The Impact of e-Store Personality on e-Store Loyalty-Focus on the Mediating Role of Identification, Trust, and Engagement (온라인에서 점포 개성이 점포 충성도에 미치는 영향-동일시, 신뢰, 인게이지먼트의 매개 역할을 중심으로)
- Park, Hyo-Hyun;Jung, Gang-Ok;Lee, Seung-Chang
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- Journal of Distribution Research
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- v.16 no.2
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- pp.57-94
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- 2011
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Nowadays, it is common that most consumers are purchasing goods in e-stores. The e-stores eager to attract, revisit, retain, and finally convert them into loyal customers. The e-store marketers have planned and executed numerous marketing efforts. As one of the marketing activities, e-store managers attempt to build web sites that meet customers' functional and psychological needs. A wide array of studies has been done to identify factors that could affect customers' response of web sites. Majority of studies were conducted to verify technology-related and functional variables of the website which facilitate transactions and enhance customer responses such as purchase intention and website loyalty. However, there has been little research on the external cues of website and psychological variables of consumer that could have positive influences on customer response. The purpose of this study is to investigate the influence of e-store personality on e-store loyalty through mediating variables such as e-store identification, e-store trust, and e-store engagement. The authors of this study develop the model and set up the six main hypotheses and a set of sub-hypotheses based on a literature review, shown in
. This model is composed of four paths such as dimensions of e-store personality${\rightarrow}$ e-store identification, e-store identification${\rightarrow}$ e-store loyalty, e-store identification${\rightarrow}$ e-store trust${\rightarrow}$ e-store loyalty, and e-store identification${\rightarrow}$ e-store engagement${\rightarrow}$ e-store loyalty. II. Research Method Ladies under 30s were the respondents of this survey. Data were collected from January 20th to February 26th in 2010. A total of 200 questionnaires were distributed and 169 respondents were analysed finally to test hypotheses because 31 questionnaires had incorrect or missing responses. SPSS 12.0 and LISREL 7.0 program were used to test frequency, reliability, factor, and structural equation modeling analysis. III. Result and Conclusion According to results from factor analysis, eigen value was over 1.0 and items which were below 0.6 were deleted. Consequently, 9 factors(% of total variance is 72.011%) were searched. All Cronbach's${\alpha}$ values are over the recommended level(${\alpha}$ > 0.7). The overall fit indices are acceptable such as${\chi}^2$ =2028.36(p=0.00), GFI=0.87, AGFI=0.82, CFI=0.81, IFI=0.92, RMR=0.075. All factor loadings were over the recommended level. As the result of discriminant validity check with chi-square difference test between paired constructs, each construct has good discriminant validity. The overall fit indices of final model are acceptable such as${\chi}^2$ =340.73(df=36, p=0.00), GFI=0.92, AGFI=0.81, CFI=0.91, IFI=0.91, RMR=0.085. As test results, 5 out of 6 hypotheses are supported because there are statistically significant casual relationships in structural equation model, shown in. First of all, hypothesis 1 is partially supported because sub-hypothesis 1-1 and 1-2 are supported, whereas sub-hypothesis 1-3, 1-4, and 1-5 are rejected. Specifically, it reveals that warmth and sophistication dimensions in e-store personality have positive influence on e-store identification, however, activity, progressiveness, and strictness does not have any significant relationship on e-store identification. Secondly, hypothesis 2 was supported. Therefore, it can be said that e-store identification has a positive impact on e-store trust. Thirdly, hypothesis 3 is also supported. Hence, there is a positive relationship between e-store identification and e-store engagement. Fourthly, hypothesis 4 is supported too. e-store identification has a positive influence on e-store loyalty. Fifthly, hypothesis 5 is also accepted. This indicates that e-store trust is a precedent variable which positively affects e-store loyalty. Lastly, it reveals that e-store engagement has a positive impact on e-store loyalty. Therefore, hypothesis 6 is supported. The findings of the study imply that some dimensions of e-store personality have a positive influence on e-store identification, and that e-store identification has direct and indirect influence on e-store loyalty through e-store trust and e-store engagement positively. These results also suggest that the e-store identification in e-store personality is a precedent variable which positively affects e-store loyalty directly and indirectly through e-store trust and engagement as a mediating variable. Therefore, e-store marketers need to implement website strategy based on e-store personality, e-store identification, e-store trust, and e-store engagement to meet customers' psychological needs and enhance e-store loyalty. Finally, the limitations and future study directions based on this study are discussed.
Development of Deterioration Prediction Model and Reliability Model for the Cyclic Freeze-Thaw of Concrete Structures (콘크리트구조물의 반복적 동결융해에 대한 수치 해석적 열화 예측 및 신뢰성 모델 개발)
- Cho, Tae-Jun;Kim, Lee-Hyeon;Cho, Hyo-Nam
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- Journal of the Korea Concrete Institute
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- v.20 no.1
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- pp.13-22
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- 2008
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The initiation and growth processes of cyclic ice body in porous systems are affected by the thermo-physical and mass transport properties, as well as gradients of temperature and chemical potentials. Furthermore, the diffusivity of deicing chemicals shows significantly higher value under cyclic freeze-thaw conditions. Consequently, the disintegration of concrete structures is aggravated at marine environments, higher altitudes, and northern areas. However, the properties of cyclic freeze-thaw with crack growth and the deterioration by the accumulated damages are hard to identify in tests. In order to predict the accumulated damages by cyclic freeze-thaw, a regression analysis by the response surface method (RSM) is used. The important parameters for cyclic freeze-thawdeterioration of concrete structures, such as water to cement ratio, entrained air pores, and the number of cycles of freezing and thawing, are used to compose the limit state function. The regression equation fitted to the important deterioration criteria, such as accumulated plastic deformation, relative dynamic modulus, or equivalent plastic deformations, were used as the probabilistic evaluations of performance for the degraded structural resistance. The predicted results of relative dynamic modulus and residual strains after 300 cycles of freeze-thaw show very good agreements with the experimental results. The RSM result can be used to predict the probability of occurrence for designer specified critical values. Therefore, it is possible to evaluate the life cycle management of concrete structures considering the accumulated damages due to the cyclic freeze-thaw using the proposed prediction method.
The Role of Justice, Authenticity, and Advice in Retailer's Service Recovery (유통점의 서비스회복 노력이 회복만족에 미치는 영향: 공정성, 진정성, 조언수용을 중심으로)
- Shin, Yong-Sun;Kim, Moon-Seop
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- Journal of Distribution Science
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- v.16 no.12
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- pp.105-113
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- 2018
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Purpose - This research is intended to suggest ways to enhance customers' satisfaction with service recovery. For this purpose, this study investigated the relationships among perceived justice (distributive, procedural, interactional justice) of service recovery efforts, perceived authenticity of service recovery efforts, the intention to follow advice, and the satisfaction with service recovery. Research design, data, and methodology - This research developed a structural equation model in which the perceived justice (distributive, procedural, interactional justice) and the perceived authenticity are predictors, the satisfaction with service recovery is a dependent variable, and the intention to follow advice is a moderator between the perceived justice (distributive, procedural, interactional justice) and the satisfaction with service recovery. Data were collected from visitors of fast food restaurants in Seoul, Gyeonggi province, and Kangwon province. A total of 330 questionnaires were distributed and 295 responses were collected indicating a response rate of 89.3%. After deleting data having missing value, 288 samples were used for analysis. SPSS 21.0 and AMOS 21.0 were used to test the reliability, validity, model fit, and hypotheses. Results - Empirical results showed that perceived justice, perceived distributive justice, and perceived authenticity had a positive influence on the satisfaction with service recovery. These results indicated that the more highly customers perceived the justice, distributive justice and the authenticity of service recovery efforts, the more they were satisfied with service recovery. And these influences were moderated by the intention to follow advice. Specifically, influences of the perceived justice, the perceived distributive justice, and the perceived authenticity on the satisfaction with service recovery were bigger for people with high intention to follow advice than people with low intention to follow advice. Conclusions - This research contributed to the service recovery literature by showing how perceived justice (distributive, procedural, interactional justice) and perceived authenticity influence satisfaction with service recovery. Moreover, current study introduced the intention to follow advice as moderator of this influence and revealed the moderation role of the intention to follow advice between the perceived justice (distributive, procedural, interactional justice) and the satisfaction with service recovery. Managerially, these results suggested retailing companies some ways to recover from service failure.
Superovulation-Oocyte and Uterine Function (과배란-난자 및 자궁기능)
- 문영석
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- Korean Journal of Animal Reproduction
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- v.20 no.4
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- pp.379-384
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- 1997
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Superovulation with exogenous gonadotropins creates a spectrum of pre or periovulatory hormonal changes with subsequent detrimental effects on oocyte quality, fertilization, embryo development, implantation and maintenance of pregnancy. Our recent study determined potential roles for insulin-like growth factor-1 (IGF-1) in uterine environment regulation and preimplant tation in the rat. The evidence indicates that IGF-l may play an important role in the main tenance of a receptive uterine environment for embryonic development and the regulation of decidualization. Embryonic loss and failure of implantations following superovulation may be partially attributed to disturbances in uterine IGF-l action as observed in this study. We investigated the effects of superovulatory doses of gonadotropins on frequency of chromosomal a abnormalities of mouse embryos. Chromosome a analysis of mouse zygotes and 8- to 16-cell stage embryos from spontaneously ovulated, 5, 10, and l 15 lU pregnant mare serum gonadotropin (PMSG) superovulated mice was carried out. Aneuploidy, polyploidy and structural chrom- osomal abnormalities were detected among the four groups. However, only polyploidy was correlated with superovulation. In 10 and 15 IV PMSG treated groups, the rate of polypoidy was 2.9% and 10.5%, respectively. Furthermore, there was a dose reponse relationship between the PMSG dose and the incidence of embryonic p polyploidy (P
Examination of Applicability of Liquefaction Potential Index to Seismic Vulnerability Evaluation of the Korean River Levees (액상화 가능 지수의 국내 하천제방 지진취약도 평가 적용성 검토)
- Ha, Iksoo;Moon, Injong;Yun, Jungwon;Han, Jintae
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- Journal of the Korean GEO-environmental Society
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- v.18 no.4
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- pp.31-40
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- 2017
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In this study, a simple method to evaluate the seismic vulnerability of river levees was examined considering the structural characteristic of river levee, that is long, and the functional characteristic of river levee that performs temporary function against flood but is a permanent structure in the ordinary way. Considering the fact that one of the main failure modes of the levee during the earthquake are the settlement due to the strength reduction of the ground caused by the increase of the excess pore pressure in the levee body and foundation and the settlement due to liquefaction, the 2-dimensional section of the levee was regarded as the 1-dimensional section and the liquefaction potential index (LPI) for the regarded section was estimated. The estimated LPI was correlated with the seismic vulnerability of river levees. The relationship between the displacement of the levee crest caused by the earthquake and the seismic vulnerability of the levees was obtained from the results of previous researches and the correlation between the displacements of the levee crest computed by 2-dimensional dynamic coupled analyses and LPIs based on the results of 1-dimensional seismic response analyses was investigated. In connection with this correlation, as a result of examination of the correlation between LPI and the seismic vulnerability of the levee, it was concluded that the method for evaluation of the seismic vulnerability of the Korean river levee using LPI is applicable.
Seismic Behavior of Bridges Considering Ground Motion Spatial Variation (공간적으로 변화하는 입력지진으로 인한 교량의 지진거동특성)
- Bae, Byung Ho;Choi, Kwang Kyu;Kang, Seung Woo;Song, Si Young
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- KSCE Journal of Civil and Environmental Engineering Research
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- v.35 no.4
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- pp.759-768
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- 2015
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The ground motions of large dimensional structures such as long span bridges at different stations during an earthquake, are inevitably different, which is known as the ground motion spatial variation effect. There are many causes that may result in the spatial variability in seismic ground motion, e.g., the wave passage effect due to the different arrival times of waves at different locations; the loss of coherency due to seismic waves scattering in the heterogeneous medium of the ground; the site amplification effect owing to different local soil properties. In previous researches, the site amplification effects have not been considered or considered by a single-layered soil model only. In this study, however, the ground motion amplification and filtering effects are evaluated by multi-layered soil model. Spatially varying ground motion at the sites with different number of layers, depths, and soil characteristics are generated and the variation characteristics of ground motion time histories according to the correlation of coherency loss function and soil conditions are evaluated. For the bridge system composed of two unit bridges, seismic behavior characteristics are analyzed using the generated seismic waves as input ground motion. Especially, relative displacement due to coherency loss and site effect which can cause the unseating and pounding between girders are evaluated. As a result, considering the soil conditions of each site are always important and should not be neglected for an accurate structural response analysis.
In-Store's Servicescapes and Consumer's Responses in Restaurant (레스토랑 내부 서비스환경과 소비자반응)
- Choi, Chul-Jae
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- The Journal of the Korea Contents Association
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- v.17 no.6
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- pp.452-469
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- 2017
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The purpose of this study is to examine consumer's cognitive, affective and behavioral responses to in-store's servicescapes in restaurant by confirming the effect of service environment factors such as ambient, layout, interior and auditory on perceived service quality and image as cognitive responses, and the effect of perceived service quality and image on affective satisfaction as affective response, and the effect of affective satisfaction on repurchase intention as a behavioral responses. To this end, the research hypothesis was verified by structural equation model analysis using SPSS 21.0 and AMOS 20.0 statistical packages. The results of study are as follows. First, ambient environment, interior environment and auditory environment had significant influence on perceived service quality, but interior environment had no effect. Second, ambient environment and layout environment had a significant influence on the image, while the interior environment and auditory environment had no effect. Third, perceived service quality had a significant effect on emotional satisfaction, but had no effect on image and repurchase intention. Finally, image had a significant effect on emotional satisfaction and repurchase intention. Therefore, the marketing manager of the restaurant will need to plan and implement a service marketing strategy that will increase consumers' visit by enhance the perceived service quality level by improving ambient environment, layout environment and auditory environment, and increase image by improving ambient environment and layout environment.
Investigation of Minimum Number of Drop Levels and Test Points for FWD Network-Level Testing Protocol in Iowa Department of Transportation (아이오와 주 교통국의 FWD 네트워크 레벨 조사 프로토콜을 위한 최소 하중 재하 수와 조사지점 수의 결정)
- Kim, Yong-Joo;Lee, Ho-Sin(David);Omundson, Jason S.
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- International Journal of Highway Engineering
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- v.12 no.4
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- pp.39-46
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- 2010
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In 2007, Iowa department of transportation (DOT) initiated to run the falling weight deflectometer (FWD) network-level testing along Iowa highway and road systems and to build a comprehensive database of deflection data and subsequent structural analysis, which are used for detecting pavement structure failure, estimating expected life, and calculating overlay requirements over a desired design life. Iowa's current FWD networklevel testing protocol requires that pavements are tested at three-drop level with 8-deflection basin collected at each drop level. The test point is determined by the length of the tested pavement section. However, the current FWD network-level program could cover about 20% of Iowa's highway and road systems annually. Therefore, the current FWD network-level test protocol should be simplified to test more than 20% of Iowa's highway and road systems for the network-level test annually. The main objective of this research is to investigate if the minimum number of drop levels and test points could be reduced to increase the testing production rate and reduce the cost of testing and traffic control without sacrificing the quality of the FWD data. Based upon the limited FWD network-level test data of eighty-three composite pavement sections, there was no significant difference between the mean values of three different response parameters when the number of drop levels and test points were reduced from the current FWD network-level testing protocol. As a result, the production rate of FWD tests would increase and the cost of testing and traffic control would be decreased without sacrificing the quality of the FWD data.
Dynamic Characteristics of Truss-Type Lift Gate According to Installation Direction (트러스형 리프트 게이트의 설치방향에 따른 진동 특성)
- Lee, Seong-Haeng;Kong, Bo-Sung
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- Journal of the Korea Academia-Industrial cooperation Society
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- v.17 no.12
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- pp.120-127
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- 2016
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This study examined the dynamic characteristics of the gate to identify the optimal gate installation direction according to the installation direction. A 1:31 scale model was constructed for a 47.5m prototype gate using acrylic. The scaled weights were tuned by adding lead weights. The first step was to measure the natural frequencies of the model gates, and compare them with finite-element analysis of the prototypes as a calibration. The scaled model was tested in a 1.6 m wide concrete flume for two orientations to determine the effects of the gate orientation on structural vibrations. Vertical vibrations were measured under a range of operational conditions, including a range of bottom opening heights and different upstream and downstream water levels. For large bottom opening heights in the normal direction, relatively large vibrations were induced by vortices shed at the plate bottom that would strike the horizontal truss member. This phenomenon was avoided in the reverse direction. For small bottom opening heights in the normal direction, these vibrations were caused by a suction force that developed at the gate bottom. The gate model in the reverse direction was preferred because of its low overall vibrational response under general gate opening and flow level combinations.
Electrical Characteristics Measurement of Eddy Current Testing Instrument for Steam Generator in NPP (원전 증기발생기 와전류검사 장치의 전기적 특성 측정)
- Lee, Hee-Jong;Cho, Chan-Hee;Yoo, Hyun-Joo;Moon, Gyoon-Young;Lee, Tae-Hun
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- Journal of the Korean Society for Nondestructive Testing
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- v.33 no.5
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- pp.465-471
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- 2013
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A steam generator in nuclear power plant is a heatexchager which is used to convert water into steam from heat produced in a nuclear reactor core, and the steam produced in steam generator is delivered to the turbine to generate electricity. Because of damage to steam generator tubing may impair its ability to adequately perform required safety functions in terms of both structural integrity and leakage integrity, eddy current testing is periodically performed to evaluate the integrity of tubes in steam generator. This assessment is normally performed during a reactor refueling outage. Currently, the eddy current testing for steam generator of nuclear power plant in Korea is performed in accordance with KEPIC & ASME Code requirements, the eddy current testing system is consists of remote data acquisition unit and data analysis program to evaluate the acquired data. The KEPIC & ASME Code require that the electrical properties of remote data acquisition unit, such as total harmonic distortion, input & output impedance, amplifier linearity & stability, phase linearity, bandwidth & demodulation filter response, analog-to-digital conversion, and channel crosstalk shall be measured in accordance with the KEPIC & ASME Code requirements. In this paper, the measurement requirements of electrical properties for eddy current testing instrument described in KEPIC & ASME Code are presented, and the measurement results of newly developed eddy current testing instrument by KHNP(Korea Hydro & Nuclear Power Co., LTD) are presented.
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