• 한국관광식음료학회지:관광식음료경영연구
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• 제14권1호
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• pp.1-19
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• 2003

Organizations should constantly modify and refine the mechanism by which they achieve their purposes- no only by scanning the environmental change and uncertainty, but also by choosing the right strategies. As scanning largely perceived environment, the management need to maintain a systemized perspective on their environment in order to make profitable decisions(strategic choice). Accordingly, this article presents a theoretical framework that top managers or managers of food service organizations can use to analyze their environment as an integrated and systemized whole - a model that take into account the interrelationships among domains of environment and strategic choice. Also, the results of this study will be a guideline for further expanded environmental scanning.

• 한국경영과학회지
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• 제14권2호
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• pp.139-139
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• 1989

Recently banking industry is experiencing fundamental changes by advancement of information technology. The traditional role of branches is rapidly being replaced with new electronic service channels such as ATM. Phone and PC for they are time-saving and convenient. Automated service channel strategy of retail banks is divided into two different ways, automation and networking. Automation is mainly focused on cost reduction related to the branch operation, while networking is on expansion of customer contact points. Strategic types of banks can be defined from a matrix model where the positioning is determined by the extent of automation and networking. The effectiveness of automated channel strategy depends on how separate strategic types show their performance. Results for deposits and productivity will be given to verify the economic performance of each strategic type.

• 산경연구논집
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• 제4권2호
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• pp.21-30
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• 2013

Purpose - The objectives of this study are to find the strengths, weaknesses, opportunities, and threats related to the national innovation system of Iran (using a SWOT analysis) and to extract some strategic recommendations to modify the innovation policies of Iran. Research design, data, and methodology - This study used a literature review and field study. In the first phase, the author studied library resources and articles, and browsed through Internet information about the subject. The second phase was a field research investigation through designed questionnaires and interviews with more than 100 policymakers, officials, executives, and others related to the national innovation system in 2011. Results - In this research study, strategic recommendations were extracted through a SWOT model for improvements to the innovation policies of Iran. Conclusions - The findings of this study show the role of strengths, weaknesses, opportunities, and threats in the national innovation system of Iran and suggest strategic recommendations for its modification.

• 융합경영연구
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• 제8권1호
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• pp.12-19
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• 2020

Purpose - Strategic causes for the failure include unrealistic growth, overexpansion, unfamiliar new markets, volume obsession, unrealistic promises and poor project selection. Organizational causes are insufficient capital and profits, lack of business knowledge, poor financial management, poor sales skills, inadequate marketing, poor leadership, poor leadership transfer, project losses, poor field performance and owner bankruptcy. Uncontrollable causes include industry and economic weakness and banking and surety changes. While helpful, the list provides insufficient clarity regarding the causal roots of failure. Research design, data and methodology - The research framework to organize the information involved with many of the recent and large failures in the industry. Results - This research then identified five dominant root causes - excessive egoism, poor strategic leadership, too much change, loss of discipline and inadequate capitalization. Conclusion - Finally, additional input from external forces may accelerate the firm's pace to failure. It is important on the development of diagnostic tools that are based on this model and that will provide new ways to assess a conglomerate's level of risk for incurring a financial crisis.

• 한국융합학회논문지
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• 제10권11호
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• pp.387-399
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• 2019

본 연구는 구성원이 인식하는 기업가정신과 조직혁신역량(전략계획역량, 연구개발역량, 기술사업화역량)의 관계와 전략적 지향성(고객 지향성, 기술 지향성)의 조절효과를 실증분석하고, 그 효과를 확인함으로써, 조직차원에서 기업가정신과 혁신역량의 관계를 다루었다. 먼저 문헌연구를 바탕으로 연구모형 및 가설을 설정하였고, 경북의 제조업 종사자를 대상으로 400부의 설문지를 배포 회수하여 실증분석을 시행하였다. 연구결과, 기업가정신은 조직혁신역량에 유의한 영향을 미치는 것을 확인하였다. 그리고 전략적 지향성의 유의한 조절효과를 확인하였다. 하지만 기업가정신과 기술 사업화의 관계에서 고객 지향성의 조절효과는 기각되었다. 이러한 연구결과는 조직 차원에서 구성원이 인식하는 기업가 정신과 전략적 지향성의 효과를 파악함으로써 문화적 측면에서 조직 관리에 대한 가이드라인을 제공할 수 있을 것이다.

• 유통과학연구
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• 제22권9호
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• pp.129-139
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• 2024

Purpose: This research aims to examine the impact of social media marketing on buy decisions in Indonesia's B2B market, considering the mediating roles of brand image, perceived quality, and perceived value in relation to interactive flat panel display technology. To better understand technology adoption and distribution, we utilize the innovation diffusion theory. Research Design, Data and Methodology: The Decision-Making Unit of each organization that buy interactive flat panel display technology conducted an empirical survey of 82 participants. The quantitative research design analyzed the data utilizing the PLS-SEM model. outcome: This research reveals that social media marketing significantly impacted perceived quality, brand image, perceived value, and buy decisions. The research also found that perceived quality does not significantly impact buy decisions, but perceived value and brand image significantly impacted buy decisions. This research contributes to understanding the key factorsinfluencing buy decisionsin Indonesia's B2B market. Conclusion: Thisresearch concludesthat B2B consumers in Indonesia are less concerned about product quality but prioritize the value they receive when purchasing interactive display technology. Social media marketing could impacted the distribution of interactive display technology in Indonesia's B2B market by affecting the DMU's purchasing decisions. Brands should leverage social media marketing to positively impact theirsuccess.

• 대한간호학회지
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• 제45권3호
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• pp.429-438
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• 2015

Purpose: This study was conducted to develop key performance indicators (KPIs) for home care nursing (HCN) based on a balanced scorecard, and to construct a performance prediction model of strategic objectives using the Bayesian Belief Network (BBN). Methods: This methodological study included four steps: establishment of KPIs, performance prediction modeling, development of a performance prediction model using BBN, and simulation of a suggested nursing management strategy. An HCN expert group and a staff group participated. The content validity index was analyzed using STATA 13.0, and BBN was analyzed using HUGIN 8.0. Results: We generated a list of KPIs composed of 4 perspectives, 10 strategic objectives, and 31 KPIs. In the validity test of the performance prediction model, the factor with the greatest variance for increasing profit was maximum cost reduction of HCN services. The factor with the smallest variance for increasing profit was a minimum image improvement for HCN. During sensitivity analysis, the probability of the expert group did not affect the sensitivity. Furthermore, simulation of a 10% image improvement predicted the most effective way to increase profit. Conclusion: KPIs of HCN can estimate financial and non-financial performance. The performance prediction model for HCN will be useful to improve performance.

• 정보화정책
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• 제17권1호
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• pp.120-135
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• 2010

국내외를 막론하고 개별기업 간 경쟁은 이제 네트워크 기업(NE: Networked Enterprise) 간 경쟁으로 전환되고 있다. NE의 핵심 가치는 참여자 간의 협업을 통해 네트워크 전체의 성과를 높이는 데 있다. 그러나, 협업 자체의 의미와 속성이 명확히 정의되지 않은 상태에서 NE 내에서 수행되는 협업의 성과를 평가해서 효과적으로 활용하는 것은 매우 어려운 일이다. 본 논문은 NE의 협업을 측정해서 전략적으로 관리하기 위한 성과평가 모형을 제안하기 위한 것이다. 제안 모형 자체는 균형성과표(BSC)와 EU의 품질경영 평가모형인 EFQM을 결합한 것이지만, 협업에 대한 포괄적 프레임워크에 기반을 두고 성과관리를 전략관리에 연계시킨 일종의 거시모형이라는 점에서 기존 연구들과 차이가 있다. 제안 모형은 추후 실증연구가 필요한 상태이며 우선 국내 몇 개의 NE에 대한 사례연구를 통해 제안 모형의 유효성을 확인하고 이론적, 실무적 시사점을 도출하였다.

• 대한산업공학회지
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• 제39권4호
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• pp.260-270
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• 2013

This paper proposes a strategic portfolio model for managing performance of online games. The portfolio matrix is composed of two dimensions: financial performance and non-financial performance. Financial performance is measured by the conventional measure, average revenue per user (ARPU). In terms of non-financial performance, five non-financial key performance indicators (KPIs) that have been widely used in the online game industry are utilized: RU (Register User), VU (Visiting User), TS (Time Spent), ACU (Average Current User), MCU (Maximum Current User). Data envelopment analysis (DEA) is then employed to produce a single performance measure aggregating the five KPIs. DEA is a linear programming model for measuring the relative efficiency of decision making unit (DMUs) with multiple inputs and outputs. This study employs DEA as a tool for multiple criteria decision making (MCDM), in particular, the pure output model without inputs. Combining the two types of performance produces the online game portfolio matrix with four quadrants: Dark Horse, Stop Loss, Jack Pot, Luxury Goods. A case study of 39 online games provided by company 'N' is provided. The proposed portfolio model is expected to be fruitfully used for strategic decision making of online game companies.

• The Journal of Asian Finance, Economics and Business
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• 제7권6호
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• pp.327-338
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• 2020

This study wants to test the nexus among resource orientation, market orientation, social network, and knowledge sharing toward organizational innovation, and the nexus between organizational innovation and MSMEs performance. Questionnaires and interviews are conducted with some MSMEs actors in Central Java Province, Indonesia, in Klaten Regency and Pekalongan City. These two areas have creative MSMEs, especially Batik MSMEs that have been very large and known worldwide. The sampling technique is done purposively with certain criteria for the respondents. The data analysis technique is done using Partial Least Square. This study provides recommendations about strategic practice and policy (resource and market), social network, and knowledge sharing in increasing organizational innovation, and the impact of organizational innovation toward MSMEs performance. It also offers a comprehensive model of the determinant factor of organizational innovation by considering the aspect of strategic orientation, social network, and knowledge sharing. Other unique aspects that are also important to consider are social network and the importance of knowledge sharing in improving MSMEs Performance. The respondents are still limited in two areas, namely, Pekalongan and Klaten, so it still cannot represent the whole population. These areas also have different orientation of production process approach, namely, synthetic and natural dyes.