• The Journal of Asian Finance, Economics and Business
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• 제7권1호
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• pp.259-268
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• 2020

The purpose of this study is to examine the predictive effects of intuition, business analytic, networking capabilities on innovation performance. The data was collected using a cross-sectional quantitative survey. A total of 292 useable responses were collected from Thai Processed Food Exporters (TPFE). The findings also indicated that the hypothesized relationships between the independent and dependent variables fit the empirical data. Specifically, it is revealed that strategic intuition, business analytic capabilities, network-based capabilities and dynamic capabilities had a direct effect on dynamic strategy. They also had statistically significant direct and indirect effects on dynamic performance. Based on the results of the correlation test, the researchers developed a dynamic capability model for the development of the dynamic performance of the operators, which included concepts, principles, methods, tools and guidelines. Furthermore, the impacts of intuition, business analytic, networking capabilities on dynamic strategy are also examined in this study. It makes a considerable contribution to the existing literature on dynamic strategy of TPFE, particularly in regards to explaining the performance.

• 한국국방경영분석학회지
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• 제32권1호
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• pp.36-50
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• 2006

한국군은 전시 상당량의 전략물자를 미국으로부터 항공수송을 통해 도입하고자 한다. 이 연구는 항공수송 모델을 형성하고 전시 동원될 민간 항공기를 포함한 동원자원의 항공수송 능력을 평가하는 것이다. 전략 항공수송계획은 국군수송사령부에 의해 매년 조정 수립되고 있으나 항공수송 과정의 불확실성으로 인해 시뮬레이션을 통해 실현가능성을 평가할 필요가 있다. 불확실한 요인은 미국 공항에서의 전략물자 도착에 대한 불확실성, 적하역 시간, 동원령 발령시 항공기 최초 위치 지점 등이다. 시뮬레이션은 두 개의 시나리오 하에서 실행되었으며 결과에 대한 민감도 분석을 수행하였다. 시뮬레이션 결과, 항공수송 능력에 가장 큰 영향을 미치는 요인들은 미국 공항에서의 물자 도착 불규칙성과 항공기 동원 대수이었다.

• 디자인학연구
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• 제15권1호
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• pp.319-326
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• 2002

사업도메인 전략을 위한 기업에 있어서의 도메인 구조와 인하우스 디자인의 관계는 디자인부문의 조직과 업무의 관점으로부터 규명한 것이다. 그러므로 기업의 조직이나 규모 확장은 디자인부문과 사업도메인의 관계의 측면에서 새로운 전략을 구축, 대응하여야 한다. 구조모델 관계분석을 위한 선정된 사업도메인은 인하우스 디자인과의 조직관계를 규명할 수 있는 속성과 특징을 지닌 대표적 유형을 기준으로 하였다. 디자인 구조모델의 특성을 상호관련 성으로 파악하고 전략적 활용 가능성을 모색하는 것은 제한된 새로운 전략 구조모델형의 디자인 부문을 미래지향적인 사업도메인 전개와 디자인 매니지먼트 개선의 한 지표로서 제시될 수 있다. 이는 결국 기업의 도메인과 인하우스 디자인부문의 관계를 명확히 할 수 있는 기본 자료가 되는 것으로 나타난다. 따라서 디자인 부문의 조직 및 업무 형태를 뒷받침하기 위한 디자인 관리에 따른 전략적 요구부응과 디자인 기획업무를 지원할 수 있는 모듈은 유연한 시스템으로 구성되어야 한다

• 경영과정보연구
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• 제5권
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• pp.61-79
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• 2000

This research suggests the strategic adoption methodology of Customer Relationship Management. The backgrounds of CRM is the business environment changing that Market power is shifting to the customer who has unprecedented powers of choice today. The strategic adoption of Customer Relationship Management determines the value, needs and preferences of each customer or customer segment. Customer Relationship Strategy is an explicitly defined plan for how a company has decided to connect with, relate to, and focus on its chosen customers to create value. Deliberate decisions must be made, often involving trade-offs, so that investments are aligned with customer needs and value. Plan defined in terms of target customers value proposition, role in value delivery, and risk/reward sharing. All customers are not created equal; specific customers and/or customers segments are more desirable/valuable to pursue. Key premise of CRM is that value can be created by changing company's business model to better connect with customers. Area of service of Customer Relationship Management are as follows. Portfolio strategy, Market Opportunity Assessment, Brand Equity, Market Positioning, Pricing, Channel Strategy, Market Segmentation. Target Market Identification, Customer LifeTime Value Analysis, Customer Profitability, Customer Connections Economics Analysis. The objects of CRM are maximizing customer service effectiveness, improving customer loyalty, increasing customer service efficiency, optimizing intelligence about customer behaviors and preferences.

• 복식문화연구
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• 제24권4호
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• pp.498-510
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• 2016

As social media are emerging as essential communication channels for corporates in all areas, luxury jewelry brands have implemented enhanced strategies for brand story videos by creating brand channels on YouTube. In this study, a comparative analysis of the videos made available by Cartier and Tiffany&Co. on their YouTube Brand Channels was conducted, with the aim of identifying their strategic characteristics. The research method encompassed, both literature review and empirical investigations. A quantitative analysis was conducted by means of the 'HEART' model, a type of luxury jewelry brand story, and the following common strategic elements were identified. First, in their brand story videos both brands focus primarily on 'theme'. Second, 'relationship' and 'artisanship' are emphasized in addition to 'theme'. Third, the videos incorporate high level aesthetics to stimulate the fantasies and dreams of their audiences. The strategic differences between the brands are as follows. : First, 'artisanship' is given the greatest significance along with 'theme' in Cartier videos, while 'relationship' has prime significance in Tiffany&Co. videos. Second, a difference between a European approach and an American approach towards luxury brand building is evident, with Cartier hosting exhibitions while Tiffany&Co. provides gala videos instead.

• 한국항공운항학회지
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• 제21권3호
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• pp.55-64
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• 2013

As the price competition between airlines became increasingly intensified, due to increased participation of low-cost carriers in the air transport industry and the continued deregulation of international air transport, each airline has introduced various management techniques for securing international competitiveness and operational efficiency in order to cope with the uncertainty in air transport industry. The world leading LCCs, such as Ryan air, easyJet and Southwest, have changed their traditional business models by increasing operation to primary airports, diversifying operating routes, making strategic alliances with FSCs or other LCCs, increasing the operations on the mid or long distance routes, expanding ancillary revenues, etc. As Korea's air transport industry is confronting with intense competition, our LCCs are requested to adjust to this new challenging situation. As the world leading LCCs did, Korean LCCs are recommended to adopt new business models such as restructuring of the air transport industry through M&A, operating more flexibly in terms of frequency or route, launching of services to primary airports, making strategic alliances with foreign FSCs, developing of 4th or 6th traffic demands, etc.

• 한국정보과학회논문지:소프트웨어및응용
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• 제31권2호
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• pp.101-110
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• 2004

사회시스템이나 경제시스템 같이 동적으로 변하는 시스템에서는 그 구성원들 간에 복잡한 상호작용(행동)이 나타나게 되는데 구성원들의 행동은 변화하는 환경에 따라 적응하는 경향을 보인다. 그리고 이들의 행동양상은 흔히 생물학 분야의 조건반사에 비유되기도 한다. 본 논문에서는 복잡한 사회 현상을 모델링하고 분석하기 위하여 반복적 죄수의 딜레마 게임 상에서 에이전트들의 전략적 연합을 통하여 변화하는 환경에 잘 적응하는 일반화 능력이 우수한 에이전트들을 자동 생성하는 방법을 제안한다. 또한 에이전트에 신뢰도를 부여하여 연하의 의사결정에 참가하게 함으로써 일반화 성능을 향상시키는 방법을 소개한다 실험결과, 전략적 연합을 이용하여 진화된 에이전트들은 테스트 에이전트들에 비하여 일반화 성능이 우수함을 확인할 수 있었다.

• 한국IT서비스학회지
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• 제7권1호
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• pp.167-193
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• 2008

Clients' outsourcing strategies noted in the IT outsourcing literature generate varying levels of client dependence on vendors. This study investigates clients' efforts to mitigate such dependence by utilizing multiple vendors. We use the theoretical lenses of resource dependency and opportunism to study this phenomenon. Specifically. we consider degree of outsourcing, duration of contract, and externalization of control as strategic choices that engender vulnerabilities that clients seek to offset by using multiple vendors. This study then considers the basis of the outsourcing relationships, clients' satisfaction with the relationships. and clients' IT workforce size as conditions that induce clients' concerns about vendor opportunism. This study argues that these conditions can exacerbate clients' experience of vulnerability. further encouraging clients' use of multiple vendors. The research model developed is tested in a survey of firms in South Korea. Results suggest a strong impact of outsourcing strategic choices on the number of vendors used by clients. The anticipated moderating effects of opportunism were only weakly supported by the data though. Theoretical and practical implications of the results are considered and suggestions for future research are offered.

• Asia pacific journal of information systems
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• 제10권4호
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• pp.1-20
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• 2000

Electronic Data Interchange(EDI) has the potential to improve business operations by expediting the exchange of business documents. It will also provide substantive operational and strategic benefits to the trading firms. However, the successful implementation of EDI systems requires the mutual trust and cooperation between the trading firms. The extent of EDI diffusion and performance depends on inter-organizational, intra-organizational, as well as innovation factors. Researches based on the sociopolitical process framework in the use of IT, organizational theory, resource dependence theory, and innovation diffusion theory have identified 3 inter-organizational variables(transaction climate, dependence, external IS expert support) and 4 intra-organizational variables(strategic IS planning, infrastructure, top management support, education/training,), and 3 innovation variables(compatibility, relative advantage, cost) that affect EDI diffusion. In this study, a multi-dimensional measure on EDI diffusion has been developed to capture the external and internal integration. Then, the influence of these 10 variables on the extent to which the EDI adopting firms pursue diffusion has been examined. Whether more diffusion leads to superior performance has also been studied. International trade managers from 107 firms in the trade industry participated in a field survey. The results based on a structural equation model(SEM), developed using AMOS, provide quite a strong support for the hypothesized relations. Both education/training and IT infrastructure influenced external and internal diffusion of EDI systems. Internal diffusion of EDI enables the adopting firms to improve operational and strategic performance, whereas external diffusion contributes only to operational performance.

• 산업융합연구
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• 제20권8호
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• pp.15-23
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• 2022

본 논문은 CEO의 가치관, 컨설턴트의 역량, 근로자와의 가치일치성이 전략컨설팅 성공과 성과에 미치는 영향에 대하여 조사, 연구하였다. 설문을 통한 180부의 자료로, 요인분석, 신뢰성 및 타당성 분석을 실시하였고 최종 연구 모형에 대한 구조방정식을 실시하였다. 분석 결과는, 혁신성과 관리역량은 가치일치성에 유의한 영향을 미치는 것으로 나타났고. 가치일치성은 완성도와 활용도에, 완성도와 활용도는 만족도와 경영성과기여도에 유의한 영향을 미치는 것을 확인할 수 있었다.