• Journal of Information Technology Services
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• v.18 no.4
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• pp.115-134
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• 2019

The global music industry has been growing steadily every year. In particular, the proportion of music streaming services in the overall market are expanding. It shows same pattern in domestic market. Also, several companies are providing music streaming services competitively. It is clear that there is growing interest in effective operations of music streaming services. In this study, we examine the impact of customization and network effect on service quality and customer loyalty. We collect survey data and analyze relationships between latent variables using structural equations modeling. We find that customization and network effect of music streaming services positively affect service quality. However, the effect of customization on customer loyalty is not significant and there is a negative effect of network effect on customer loyalty. Finally, we find that service quality works as a mediator between customization and customer loyalty, and service quality also works as a mediator between network effect and customer loyalty.

• Transactions on Electrical and Electronic Materials
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• v.11 no.6
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• pp.288-291
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• 2010

Accidents can occur as a result of streaming electrification when transformer oil is used as an insulating oil in large ultra-high voltage transformers. Methods for adding a streaming electrification inhibitor to reduce the streaming electrification has been studied extensively. In this paper, in order to develop a method for reducing streaming electrification effectively, 4 different specimens were prepared by the addition of benzotriazole (BTA) to a virgin specimen with constant stirring. The specimens were examined to determine the appropriate amount of BTA addition that would suppress the streaming electrification most effectively. The results showed that the streaming electrification characteristics of the specimen in the streaming transformer oil were best when the amount of BTA addition was about 10 ppm. The streaming electrification current was reduced by adding 30 ppm BTA until the temperature reached $65^{\circ}C$. The polarity of the streaming electrification current was negative when the temperature exceeded $65^{\circ}C$. Therefore, the streaming electrification current, which can be a cause of transformer accidents, can be suppressed in large ultra high voltage transformer oil. This paper reports on the optimal amount of BTA addition and the best conditions for controlling the streaming velocity of transformer oil.

• Proceedings of the Korean Institute of Electrical and Electronic Material Engineers Conference
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• 1995.11a
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• pp.357-360
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• 1995

Since the streaming electrification phenomena of transformer were made clear on 1970s, many researches have been continued on the improvement of the transformer. This paper describes the effect of additive (BTA, DBPC) and temperature on the streaming electrification of the various materials. The streaming current in the various materials decreases in proportion to the concentration of BTA, results in the inverse electrification. We believe that these results will contribute to the optimal design of HV large-capacity transformer.

• Proceedings of the KIEE Conference
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• 1998.07d
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• pp.1436-1437
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• 1998

In this paper, the result of experimental investigation into the streaming electrification phenomena of insulating oil under an external dc field effect is described. Energization by positive dc voltage enhanced the streaming electrification. but when the applied voltage was negative, the polarity of streaming current was field strength dependent.

• Proceedings of the IEEK Conference
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• 2003.11b
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• pp.183-186
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• 2003

In this paper, we propose a DRM(Digital Rights Management) system for streaming media which can not only protect streamed MPEG-4 content but be easily integrated with existing MPEG-4 streaming system. To protect MPEG-4 media more effectively and more securely, encryption should be considered on encoding phase and also streaming server should be designed to support DRM. However that means it cannot support existing streaming system. Our approach is to design a DRM system independent to the streaming server. So, we used an encryption method which can be applied to compressed MPEG-4. The processing time of decryption in client system must be minimized to guarantee the QoS of streaming service. To satisfy this requirement, it is essential to analyze the effect of DRM on performance. We made some performance test and present the result. Also, we apply proposed system to ISMA(The Inter net Streaming Media Alliance) streaming system which is open standard for MPEG-4 media streaming.

• Journal of the Korean Society of Visualization
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• v.1 no.2
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• pp.52-57
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• 2003

The present paper investigated the effect of ultrasonic vibrations on the melting process of a phase-change material (PCM). The melting process in the square cavity with a heated vertical wall has been studied in terms of acoustic streaming. In the present study, applying with ultrasonic vibrations to the liquid were found to induce acoustic streaming which was clearly observed using by a particle image velocimetry (PIV) and a thermal infrared camera. The experimental results revealed that acoustic streaming could accelerate the melting process as much as 2.5 times, compared to the rate of natural melting (i. e., the melting without acoustic streaming). In addition, temperature and Nusselt numbers over time provided conclusive evidence of the important role of the acoustic streaming on the melting phenomena of the PCM.

• Journal of Information Technology Applications and Management
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• v.27 no.6
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• pp.31-51
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• 2020

During the last decade, social live streaming service like Periscope, Ustream, and YouNow has developed from a niche market into a mainstream activity. In this media environment, social live streaming service has a tremendous impact on the social behaviors of users. Despite the rapid development, there are a lack of studies to make better understand the media environment changes through social live streaming service. This study adopted an affordances approach that leads us to identify six distinctive social affordances (visibility, accessibility, information sharing, social interaction, role-taking, interactive revenue) for user engagement in social live streaming service. Specifically, this study explores the impact of social affordances on perceived flow, followed by user engagement including passive and active engagement. Empirical data analysis with 258 questionnaires suggests that social affordances affected users' flow perception, and flow has an effect on active as well as passive engagement. Contrary to the expectation in a hypothesized research model, only the impact of accessibility on flow was rejected.

• Asia Marketing Journal
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• v.24 no.2
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• pp.39-50
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• 2022

Live streaming has become one of the most important communication tools for influencers to synchronously interact with viewers. It is critical to understand the effect of the reciprocal and synchronously interactive relations built between influencers and viewers, so-called trans-parasocial relations, in the context of live streaming. In this study, we investigate how trans-parasocial relations impact viewers' stickiness and purchase intention on live streaming platforms. Furthermore, we investigate fanship as a mediating factor in the relationship between trans-parasocial relations and viewers' behaviors. Overall, the results reveal significant direct and indirect effects of trans-parasocial relations on viewers' stickiness and purchase intention. Higher trans-parasocial relations further lead to stronger viewers' fanship toward influencers and increases their willingness to stay longer or make purchases on live streaming platforms. These findings further the understanding of influencer-viewer relations and viewers' behavior on live streaming platforms and provide valuable insights into influencer marketing and live streaming.

• Journal of Internet Computing and Services
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• v.23 no.5
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• pp.59-68
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• 2022

As real-time live streaming broadcasting and non-face-to-face classes are spreading in the Corona era, it is time to take academic interest in online streaming classes. In particular, it is important to clarify why users use online streaming classes. Therefore, this study proposes social presence, interest, convenience of use, and interactivity as characteristics of online streaming classes, and aims to verify how these characteristics affect learning satisfaction and furthermore, recommendation intention. As a result of conducting a survey on 338 Chinese collegestudents, it was found that interactivity, social presence, and interest had a positive effect on learning satisfaction, but the effect of ease did not appear. On the other hand, it was confirmed that learning satisfaction had a positive effect on the online streaming class recommendation intention.

• The Journal of the Korea Contents Association
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• v.20 no.1
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• pp.60-72
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• 2020

The recent surge in live streaming has also changed the market for classical performing arts. Now more than just recording live performances, content specific to live streaming platforms is being produced, and live streaming is emerging as a new alternative to promoting and enjoying classical performances. Therefore, this study empirically analyzed the effect of service quality factors of the classical live streaming performance on the viewer satisfaction and the purchase intention of the on-site performance over the data collected from 198 viewers. Results suggest that, among the service quality factors of the classic live streaming performance, video content, convenience, and price, except for real-time interaction, affected the viewer satisfaction, and viewer satisfaction in turn affected the purchase intention of the on-site performance. Thus the publicity effect of live streaming for classical performing arts seemed to be proved.