• International Journal of Costume and Fashion
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• v.5 no.1
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• pp.75-89
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• 2005

The purpose of this study is to empirically ascertain how the fitness between marketing strategy each firm chooses and environment facing each firm affects the performance of firms measured by the growth rate of market share and the growth rate of profit/sales ratio. In doing so, firms are divided into three groups. With regard to the marketing strategy, firms are classified into three groups based on marketing strategy type; prospector, analyzer, and defender. The main result of this study are as follows: First, responding firms are classified into prospector, analyzer, and defender following Miles & Snow's marketing strategy types. This classification is made using a self typing method and further confirmed by a factor analysis using a number of variables relating marketing objectives and marketing mix. Second, the results show that there are significant differences across marketing strategies in the performance measures of the growth rate of market share and profit/sales ratio. It seems, however, that there is no straight forward relationship between the marketing strategy and the performance measures. This strongly implies that the type of marketing strategy to be adopted by each firm should depend on the environment facing each firm. Third, the result indicates that the growth rate of market share tends to depend only on the marketing strategy type regardless of sufficiency and variation of environment, but profit/sales ratio tends to depend on the fitness between marketing strategy type and environment. It implies that a firm should adopt different marketing strategies for different environment characteristics, in order to enhance the efficiency of resources used reflected in the profit/sales ratio.

• Journal of the Korean Operations Research and Management Science Society
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• v.20 no.1
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• pp.11-26
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• 1995

We have used various information technologies (IT) in group decision-making for increasing effectiveness and satisfaction of group decision-making process. Recently, a new form of IT so called Group Decision supprot System (GDSS) was introduced into group decision-making process. Previous experimental studies about effectiveness of GDSSS have been inconsistent and the results were mixed. There was no empirical studies about GDSS in Korea. In this study, we divide two groups-GDSS supported group and traditional face-to-face group and investigate impacts of GDSS on group decision-making processes and outcomes. An idea generation task for operational action plan development, implementing GEO's strategic vision, served as the decision-making context. Supported GDSS is GroupSystems V, which had been developed by Univ. of Arizona. It was translated by Korean. According to the results, Number of nonredundant ideas in GDSS group is two or three times more than Non-GDSS grop. GDSS group feel more equal status, have better interpersonal relationship, have more confidence on group decision than Non-GDSS group. But satisfaction of participants on decision-making process and outcome has not showed a significant difference between two groups. Because all of participants in GDSS group were novice to GDSS. With this results we suggest further studies on transforming western type GDSS to Korean decision-making culture. It will be cornerstone for development of GDSS in Korean desision-making culture. It will be cornerstone for devlopment of GDSS in Korean decsion making culture environment.

• Journal of Internet Computing and Services
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• v.19 no.2
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• pp.89-98
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• 2018

Media industry is attempting various types of strategic innovation in the content and organization as they enter transition period. However, previous research has casually treated the organizational culture from the management and realized that cognitive/cultural differences between the specific departments yield conflicts. This means the researchers explored less on the decision-making process with the conflict between sub-groups and constituent in the organization. Our study reviewed the most positive method to achieve the innovation outcome through the conflict management within the organization based on the behavioral theory of the firm and applied computer simulation model for analysis to construct the quantitative scenario and infer the result. Conflict always found while media organization experiences innovation within the groups. However, in the long term, securing the independence through the certain state of 'anarchy' which possibly lead consensus implies significance rather to comprise collegiate system for unilateral control. In specific, this study explored the issues in 'conflict management' that has been evaded in media organization research through NK simulation model.

• The Journal of Asian Finance, Economics and Business
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• v.7 no.10
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• pp.329-338
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• 2020

The present study aims to investigate the perceived usefulness of business coaching as a moderator between the association of entrepreneurial competencies and business success of women micro-entrepreneurs. This study employs a stratified random sampling technique to collect data from women micro-entrepreneurs who attended business coaching sessions. In total, 261 questionnaires were distributed and collected. This study has divided the moderator (i.e., perceived usefulness of business coaching) into two groups, namely, group 1 (with a low mean) and group 2 (with a high mean) for moderation analysis. By using a comparative analysis of the path coefficient for groups 1 and 2, the path is moderated by the perceived usefulness of business coaching if the beta value for group 1 is significant, and the beta value for group 2 is non-significant. The results show that eight out of a total of sixteen hypotheses were supported, while the remaining hypotheses were rejected. The findings of the study suggest that the domains of entrepreneurial competencies for women micro-entrepreneurs, including strategic, commitment, conceptual, opportunity, and relationship competencies, together with the perceived usefulness of business coaching, are vital for the business success and should remain the principal focus of future research in women entrepreneurship.

• Korean Journal of Fisheries and Aquatic Sciences
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• v.36 no.6
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• pp.669-675
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• 2003

To increase fishery resources in coastal waters, juvenile fish and bivalves are artificially released every year in Korea. This study provides a methodology to estimate an optimal release quantity based on the carrying capacity of the receiving basins. Carrying capacity was defined by E.p. Odum's theory of ecosystem development as the upper limit of biomass, where total system respiration equals total primary production. The Ecopath trophic ecological model was used to determine carrying capacity in the surfzone ecosystem of Bangjukpo on the southern coast of Korea. Using a top-down control method, various biomasses of fish groups were given to the simulation, with primary production constant and no catch. The results showed that biomass of selected fish groups increased by two orders of magnitude, yielding a five-fold increase in overall consumer biomass. The resultant values are 10 times higher than those estimated in open seas. This can be explained by higher primary production in the Bangjukpo surfzone ecosystem. This method can be used for strategic releases and ecosystem management, particularly when based on an ecological background.

• World Technopolis Review
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• v.7 no.2
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• pp.125-134
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• 2018

The purpose of this article is to introduce and describe the case of Fukuoka Next-generation Social System Creation Hub based on the conceptual framework of regional innovation platform strategy. In short, it is a "government-issued" regional innovation platform strategy to improve innovativeness with limited creative capital through "borrowing" not money but network, wisdom, know-how, and ideas from each other between some stakeholder groups in a region. The Fukuoka Industry, Science & Technology Foundation, which is the coordinating institution of the whole program, plays the role of a platformer to unify various projects into the program crossing borders between stakeholder groups for building regional innovation platforms that lends intensive support to feedback loops between the program facilitator and its partners in the program. Thanks to being a government-issued one, it could be tied together with some wide ranging issues of policy on social innovations, such as the "low carbon society" or the "health and longevity society." But at the same time, it is a concern that many regional research institutions that have innovative potential and diverse ideas become governed by the platform without their noticing it and dealt with in the same way based on "selected" and "designated" strategic goals. Therefore, it seems that a regional innovation platform strategy is a kind of "double-edged sword" in public policy in the era of "panopticism of bureaucratic society" in Japan.

• Journal of Korea Society of Digital Industry and Information Management
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• v.20 no.2
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• pp.109-123
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• 2024

The purpose of this study is to identify strategic insights for cyber universities to secure a competitive advantage based on market analysis grounded in customer needs and motivations. As a research method, we surveyed and analyzed college students using conjoint analysis, identified the importance of cyber university components, estimated the utility of each detailed level, and identified the configuration of cyber universities most preferred by potential customers. In the study results, the importance of attributes that appeared by analyzing all respondents was in the order of 'expected ourcoms after graduation', 'department characteristic', 'cyber university name', and 'learning management style'. Cluster analysis was performed, divided into two groups, and conjoint analysis was performed. For Cluster 1, the importance values of the components were 'expected outcomes after graduation,' 'learning management style,' 'cyber university name,' and 'department characteristics,' in that order. For Cluster 2, the importance values were 'expected outcomes after graduation,' 'department characteristics,' 'cyber university name,' and 'learning management style,' in that order. As an application of the research, As an application of the study, it is suggested that analyzing the preferences of potential customers in the entire group is not accurate; therefore, segmenting the groups for analysis and strategy formulation can be useful.

• Biomolecules & Therapeutics
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• v.23 no.2
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• pp.99-109
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• 2015

Drug development groups are close to discovering another pot of gold-a therapeutic target-similar to the success of imatinib (Gleevec) in the field of cancer biology. Modern molecular biology has improved cancer therapy through the identification of more pharmaceutically viable targets, and yet major problems and risks associated with late-phase cancer therapy remain. Presently, a growing number of reports have initiated a discussion about the benefits of metabolic regulation in cancers. The Warburg effect, a great discovery approximately 70 years ago, addresses the "universality" of cancer characteristics. For instance, most cancer cells prefer aerobic glycolysis instead of mitochondrial respiration. Recently, cancer metabolism has been explained not only by metabolites but also through modern molecular and chemical biological techniques. Scientists are seeking context-dependent universality among cancer types according to metabolic and enzymatic pathway signatures. This review presents current cancer metabolism studies and discusses future directions in cancer therapy targeting bio-energetics, bio-anabolism, and autophagy, emphasizing the important contribution of cancer metabolism in cancer therapy.

• Asia-Pacific Journal of Business
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• v.7 no.2
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• pp.49-59
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• 2016

The study attempts to investigate the causes of Sino-U.S. trade friction in recent years and provides countermeasures accordingly. The import and export volume of two countries, the product structure of China's export, the 337th Act lawsuits related to China, the industries involved in trade friction, and the G-L Index of Sino-U.S. Products are analyzed in detail. The causes of Sino-US trade frictions are discussed from the aspect of mercantilism and trade protectionism, interest groups and governments' trade policies, Chinese product structure, intellectual property protection in China, and performance of Chinese enterprises in litigation. Based on these, countermeasures are put forward. China needs to implement industrial upgrading, increasing the added value of products, and improving intellectual property protection. A trade friction warning system also needs to be constructed. The Chinese government needs to carry out strategic dialogue and international negotiation.

• Journal of Korean Society for Quality Management
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• v.24 no.3
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• pp.1-18
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• 1996

The purpose of this study is to empirically examine the role of supplier relationships as a means of enhancement of quality. The model for this study consists of four groups of concepts - 1) goal of quality, as 2) measures of supplier relationships, supplier assistance and buyer supplier communication, 3) the level of automation and technology, as 4) measures of performance, reliability quality and performance quality. By statistical analysis, the results are as follows. First, the goal of quality positively influences the level of automation, technology, supplier assistance and supplier communication. Second, the level of technology has a positive effect on supplier assistance and supplier communication on the level of automation. Third, the level of automation and technology positively influence the reliability quality. Fourth, supplier assistance and buyer-supplier communication has a positive effect on the reliability and performance quality. These results reveal three paths of supplier relationships in systems for the enhancement of quality.