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http://dx.doi.org/10.15207/JKCS.2019.10.11.387

A Study on the Effect of Entrepreneurship on Organizational Innovation Capacity - Moderating effect of Strategic directivity -  

Lee, Sun-Kyu (Business School, Kumoh National Institute of Technology)
Song, Chan-sub (Business School, Kumoh National Institute of Technology)
Bae, Jeong-mi (Business School, Kumoh National Institute of Technology)
Ryu, Il-Hwan (Business School, Kumoh National Institute of Technology)
Publication Information
Journal of the Korea Convergence Society / v.10, no.11, 2019 , pp. 387-399 More about this Journal
Abstract
This study examines the effects of entrepreneurship and organizational innovation capacity(strategic planning capacity, R&D capacity, technology commercialization capacity) and strategic directionality (customer orientation, technology orientation) The relationship between corporate entrepreneurship and innovation capacity. First, the research model and the hypothesis were set up based on the literature review, and 400 questionnaires were distributed and retrieved for the manufacturing workers in Gyeongbuk province. As a result of the study, it accepted that the corporate entrepreneurship had significant influence on organizational innovation capacity. And confirmed a significant moderating effect of strategic directionality. However, the moderating effect of customer orientation was rejected in relation to entrepreneurship and technology commercialization. These findings can provide guidelines for organizational management in terms of culture by identifying the effects of corporate entrepreneurship and strategic orientation at organizational level.
Keywords
Entrepreneurship; Organizational innovation capacity; Strategic planning capacity; R&D capacity; Technology commercialization capacity;
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Times Cited By KSCI : 4  (Citation Analysis)
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