• Title/Summary/Keyword: strategic model

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Research on E-commerce business model based on NFC (NFC 기반의 전자상거래 비즈니스 모델에 관한 연구)

  • Jin, Dong-Su
    • International Commerce and Information Review
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    • v.13 no.4
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    • pp.81-100
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    • 2011
  • With the smart device deployment, the interest in NFC technology is increasing. In this study, to be successful in NFC based business commercialization, we present main factors affecting success of NFC based e-commerce business model. To this end, we conduct NFC and business models, case study methodology through literature review. And then, we suggest representative NFC e-commerce business model cases, and practices that affect the success or failure of the six factors are derived Derived factors are based on inductive learning to apply the technology to create a case study table, and decision trees to bring it, NFC-based commerce business models need to be successful at the strategic implications are present.

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The development model of PT Visionet Internasional (OVO) in Indonesia

  • Yuhang Xia;Yuming Liu;Myeongcheol Choi;Chuijie Meng;Haanearl Kim
    • International Journal of Advanced Culture Technology
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    • v.11 no.2
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    • pp.125-131
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    • 2023
  • OVO is a digital platform that provides simple payments and smart financial services, as well as one of the largest digital payment platforms in Indonesia. It has wide coverage and security when making payments, and supports multiple settlement currencies. The purpose of this study is to explore the history, business model, and future strategic direction of OVO, an Indonesian e-wallet. To date, OVO has built its own mobile payment ecosystem covering a wide range of consumer scenarios including e-commerce, travel, offline shopping and finance. And it supports mobile banking, online banking, debit cards or selected partner merchants. Its three largest transaction categories are in the transportation, retail and e-commerce sectors. With over 110 million consumers and 1.3 million merchant users, it is one of the dominant e-wallets in Indonesian market and has become the country's e-payment market leader. OVO eWallet's 'One Card' model offers convenience and choice for users, thus contributing to the rapid growth of OVO eWallet. And OVO eWallet competes fiercely with other competitors, but OVO eWallet continues to grow in terms of the number of users and market share. Finally, this study analyzes the strategic goals and plans of OVO eWallet, predicts its future direction. OVO eWallet has a huge success, but there are still competition and challenges to face.

Korean Multinational Corporations' Global Expansion Strategies in Manufacturing Sector: Mother Factory Approach

  • Yong Ho Shin
    • International Journal of Internet, Broadcasting and Communication
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    • v.16 no.1
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    • pp.269-279
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    • 2024
  • The study explores the evolving landscape of overseas expansion strategies by Korean corporations, focusing on recent geopolitical tensions, the COVID-19 pandemic, and disruptions in global supply chains. It emphasizes the challenges faced by industries producing high-value products and delves into the concept of "Friend-Shoring" policies in the United States, leading major Korean companies to invest in local semiconductor, battery, and automotive factories. Recognizing the potential fragmentation of Korea's manufacturing sector, the paper introduces the "Mother Factory" strategy as a policy initiative, inspired by Japan's model, to establish core production facilities domestically. The discussion unfolds by examining the cases of major companies in Japan and the United States, highlighting the need for Korea to adopt a mother factory strategy to mitigate risks associated with friend-shoring policies. Inspired by Intel's "Copy Exactly" approach, the paper proposes a Korean mother factory model integrating smart factory technology and digital twin systems. This strategic shift aims to enhance responsiveness to geopolitical challenges and fortify the competitiveness of Korean high-tech industries. Finally, the paper proposes a Korean Mother Factory based on smart factory concepts. The suggested model integrates smart factory technology and digital twin frameworks to enhance responsiveness and fortify competitiveness. In conclusion, the paper advocates for the adoption of a comprehensive Korean Mother Factory model to address contemporary challenges, foster advanced manufacturing, and ensure the sustainability and competitiveness of Korean high-tech industries in the global landscape. The proposed strategy aligns with the evolving dynamics of the manufacturing sector and emphasizes technological advancements, collaboration, and strategic realignment.

Process-Oriented Measurement Model for Impacts of IT Investment (프로세스 중심의 IT 투자 효과 측정 모형)

  • Kim, Lark-Sang
    • The Journal of the Korea Contents Association
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    • v.7 no.9
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    • pp.156-166
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    • 2007
  • Traditional financial approaches have been failed to satisfy the firms in evaluating the payoffs from information technology(IT) investment. This research developed a processed-oriented model to evaluate the impacts of IT on the primary business activities within the value chain. The model proposed in this research incorporates corporate goals for IT and strategic alignment as key measurements of IT impacts. We found that corporate goals for IT can be classified into one of four categories: unfocused, operations focus, market focus, and dual focus(operations and market focus), using survey data collected from 137 corporate executives in Korea. The empirical analysis confirms that corporate goals for IT are useful indicators of impacts from IT in that executives in firms with more focused goals for IT perceive higher payoffs from IT in the value chain. We also found that strategic alignment contributes to higher perceived levels of IT payoffs.

Analysis on Educational Needs for Development of Principals' Strategic Leadership (학교장의 전략적 리더십 역량 강화를 위한 교육요구도 분석)

  • Yoon, So Hee
    • Journal of Practical Engineering Education
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    • v.12 no.1
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    • pp.231-242
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    • 2020
  • The purpose of this study was to investigate educational needs for development of principals' strategic leadership. The researcher analyzed 128 responses from elementary and secondary school principals who participated in professional development programs in 2019. For data analyses, the researcher conducted t-test and Borich needs assessment and drew the Locus for Focus model. Results are as follows. First, all respondents and secondary school principals considered important competencies data collection and use for setting future directions, vision statement for educational community, preparation of essential values for educational activities in school, evaluation on school finance and utilization, effort for development of school system, and enhancement of positive communication climate. Second, elementary school principals regarded important competencies as vision statement for educational community, preparation of essential values for educational activities in school, analysis of school environment and use, evaluation on school finance and utilization, investigation of educational objectives and planning, effort for development of school system, and enhancement of positive communication climate.

ROK's maritime security strategic concept and cooperation direction for the ROK Navy and Coast Guard (한국의 해양안보전략개념과 해군·해경 간 협력의 발전방향)

  • Chung, Samman
    • Strategy21
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    • s.42
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    • pp.258-292
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    • 2017
  • This paper is designed to make a national strategic concept for the ROK's maritime security and to explore cooperation directions for the ROK Navy and Coast Guard in order to implement the newly-made maritime security strategic concept. As strategy is composed of three main categories(goals, ways, means), the goal of the ROK's maritime security strategy is 'Safe and Affluent Sea' and the way to realize the goal is the principle of cooperative leverage, and the means as tasks to implement the strategic concept are maritime safety, maritime security, and maritime stewardship. The concept of national fleet as used in the US is applied to promoting the cooperation between the ROK Navy and Coast Guard. Thus, under the newly-established maritime security strategic concept along with the national fleet model, followings are suggested as policy proposals for facilitating mutual cooperation between the ROK Navy and Coast Guard in dealing with not only traditional threats but also non-traditional treats at sea and from the sea as well. First, the ROK Navy and Coast Guard has been making efforts to enhance interoperability between the two sea services. However, the mutual cooperations have been focused mainly on areas on operational level rather than policy level. Therefore, the two sea services are recommended to enlarge exchanges and cooperation in policy areas. Second, there are still demands for further cooperation areas between the two sea services in command and communications. The interoperability in C2 between the two needs to be upgraded even to the areas of anti-terrorist activities ar sea, ASUW, ASW, maritime interdiction, etc. Third, mutual comparability between the two needs to be reflected in the maritime forces development to ensure the comparability in UNREP and other logistics areas. Fourth, the standardization of logistical materials and equipments is needed as a way of sustaining operational capability and logistical capacity for the ROK Navy and Coast Guard as well. Fifth, the ROK Navy and Coast Guard are recommended to participate more actively in international maritime cooperation activities such as PASSEX. Sixth, Complementary laws and regulations need further to be revised and to be newly made for collectively managing swiftly maritime accidents and natural disasters at sea.

Suggestion from Trade 2.0 Paradigm of Global Business Education for Strategic Trade in Korea (무역2.0 교육 도입과 전략무역의 제안)

  • Park, Moon-Suh
    • International Commerce and Information Review
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    • v.10 no.2
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    • pp.89-114
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    • 2008
  • It is said that global business education in Korea must be a kind of good investment on the future of Korea, because Korea's degree of dependence upon global trade is very high. But, despite great significance of trade in economic aspect, education system on global business in Korea still remains in old paradigm focused mainly on trade in goods. The purpose of this paper is to analyse key environment of trade in Korea relating to global business education system, and to suggest some trade-friendly measures to improve the global economic environment being worse. Methodology used in this study depends on descriptive analysis by literature study. As all the paradigm of global business has shifted from 20C's trade environment to that of 21C's and still more borderless trend has progressed, it is high time Korea to design the new education system of global business to conform with the trade mode of Korea, and to execute the mode of strategic trade which is new conception of trade strategy derived from Web 2.0 trend. Major findings of this study can be summarized as follows : It is suggested that Korea should convert basic composition of trade strategy to strategic trade irrespective of company size, nationality, public or private sector, etc., and launch new instructional model considering the trade 2.0 concepts. Also, Korea's trade policies which have been based on 'trade in goods' should be changed to the frame of strategic trade so that can include various trade process such as trade in services, trade in technology, cultural contents, global investment(TRIMs), TRIPS, etc.

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A Study on Strategic Orientation and the performance of IT Startup : The Mediating Effect of Network (IT스타트업의 전략적 지향성과 성과에 관한 연구 :네트워크 매개효과)

  • Shim, Yunsoo;Seo, Jounghae
    • Journal of Industrial Convergence
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    • v.18 no.1
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    • pp.1-15
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    • 2020
  • This study aims at examining the effect of strategic orientation on IT startup performance and analyzing the mediating effect of network in the relationship. The study was conducted on the three dimensions that make up strategic orientation: technological orientation, customer orientation, competitive orientation on firm performance, and the understanding of the role of the network. Empirical research on 94 IT startups as residents of startup support institutions was conducted. The suitability of the research model was evaluated with PLS-SEM. As a result of the empirical analysis, customer orientation and competitive orientation was verified to have a positive effect on network, while Technological orientation was confirmed to have no positive effect. and network mediated the relationship between customer orientation and competitive orientation, while Technological orientation was confirmed to have no positive effect. The results of this study provide startup practitioners with strategic direction and the importance of network establishment and utilization.