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http://dx.doi.org/10.7472/jksii.2022.23.5.59

A Study on the Effect of Characteristics of Online Streaming Course on Learning Satisfaction and Recommendation Intention  

Zhu, LiuCun (Dept. of Media and Communication, Dongguk University)
Yang, HuiJun (Dept. of Media and Communication, Dongguk University)
Jiang, Xuejin (Dept. of Media and Communication, Dongguk University)
Hwang, HaSung (Dept. of Media and Communication, Dongguk University)
Publication Information
Journal of Internet Computing and Services / v.23, no.5, 2022 , pp. 59-68 More about this Journal
Abstract
As real-time live streaming broadcasting and non-face-to-face classes are spreading in the Corona era, it is time to take academic interest in online streaming classes. In particular, it is important to clarify why users use online streaming classes. Therefore, this study proposes social presence, interest, convenience of use, and interactivity as characteristics of online streaming classes, and aims to verify how these characteristics affect learning satisfaction and furthermore, recommendation intention. As a result of conducting a survey on 338 Chinese collegestudents, it was found that interactivity, social presence, and interest had a positive effect on learning satisfaction, but the effect of ease did not appear. On the other hand, it was confirmed that learning satisfaction had a positive effect on the online streaming class recommendation intention.
Keywords
Online streaming class; learning satisfaction; interest; interactivity; social presence;
Citations & Related Records
Times Cited By KSCI : 5  (Citation Analysis)
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