• 패션비즈니스
• /
• 제2권1호
• /
• pp.25-34
• /
• 1998

This study has it's purpose in examining the materialized background. characteristic of African traditional costume and the A fro fashion of the year 1960. and it's influence on the contemporary fashion. Then the findings are applied to suggest a new way of image creation. 1960' s was the year in which people tried to free oneself from the ruling culture of the social standards. war. and the development of science. By such movement. people started to get interested in the environment and ecology. This then lead to the interest of the rights of the minority. With the youngs as the central figure A fro hair style and dashiki appeared as the street fashion. The characteristics of African costume applied to A fro fashion in 1990' s is as below. First. the North African style. Djellaba. and wrap style in the most common silhouette. Second. heavy materials such as stone. copper. silver. and gold are used. Necklace can be classified according to it's simple but. modern style. delicate but grand style. Bracelets are however. broad in width and many rings are worn widely. Third. Multi colored stripe and prints inspired by tattoo and deformation using red brown. dark beige. and orange are printed on textiles such as see through. Fourth. image of tattoo and deformation are applied to make-up. A fro hair and corn beads are also African taste. Fifth. African taste in recent fashion showed off the black beauty by appointing black models at the collection. In analyzing the study done above. characteristic images of African costume. accessaries and body painting was applied in presenting 3 creative designs. The first design named "Geometric I", took it's motif from the geometric pattern of the body painting with the afro hair. "Geometric II", the second design, showed it's application of geometric pattern of mutilation and the silhouette of the costume by using the see through. The third design called the "Geometric III" showed that the aesthetic and decorative side of clothing can be satisfied by applying various form and color of accessaries as the motif. A fro fashion is chosen as one of the folklore mood and it's beauty is conveyed on till today.

• 한국패션뷰티학회지
• /
• 제3권1호
• /
• pp.1-12
• /
• 2005

The purpose of this thesis is to study the formative characteristics and symbolism shown in Rock stars' hairstyles through rock music to have influenced youth culture. There were a D.A style and a mop top style which included the youth characteristic to seek a new desire and value as the hairstyles of Rock & Roll stars, along with the characteristics of Rock & Roll music to represent the feeling of teenagers in 1950's at that time unlike the previous music due to high beats mixed with Rhythm & Blues (R & B) and Country music, and use of electronic guitars. We can see the desire for challenge and freedom against the then present regime, shouting love and peace, and resistance in the Psychedelic Rock music stars' hairstyle, which are untrimmed and disheveled, that is, natural. We can find explosiveness in Mohican and Spike style of Punk Rock stars playing fierce and aggressive music, along with words including indignation and assertion against the society's regime. The Artistic characteristic is implied in the following hairstyles: Glam Rock stars' hairstyle, a man's long-haired but a little long crew-cut style to reduce the bulky feeling and to give a bisexual, visible shock with hair dyed in orange to emphasize magnificence, and Punk Rock stars' hairstyle showing beauty in their own way with expression of anti-beauty to intentionally look ugly. Like this, the 20th Century's Rock music and youth culture are closely associated each other, and showed a new style, and played a leading role in street fashion, which became a momentum to much influence high fashion as a look of the 20th century modern fashion.

• 한국의상디자인학회지
• /
• 제21권3호
• /
• pp.137-147
• /
• 2019

The purpose of this study, I investigate the new trend, 'new-tro', through the music video costumes of young generations, and analyze the meaning and characteristics of 'new-tro'. The research method is, select 30 music video with new-tro fashion style on the music sites, and the fashion styles were analyzed in 11 music videos checked and selected by 100 students. As a definition of the term, 'retro' refers to a phenomenon in which the past reappears in modern time, and 'new-tro' is a new retro trend, a social phenomenon that enjoys the old with a modern sense, and is a compound word of 'new' and 'retro'. 'new-tro' is a modern reinterpretation and rebirth of the past style, and 'fu-tro' is a style of coexistence between the past and the future. In the music video, fashion is a media language and cultural code, and it creates trend or new fashion, that communicates with the public, stimulating emotions. As a result of the research, the common trend phenomenon expressed in the music video costume of 'new-tro' trend which appeared in 2000s is as follows. 1. New-tro style starts with items that were famous in the past. 2. It is one of postmodern marketing using color, print and logo. 3. It spreads quickly by the influence of culture that is characteristic of the Internet and SNS world. 4. It is bottom up propagation phenomenon of street fashion. 5. It is a time game where modern people connect the past with the present. 6. "new-tro" continues to evolve for that time, based on 'retro'. New-tro, an evolutionary version of the 21st century retro wave. and it is a key to marketing effectiveness as a sympathetic elements of 1020 generations with the reproduction of memories.

• 한국실내디자인학회논문집
• /
• 제19권6호
• /
• pp.161-168
• /
• 2010

A city is a type of culture as living styles people have accumulated, In Particular, urban streets are integrated bodies of culture based on regional history and tradition which are easily accessible by people. However, due to insensible expansion policy of current cities, decline of old downtowns which have kept cultural characteristics of each region, hollowing out of the downtowns, expansion of new downtowns which have uniformed characteristics are weakening identities of each region. To overcome such problems, a culture-oriented approach as one of the urban regeneration strategies which have been appeared since 1980s is effective. Life style which has been formed by human activities can be considered as the culture of comprehensive concept and peculiar resources of each region are distinctive culture of each region. Cultural streets in which people can share each other's feeling may influence regional activation through cultural influence while preserving regional tradition and history. Therefore, this study aims to discover spatial characteristics of cultural streets through theoretical examinations on formation of streets in as aspect of urban regeneration and identify their characteristics by analyzed cases of domestic cultural streets.

• 한국의류학회지
• /
• 제32권6호
• /
• pp.859-870
• /
• 2008

본 연구의 목적은 21세기 패션컬렉션에 나타난 모즈 룩에 대한 다양한 미학적 고찰을 통해 사회문화적 배경과 시대정신에 따라 한 시대의 미의식이 패션에 반영되는 특성을 분석하여 패션의 문화적 역할을 재인식하고자 하는 것이다. 연구방법은 모즈와 모즈 룩에 대한 문헌고찰과 2001년부터 2006년까지의 패션잡지에 나타난 모즈 룩의 사진 168건의 자료를 통한 실증적 분석을 하였다. 분석결과, 21세기 패션에서의 모즈 룩은 미니멀 스타일, 스포츠 캐주얼 스타일, 빈티지 스타일, 댄디 & 앤드로지너스 스타일로 유형화할 수 있었다. 이처럼 모즈 룩은 젊음, 발랄함, 새로움 등의 감성과 절충될 뿐만 아니라 스포츠 룩 그리고 스트리트 패션에까지 나타남으로써 대중의 기호에 맞는 디자인 개발 및 새로운 미래 패션영감에 계속 반영 될 것이다.

• 복식문화연구
• /
• 제5권3호
• /
• pp.1-25
• /
• 1997

The consumers, who are characterized by gathering a wide scope of information and by putting into action immediately, have come to the new group searching for emotion and have played a leading role of market. The characgeristics of consumers are the fact that they have followed the street fashion with no-concept, independent of the trends which the brand has provide for consumers. Therefore it leads to a big gap between the fashion information for enterprises and market formation for consumer class. The principal purpose of this paper is to get closer the distance between the information which is used in merchandise plan and real market for consumers, and to suggest the new direction of information management system in order to enhance the hit rate of merchandise plan. The results are as follows : (1) It is shown the enterprises should divide the information data between fashion information and market information, and understand the mutual relationship of them, and regard the statistical data related on the change of sensitivity and desire in market specialized in attributes of street fashion as the emotional expression\`s view, and manage them by the feedback style. (2) It is shown that enterprises should fully understand the fashion factors in the line of fashion stream with the independence of theme in order to plan the merchandise effectively for market which are specialized in the duality that it has both conservation and innovation at the same time, and detect their change. (3) It is shown that in order to predict exactly, enterprises should reflect the statistical data and the emotional factors in planning the merchandise, bring up the systematic organization, expert system. (4) It is also shown that enterprises should make an effort to pursuit the discriminated brand through the feedback management in which the consumer\`s lasting desires are reflected.

• 패션비즈니스
• /
• 제12권2호
• /
• pp.59-71
• /
• 2008

The purpose of this thesis is to analyse the style, color, and items of '06-07 F/W women's street fashion in Dalian. The cultural, racial and geographical uniqueness, asks for the analysis, based on the individual local area on the part of Korean fashion company desiring to launch into China fashion market. I would contribute to the understanding the preference of fashion in northeastern area, thereby, affording a fundamental resources for designing strategies for Korean fashion brands in China. The period of investigation is about 15 weeks from 23 Sep. 2006 until 6 Jan. 2007, with combined use of camcorder and digital camera. The site was Victory Shopping Plaza, in center of City, also with Mycal, Ansung, Dasang department store situated in the Economic Development Zone. Finally, 900 photos were selected for analysing. The result of this study are as follows: 1. Preferred clothing styles are jean casual 45.4%(409), sports casual 16.3%(147), character casual 8%(72), feminine 20.6%(185), Classic 9.7%(87). Compare to the former study about Spring, Sports casual showed dominant rate about 36.0% in casual style. In Winter, however, the preference were changed from sport casual to jean casual. 2. Preferred clothing items are parka/padding coat 32.3%(291), jumper 31%(279), T-shirts 16%(144) and jacket 7.5%(67) for tops, pants 91.8%(826) and skirts 8.2%(74) for bottoms. In the pants, straight pants 78.4%(648), bell bottom pants 10.9%(90), capri pants 7.4%(61), cargo pants 2.9%(24), bermuda pants 0.4%(3) were listed respectively. In the skirts, A-line skirt 51.3%(38), pleats skirt 25.7%(19), flare skirt 12.2%(9), semi-tight skirt 8.1%(6), tight skirt 2.7%(2) were listed. Finally the skirt length midi 75.7%(56), mini 18.9%(14) and maxi 5.4%(4) were listed. 3. Preferred colors are red 21.8%(196), white 21.6%(194), black 16.4%(148), yellow 10.0%(90), beige 9.3%(84), green 7.9(71) and blue 6.3%(57) for tops, and black 40.8%(367), blue 37.7%(339), gray 4.6%(41), white 4.3%(39) etc. for bottoms.

• 한국의류학회지
• /
• 제31권11호
• /
• pp.1554-1564
• /
• 2007

In apparel industry, the production of clothing for the global market, has it#s origin in its characteristics depending on hands on working style, according to the globalization of a fashion industry. These days, however, the globalized production is unable to keep pace with the short cycle of production due to the unpredictable change of the taste or demands in the local area, as a result, the industry has come to take a focus on the production and consumption in the circumscribed region. In this stream, the northeastern area, specially, Dalian which is renowned for a center of fashion was designated as a city of this study as a representative. The cultural, racial and geographical uniqueness, asks for the analysis, based on the individual local area on the part of Korean fashion company desiring to launch into China fashion market. The purpose of this thesis is to analyse the style, color, and items of street fashion in Dalian. I would contribute to the understanding the preference of fashion in northeastern area, thereby, affording a fundamental resources for designing strategies for Korean fashion brands in China. The period of investigation is about 5 weeks from 14 May 2006 until 18 June 2006, with combined use of camcorder and digital camera. The site was Victory Shopping Plaza, in center of city, also with Mycal, Ansung, Dasang department store situated in the Economic Development area. The result of this study are as follows: 1. Preferred clothing styles are casual styles(68%) rather than formal styles(32%). In the casual styles, sports casual(36.0%), character casual(29.5%), jean casual(2.6%) were listed. All kinds of clothes are tightly fitted due to the stretched fabric and knit fabric. 2. Preferred colors are white(31.1%), red(16.6%), black(15.8%) khaki(7.8%) and blue(7.6%) for tops, and black(34.6%), blue(27.2%), white(15.4%), brown(14.6%) for bottoms. 3. Preferred clothing items are T-shirt(36.5%), jumper(33.6%), jacket(20.0%), blouse(8.7%), etc.(1.2%) for tops, pants(91.4%), skirts(8.6%) for bottoms. In the pants, cigarette pants(34.6%), bell bottom pants(21.0%), cargo pants(19.9%), straight pants(15.9%) were listed respectively. In the skirts, flare skirt(3.9%), tight skirt(2.2%), semi tight skirt(1.7%), pleats skirt(0.8%) were listed.

• 한국의상디자인학회지
• /
• 제4권1호
• /
• pp.61-72
• /
• 2002

This paper is the second part of a series of the research about the Teddy boy style which is to examine various fashion changes in subcultural styles in 1900s. The main concern of this research is to investigate the creation and meaning of the Teddy boy style, how it interacted with the elements of class and generation and how the materials needed by the group constructed and appropriated into the visible systematic cultural form of correspondence. The Teddy Boys are the first recognized members of the British youth culture, which is known as the new Edwardian because of their dress. They had created the concept of the "teenagers," which forms the basis of the sense of a "generation" in the 20th century. The Teds set the style that would be used and modified in the following generations. They adopted the Edwardian style of the upper class, and changed it into their own style by modifying it and adding to it some other elements. The Teddy boys style is a special version of the sartorial appropriation encountered in the sphere of the fashion history. It actually began immediately after the war by the upper class youth far from the working class neighborhood. In the late 1953, the elitist aura surrounding the Edwardian suit was suddenly shattered. Within just a few months, the Edwardian suit became a source of social anxiety and the focus of a symbolic battle. Although the Edwardian look had initially went back to the upper class root, it became a symbol of rootlessness. In appropriation of this image, The Teddy boys were also rejecting the sartorial conformism of the English working class with its modest tradition. In this respect, the Teds effected the ascent or fall of the working class in the area of fashion. The Teds dress was not a merely borrowed fashion, but was a bastard fashion in the form of American trends, the Zoot suit. At this time members of the working class possessed only work dress for the week and waist suits for the Sunday outings. Teds broke this pattern, and developed the working class dandyism of wearing clothes simply to show off. The results were that they succeeded in opening the teen market, and popularizing a working class style for the first time in British history. The Teds became the first British street style with ties music, and remain as an symbol of the rising of a new age of values and styles.f values and styles.

• 한국농촌건축학회논문집
• /
• 제18권1호
• /
• pp.75-82
• /
• 2016

The goal of this study is to identify the new Architectural type of house and Landscape design pattern of the collective housing area in American garden city, Midlothian near Richmond of Virginia. I had been surveyed old houses of the Virginia and new single family houses and landscape design style of Mariners village to find a different style of houses and lots. The Richmond, capital city of Virginia, is surrounded by five suburban areas and counties. One of them is the Chesterfield where it has main street of Midlothian garden city. The city of Midlothian has a function of residence area both to stay in the forest garden and to go to downtown office of Richmond. There are a lot of collective housing area out of the capital city. I surveyed house form, lots, and site design pattern of the Mariners village in Midlothian. The community of Mariners shows a particular characteristics and harmonious pattern of suburban residence area in a view point of new project. There are three results of this study as follows: First, the types of house in suburban garden city, Midlothian, are focused on vernacular Colonial style with country house, traditional house, and front gable house form which are an unique new American single home. Second, the landscape design of this collective housing area, the Mariners village, has a unity view of residence community, harmony between house and lots, and a sensitive cul-de-sac pattern and loops type with rational land using based on the forest topology. Third, the Mariners village shows that the design concept of landscape architecture has to consider of traditionalism, naturalism, and living condition of residents.