• The Journal of Asian Finance, Economics and Business
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• v.7 no.1
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• pp.131-140
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• 2020

The purpose of this study is to derive various clues for the establishment of marketing strategies for companies that produce and sell high-involvement products for Millennials who are not the subject of current consumption but who will lead future consumption. For this purpose, this study aimed to derive 17 factors of high-involvement product selection attributes through FGI, and its relationship on repurchase intention after make a variable through PCA. A total of 158 valid questionnaires were used, and IPA, independent sample t-test, regression analysis, and hierarchical controlled regression analysis were performed. The results showed that overall, external and internal selection factors had a positive influence on repurchase intentions, and in particular, appealing to internal and external selection factors in order to promote repurchase intention. Meanwhile, the Millennials were found to have no gender difference. Therefore, the company producing and selling high-involvement products suggests that it is necessary to make a priority effort to secure brand awareness, trust in product producers, store trust, and product self-reputation as components of internal selection factors. It was also concluded that more strategic efforts were needed to focus on and appeal to the characteristics of the Millennial itself rather than to consider gender differences.

• Journal of the Korea Institute of Information and Communication Engineering
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• v.7 no.5
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• pp.993-1001
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• 2003

A RDB Storage Model based on the Edge-Labeled Graph is suggested for store the XML instance in Relational Databases(RDB). The XML instance being stored is represented by Data Graph based on the Edge-Labeled Graph. Data Path Table, Element, Attribute, and Table Index Table values are extracted. Then Database Schema is defined, and the extracted values are stored using the Mapper. In order to support querry, Repository Model offers the translator translating XQL which is used as query language under XPATH, into SQL. In addition, it creates DBtoXML generator restoring the stored XML instance. As a result, storage relationship between the XML instance and proposed model structure can be expressed in terms of Graph-based Path, and it shows the possibility of easy search of random Element and Attribute information.

• Journal of Environmental Impact Assessment
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• v.22 no.3
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• pp.231-240
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• 2013

The Purpose of this research was to propose positioning strategies of urban park (UP) based on the assessment of location characteristics at cheongju city. To do that, this research found out urban park service area (UPSA) using GIS network analysis and built socio-economic attribute database, UP map, and other public service thematic maps such as public transportation, education, child-care, and convenience services. And this research analyzed spatial and attribute data using Pearson's correlation analysis, multiple linear regression, and binary logistic regression methods. As a result of this analysis, 1) the nearer neighborhood park and children's park, the higher land price and assumption income level (AIL). 2) children's parks were closed to living convenience facilities such as bank, hospital, and convenience store. 3) land price, AIL, population, and other public services level (PSL) in UPSA were higher than that of non-UPSA. 4) The higher land price, AIL, population, and other PSL, the higher urban park service level. The results of this research may contribute to resolve the regional UP unbalance and to improve UP service level as public service.

• Journal of Internet Computing and Services
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• v.7 no.6
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• pp.41-50
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• 2006

In order to improve software development productivity and quality, reuse approaches and supporting library systems have been proposed. Library systems have applied various methods to classify, store, retrieve, and comprehend reusable components effectively. As the number of library systems grows, it is difficult to categorize, compare and analyze existing reuse libraries. In this paper, we present classification criteria for reuse library systems. A set of criteria is defined by integrating facet-based and attribute-based classification methods which encode the properties of a reusable component. In order to show the usefulness of the proposed classification criteria, representative library systems based on application domains, as well as component classification methods ore selected and reviewed. We then classify these library systems according to the proposed criteria.

• Journal of the Korean Institute of Landscape Architecture
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• v.21 no.3
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• pp.89-98
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• 1993

It is necessary for the park tree manager to have the current information about the status of trees, which can help him with right decisions. However, there are many problems in the existing management method such as huge amount of data, tedious work, and the difficult update work due to the lack of necessary data or the inappropriate data record and management method. The sole use of database management system(DBMS) cannot slove these problems because it cannot handle graphic data based on the locational information. So, it is imperative for the park manager to have locational data as well as attribute data of the park tree concerned. Therefore, the purpose of this study is to develop the personal computer-based, user friendly park tree management information system, which deals with attribute data(DBMS) and graphic data(using the CAD) together within the integrated environment. The park tree management information system developed in this study provides a complete operating environment for data input, update, query, delete, and retrieve. The major advantages of this system are as follows: 1) To search the location and distribution of trees. 2) To record, store, and manage data easily. 3) When the manager is changed, delivery of the park tree work is convenient. 4) The system can help the manager with the correct information for the efficient park tree management.

• KSII Transactions on Internet and Information Systems (TIIS)
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• v.17 no.6
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• pp.1600-1619
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• 2023

Organizations and other institutions have recently started using cloud service providers to store and share information in light of the Internet of Things (IoT). The major issues with this storage are preventing unauthorized access and data theft from outside parties. The Block chain based Security Sharing scheme with Data Access Control (BSSDAC) was implemented to improve access control and secure data transaction operations. The goal of this research is to strengthen Data Access Control (DAC) and security in IoT applications. To improve the security of personal data, cypher text-Policy Attribute-Based Encryption (CP-ABE) can be developed. The Aquila Optimization Algorithm (AOA) generates keys in the CP-ABE. DAC based on a block chain can be created to maintain the owner's security. The block chain based CP-ABE was developed to maintain secures data storage to sharing. With block chain technology, the data owner is enhancing data security and access management. Finally, a block chain-based solution can be used to secure data and restrict who has access to it. Performance of the suggested method is evaluated after it has been implemented in MATLAB. To compare the proposed method with current practices, Rivest-Shamir-Adleman (RSA) and Elliptic Curve Cryptography (ECC) are both used.

• Asia Marketing Journal
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• v.15 no.1
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• pp.83-105
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• 2013

During recent decades, the number of mixed attribute products (henceforth mixed products), which have both utilitarian and hedonic benefits, has increased dramatically. Despite these products' growing popularity, academic research has paid little attention to them, and there remains a gap between theory and the real world. Hence, our study was undertaken to understand consumers' perceptions about and behaviors toward mixed products, as well as factors affecting the evaluation and choice of these products. We divided mixed attribute products into two categories: mixed utilitarian products (utilitarian products adding hedonic attributes) and mixed hedonic products (hedonic products adding utilitarian attributes). We then showed how adding different attributes affects consumers' perception, willingness to pay (WTP), and the choice of mixed attribute products compared to pure utilitarian or pure hedonic products. We conducted an experiment using a within-subject design. A total of 160 office workers and college students participated in the study. The pure utilitarian product used in the study was orange juice, and the mixed utilitarian product was carbonated orange juice. The pure hedonic product was chocolate, and the mixed hedonic product was polyphenol enriched chocolate. Results showed that consumers perceived a mixed utilitarian product to be less utilitarian, less pleasurable and more guilty than a pure utilitarian product. On the other hand, a mixed hedonic product was perceived to be more utilitarian, less pleasurable and less guilty than a pure hedonic product. Also, WTP for a mixed hedonic product was higher than WTP for a pure hedonic product, but WTP was lower for a mixed utilitarian product than for a pure utilitarian product. Furthermore, mixed hedonic products were likely to be evaluated more favorably when they were presented together with pure hedonic products, more so than when they were presented alone. Finally, when compared to low self-control participants, high self-control participants chose mixed hedonic products more frequently. The present study contributes to the existing literature on utilitarian and hedonic consumption by adding to the sparse literature on the consumption of products that have both utilitarian and hedonic purposes. Also, our research findings provide several useful implications for practitioners in related fields. First, the current study provides marketers with a useful guide for understanding consumers' perceptions of these types of products, and helps to predict how adding different attributes influences these products. Second, this study has examined the conditions that may moderate the evaluation and choice of hedonic base products and this finding will serve as a good reference for marketers of mixed hedonic products in marketing communication strategy, in-store marketing and targeting. Specifically, comparative advertising with a pure hedonic product will be beneficial for a mixed hedonic product. Also, displaying mixed hedonic products near pure hedonic products may enhance the effectiveness of in-store marketing of mixed hedonic products.

• Journal of the Korean Society of Costume
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• v.51 no.1
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• pp.61-74
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• 2001

This study is designed to examine the consumer behaviors affected by the product quality and the service quality in the garment industry. First of all, it is researched to recognize the differences in the mean of perceived product quality variables and the service quality variables in apparel stores. Secondly, the variables of the product quality and the service qualify are also investigated to see the casual effects in the consumer satisfaction and consumer repurchase intention, respectively. The 522 data, surveyed from the female college students, were analaysed with SPSS 8.0 version. Cronbach $\alpha$Frequency, Factor analysis, one-way ANOVA, Scheffe test, stepwise regression were applied. In conclusion, there are significant differences in the mean of the product quality variables and the service quality variables in the apparel stores. They are the product quality variables such as physical attribute and instrumental performances and the service quality variables regarding sales staff, VMD, store policy, and customer convenience in the apparel stores. The variables of the product quality and the service quality directly have leverage in the consumer satisfaction and repurchase intention.

• Journal of Korea Spatial Information System Society
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• v.2 no.2 s.4
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• pp.127-142
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• 2000

GIS Tools is able to not only store the integrated information between attribute data and spatial data, but also analyze them. Most of GIS Tools support current information of land. However, lawsuit of right of possession as well as statistic of past data for land policy may need historical information. Therefore, in the paper, we designed the spatiotemporal operators what can handle the historical information. and implemented them. The spatiotemporal operators are used in the history management system of Cadastre and Cadastral map based on GIS. The historical information is generated in spatial operation of spatiotemporal operators and then the implemented operators provide a function to store the historical information, and handle them.

• Spatial Information Research
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• v.1 no.1
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• pp.7-16
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• 1993

Current computer technologies developing. our requirements are changing from simple alpha-numeric processing to graphic and image. spatial data processing which are easy for user to understand and use. Geographic information system is a kind of spatial database system that can not only print out the data in the form of maps but also manipulate. store. retrieve. and analyze the geographic data. It is efficient system that can process the spatial data which has a geographical feature and its relative attribute data. Conventional relational database management systems are not suitable for spatial data processing, so we need to design the spatial database mana-gement system which is suitable for efficient spatial data processing. In this paper we design the extended storage management system that supports the spatial index technique that allows user to access fast and store and manage the enormous spatial data efficiently like geographic information system.