    • Korean Journal of Human Ecology
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    • v.7 no.1
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    • pp.75-84
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    • 1998
  • The purpose of this study was to classify the type of the convenience food and examine the consumption behavior of convenience food of wives according to socio-economic and demographic variables and psychological variables. The survey was conducted using interview during October 1 and October 30, 1996. The data used in this study included 186 women with husband present living in Pusan. Statistical analyses were conducted using frequencies, percentiles, mean, oneway ANOVA, Duncan test and factor analysis. The major findings were as follows: 1. The convenience food was classified as 5 types : Korean style side dishes, soy-bean paste, delivery food and cleaned vegitables, noodles and side dishes for a lunch-box, canned and retort foods. 2. Wife's age, income, number of family members, education, tenure, level of employment status, attitude toward convenience food, family goal orientation and job goal orientation were sinificantly related to the convenience food consumption behavior of housewives.

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Types of Home Meal Replacement and Determinants of Consumption in South Korea

  • Ahn, Kyeong Ah;Choe, Young Chan;Cho, Hye Bin
    • Agribusiness and Information Management
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    • v.6 no.2
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    • pp.1-12
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    • 2014
  • HMR is a home-style food product designed for convenience and cooked outside the home leaving out cumbersome cooking process and consumed at home. The present paper aims to find out factors that influence the consumption of HMR by analyzing data on food consumption during the 3 years between December 2010 and November 2013. Following the classification of Costa et al. (2001), this study categorized HMR products as 3 types as follows: C1 (ready to eat), C2 (ready to heat) and C3 (ready to cook), and examined factors affecting purchase rate and per capita purchase price for each type of HMR product. The results of our analysis show that only the purchase rate of C3 products was influenced by whether the purchaser was housewife with job or not. For those who do not live together with parents, per capita purchase price for HMR was high; and the more they ate out, the higher the purchase rate of HMR was.