• The Journal of Asian Finance, Economics and Business
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• 제8권4호
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• pp.381-389
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• 2021

This study aims to examine the effect of strategic planning, human resource management, and asset management on increasing the productivity of the rural economy. This research is a quantitative approach. The research sample was carried out by simple random sampling and data collection using a questionnaire so that 129 respondents were determined. The research test was conducted using multiple linear regression with the OLS (Ordinary Least Square model. The results obtained were that strategic planning, human resource management, and asset management had a significant positive effect on increasing the productivity of the rural economy. This shows that strategic planning is the most important thing in industry, companies, or organizations as a guideline to achieve optimal performance. In addition, human resource management and asset management are positive supports for increasing the economic productivity of rural communities to achieve welfare goals. This research proves that strategic planning must be carried out by considering the existing potential, both sources. natural resources, human resources, and economic resources Meanwhile, human resource management and asset management are mandatory to support the sustainability of an organization or company so that the benefits of the study as study material in strategic decision making, both in business and public policy.

• KEPCO Journal on Electric Power and Energy
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• 제8권1호
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• pp.9-14
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• 2022

Social infrastructure facilities such as production, transportation, gas and electricity facilities may experience poor performance depending on time, load, temperature, etc. and may require maintenance, repair and management as they are used. In particular, in the case of transformers, the process of managing them for the purpose of preventing them from failing is necessary because a failure can cause enormous social damage. The management of transformers should consider both technical and economic aspects and strategic aspects at the same time. Thus, it applies the Asset Management concept, which is widely used in the financial industry as an advanced method of transformer management techniques worldwide. In this paper, the operation and power outage data were secured for the asset management of the transformer for distribution, and the asset status was analyzed. Analysis of asset status using actual operation and power outage data is essential for assessing the statistical life and failure rate of the facility. Through this paper, the status of transformer assets for arbitrary A group distribution was analyzed, and the end of life and replacement life were calculated.

• 패션비즈니스
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• 제16권2호
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• pp.12-26
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• 2012

Fashion industry characteristically goes through many steps to manufacture and to retail apparel products. Complex inter-industry channels with many intermediaries in fashion industry provoked many problems regarding recognizing customer's need, delivering time, flexibility, and inventory control. Therefore, the purposes of this study were to investigate the differences between apparel manufacturing and distribution process in SCM success factors and performances, and to investigate how SCM success factors affect on performances. Questionnaire was developed and distributed to apparel industry. The returned 116 questionnaires were analyzed by Cronbach's alpha for internal validity, factor analysis, t-test, and regression analysis with SPSS14.0. The results of this study were as follows: There was significant difference of SCM success factors between apparel manufacturing and distribution regarding process standardization and integration. There were significant differences of SCM performances such as reaction for customer, flexible management, cost minimization, and maximized asset utilization which distribution was higher than apparel manufacturing process. In apparel manufacturing, SC strategic relation, and integrative management influenced upon reaction for customer of SCM performances. SC integrative management influenced upon cost minimization. SC integrative management influenced upon maximized asset utilization. In distribution, SC strategic relation, and activated support for SCM influenced upon reaction for customer of SCM performances. SCM specialization, credible relationship among supply chains, activated support for SCM, and SC integrative management influenced upon cost minimization. SCM specialization, credible relationship among supply chains, and SC integrative management influenced upon maximized asset utilization.

• 한국유통학회지:유통연구
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• 제3권1호
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• pp.99-121
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• 1998

This study is to develop and test the types of choice strategy of alliance choice modes of the marketing channel. Previous studies have tended to emphasize such factors as opportunism, asset specificity, frequency as the determinants of the choice strategy. Therefore, this study is to construct a new framework which emphasizes the factors affecting the choice strategy. The purpose of this study is to derive factors affecting in choice of alliance modes. For this study, the data obtained from domestic manufacturing companies was analyzed by use of the discriminant analysis. The results analyzed are that transaction environmental variables affect on the choice strategy to determine the types of strategic alliance modes in marketing channels. And the performance of each mode revealed differently.

• 한국산학기술학회논문지
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• 제9권6호
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• pp.1856-1868
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• 2008

본 연구는 최근 들어 부각되고 있는 문화마케팅이 기업윤리와 사회적 책임의 조절효과를 중심으로 기업이미지와 브랜드자산형성에 어떤 영향을 미치고, 문화마케팅이 기업이미지와 브랜드자산을 형성하는 각 유형들 중 어느 부분에 더 밀접한 영향을 주는지에 대한 연구이다. 연구 결과는 다음과 갈다. 첫째, 문화 마케팅활동은 기업브랜드 자산에 간접적인 영향을 미쳤다. 둘째, 문화 마케팅은 기업브랜드 이미지에 직접적인 영향을 미쳤다. 셋째, 문화마케팅은 브랜드연상 이미지에 긍정적인 영향을 미쳤다. 넷째, 사회적 책임과 기업윤리는 브랜드 충성도에 간접적인 영향을 미쳤다. 다섯째, 기업의 사회적 책임과 기업윤리는 브랜드 이미지에 긍정적인 영향을 미쳤다. 여섯째, 기업의 사회적 책임 중 지역사회 활동은 조절변수 역할을 했다. 일곱째, 응답자의 일반적 특성에 따라 기업의 마케팅, 사회적 책임 및 윤리의식, 브랜드 자산에 대한 인식의 차이를 보였다. 위의 결과를 요약해보면 문화마케팅은 기업이미지라는 매개체를 통하여 기업의 브랜드자산 형성에 간접적인 영향을 미치고 있음을 규명할 수 있었다. 이 연구결과는 기업들이 문화마케팅이 가지고 있는 특성과 매체와의 적절한 조화, 지속적이고 장기적인 계획, 브랜드자산 유형과의 연계성을 감안한 전략적 마케팅계획수립의 중요성을 암시해 주고 있다. 또한 상품과 서비스의 생산 및 제공이라는 기업의 경제적 활동이 경제적 결과만을 가져오지 않고 부의 편재, 정경유착 문제, 소비자 안전문제, 공해문제 등의 부정적인 사회적 결과를 가져온다고 인식됨에 따라 경제적 기능으로 한정되는 기업의 역할에 대한 반성을 일게 했다. 이러한 반성으로부터 나타난 것이 기업의 사회적 역할, 즉 기업의 사회적 책임이며, 기업윤리의 실천을 동시에 조화롭게 추구하도록 요청받게 된 것을 확인할 수 있었다.

• 통상정보연구
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• 제14권2호
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• pp.3-27
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• 2012

중국의 정치적, 경제적 위상이 급등함에 따라 더욱 더 많은 다국적기업들이 중국 시장을 공략하기 위해 진줄 기회를 엿보고 있다. 특히 한국은 중국과 지리적으로 인접해 있으나 중국시장에 안착하지 못하는 안타까운 사례가 많다. 이에 본 연구는 중국에 진출해 있는 한국 제조 기업들을 대상으로 유통현지적응 정도를 조사하고, 이러한 현지적응에 미치는 영향요인을 문헌 연구를 통해 도출하였다. 146부의 설문지를 분석한 결과 기존의 연구들과는 달리 중국의 유통 환경적인 요인 중에서 유통경로의 길이가 유통 현지적응 정도에 긍정적인 영향을 미치는 것으로 나타났다. 게다가 기업의 전략적 자산 중에서도 유통 관계자산이 유통 현지적응 정도와 정(+)의 관계가 있음이 밝혀졌다. 이러한 결과를 통해 최근 중국 유통시장이 후진국의 수준을 벗어나 세계적인 수준으로 발돋움하고 있음을 알고 중국 시장 진출 기업은 과소평가 하지 않도록 유의해야 할 것이다.

• 유통과학연구
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• 제15권11호
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• pp.73-82
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• 2017

Purpose - This paper aims to investigate a profit maximizing incentive of foreign traders in distributing the KOSPI 200 Futures. Such an incentive may induce unsophisticated retail traders to suffer loss from speculative trading. Since Korean government increased the entry barriers of the market to protect unsophisticated traders, the market size has been decreasing while the proportion of the contract held by foreign traders has been increasing. These on going changes make the market imperfectly competitive, where a profit maximization incentives of foreign traders are expected to grow. In this paper, we attempt to find any evidence of such behavior, thereby providing implications regarding market policy and market efficiency. Research design, data, and methodology - According to Kyle(1985), an informed trader exploits his/her monopoly power optimally in a dynamic context so that he/she makes positive profit, where he/she could conceal his/her trading utilizing noise trading as camouflage. We apply the KOSPI 200 Futures market to the Kyle's model: foreign traders who take into account the effect of his/her trading to maximize expected profits as an informed trader, retail investors as noise traders, and financial institutions as market makers. To find any evidence of monopolistic behavior, we test the variants of trading volume and price data of the KOSPI 200 Futures over the period of 2009 and 2017. Results - First, we find that the price of the KOSPI 200 Futures are more volatile than the price of underlying asset. Second, we find that monopolistic foreign trader's trading order flows are consistent with exploiting his/her monopoly power to maximize profit. Finally, we find that retail investors' trading order flows are inversely consistent with maximizing profit, that is, uninformed retail investors suffer loss continuously in speculative trading against informed traders. Conclusions - Our results show that the quantity of strategic order flows may have a large effect on the price, therefore, resulting the market inefficiency. The results also imply that, in implementing regulations, the depth of the market must be considered to maintain market liquidity, and suggesting interesting research topics regarding the market structure.

• The Journal of Asian Finance, Economics and Business
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• 제9권2호
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• pp.255-260
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• 2022

SME sector's success also depends on its employees' job satisfaction as satisfied employees are likely to be more productive at the workplace and positively enhance SME business performance. Small and medium firms are the heart of the economy, and employees are the main and valuable asset for the SME firms. If SME business managers can increase employee satisfaction, then SMEs' performance will also increase in the future. Hence, the current study aims to determine the job satisfaction of SME employees by analyzing the impact of job training (JT) and promotion (PRO) opportunities on employee job satisfaction. Purposive sampling is applied in the study, and 202 SME employees have participated as sample respondents. The final sample size is n = 202. SPSS 26.0 version is used to analyze the hypotheses. The study findings show that both job training (JT) and promotion (PRO) have a positive effect on SME employee job satisfaction. It does indicate that SME managers need to provide necessary training programs and timely promotion to their current working employees to keep them satisfied with their job. Promotion and effective job training will certainly enhance employees' job satisfaction. The study has also offered a few strategic implications for SME business managers.

• 유통과학연구
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• 제13권2호
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• pp.55-62
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• 2015

Purpose - This study aims to investigate the success factors pertaining to K-POPs from an analysis of the internal business environment. Much research has investigated Korean Moves or how to popularize them. The research mainly focused on aspects of Korean Moves. However, few studies have attempted to examine Korean Moves or K-POPs from a managerial viewpoint. The current research tries to investigate the success factors of K-POP from strategic perspectives, specifically utilizing internal resource based view perspectives. It differentiates itself by looking at the competitiveness of K-POP from the internal resources. Research design, data, and methodology - In the entertainment industry, where creativity is heavily stressed, competitiveness is often regarded within the organization as a form of intangible asset, knowledge, or technology that is often related with the organization's personnel. Some research has tried to reveal the competitiveness of K-POP using Porter's competitiveness of nations framework. Others utilize the adapted model of Porter's structure. However, these models only look at the outside environment, and not inside a firm's resource, knowledge, or capabilities. This research utilizes the VRIO model to examine the internal resources and capabilities of K-POP producers. The model measures whether a firm's internal resources and capabilities are valuable, rare, difficult to imitate by competitors, or organizable. The research covered businesses whose yearly revenue exceeds $10 Million in music planning and recording in South Korea. There were only thirteen such companies (one percent of the total population). Of these, companies for whom 20 percent or more of the sales revenue comes from the abroad are targeted. Only seven are selected and these participated in the research. In order to find a firm's internal resources, we conducted qualitative research methodology. Their business names and persons who participated in this research are not revealed due to case sensitive issues. Instead, we use unrelated initials for their names and their statements. Results - From the in-depth interview with top-tier K-POP producers and managers, the current research tried to identify resources and capabilities that helped to strengthen their competitiveness. These resources and capabilities are sought from the scope of the VRIO model, which looks at the internal resources and capabilities from the scope of value, rarity, imitability, and organization. Interviews with the top tier producers and managers reveal the internal success factors of K-POPs. We conclude that these resources and capabilities are from internally accumulated producing know-how, unique managing (training) system, and outstanding all-round entertainment capabilities of the performers. Conclusions - These results indicate that the core resources and capabilities of K-POP are robust. It will take a significant amount of time and money to imitate for followers, because these resources and capabilities are the result of time investment and are embedded into producers' and performers' know-how. Taking Luo (2000)'s argument, K-POP is in the second stage of the globalization process, which is configuring and allocation resource capabilities to a global scope.