• Title/Summary/Keyword: strategic implications

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The Role of Message Content and Source User Identity in Information Diffusion on Online Social Networks

  • Son, Insoo;Kim, Young-kyu;Lee, Dongwon
    • Asia pacific journal of information systems
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    • v.25 no.2
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    • pp.239-264
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    • 2015
  • This study aims to investigate the effect of message content and source user identity on information diffusion in Twitter networks. For the empirical study, we collected 11,346 tweets pertaining to the three major mobile telecom carriers in Korea for three months, from September to December 2011. These tweets generated 59,111 retweets (RTs) and were retweeted at least once. Our analysis indicates that information diffusion in Twitter in terms of RT volume is affected primarily by the type of message content, such as the inclusion of corporate social responsibility activities. However, the effect of message content on information diffusion is heterogeneous to the identity of the information source. We argue that user identity affects recipients' perception of the credibility of focal information. Our study offers insights into the information diffusion mechanism in online social networks and provides managerial implications on the strategic utilization of online social networks for marketing communications with customers.

A Study on the Performances of Driving Six Sigma in a ICT Industry (ICT산업의 식스시그마 추진성과 연구)

  • Hwang, Gee-Hyun
    • Journal of Korean Society of Industrial and Systems Engineering
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    • v.35 no.2
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    • pp.220-227
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    • 2012
  • The case company has driven the six sigma innovation programme company wide for the last seven years without any stop in spite of the CEO change. There was neither any benchmark nor the sufficient number of internal experts during the initial stage of driving six sigma. However, the company raised a lot of innovation experts such as MBB, BB and GB, thereby successfully changed the way of employees' doing work and reaped an enormous amount of either visible or invisible performances as a result of implementing the six sigma innovation programme. This paper deals with both main activities undertaken at each stage of the innovation life cycle of six sigma and their performances in a ICT (Information Communication Technology) industry. The performances are described from the four aspects of a balanced score card (BSC) and finally some strategic implications suggested.

Whither the TPP? Political Economy of Ratification and Effect on Trade Architecture in East Asia

  • Choi, Byung-il
    • East Asian Economic Review
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    • v.20 no.3
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    • pp.311-338
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    • 2016
  • In the race for establishing trading architecture consistent with new landscape of the global economy, the US is ahead of the game by concluding the Trans Pacific Partnership Agreement with 11 countries. To make it reality, the ratification is essential. In the battle for ratification in the US, declining globalism confronts rising protectionism. This paper models the ratification process as contest between globalism and protectionism, and analyzes the optimal timing for ratification. Based on this framework, various ratification scenarios are analyzed. The paper argues less likelihood for the lame-duck session passage and more likelihood for prolonged and protracted delay, due to changing political dynamics and declining intellectual support for globalism. Hence, the future of Trans Pacific Partnership Agreement may prove different, compared to the North American Free Trade Agreement and the Korea-US Free Trade Agreement, both of which were renegotiated and ratified eventually. Then, the US would lose the first move advantage. The paper also discusses strategic implications of delayed ratification on the evolution of trading architecture in East Asia.

The Effect of Customer`s Perceived Value of Internet Banking an Customer Loyalty (인터넷 뱅킹에서 고객이 인지하는 가치가 고객 충성도에 미치는 영향)

  • Kim, Jeong-Sue;Kim, Young-Gul
    • Asia pacific journal of information systems
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    • v.12 no.4
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    • pp.215-235
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    • 2002
  • Recently, most banks in Korea provide internet banking services for customers, and the number of internet banking users is growing rapidly. However, the percentage of internet banking from the perspective of total banking transactions is only about 8.8%. In this thesis we identify customers' perceived value of internet banking and the relationship between customer value and customer loyalty. Furthermore, we illustrate the role of internet banking as the strategic channel of customer loyalty. We performed an empirical data analysis on internet banking users. The results showed that the relationship between customer value and customer loyalty is significant and customer loyalty toward internet banking sites has a positive effect on customer loyalty toward banks. The implications of this study are that internet banking sites should concentrate on delivering customer value such as ease of use, playfulness, and trust, and thereby strengthen customer loyalty.

Exploring Corporate Knowledge Management Cases Based on Business Function Oriented Knowledge Asset Classification Schema (비즈니스 기능 중심 지식자산 분류체계에 따른 기업 지식관리 사례 탐색)

  • Kim, In-Sook;Choi, Byoung-Gu;Lee, Hee-Seok
    • Information Systems Review
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    • v.3 no.2
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    • pp.245-260
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    • 2001
  • While past knowledge management researches have focused on conceptualization and strategic implications, knowledge asset researches attempt to provide practical guidelines for companies. However, each research classifies knowledge asset from its own perspective, and thus it is not a trivial task to leverage consistent and inclusive criteria in managing corporate knowledge asset. The objective of this paper is to develop a knowledge asset classification schema on the basis of the three business functions: customer relationship management, product innovation, and infrastructure management. To demonstrate the feasibility of our schema, it has been applied to 9 Korean corporations. Knowledge assets are evaluated according to core capabilities, which are main drivers of sustainable competitive advantages. The results of case study show that the leveraged classification schema reflects current knowledge asset management and characteristics of corporations. Our finding is that most top-quality knowledge management corporations are likely to develop well-balanced knowledge asset.

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Performance Evaluation of Private R&D Projects using BSC/DEA (BSC/DEA를 활용한 기업 연구개발 프로젝트 성과평가)

  • Jeon, IkJin;Lee, Hakyeon
    • Korean Management Science Review
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    • v.34 no.2
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    • pp.67-83
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    • 2017
  • This paper proposes a R&D project performance measurement model for private firms combining balanced scorecard (BSC) and data envelopment analysis (DEA). The efficiency of R&D projects is measured in terms of each of the three perspectives of BSC by using DEA : the internal process perspective (DEA-P), the customer perspective (DEA-C), and the financial perspective (DEA-F). The performance indicators of the three perspectives of BSC are considered as outputs of the corresponding DEA models. To provide strategic implications for R&D planning, we also propose the R&D project performance matrices composed of two different types of efficiency dimensions. The proposed model is expected to be fruitfully utilized for R&D performance measurement of private firms.

A Contingency Approach to KM Evaluation : Developing Two-Dimensional Instruments (지식경영 현황진단의 상황적 접근 : 이차원 진단측정도구 개발)

  • Yang, Sung-Byung;Koh, Joon
    • Knowledge Management Research
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    • v.9 no.1
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    • pp.23-38
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    • 2008
  • This study develops a framework and instruments to diagnose the current knowledge management(KM) status of an organization and to suggest future KM implementation directions. Based on the comprehensive review of KM literature and KM case studies, we derive three main aspects(strategic, social and technical aspect) and seven critical factors(KM strategy, knowledge worker, organizational strucuture, organizational culture, KM processe, organizational knowledge, and information technology) for the successful KM implementation. The instruments developed in this study include every specific measurement items of each critical success factor, which are expected to help not only suggest a context-sensitive KM strategy but also evaluate current KM status of a designated organization. By introducing two dimensions of KM evaluation(effectiveness and necessity), a more holistic and contingent view of KM can be assured. Academic contributions as well as practical implications are discussed. Study limitations and future research directions are also provided.

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Strategy Practice in the 21st Century Digital Organization: -An Analysis from the Ecological Perspective- (21세기 디지털 조직 전략실천에 대한 생태론적 고찰)

  • Juhn, Sung Hyun;Park, Dong Joon
    • Knowledge Management Research
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    • v.18 no.3
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    • pp.201-230
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    • 2017
  • It is argued that the strategy practice in the 21st digital organization is limited and constrained in that it is being laregy driven by a traditional positivistic strategic management thinking. This article, drawing upon the models and concepts developed in the field of general ecology, proposes a resilient ecological view of strategy, as an alternative strategy frame of reference for overcoming some of the pitfalls and shortcomings of the current digital strategy practice in the organization. The implications of this new ecological perspective on strategy practice are discussed in detail. The article concludes with discussions and directions for implanting the perspective in the organization.

A Research on Korea's National Image Framing in the People's Daily (2009-2019): Under the Frame of CDA

  • Ting, Yang
    • Asian Journal for Public Opinion Research
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    • v.8 no.2
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    • pp.126-143
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    • 2020
  • Since 2008, strategic partnerships have been established between China and Korea. From 2009 to 2019, the bilateral relationship kept a generally stable rate of development with conflicts and uncertainties. It is necessary to study national image construction in the respective mainstream media of the two countries. The present study analyzed Korea-related reports (N = 744) in the People's Daily from 2009 to 2019, aiming to examine the Korean national image framing under Fairclough's three-dimensional Critical Discourse Analysis (CDA) framework: "whatness," "how," and "whyness." The results shed light on what the Korean national image in the People's Daily was and how and why it was framed in that way. This study provided some implications for readers to further recognize the role that media play in constructing a particular image of one country and a frame for researchers to study foreign national image framing in one of China's mainstream newspapers.

Main Features and Implications of KORUS FTA Negotiation Strategy : The Case of Foreign Ownership Regulation on Facilities-based Public Telecom Services (한미 FTA 협상전략의 특징 및 시사점 : 기간통신서비스 외자규제 사례를 중심으로)

  • Lie, Han-Young
    • International Commerce and Information Review
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    • v.9 no.2
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    • pp.399-422
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    • 2007
  • Like in other trade negotiations covering comprehensive sectors, it is reported that KOREA-US FTA tried so-called 'package deal' at the last minutes, when telecom services sector was positioned at the forefront and expected to partly play a role in buffering US' market-opening pressure on other sectors. Before everything else, Korean negotiators had to enhance the value of foreign ownership deregulation in telecom services sector as a leverage in the course of KOREA-US FTA negotiations. In addition, since foreign ownership change, if any, is highly sensitive issue either politically or policy-wise, it seems very difficult to find a breakthrough. Focusing on foreign ownership regulation in telecom services sector, this paper seeks how Korea has developed its strategic reasoning for negotiations and evaluates the outcomes of KOREA-US FTA negotiations.

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