• Title/Summary/Keyword: strategic implications

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Asymmetric Impact of IS Quality on User Satisfaction: Development of Resource Allocation Strategy of e-Government in Agriculture

  • Park, Heun Dong;Kim, Haneul
    • Agribusiness and Information Management
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    • v.5 no.1
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    • pp.42-54
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    • 2013
  • Information System (IS) Success Model proposed by DeLone and McLean is applied as a successful operation tool of information system, with its basic assumption of symmetric relationship between independent variables and dependent variables of the structural equation modeling. However, because previous studies have proved asymmetry of quality factors' influence structure on dependent variable by applying three-factor analysis, this study examined asymmetry of impact structure of quality factors introduced in IS Success Model on user satisfaction. Also the study applies structure equation modeling (SEM), three-factor analysis and importance and performance analysis (IPA) to develop resource allocation strategy for IS success. The study is able to provide IS practitioners with strategic implications for allocating and managing limited resources more effectively.

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An Empirical Study on Consumers' Perceptions on the Changes of Marketing Environment (마케팅환경변화에 대하여 소비자의 인식패턴에 관한 실증적 연구)

  • 최윤홍
    • Journal of Korean Society of Industrial and Systems Engineering
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    • v.19 no.40
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    • pp.37-52
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    • 1996
  • Nowadays the marketing environment has become an important factor which should be seriously considered by all the managers of modern firms. The survivals of modern firms are basically influenced by the changes of marketing environment. Particularly, it is necessary for firms to pursue the rational and efficient managerial activities since the recent environment is characterized by the stiff competition and rapid changes. First of all, this paper is trying to theoretically examine how the environment of the marketing system has been changing in terms of different periods and macro-levels. Secondly, in order to understand the patterns of consumers' perceptions on the environmental changes, some hypotheses have been established and relevant data have been collected. And, in order to analyse the results of this study, the followings have been implemented : Pilot analyses on the experimental environment and variables, the selection of research methodology, the test hypotheses, and the summary of the results. Finally, some practical implications have been suggested in order to help marketing managers formulate the efficient marketing strategic.

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A Comparative Study on Service Quality in the Korean Insurance Industry using SERVPERF (한국 보험산업의 서비스품질 결정요인에 관한 연구)

  • 이정우;유한주
    • Journal of Korean Society for Quality Management
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    • v.31 no.1
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    • pp.42-61
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    • 2003
  • The objective of this study is to analyze the impact of service quality on the customer satisfaction, the re-purchase intention and the word of mouth in the Korean insurance industry. In this study, the methodology for measuring the degree of service quality which has been adopted in the service quality research area was used. Data for this study were gathered from 1332 consumer life insurance and 689 consumer non-life insurance companies using internet survey method. The result of this study is summarized as follows: the determinants of service quality in the Korean life insurance industry are empathy, responsiveness and reliability, and the determinants of service quality in the Korean non-life insurance industry are empathy, and responsiveness, and the re-purchase intention and the word of mouth are affected by the customer satisfaction. As a result of the study, strategic implications will be suggested.

An Analysis of the Perception of Users of Medical Service (의료서비스에 대한 이용자의 서비스 지각에 대한 연구)

  • Shin, Hyun-Hee;Kim, Hyun-Jeong;Lee, Jin-Woo
    • Korea Journal of Hospital Management
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    • v.13 no.1
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    • pp.103-133
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    • 2008
  • The purpose of this article is to find out consumers' behavior styles in using of medical services and their perceptions of medical services. To that end, methodologies used include SERVQUAL and a part of HBM model. SERVQUAL is consumer's content dimensions about some service and HBM is a Model of health beliefs. In particular, the purpose is to find out how their perceptions about two dimensions of HBM(perceived benefits, perceived barriers) influence their satisfaction and medical service usage. As a result, it reveals that 4 dimensions of SERVQUAL influence significantly to the perceived benefits in medical service. Our finding might have strategic implications needed for hospitals by consumers of medical services.

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Consumer Response to Seller-Induced Perishability: Perceived Desirability of Products, Urge to Buy, and Purchase Acceleration

  • Byun, Sang-Eun
    • International Journal of Costume and Fashion
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    • v.11 no.2
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    • pp.53-64
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    • 2011
  • The implementation of a short renewal cycle has become one of the competitive alternatives for apparel retailers to respond quickly to fast-changing consumer tastes. This strategic orientation affects consumer decision-making by inducing perishability of the store offerings. The purpose of this study was to examine the impact of perceived seller-induced perishability (as a result of a short renewal cycle) on perceived desirability of products urge to buy and purchase acceleration. The proposed model was tested in a field setting with female shoppers from two leading fast fashion retailers in the United States. This study found that perceived seller-induced perishability significantly enhances the perceived desirability of products and intensify the urge to buy while shopping which in turn accelerates purchases. In addition to perceived seller-induced perishability perceived desirability of products also contributed to intensifying the urge to buy. A number of theoretical and managerial implications were discussed and major areas of future research were suggested.

An Analysis of Organizational-Adoptable and User-favorable Ideas in a Crowdsourcing Community : Focused on MyStarbucksIdea.com (크라우드소싱 커뮤니티 내 고객 선호와 조직의 혁신수용 비교 연구 : MyStarbucksIdea.com의 고객 아이디어 분석을 중심으로)

  • Lee, Han-Jun;Suh, Yong-Moo
    • Journal of Information Technology Services
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    • v.12 no.1
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    • pp.69-81
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    • 2013
  • Open innovation concept is advocating the importance of the customer roles in firm's innovation. As a result, crowdsourcing community is drawing attention as a strategic asset for open innovation across diverse industries. Considering that the goal of crowdsourcing community is harnessing innovative ideas, understanding the characteristics of user-favorable and organization-adoptable ideas can enhance the effectiveness of idea crowdsourcing. In our approach, we extract idea content-based characteristics such as subjectivity, negativity, prosocialneess, and depth of idea to examine what are the factors that affect user preference and organizational adoption. An analysis of 71,134 ideas from MyStarbucksIdea.com shows that there are significant differences between user-favorable and organization-adoptable ideas in terms of idea characteristics. Lastly, both theoretical and managerial implications are discussed.

Influence of Role Conflict, Childcare Stress, and Stress Coping Type on Organizational Commitment among Female Workers at Hospital Settings (의료서비스조직 여성근로자의 역할갈등, 양육스트레스, 스트레스 대처유형이 조직몰입에 미치는 영향)

  • Cho, Hee-Jung;Ji, Jae-Hoon
    • The Korean Journal of Health Service Management
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    • v.4 no.1
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    • pp.135-149
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    • 2010
  • The objective of this study is to investigate the influence of role conflict, childcare stress, and stress coping type on organizational commitment among female workers at hospital settings, and thus, to suggest implications for improving their productivity and quality of working life. Data were collected from 195 female employees working at a general hospital in Busan Metropolitan Area by using structured self-administered questionnaire. Among study variables, role conflict(-) and direct-positive stress coping type(+) had statistically significant effect on organizational commitment. This study results imply that role conflict, and stress coping type are crucial for managing desirable job attitude of female employees. Therefore, education and training, and consultation programme for diminishing role conflict and adopting appropriate stress coping type should be developed and utilized.

Firms' Diversification Strategy and Long-Term Performance

  • Choi Jong-Soo
    • Proceedings of the Korean Institute Of Construction Engineering and Management
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    • autumn
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    • pp.88-95
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    • 2003
  • A firm's business composition and the sales volume of each business segment are subject to change depending, to a considerable extent, on the firm's business strategy. These changes were weighted and represented as a single index, referred to by scholars in strategic management and industrial organization research fields as 'firm entropy' then its impact on firms' profitability was assessed over twelve years. The performance differences between contractor and non-contractor firms, as well as focused and diversified firms, were compared through a Longitudinal Data Analysis Technique within a Hierarchical Linear Modeling framework. Hypothesis was formulated based on firm diversification theories and previous research findings. The hypothesis was tested according to the modeling outcomes, and implications are presented. The research findings indicate that the level of firms' long-term profitability supports the argument that the construction industry is highly competitive and mature.

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Research on the Condition of Small Household's Housing and Small-housing Market for the Private Constructors' Targeting Strategy (주택 공급자의 목표고객 설정을 위한 소형가구의 주거 현황과 소형주택의 시장 현황 분석)

  • Lee, Eunjoo
    • Korean Institute of Interior Design Journal
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    • v.26 no.5
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    • pp.117-124
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    • 2017
  • Current socio-demographic change that small households are increasing fast requires new business model in housing industry. Purpose of this study is to suggest a strategic direction to the private constructors by analyzing the condition of small household's housing and small-housing market in Seoul metropolitan area. With referring to literature and analyzing statistical raw data, it was found that residents of small household were residing in different type, scale and occupation of housing depending on their age, gender and region, and small housing market was at the beginning stage so that there was no dominant figure yet. Implications are as follows: private supplier should satisfy the needs of individual subgroups of small household, then should respond to the industrial change towards rental business, finally were suggested to launch a new brand of small housing.

A Multiple Case Study of Government Internal Ideation Programs: Understanding Challenges and Identifying Effective Practices

  • Lee, Gwanhoo
    • Asia pacific journal of information systems
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    • v.25 no.3
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    • pp.423-444
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    • 2015
  • Ideation is a process of generating new ideas or solutions using online crowd-sourcing technologies. This process has the potential to change the ways by which government agencies innovate and solve problems. Although increasingly more government agencies are implementing online ideation programs to tap into their employees' ideas and creativity, little is known about the unique challenges and effective practices of such programs. Thus, many government agencies are undergoing trial and error and often reinventing the wheel. This research aims to address this problem. By analyzing a focus group session and four cases of U.S. federal government ideation programs designed for their employees, this research identifies important organizational and technological challenges and effective practices. Furthermore, effective practices are grouped into different phases of ideation process and strategic vs. tactical levels to provide more meaningful and actionable insights. This research is an important step towards building a theoretical foundation for government ideation programs. The implications and limitations of this study are discussed.