• Title/Summary/Keyword: strategic matrix

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The Present and Future of Food Market in the Northeast Asia: Drinks Market

  • Moon, Junghoon;Jeong, Jaeseok
    • Agribusiness and Information Management
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    • v.3 no.2
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    • pp.1-8
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    • 2011
  • The main goal of this study is to show promising future food market of Northeast Asia countries, including China, Japan, and South Korea. Drinks market, including soft and alcoholic drinks is selected to show global food companies new opportunities for next strategic movements. Market Attractiveness Matrix is developed based on BCG matrix as a main framework for this study. CDI (Category Development Index) is also used. It is found that Asia-pacific has fast-growing markets and it has strong potential for future investment. Northeast Asia countries (China, Japan, and South Korea) turned out to be ones of the most attractive regional markets. However, European drinks market is saturated even though its size is still big. This study suggests that Northeast Asian market be considered a market for the next strategic movement and investment.

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Strategic Development and SWOT Analysis for IT/ICT Programs in Universities of Mazandaran in Iran Using Digital Indices

  • Mahdavia, Iraj;Abbaspour-Ghomi, Hassanjan;Sahebjamnia, Navid;Eissazadeh-Roshan, Yousof;Fazlollahtabar, Hamed;Mahdavi-Amiri, Nezam;Hamzehpour, Amin
    • Journal of Digital Convergence
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    • v.7 no.1
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    • pp.31-47
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    • 2009
  • The rapid growth of information and communication technologies prompted the need for developing the strategic implementation framework of IT/ICT programs in universities. Here, we propose a strategic framework for the development of the IT/ICT programs in the universities of the province of Mazandaran in Iran. We use the SWOT analysis to assist the formulation of the strategy, where the Analytic Hierarchy Process (AHP) is applied to weigh the SWOT factors and the fuzzy TOPSIS is used to evaluate the strategic plans. Based on Iran and Mazandaran Digital Indices (DI) and considering the SWOT matrix, four strategies are identified. Finally, an analytical concept, namely the strategy shooting, is considered to show the role of SWOT factors and strategic plans on the performance of the system.

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Determination of Strategic Business Units in the Health Promotion Service Adreas of Health Center (보건소 건강증진사업에서의 전략적 사업영역 결정)

  • 이선희;조희숙;박혜숙;박영숙;김한중;손명세;이지전;이상욱
    • Health Policy and Management
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    • v.8 no.2
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    • pp.110-124
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    • 1998
  • Determining of Strategic Business Units in the organization is a major critical process for improving the organizational performance. On increasing the demands for extension in function of health center, many health centers are trying to provide the various services. But most health center determined the kind and level of service without scientific considerations. The purposes of this study are to develope the model for determination of strategic business units in health center and to test the availability of implementation for it. Our model is rooted from the McKinsey matrix analysis of Product Portfolio Analysis which used widely in marketing field. We modified the evaluation criteria of the McKinsey matrix analysis for health care field appropriately. Our evaluation criteria are categorized into two concepts; contribution of service, availability of service. At first, in terms of contribution of service, market size, market growth rate, needs and demands of regional people, existences of alternative services in that region, correspondence with health policy. The other component, availability of service are included the availability of manpower, financial availability, the level of knowhow on service, acceptance of health care manpower. In the result of analysis, we could conclude that antismoking and antialcoholics education programs, health screening program are important strategically in that aspects of contributions and availability of services. Also, vaccination program is important in that aspect of service availability and diet and exercise program, health library are meaningful in the aspect of service contribution. Therefore, we think that efforts to investigate the evaluation criteria for priority setting or determination of service area in health center are useful challenges.

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A study on types and performance of major retail banks automated service channel strategy (자동화기기를 이용한 국내 시중은행의 서비스 채널 전략의 유형 및 유효성 분석에 관한 연구)

  • 변지석;이동규
    • Korean Management Science Review
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    • v.14 no.2
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    • pp.139-159
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    • 1997
  • Recently banking industry is experiencing fundamental changes by advancement of information technology. The traditional role of branches is rapidly being replaced with new electronic service channels such as ATM. Phone and PC for they are time-saving and convenient. Automated service channel strategy of retail banks is divided into two different ways, automation and networking. Automation is mainly focused on cost reduction related to the branch operation, while networking is on expansion of customer contact points. Strategic types of banks can be defined from a matrix model shere the positioning is determined by the extent of automation and networking. The effectiveness of automated channel strategy depends on how separate strategic types show their performance. Results for deposits and productivity will be given to verify the economic performance of each strategic type.

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A Study on Types and Performance of Major Retail Banks Automated Service Channel Strategy (자동화기기를 이용한 국내 시중은행의 서비스채널 전략의 유형 및 유효성 분석에 관한 연구)

  • 변지석;이동규
    • Journal of the Korean Operations Research and Management Science Society
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    • v.14 no.2
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    • pp.139-139
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    • 1989
  • Recently banking industry is experiencing fundamental changes by advancement of information technology. The traditional role of branches is rapidly being replaced with new electronic service channels such as ATM. Phone and PC for they are time-saving and convenient. Automated service channel strategy of retail banks is divided into two different ways, automation and networking. Automation is mainly focused on cost reduction related to the branch operation, while networking is on expansion of customer contact points. Strategic types of banks can be defined from a matrix model where the positioning is determined by the extent of automation and networking. The effectiveness of automated channel strategy depends on how separate strategic types show their performance. Results for deposits and productivity will be given to verify the economic performance of each strategic type.

The Formation and Control of the Biofilm in Dairy Industry: A Review (유가공 산업에서의 바이오필름 형성과 제어관리: 총설)

  • Chung, Yong Hwa;Chung, Dae Hak;Baick, Seung Chun
    • Journal of Dairy Science and Biotechnology
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    • v.33 no.2
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    • pp.139-151
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    • 2015
  • Biofilms are aggregates of microorganisms present in a self-produced matrix of extracellular polymeric substance (EPS) adhered to a surface. Formation of a biofilm in the environment on farms and in dairy plants comprises several stages: attachment, growth (development), and detachment. Generally, biofilms are harmful to humans and need to be controlled. Stainless steel (SS) surfaces that are untreated or are scratched comprise substrata that are especially vulnerable to biofilm formation; therefore, SS surfaces should be polished and sanitized. Various approaches are available for the destruction of biofilms; cleaning-in-place (CIP) is the method mainly used in dairy plants. Further study on optimum detergents, cleaning conditions, and methods for this purpose is needed.

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Customer Satisfaction Measurement Using QFD in the College (QFD를 이용한 전문대학의 고객만족평가)

  • Woo, Tae-Hee
    • Journal of the Korea Safety Management & Science
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    • v.8 no.3
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    • pp.171-187
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    • 2006
  • Modern management considers customer satisfaction as a baseline standard of performance and a possible standard of excellence for any business organization including the college. Quality function deployment(QFD) is a structured approach to seek out voice of customers, understanding their needs, and ensure that their needs are met. The strategy value proposed by Chien et al. combines importance, satisfaction, performance, and ability to enhance decision making effectiveness. But in their model, the correlation among the strategic alternatives isn't considered the decision chain and is therefore eliminated. This paper proposes how to calculate the new weight of columns to consider various strength levels of correlations matrix, representing the correlation among the strategic alternatives, using normalization procedure. The aim of this paper is to present and original customer satisfaction survey conducted in the college. Thus, this paper presents an original customer satisfaction survey in the college and provides to demonstrate the practical usage of the design model to compare this model with Chien's model.

A study on Establishing Strategic Tasks for Social Economic Organizations through SWOT Analysis: Focusing on Chungnam Region (SWOT분석을 통한 사회적 경제조직의 전략과제 정립에 관한 연구: 충남지역을 중심으로)

  • Kim, Moon-Jun
    • Industry Promotion Research
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    • v.5 no.2
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    • pp.9-17
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    • 2020
  • This study analyzed SWOT based on existing literature data to establish strategic tasks and strategic directions for revitalization of social economic organizations (Chungnam region). First, as a result of SWOT analysis of social economic organizations, a total of 16 factors were derived from the factors for strength (S), weakness (W), opportunity (O), and threat (T), with 4 factors each. Second, for strategic factors for social economic organizations, 16 strategic tasks were derived from SO strategy, ST strategy, WO strategy, and WT strategy through SWOT Matrix Mapping for factors established through SWOT analysis. Strategic direction 1 was established as a strategic direction to improve self-sufficiency by establishing a sustainable management body as a "advancing the support policy base of social economic organizations". Strategic Direction 2 is "Creating a Growth Foundation for Social Economic Organizations", which means a strategic direction for social economic organizations to grow and develop on their own. Strategic direction 3 is "discovering and fostering social economic organizations," which means a strategic direction for sustainable growth by discovering and fostering organizations that meet local characteristics so that social economic organizations can solve various problems in the region. Strategic direction 4 was 'promotion and promotion of social economic organizations', which means strategic directions for promotion of social economic organizations and promotion of education for employees.

A Discretization Algorithm for Bi-Matrix Game Approach to Power Market Analysis (전력시장 해석을 위한 Bi-matrix 게임의 이산화 알고리즘)

  • 이광호
    • The Transactions of the Korean Institute of Electrical Engineers A
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    • v.52 no.1
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    • pp.62-67
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    • 2003
  • An important aspect of the study of power system markets involves the assessment of strategic behavior of participants for maximizing their profits. In models of imperfect competition of a deregulated electricity system, the key task is to find the Nash equilibrium. In this paper, the bimatrix approach for finding Nash equilibria in electricity markets is investigated. This approach determines pure and mixed equilibria using the complementarity pivot algorithim. The mixed equilibrium in the matrix approach has the equal number of non-zero property. This property makes it difficult to reproduce a smooth continuous distribution for the mixed equilibrium. This paper proposes an algorithm for adjusting the quantization value of discretization to reconstruct a continuous distribution from a discrete one.

A Study on the Effects of Strategic Item Attributes on Strategic Partnership in Supplier Dominant Relationship-Focused on Shipbuilding Industry (구매자 열위, 공급자 우위 시장에서 전략품목의 속성이 전략적 동반자관계에 미치는 영향 - 조선업을 중심으로)

  • Yang, Han-Na;Kwak, Jae-Woong;Shin, Chang-Hoon
    • Journal of Navigation and Port Research
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    • v.46 no.3
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    • pp.259-268
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    • 2022
  • Unlike the general buyer-supplier relationship, there are cases wherein the bargaining power of suppliers is greater than that of buyers. This relationship can be found especially in the shipbuilding industry. Thus, this paper focused on strategic items presented in Kraljic's study. The purpose of this study was to examine factors influencing buyers' purchase of strategic items in a market wherein the bargaining power of suppliers is superior. Results show that the path coefficient between environment factor and satisfaction factor was the highest. Additionally, the path coefficient between environment factor and reliability factor was the next highest. Also, as a result of analyzing if there is a difference in perception according to the superiority and inferiority of bargaining power perceived by buyers, significant results were found in some path coefficients.