• Asia pacific journal of information systems
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• 제14권1호
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• pp.1-21
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• 2004

Recently, many internet firms have opted the strategic alliances with other on/off-line firms in order to gain and sustain their competitive advantages. Previous research on market reaction to such alliances, however, shows mixed results. Therefore, the purpose of this thesis is to analyze the announcement effects of the alliances among internet firms in the stock market. Focusing on on-line firms that have been outside the scope of previous research, this study applied the event study methodology and examined the cumulative abnormal returns(CAR) for 245 alliance announcements between October 1998 and May 2002. Further, this study conducted a survey to categorize various types of announcements and 40 usable returns has been analyzed. The notable results from this study include: 1) The strategic alliances announcements do not have statistically positive effects on stock prices of the announcing firms. 2) Contrary to the results of the previous research, the CARs associated with marketing alliances are higher than those with technology alliances. 3) The degree of fitness among firms' disposition, their alliance purpose, and alliance type chosen influences the performance of their alliances.

• 정보학연구
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• 제2권1호
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• pp.65-78
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• 1999

통합적 공급체인관리는 오늘날과 같은 치열한 경쟁환경에서 다른 기업과의 제휴를 통한 시너지 효과를 통해 한 기업이 가진 자원과 능력의 한계를 극복하는 효과적인 방법으로 인식되고 있다. 전통적으로 자재관리나 물류관리는 기업 내에서 단순한 기능적인 활동의 하나로 인식되어 왔으나, 시장에서 고객서비스의 중요성과 요구가 증대됨에 따라 점차 비용을 절감하고 매출을 증가시킬 수 있는 전략적 역할을 부여받고 있다. 그러나 기술제휴나 설비의 공유와 같은 전통적인 제휴관계와는 달리 통합적 공급체인관리는 상호 이질적인 조직구조와 운영시스템을 가진 기업간의 포괄적인 제휴라는 점에서 그 실행에 있어 많은 어려움이 따르며 실패의 가능성이 높은 전략적 수단이라고 할 수 있을 것이다. 따라서 본 글에서는 통합적 공급체인관리의 개념과 구성요소를 명확히 살펴보고 효과적 실행을 위한 조건과 전략적 의의를 살펴보고자 한다.

• 통상정보연구
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• 제17권3호
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• pp.225-250
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• 2015

국가 간 경계를 넘나드는 다국적기업들의 전략적 제휴는 부족한 자원을 효과적으로 채워줄 수 있는 수단으로서 그 중요성이 강조되고 있다. 하지만 기업들의 전략적 제휴가 급증하면서 전략적 제휴 파트너에 의한 핵심기술이나 노하우 유출 같은 극단적인 불법 행위 뿐만 아니라 자사에게만 이득이 되도록 행동하는 소위 기회주의적인 행동을 보이는 경우도 늘어나고 있다. 이에 본 연구는 전략적 제휴에서 기회주의행동이 어떻게 초래되는지를 살펴보고자 하였다. 이를 위해 기업들이 지각하는 특정 자원에 대한 이익과 초래될 수 있는 위험이 제휴참여자들의 제휴참여의 방향성을 결정하고 이러한 참여의 향성에 따라 기회주의행동이 발생한다는 흐름에 초점을 맞추었다. 현재 한국, 중국, 그리고 일본에서 제휴를 진행하고 있는 제휴참여자 257명을 대상으로 실증분석 한 결과, 이익지각보다 리스크지각이 제휴참여자의 참여수준과 기회주의행동의 방향성을 결정하는 주요한 단서임을 알 수 있었다. 특히 관계적 위험이 높을수록 제휴참여자들은 경쟁적 참여와 기회주의행동의 수준이 높아지는 것으로 분석되었다. 즉, 리스크지각으로 유발된 제휴참여자들의 경쟁적 독립적인 참여는 기업들이 제휴에 투자한 자원 대비 효과적인 성과를 얻어낼 수 없다는 것을 알 수 있었다. 이를 통해 감시, 통제, 모니터링, 법적조치와 같은 외압적인 장치 외에 제휴과정에서 파트너가 지각하는 리스크를 어떻게 관리하느냐에 따라 전략적 제휴 참여자들의 참여와 행동의 방향성이 결정될 수 있음을 알 수 있었다.

• Strategy21
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• 통권30호
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• pp.63-98
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• 2012

Northeast Asia has a multi-layered security structure within which major economic and military powers both confront one another and cooperate at the same time. Major regional powers maintain mutually cooperative activities in the economic sphere while competing one another in order to secure a dominant position in the politico-military arena. The multifarious threats, posed by the North Korea's nuclear development, territorial disputes, and maritime demarcation line issues demonstrate that Northeast Asia suffers more from military conflicts and strifes than any other region in the world. Specifically, major maritime security threats include North Korea's nuclear proliferation and missile launching problems as well as military provocations nearby the Northern Limit Line(NLL) as witnessed in the Cheonan naval ship and Yeonpyong incidents. The ROK Navy has been supplementing its firm military readiness posture in consideration of North Korea's threats on the NLL. It has performed superb roles in defending the nation and establishing the Navy advanced and best picked. It also has been conducive to defend the nation from external military threats and invasion, secure the sea lanes of communications, and establish regional stability and world peace. In order to effectively cope with the strategic environment and future warfares, the ROK Navy needs to shift its military structure to one that is more information and technology intensive. In addition, it should consolidate the ROK-US alliance and extend military cooperative measures with neighboring countries in the Asia-Pacific region. Evolved steadily for the last 60 years, the ROK-US alliance format has contributed to peace and security on the Korean peninsula and in the Northeast Asian region. In conclusion, this manuscript contends that the ROK Navy should strive for the establishment of the following: (1) Construction of Jeju Naval Base; (2) Strategic Navy Equipped with War Deterrence Capabilities; (3) Korean-type of System of Systems; (4) Structure, Budget and Human Resources of the Naval Forces Similar to the Advanced Countries; and (5) Strategic Maritime Alliance and Alignment System as well as Domestic Governance Network for the Naval Families.

• 경영과학
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• 제23권3호
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• pp.157-182
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• 2006

Increasing attention has been paid to the home network business in Korea. The rate of growth of the business, however, has not been as high as it was expected. In this study we first categorize the business into three classes of services, with five distinct players. The business models of the five players differ from each other, which in turn keeps the business from visible growth. Based on this observation, we applied business alliance theories to the home network business to find out ways to make the players cooperate with each other. And we proposed five cooperation strategies for three different classes of home network services. Finally we made some suggestions to remove obstacles against business cooperation among the players.

• 기술경영경제학회:학술대회논문집
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• 기술경영경제학회 2002년도 제21회 하계학술발표회 논문집
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• pp.225-237
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• 2002

The term "Strategic Alliance" which is not exactly defined in legal sector can apply to a wide variety of collaborative activities between firms, In spite of the vague conception Strategic Alliance, it has many benefit in the market. Especially, cooperation in R&D may reduce duplicative and unnecessary costs, lead to significant exchange of ideas and experience and thus result in products and technologies being developed more rapidly than would otherwise be the case. As a general rule, R&D cooperation tends to increase overall R&D activities. However, R&D agreements may cause competition problems such as restrictives effects on prices, output, innovation and variety or quality of products, To prevent its problems, competition authorities set out guidelines. The antitrust analysis of strategic alliances including R&D cooperation will vary according the substance of the actual agreement.

• 국제지역연구
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• 제22권1호
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• pp.79-99
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• 2018

문헌에 의하면 국제합작기업 파트너 특성이 합작기업성과에 미치는 영향에 대한 연구가 주로 부분적인 파트너 특성에 초점을 맞추고 있으며, 또한 파트너 특성과 합작기업성과의 관계에 대한 제휴몰입도의 매개효과 연구가 부족한 실정이다. 따라서 본 연구에서는 국제합작기업 파트너 간의 특성을 포괄적인 관점에서 CEO 리더십행동 유사성, 전략적 유사성, 자원적 유사성, 조직적 유사성 등으로 파악하고, 이들 특성이 제휴몰입도 및 합작기업성과에 미치는 영향에 대해 분석한다. 연구결과에 따르면 CEO 리더십행동 유사성과 조직적 유사성은 제휴몰입도 및 합작기업성과에 긍정적 영향을 미치는 반면, 전략적 유사성과 자원적 유사성은 제휴몰입도 및 합작기업성과에 부정적 영향을 미치는 것으로 나타났다. 또한 제휴몰입도는 합작기업성과에 긍정적 영향을 미치고, 파트너 특성과 합작기업성과의 관계를 매개하는 것으로 나타났다. 본 연구의 결과를 바탕으로 중요한 결론 및 시사점을 제시한다.

• 유통과학연구
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• 제17권7호
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• pp.77-86
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• 2019

Purpose - This paper examines customers' perception on intra-industry and inter-industry alliance, then compares customer purchasing attitude towards alliance product according to whether it is from high-tech or low-tech industry. Research design, data, and methodology - We used qualitative research methodology of in-depth interviews and focus group interviews. Results - Customers expect products from inter-industry alliance to be highly innovative but also to be inferior in technology. In high-tech industries, since technology is more important than differentiation, inter-industry alliance was negatively evaluated whereas intra-industry alliance elicited positive customer purchasing attitude. Conversely, in low-tech industry where novelty outweighs technology, inter-industry alliance earned positive evaluation. However, for intra-industry alliance, customers' evaluation varied depending on whether both partners share similar prestige and price range. When partners were not similar to each other, customers' perception were positive for less prestigious and pricey brand, but in the reverse case, perception were negative. Conclusions - This research focused on customers' perception and attitude by adopting qualitative methodology while other alliance studies are mostly based on quantitative research. This study provides managers with partner selecting guidelines considering the type of industry, and whether the goal is to enhance novelty or technology.

• 유통과학연구
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• 제12권5호
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• pp.15-26
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• 2014

Purpose - This study addresses an acquisition's impact on a firm's strategic relationship based on findings of existing academic studies and theoretical assertions. Through examining existing research results and theoretical grounds for an acquisition's impact on various stakeholders, this study indirectly approaches the impact on stakeholders including alliance partners. Research design, data, and methodology - This research identified a variety of related theoretical foundations and empirical studies. Research objectives of prior studies mainly focused on merging firms and direct participants of acquisition activity. In addition, academic attention on the impact on rival firms has recently been growing. However, little research on alliance partners was found. Prior studies simultaneously employed event study methodology and cross-sectional analysis to make further theoretical contributions. Results and Conclusions - Based on the findings of prior studies, this research proposed a complementary research model for future academic inquiry into the impact of an acquisition on an alliance partner's return and for predicting an acquisition announcement's effect on alliance partners.

• 복식
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• 제60권8호
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• pp.38-50
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• 2010

Many fashion designers are actively pursuing strategic alliances with other brands. The purpose of this study is to identify the differences in images between the original brands and the alliance brands made by fashion designers. This study also aims to review consumers' purchasing attitudes towards alliance brands products. Questionnaires were distributed to adults in their 20s and above, which were then collected. The research findings illuminated the differences in images between original brand products and the alliance brand products made by fashion designers. It was found that the fashion designer (A) brand mainly had luxurious, attractive and quality images, while its alliance brand mainly had practical and durable images. On the other hand, the fashion designer (B) brand mainly had quality and durable images, while its alliance brand mainly had luxurious, characteristic and attractive images. The fashion designer (Ga) brand mainly had characteristic, sophisticated and quality images, while its alliance brand mainly had trendy, attractive and practical images. The fashion designer (Na) brand mainly had trendy, characteristic and attractive images, while its alliance brand mainly had practical images.