• 제목/요약/키워드: strategic usability

검색결과 28건 처리시간 0.029초

SOA 소프트웨어의 사용성 평가 방법 (Usability Evaluation Method for SOA Software)

  • 이상효;양해술
    • 한국산학기술학회논문지
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    • 제10권7호
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    • pp.1575-1584
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    • 2009
  • 서비스 품질의 향상 및 높은 재사용성과 확장성으로 인해, 최근 SOA 소프트웨어의 중요성이 높아지고 있으며 가트너(Gartner) 그룹에 따르면 2006년부터 2011년까지의 CAGR(연평균복합성장률:Compound Annual Growth Rate)이 35%에 이를 정도로 국내외 SOA 소프트웨어 시장이 급격히 증가하고 있는 추세이다. 이에 따라 SOA 소프트웨어의 품질평가에 관해 국제표준에 따른 품질평가 방법의 개발에 관한 요구가 증대되고 있다. 본 연구에서는 SOA 소프트웨어의 사용성 품질을 평가하기 위해 사용성에 관한 요구사항을 도출하여 척도화함으로써 품질을 시험하여 측정하고 그 결과를 적절한 기준에 따라 판정하는 방법에 대해 연구를 수행하고 평가 사례를 제시하였다. 본 연구를 통해 SOA 소프트웨어의 사용성 품질 향상을 유도하고 전략기술 개발을 통해 객관성과 활용도를 높일 수 있을 것으로 기대한다.

수정된 IPA 기법을 적용한 오디오북 서비스품질에 관한 연구 (A Study on the Service Quality of Audiobook Using Revised IPA)

  • 이태원;성행남;권진택
    • 한국정보시스템학회지:정보시스템연구
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    • 제30권4호
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    • pp.329-347
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    • 2021
  • Purpose The purpose of this study is to examine the review of previous studies based on audiobooks, 1) using the IPA method, we examine the quality of audiobooks that listeners perceive as important and the quality of preferred audiobooks, 2) improvement directions for activating audio content and audiobook platform, to seek ways to establish strategic plans for the audiobook market. Design/methodology/approach This study conducted and experiment using three factors(usability, information and interaction) used in web service quality(WebQual). Usability consists of the availability of time, such as the use of audiobooks for hobbies and the ease of search. Information consists of the trends of the times, topics of converation and the latest trends. Interaction consists of the proportion and depth of celebrities. After that, grid analysis was performed using the traditional IPA method and the revised IPA method. It was judged that identifying and analyzing the preference for service provision and new content was more valuable than the Performance used in the existing method. Findings According to the results of the empirical analysis, it was found that the conversation material corresponding to informativity did not affect the audiobook during the online quality analysis. It is believed that improvements can be found through content production related to entertainment, webtoons, and general common sense that can increase listeners' interest. In addition, it was found that the advertising effect of celebrities corresponding to interactivity did not affect the results of this study, which should increase the concentration and immersion of listeners by increasing the technology for audiobooks.

유통업체의 정보물류시스템 아웃소싱 유형과 물류성과에 관한 실증연구 (An Empirical Study of Logistics Performance and Outsourcing Types of Korean Distributors)

  • 유창권
    • 유통과학연구
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    • 제12권4호
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    • pp.41-46
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    • 2014
  • Purpose - This study focused on providing strategic findings that make significant sense for companies that are looking for a future outsourcing strategy. The study analyzes the results of outsourcing in the information logistics systems field and verifies the results through experimental study of the performance delivered by logistics outsourcing types. Research design, data, and methodology - The study sample was assembled based on a random sampling method used to extract the initial 451 companies from a list of Korean distributors, wholesalers, and retailers. Following that sample process, 423 companies were confirmed by verifying their e-mail address and contacts (telephone and fax numbers), and were selected as initial research subjects. We reduced that number to 331 companies for the survey sample through telephone interviews in advance with the 423 companies that were targeted, in order to verify whether they are in the field of outsourcing of information logistics systems. The period of the survey extended from November 10, 2013 to January 10, 2014. The number of collected surveys totaled 181. We reviewed the contents of the survey responses, and reduced the number of research subjects to 175. In this study, we used a standard analysis to investigate whether there is a difference in distribution results based on different types of outsourcing information in the logistics system field and, through T-verification, we investigated whether the difference between distribution results in each group resulting from that standard analysis is statistically significant. Results - These results show that there is a difference in distribution outcome, based upon type of distribution outsourcing. In addition, we determined that they are meaningful results by confirming that, for usability and to improve the capabilities of a third-party logistics service supplier, both the choice of reasonable outsourcing types and the enhancement of various types of alliances are very important success factors. Taken together these study results, with a goal of enhancing the distribution capabilities of a Korean distributor, can be implemented to enhance management results achievable by supplying an information logistics system in the form of strategic outsourcing rather than in the form of simple outsourcing. In addition, the outcomes of logistics distributors in Korea that are using outsourcing in the logistics information systems field show high performance results in commercial endeavors in the following order: competitive, pre-competitive, non-competitive, and pro-competitive. Conclusions - This study focused on providing strategic findings. However, in the case of outsourcing in the field of information logistics systems of Korean distributors, there has been a focus on simple outsourcing rather than on strategic outsourcing; furthermore, there has been a concentration on non-competitive forms instead of pro-competitive forms, which could achieve better distribution results. This discussion is presented in more detail in the analysis results of this study.

온라인 시장에서 소셜미디어가 소비자 행동에 미치는 영향 비교분석 (Comparative Analyses of Social Media on Its Impacts on Consumer Behavior in On-line Markets)

  • 신영호;김선근
    • 유통과학연구
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    • 제15권10호
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    • pp.81-92
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    • 2017
  • Purpose - One of the main objectives of this paper is to identify the most effective type of social media and to analyze the priority of blogs by their informational attributes in the aspect of their impacts on word-of-mouth intention(WOM) in on-line markets. Research design, data, and methodology - We set 'attitude' variable in the middle to see if there is mediating effects between blog information and word-of-mouth intention. We conducted a survey by questionnaire and received 206 answers. Employing the OLS statistical methods through the SPSS package, we tested our hypotheses. Results - Some of the main results are the followings. First, blog, micro-blog, and profile-based services showed significant effects on WOM, while Internet community and mini-homepages are not significant. Second, blog has positive impacts on WOM. Third, attitude has perfect mediating effects between blog and WOM. Fourth, in terms of effects on WOM, interactivity shows the first priority and reliability and usability follows. Finally, attitude has a more significant effect for users of 3 types of blog compared with those of 2 types. Conclusions - In this paper, we analyzed the effects of social network services by type and identified the priority among various attributes of information contained in blogs. It would provide businesses with viable strategic options to establish public relations in their sales promotion.

Data Mining을 이용한 전략시뮬레이션 게임 데이터 분석 (A Study of Analyzing Realtime Strategy Game Data using Data Mining)

  • 용혜련;김도진;황현석
    • 한국게임학회 논문지
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    • 제15권4호
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    • pp.59-68
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    • 2015
  • 정보통신기술의 발달로 빅데이터 분석을 통해 사람들 일상의 기록과 잠재적 요구까지 통찰할 수 있게 되었으며, 우리의 일상 속에서 방대한 정보를 실시간으로 도출하고 있다. 여러 산업이나 기업에서 이미 빅데이터와 결합시켜 비즈니스 등 다양한 분야에 활용하고 있지만 게임 산업에서의 빅데이터 활용은 아직까지 미흡한 실정이다. 이에 본 연구에서는 데이터 마이닝을 기법을 적용하여 전략시뮬레이션 게임 데이터를 분석하였다. 전략시뮬레이션 게임 데이터를 Decision Tree, Random Forest, Multi-class SVM, Linear Regression 분석 기법을 적용하여 게임 유저의 게임수준에 영향을 미치는 요인을 분석하였다. 게임수준을 예측하는데 있어 가장 우수한 성능을 보인 기법과 변수들을 도출하여 게임 디자인과 사용성을 증대시키기 위한 제안을 하고자 한다.

Service Satisfaction and Continuous Use Intention on Omnichannel-Based Pickup Service

  • LEE, Kyoung-Hee;KIM, Bo-Young
    • 유통과학연구
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    • 제19권10호
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    • pp.5-15
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    • 2021
  • Purpose: This study aims to present individual motivation and channel characteristics affecting omnichannel service use, as well as the effect relationship of the brand factor on consumption value, service satisfaction, and continuous usability based on convenience store pickup service, one of online shopping customers' omnichannel use services. Primarily, this study divided consumption value into emotional value and functional value and examined the consumption value characteristics of omnichannel-based pickup service customers. Research design, data and methodology: A questionnaire survey was carried out targeting 324 consumers having the omnichannel-based pickup service user experience in online shopping in Korea. A confirmatory factor analysis and path analysis were carried out based on the structural equation to verify hypotheses. Results: According to the analysis result, individual motivation affected the emotional value, and the omnichannel characteristics affected functional value. The brand effect influenced both emotional and functional values. The emotional value affected continuous use intention, and the functional value affected service satisfaction. Conclusions: Therefore, consumers' emotional and functional values showed differences in consumption behavior. In online shopping companies' marketing strategy construction for omnichannel, it was confirmed that a differentiated approach is needed depending on the strategic goal of satisfaction improvement and continuous use intention consolidation.

360 제품 사진의 특성과 내적혁신성이 지속이용의도에 미치는 영향에 관한 연구 (A Study on The Effect of 360 Product Photography Characteristics and Internal Innovation on Intention to Continuous Use)

  • 심현준;이종윤;김헌
    • 한국콘텐츠학회논문지
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    • 제20권6호
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    • pp.367-380
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    • 2020
  • 360 제품 사진은 실사를 기반으로 하는 VR 제작 방식의 하나로 피사체를 다각도에서 관찰할 수 있는 실감 미디어 기술 중 하나이다. 본 연구는 기술수용모델을 통하여 360 제품 사진의 특성과 내적혁신성이 지속이용의도에 미치는 효과를 살펴보았다. 온라인 설문조사 결과, 360 제품 사진의 특성인 정보성은 지각된 용이성과 지각된 유용성에 모두 영향을 미치고 있는 반면, 신뢰성과 오락성은 지각된 유용성에만 영향을 미치고 있는 것으로 나타났다. 내적혁신성은 지각된 용이성에 영향을 미치고 있었지만 지각된 유용성에는 영향을 미치지 않았다. 매개변인인 지각된 용이성과 지각된 유용성은 모두 지속이용의도에 정적인 영향을 미치는 것으로 나타났다. 본 연구의 결과는 아직까지 미흡한 360 제품 사진 관련 분야에 다양한 연구를 위한 참고자료로 활용될 수 있을 것이다. 더불어, 360 제품 사진의 실무 제작에 전략적인 시사점을 제공할 수 있다.

Effects on the Use of Two Textbooks for Four Types of Classes in a South Korean University

  • Ramos, Ian Done D.
    • International Journal of Advanced Culture Technology
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    • 제1권2호
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    • pp.24-32
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    • 2013
  • This paper determined students' ranks of difficulty on the use of materials in terms of 1) understanding the layout of the learning materials, 2) reading comprehension of the learning materials, and 3) realization on relevance to needs of the learning materials. It also determined students' 4) rank and frequency of attitude on the materials. With the data gathered through 128 survey questionnaires, 7 focused group discussions, and 10 interviews, the results were found out that there was an inappropriate assessment procedure set by this particular university. The researcher concludes that: 1) design of four types of classes by just using the two textbooks with their respective workbooks is grammar-based with limited conversation activities; 2) placement for these students in one big class size was implemented without considering their common interest and motivation and language levels; and, 3) qualification of teachers teaching these EFL students did not support students' real needs and the language program itself. Content professors who were made to teach may have the ability to input learning, but their teaching styles may differ from the ones who are real English teachers. This paper then recommends that teachers and school administration should have an appropriate placement exam before students attend the class, especially in a big class size. There could only be a few problems among students in one big class size when students' level of competence is proportioned. With this, topics and conversation activities can even be more flexible with the maneuver of art of questioning, various dimensions of thinking, strategic competence, learning attitude or behavior, etc. to ensure sustenance of communicative mode and level of interest and motivation in the classroom. Grammar-based instruction can only be taught when a need arises. Thus, the course description of each class will be able to transact the objectives ready for developing students' communication competence. Moreover, proper measurement can be utilized to validly assess the amount of students' learning and the progress of language curriculum design in terms of materials selection and teaching approach.

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공공기관 근무자의 스마트 모바일기기 사용과 업무성과의 관계에 관한 연구: TAM 모형을 활용한 업무성과와의 관계 검증을 중심으로 (A Study on the Relationship Between Smart Mobile Devices Use and Work Performances of Public Agencies: Focused on verification of the relationship between performances using TAM)

  • 임성진;한경석;정미라
    • 디지털콘텐츠학회 논문지
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    • 제18권7호
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    • pp.1465-1474
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    • 2017
  • 본 연구는 스마트 모바일 기기를 업무에 활용하는 공공기관 근로자 집단을 대상으로 사용자의 사용자요인과 수용요인이 업무성과에 미치는 영향을 검증하고, 스마트 모바일 기기 활용과 업무성과의 긍정적 관계를 확인함으로써 스마트 모바일 기기의 직무적합성을 향상하기 위한 전략적 제언을 하는 것을 목적으로 수행되었다. 연구결과, 스마트 모바일 기기의 수용자 혁신성은 인지된 유용성에 B=.296, p=.000, 사용용이성에 B=.326, P=.000의 영향을 미치고, 직무적합성은 인지된 유용성에 B=.261, p=.001의 영향을 미치고 있었으며, 인지된 유용성 및 인지된 사용용이성은 각각 B=.382, 488, p=.000으로, 업무성과를 긍정적으로 개선하고 있었다. 또한 이러한 관계를 인지된 유용성과 사용용이성이 매개하고 있음을 결론적으로 확인할 수 있었다.

A Study on the Public Data Activation Strategy based on App Developed by Non-Profession User

  • Chang, Young-Hyun
    • International journal of advanced smart convergence
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    • 제6권1호
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    • pp.32-38
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    • 2017
  • In Korea, the act for promoting use of the public data has been enforced since 2013. The Key Government 3.0 Strategy was established for providing the public data as an obligation of public authorities for users to use them free of charge. The aim of open public data and using them targeted by the government is creation of a solution for vitalizing the economy by using the public data. However, the reason for low usability and tangible outcomes despite unlimited provision of open government data is as follows. That is, it is essential to address the issue of difficult software technology required to access public data for using the data. However, with the open API method currently provided, the development procedure is not easy even for IT students or specialized software developers. Therefore, strategies for each step ideal for the level of developers are required to vitalize applications based on the public data and developed by ordinary users. Two strategic methods can be used for facilitating the use of public data and applications developed by ordinary users suggested in this paper on the basis of the public data portal organized by the Ministry of the Interior and provided to all ordinary users. That is, they are applications developed in the web browser environment and those developed in the PC environment. They allow ordinary users to develop and distribute applications based on the public data to contribute to enforcing the policy for facilitating the use of public data of the government just with basic training and basic knowledge from the training without using program coding knowledge of open API which requires the knowledge of development professionals.