• 기술혁신연구
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• 제11권2호
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• pp.27-39
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• 2003

This study empirically examines the relationship between technology licensing and licetnsee firms' profitability. A significant positive effect of licensing on profitability is generally demonstrated in both the short run and the long run. Further, the magnitude of positive effect is bigger in the long run than that in the short run. The paper suggest that, for firms, aggressive management strategy of collaborating with technology holders through licensing agreements is beneficial. It also argues that transferred technology requires time to be implemented, modified and mastered better by companies.

• 유통과학연구
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• 제13권10호
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• pp.15-21
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• 2015

Purpose - This study examines a bundling effect on production and distribution in a patent-protected industry. Despite the heavy use of bundling strategies in the information and technology industry, literature has paid scant attention to bundling of intellectual property rights. This study examines a theoretical exploration of the bundling effect on licensing behavior. Research design, data, and methodology - To address this behavior, we build a simplified model consisting of three stages: 1) bundling decision, 2) licensing agreement, and 3) competition. The subgame perfect Nash equilibrium is applied to the model. Results - A single-patent holder with superior technology grants its own license to the multiple-patent firm, thereby leaving the market. Anticipating the single right holder's licensing strategy, the multiple-patent firm offers a bundle, making the single-right holder's bargaining position weaker. Conclusions - Bundling is an effective business strategy, resulting in multiple products for a firm as it faces other firms with single-product lines in each market. Taking advantage of the multi-patent or multi-product lines, the firm utilizes the bundling strategy obtaining better technology from the standalone single-patent firms.

• 한국게임학회 논문지
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• 제9권2호
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• pp.59-68
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• 2009

본 연구는 게임엔진 공급자의 기술체제와 기술혁신에 따른 Licensing 전략을 실증적으로 분석하였다. 분석 결과 게임엔진 공급자의 기술체제가 이질적으로 분화되고, 게임엔진의 기술체제가 이용자 친화적일수록 게임 개발기업(user)의 거래가 증가하였다. 게임엔진 공급자의 Licensing 전략을 결정하는 기술지식 변수로는 엔진 공급자의 기술체제의 이용자 친화성(User Friendliness)이 가장 설명력이 높다. 공급자의 엔진 구조의 모듈화, 게임엔진의 범용성, 암묵적(tacit) 기술지식의 명시화(cordifiablity), 게임엔진의 혁신정도가 클수록 엔진기술지식의 지원역량이 증가되고, 동시에 엔진기술의 거래 비용이 감소함에 따라 불완전한 게임기술시장에서 효율적인 시장거래가 이루어지고 있다.

• 기술혁신연구
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• 제16권1호
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• pp.141-163
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• 2008

Technology transfer from public research institutes is receiving an ever increasing importance in today's fast growing economy. Many factors have been cited as influencing the transfer performance. This study is focused on the strategy of institutes which is characterized by technology strategic factors and organizational/institutional factors. Methodologically, the technology strategy is represented by the information contained in applied patents, and the performance of technology transfer is indicated by the number of licensing contracts and royalty income. To further improve the contribution of public research institutes through technology transfer, I argue that individual institutes become more specialized in specific field and become more open to collaboration. It is also recommended that public research institutes gather together since it is easy to form the consortium of technology licensing office and it is not necessary to be located near the industrial field.

• 경영과정보연구
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• 제34권2호
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• pp.79-95
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• 2015

본 연구는 브랜드 라이센싱이 소비자의 브랜드인지구조에 미치는 영향을 살펴보기 위해 진행되었다. 소비자 입장에서 브랜드는 상품에 관한 제한된 정보를 보충해주는 강력한 정보 원천이다. 브랜드확장전략은 강력한 브랜드를 가진 유명기업이 활용할 수 있는 전략적 대안이지만 브랜드파워가 약한 기업은 활용하기 힘든 전략이다. 이에 본 연구는 다수의 기업이 활용할 수 있는 브랜드 라이센싱에 관심을 갖고 라이센싱 및 상품유형과 브랜드 경험가치의 적합성이 소비자 위험지각에 미치는 영향을 탐구하였다. 이를 위해 상징재인 가방과 경험재인 크루즈상품을 런칭하려는 가상의 기업을 설정하고, 경험적 가치와 상징적 가치를 지닌 유명브랜드를 라이센싱하는 상황을 가정하는 유사실험을 진행하였다. 조사결과 소비자의 위험지각은 브랜드 태도에 음(-)의 영향을 주는 것으로 나타났다. 상품유형과 라이센싱된 브랜드의 적합성은 상징재보다 경험재에서 소비자의 위험지각을 더 많이 줄여주는 것으로 분석되었다. 특히 상징재의 브랜드라이센싱은 경제적위험과 기능적 위험지각을 축소해주지 못하는 것으로 나타났다.

• 한국통신학회논문지
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• 제26권7A호
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• pp.1284-1289
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• 2001

The characteristics of the intellectual property right(IPR) conflict with standardization. This is because standardization aims to achieve the common use of technology while IPRs aim to protect the proprietary right on technology. The license to use IPR should be granted so that standards can be used without an infringement. IPR policies have common characteristics in most parts of their contents and also different application methodologies. The ultimate object of IPR policy is to receive license grant. In this paper, significant typical IPR policies of main standardization organizations are comparatively analyzed. The overall objective of the IPR policy is to make strategic environment for license grant. IPR disclosure becomes the best practice to acquire license grant. With this practice, the action to licensing refusal becomes one of the main strategic factors of IPR policies.

• 무역상무연구
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• 제55권
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• pp.265-290
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• 2012

CEPA (Comprehensive Economic Partnership Agreement) between India and Korea may vitalize Korean economy more and more. Currently most of Korean firms have entered into manufacturing industries like electronics and automobiles. But only a few Korean companies are trying to penetrate into Indian green industry so this paper suggest how to enter into Indian green industry, especially renewable energy sectors. First, Exporting main shaft, tower-flange and polysilicon products can be considered, as a first step of entry mode. Second, entry mode based on contract like technology licensing, strategic alliance and joint venture establishment can be also one of options. For example, Korean solar energy industry which show more competitiveness than that of Indians should try to make technological licensing on PV modules. In addition to this, they should also try to make joint ventures with right Indian partners and build up 'Solar City' nearby regions like Gurgaon in India where many Korean firms are located. Korean shipbuilding firms like Hyundai Engineering which keep on developing wind turbo engines can also try to make strategic alliance with Indian firms like Suzlon which has strong competitiveness. After that, they should explore Korean and Indian wind sector markets together. Third, brownfield investment can be last and final option as a entry mode as we consider the peculiar characteristics of renewable energy industry. Lastly, Korean government which are rush to indulge into green business should formulate more proper and realistic policies to give big incentives the concerned firms which are trying to open international green market so government should make Korean green firms not to lose good market opportunities related to green industry like renewable energy sectors. Renewable energy sectors are basically regarded as infrastructures so close contact to Indian central government as well as state government will be also required.

• 한국의류학회지
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• 제33권11호
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• pp.1719-1732
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• 2009

A firm seeking to enter a foreign market must make an important strategic decision of which market entry mode to use. Because entry modes involve resource commitments, the initial choice by a firm on a particular entry mode is difficult to change without a considerable loss of time and money. Substantial prior research has been undertaken to explain why firms select a particular entry mode into global markets. However, there exists limited research on this area in the field of foreign apparel brands in Korea, although some research has analyzed influential entry mode factors when Korean textile and clothing companies went overseas. This study reviews prior research on the entry mode choice and analyzes the factors that influence the entry mode choice for 510 foreign clothing brands in Korea. Price range, clothing types, distribution strategy, and cultural distance were considered as influential determinants for different entry mode choices. Crosstabs with a chi-square test and logistic regression are used for analysis. This study shows that high-priced brands and luxury brands are associated with the export orientated entry mode in the Korean market. Brands that pursued the strategy of multiple distribution channels showed a preference for a licensing mode or direct investment over other entry modes, and brands from higher-cultural-distance countries entered the Korean clothing market by licensing mode. The findings of this study are appropriate for the strategic planning of foreign apparel intent on entering the Korean market or for Korean apparel firms planning to enter the global market.

• 유통과학연구
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• 제15권12호
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• pp.5-19
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• 2017

Purpose - This study involves the following questions: "Does internalization theory fully explain reality?" and "Which additional factors may add extra value to the theory?" To answer these, this study divides market entry mode into two steps, initial and subsequent and then, focuses on the subsequent distribution step; that is, the post-entry strategy after initial entry. In addition, this study relies on finding strategic orientations that affect the decision of post-entry into foreign markets. Research design, data, and methodology - To investigate this, this study examines 252 cases of Korean online games for each foreign market and the distribution mode at the product-team level. Results - The result shows that companies use different distribution strategies as a post-entry mode, like licensing, or joint distribution rather than exclusive distribution, through subsidiaries even if they already have wholly owned local subsidiaries which have enough experience and resources to select the entry modes among various types and then provide full commitment and control. Additionally, it finds that strategic orientation affects post-entry strategies differently. Conclusions - Therefore, this study is noteworthy and significant, as it practically extends the existing theories such as an internalization and distribution for decision making regarding the overseas expansion of entertainment businesses.

• 기술혁신연구
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• 제8권1호
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• pp.125-153
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• 2000

This study empirically examined the relationships between the growth stage of ventures and their business characteristics such as KSFs, environmental attributes, CEO roles, and utilization of external resources, based on data from 2,515 Korean ventures. ANOVA results of this study revealed that 1) Key success factors appeared different across the different growth stage of Korean ventures. Financial resources were most critical in the early stage of growth, while the foreign technology licensing appeared to be most important for the success of ventures at later growth stage; 2) As the Korean ventures grew, their environments became more dynamic and hostile; 3) Strategic and external activity roles of top management were critical in younger ventures, while roles for marketing and production were important in older ventures; and 4) Utilization of external resources were more frequent at the later stage of ventures than at the early stage of growth. Based on the research, this study offered several managerial, theoretical, and policy implications.