• 제목/요약/키워드: strategic

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SWOT분석을 통한 사회적 경제조직의 전략과제 정립에 관한 연구: 충남지역을 중심으로 (A study on Establishing Strategic Tasks for Social Economic Organizations through SWOT Analysis: Focusing on Chungnam Region)

  • 김문준
    • 산업진흥연구
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    • 제5권2호
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    • pp.9-17
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    • 2020
  • 본 연구는 사회적 경제조직(충남지역)의 활성화를 위한 전략과제와 전략방향정립을 위해 기존 문헌자료를 바탕으로 SWOT분석하였으며, 분석된 SWOT결과를 전문가를 통하여 전략과제와 전략방안을 다음과 같이 정립하였다. 첫째, 사회적 경제조직에 대한 SWOT분석결과 강점(S), 약점(W),기회(O), 위협(T)에 대한 요인에 대해 각각 4개 요인으로 총 16개 요인을 도출하였다. 둘째, 사회적 경제조직에 대한 전략과제는 SWOT분석을 통해 정립된 요인에 대해 SO전략, ST전략, WO전략, W전략에 대한 1제를 도출하였다. 셋째, 사회적 경제조직의 활성화를 위한 16개의 전략과제에 대한 전략방향은 다음과 같이 정립하였다. 전략방향 1은 '사회적 경제조직의 지원정책 기반 고도화'로 사회적 경제조직이 지속가능 경영체계정립으로 자생력을 향상하기 전략방향으로 정립하였다. 전략방향 2는 '사회적 경제조직의 성장기반 조성'으로 사회적 경제조직이 자생적으로 성장과 발전할 수 있는 전략방향을 의미한다. 전략방향 3은 '사회적 경제조직의 발굴 및 육성'으로 사회적 경제조직이 지역 내 다양한 문제 해결할 수 있도록 지역특성에 부합된 조직을 발굴하고 육성하여 지속성장할 수 있는 전략방향을 의미한다. 전략방향 4는 '사회적 경제조직의 홍보 및 육성'으로 하였으며 이는 사회적 경제조직의 자생력 확보를 위한 홍보와 구성원 교육 육성에 대한 전략방향을 의미한다.

핵심역량 지향성과 프로세스 관리역량이 IT 아웃소싱 성과에 미치는 연구 (An Empirical Investigation into the Role of Core-Competency Orientation and IT Outsourcing Process Management Capability)

  • 김용진;남기찬;송재기;구철모
    • Asia pacific journal of information systems
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    • 제17권3호
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    • pp.131-146
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    • 2007
  • Recently, the role of IT service providers has been enlarged from managing a single function or system to reconstructing entire information management processes in new ways to contribute to shareholder value across the enterprise. This movement toward extensive and complex outsourcing agreements has been driven by the assumption that outsourcing information technology functions is a reliable approach to maximizing resource productivity. Hiring external IT service providers to manage part or all of its information-related services helps a firm focus on its core business and provides better services to its clients, thus obtaining sustainable competitive advantage. This practice of focusing on the strategic aspect of outsourcing is referred to as strategic sourcing where the focus is capability sourcing, not procurement. Given the importance of the strategic outsourcing, however, to our knowledge, there is little empirical research on the relationship between the strategic outsourcing orientation and outsourcing performance. Moreover, there is little research on the factor that makes the strategic outsourcing effective. This study is designed to investigate the relationship between strategic IT outsourcing orientation and IT outsourcing performance and the process through which strategic IT outsourcing orientation influences outsourcing performance, Based on the framework of strategic orientation-performance and core competence based management, this study first identifies core competency orientation as a proper strategic orientation pertinent to IT outsourcing and IT outsourcing process management capability as the mediator to affect IT outsourcing performance. The proposed research model is then tested with a sample of 200 firms. The findings of this study may contribute to the literature in two ways. First, it draws on the strategic orientation - performance framework in developing its research model so that it can provide a new perspective to the well studied phenomena. This perspective allows practitioners and researchers to look at outsourcing from an angle that emphasizes the strategic decision making to outsource its IT functions. Second, by separating the concept of strategic orientation and outsourcing process management capability, this study provides practices with insight into how the strategic orientation can work effectively to achieve an expected result. In addition, the current study provides a basis for future studies that examine the factors affecting IT outsourcing performance with more controllable factors such as IT outsourcing process management capability rather than external hard-to-control factors including trust and relationship management. This study investigates the major factors that determine IT outsourcing success. Based on strategic orientation and core competency theories, we develop the proposed research model to investigate the relationship between core competency orientation and IT outsourcing performance and the mediating role of IT outsourcing process management capability on IT outsourcing performance. The model consists of two independent variables (core-competency-orientation and IT outsourcing process management capability), and two dependent variables (outsourced task complexity and IT outsourcing performance). Comprehensive data collection was conducted through an outsourcing association. The survey data were analyzed using a structural analysis method. IT outsourcing process management capability was found to mediate the effect of core competency orientation on both outsourced task complexity and IT outsourcing performance. Further analysis and findings are discussed.

지역 대학 e-Learning 센터의 전략적 역할분석에 관한 연구 (An Empirical Assessment of the Strategic Roles of e-Learning Center in the Community of Local Universities)

  • 정대율;김권수
    • 한국정보시스템학회지:정보시스템연구
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    • 제14권2호
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    • pp.75-99
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    • 2005
  • Today, many universities are confronted with the changing education paradigm such as e-learning, Distance Education, Virtual University, This IT-based teaming paradigm shift is certainly a new opportunity or a threat to our universities. To overcome this problem the universities should think e-Learning as strategic weapon, such as many firms created competitive weapons from the information systems at the 1980s. So, e-Learning system can be a SIS(Strategic Information System) which supports university's future education strategies. To build a e-Learning system, not only many H/W and S/W resources but also expert personnels are required. An organization such as local university who is week at financial status can't himself plan the system. The Local University Community e-Learning Centers that support the demand of e-learning for their community are recommended. In order to operate these centers efficiently, the strategic roles of the e-Learning center should first be defined. To define the strategic roles, We classified the strategic roles of the e-Learning center into four dimensions, (1) to improve management efficiency, (2) to enhance educational service, (3) to acquire competitive advantages, (4) to build new education infrastructure, and each dimension has 5 or 6 measurement items. As result, to enhance the educational service was considered as the most significant factor among the four dimensions of strategic roles, and the infrastructure building was the next. We also tried to find the difference for each factor by the characteristics of responsor. The data showed that there was litter difference between the groups in evaluating the significance of strategic roles of e-learning centers. Through the strategic roles definition and analysis of expected role ratings, we could have recommended the direction and operation policies of the e-Loaming centers.

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제조기업의 정보기술 투자와 기업 성과 간의 관계 연구: 전략적 활용 수준과 환경 불확실성에 따른 차이 (The Study on the Relationships between IT Investments and Firm's Performance: The Differences According to the Levels of IS Strategic Applications and PEU)

  • 최종민
    • 한국정보시스템학회지:정보시스템연구
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    • 제29권2호
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    • pp.1-26
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    • 2020
  • Purpose This study empirically investigates the impact of information technology(IT) investments on the financial and non-financial performance of a manufacturing firm. We examined the interaction effects of IT investments and strategic applications levels of information systems(IS). This study also demonstrated the three-way interaction effects of IT investments, levels of IS strategic applications, and perceived environmental uncertainty(PEU). Design/methodology/approach For this study, empirical data were collected from 98 manufacturing firms with the structured questionnaires. The data were analyzed with multiple regression models, and partial derivatives were utilized to identify the directions of the impact. Findings From the empirical results, it was found that when both the levels of IS strategic applications and the degrees of IT investments are high, the ratios of the costs of goods sold to total sales(RCGS) and the labor costs to total sales(RLCS) are decreased, as it were, the performance of a firm is improved. However, it was observed that when the levels of strategic IS are low, the high degrees of IT investments do not contribute to the improvement of a performance. The results showed that when the levels of strategic IS are high, the high degrees of IT investments incur the high RSAE not low RSAE. When PEU is considered, the empirical results showed that under the low degrees of PEU, the IT investments under high levels of strategic IS applications (strategic IT investments) improve the performance, as it were, low RCGS, and high degrees of perceived financial and non-financial performance. However, under high PEU, it was observed that high degrees of strategic IT investments do not increase the performance. When PEU is high, the strategic IT investments reduce RSAE, and under low PEU, RSAE is increased.

The Effect of Performance Feedback on Firms' Decision to Form an International Strategic Alliance and Performance in the Korean Manufacturing Industry

  • Han, Sang-yun
    • Journal of Korea Trade
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    • 제25권6호
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    • pp.57-77
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    • 2021
  • Purpose - International strategic alliance has been regarded as a strategic decision made by firms' managerial problems and ensure performance growth. From the perspective of the proactive behavior for changing strategies in a global market, this study aims to identify whether performance feedback influences firms' decisions to pursue strategic alliances. This study examines the effects of performance feedback on performance when firms use strategic alliances. Design/methodology - To analyze the impact of performance feedback on forming an international strategic alliance, this study adopt the concept of performance feedback to develop a research model and our hypotheses. Thus, this study used a two-stage least squares unbalanced panel data analysis with random effects. This study is based on 24,543 observations from Korean manufacturing firms from 2007 to 2016. Findings - The results show that firms pursue the formation of strategic alliances more actively, if their past financial and R&D performance are lower than their aspiration level, based on the result of performance feedback. An in split sample analysis for examining the effect of a firm's technology sophistication based on the OECD's classification, negative innovation performance discrepancy has positive effects on the probability of international alliance in high-tech and medium-high-tech industries. Financial performance also improves when a firm decides to form a strategic alliance based on the results of performance feedback. Originality/value - This research extends recent efforts to better understand the effect of performance feedback on firms' performance when they use strategic alliances. These findings suggest that the CEOs and managers of firms should consider the performance feedback perspective when deciding to pursue a strategic alliance to improve performance. In other words, the decision-makers in a firm must analyze and consider various complex variables inside and outside the firm and expand such subjects of examination to more complex and dynamic factors.

${\cdot}$소 인터넷기업의 전략적 제휴를 위한 공적 e-Hub 구축과 사회 관계망의 활용에 관한 연구 (The Public-Oriented e-Hub Construction for Strategic Alliances by Using Network Analysis)

  • 박기남;김종원
    • 한국정보시스템학회:학술대회논문집
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    • 한국정보시스템학회 2003년도 춘계학술대회
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    • pp.183-197
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    • 2003
  • This paper introduces the public-oriented e-Hub construction for strategic alliances in the community. The public-oriented e-Hub can link with all Participating internet firms on the ba business models, and consequently help them share their core competence, management resource Based upon this perspective, this paper presents the procedures corresponding with social network strategic alliances of small and medium internet firms. In addition, this paper tries to analyze th among degree of competition, potential of strategic alliance, and financial performance. The resu the firms with more easily accepting various strategic alliances make higher financial performance competitive environment. This suggests that strategic alliances through the public-oriented e-Hub virtual community provide the internet firms with various opportunities

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전략적지향성이 녹색경영성과에 미치는 영향에 관한 연구 (A Study on the Effects on the Strategic Orientation for the Green Management Performance)

  • 고영학;정영배
    • 산업경영시스템학회지
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    • 제36권4호
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    • pp.1-8
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    • 2013
  • The purpose of this study is to present that the strategic orientation affects on the green management performance. In order to carry out this research, the samples are reviewed and the ten hypotheses are verified reliably and appropriately. The results of the verification are summarized as follows: First, strategic directivity affects on the green management performance significantly. Second, two factors of the strategic directivity, customer orientation and technology orientation affect on the green performance relatively high. Finally, the two elements of the strategic orientation, competitive orientation and technology orientation affect on the financial performance significantly. In conclusion, this study shows all of the factors of the strategic orientation affect on the green management. In order to get the effective green management, education programs should be conducted by social support systems.

가상시장에서 선발기업과 후발기업의 전략선택과 성과에 대한 연구 - 닷컴기업 중심으로 - (The Differences of Strategic Choice and Performance between Early Mover and Followers on Cyber Market)

  • 구철모;이상근;남기찬
    • Asia pacific journal of information systems
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    • 제13권4호
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    • pp.29-47
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    • 2003
  • This research explores early mover advantages and performance in the cyber market based on an empirical test. It also examines whether early mover strategic capabilities are able to adopt mutually cumulative relationship in the cyber market. Early movers such as eBay.com and Amazon.com seem to have been able to defy exclusive relationship between strategic capabilities. Compared with their followers such as uBid.com and buy.com, they have been able to adopt strong focus, differentiation, and cost leadership strategies. The purpose of this paper is to investigate the differences in strategic choices based on the strategic capabilities and performance of online firms between early movers and followers. The study reviews early mover advantages and disadvantages, and a strategic typology based on Porter's model, as well as strategic capabilities based on the sand cone model.

전략적 제휴를 위한 공적 e-Hub 구축과 사회 관계망의 활용에 관한 연구 (The Public-Oriented e-Hub Construction for Strategic Alliances by Using Social Network Analysis)

  • 박기남;김종원
    • 경영과학
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    • 제20권1호
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    • pp.165-178
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    • 2003
  • This paper introduces the public-oriented e-Hub construction for strategic alliances in the B2B virtual community. The public-oriented e-Hub can link with all participating Internet firms on the basis of their business models, and consequently help them share their core competence, management resources, and so on. Based upon this perspective, this paper presents the procedures corresponding with social network analysis for strategic alliances of small and medium internet firms. In addition, this paper tries to analyze the relationships among degree of competition, potential of strategic alliance, and financial performance. The results show that the firms with more easily accepting various strategic alliances make higher financial performance under more competitive environment. This suggests that strategic alliances through the public-oriented e-Hub in the B2B virtual community provide the internet firms with various opportunities.

병원의 전략경영과정 (Strategic Management Process in Hospitals)

  • 이기효
    • 한국병원경영학회지
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    • 제1권1호
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    • pp.203-247
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    • 1996
  • This article reviews the art and practice of strategic management process in hospitals today, in order to help hospital administrators for managing strategic management system in their hospitals. The strategic management process model in this article is based on an integrated approach combining traditional environmental model with resource-based model of strategy. The components of the model are consisted of five steps: (1)formulating objectives, strategic assessment by external environmental analysis, internal capability analysis, TOWS analysis and marketing audit, (3)strategy choice considering context and criteria of choice, (4)program implementation through operational planning, resource allocation, and conversion, and (5)control by monitoring and evaluating hospital outputs. This article deals with many aspects of issues inherent in every step on this strategic management process.

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