• 한국조리학회지
• /
• 제22권3호
• /
• pp.224-239
• /
• 2016

본 연구에서는 횡성한우를 중심으로 축산물 브랜드의 고객기반브랜드자산이 브랜드 신뢰와 고객만족도 및 재구매의도에 미치는 인과관계를 고찰하였다. 실증연구를 위해 확보된 301개의 표본을 바탕으로 연구모형의 신뢰성, 적합성 등을 검토하였고, 구조방정식 모형을 사용하여 총 5개의 가설을 검증하였으며, 모형의 적합도는 ${\chi}^2=635.175$(p<0.001), df=233, CMIN/DF=2.726, GFI=0.863, NFI=0.859, CFI=0.903, TLI=0.885, RMSEA=0.068로 조사되었다. 연구결과, 고객기반브랜드자산의 하위 차원인 지각된 품질(${\beta}=.562$), 브랜드 이미지(${\beta}=.377$)는 브랜드 신뢰에 유의한 영향을 주는 것으로 조사되었으며, 이러한 브랜드 신뢰는 고객만족도(${\beta}=.525$)와 재구매의도(${\beta}=.669$)에 유의한 영향을 주는 것으로 나타났다. 따라서 본 결과를 통해 확고한 브랜드관리는 브랜드 신뢰를 형성하게 되어 결과적으로 고객만족도와 재구매 의도에 긍정적인 영향을 미치는 것을 확인할 수 있었다. 아울러 지역브랜드 한우를 지속적으로 구매하기 위한 효과적인 마케팅 관리의 전략 수립과 함께 지역경제의 활성화를 위한 시사점을 제시하였다.

• 한국컴퓨터정보학회논문지
• /
• 제12권3호
• /
• pp.235-241
• /
• 2007

국내농산물에 대한 원산지 확인 및 각 프로세스별 정보의 관리는 수입개방여파와 더불어 다양한 소비자계층의 다양한 기호를 충족시켜 줄 수 있는 안심하고 질 좋은 제품을 최종 소비자에게 전달하기 위한 시스템 구축에 많은 노력을 하고 있다. 이는 생산 농가에서 가공, 처리, 판매 단계에서 발생하는 많은 정보들이 원천데이터의 생성에서부터 판매단계까지의 정보가 잘 관리되고 있지 않다는 현실이 식품의 안전을 확인하는데 문제를 발생시키는바 생산이력정보시스템의 구축의 필요성을 야기하고 있다. 따라서 본 논문에서는 축산물의 생산에서 가공, 처리, 유통, 판매 과정에서 발생하는 각 프로세스별 관련 정보를 관리 처리할 수 있는 생산이력시스템(Traceability System)에 대한 국내외 사례와 일반 생산농가를 대상으로 한 시스템 구축과 도입방안에 대해 살펴보았다.

• Journal of Biosystems Engineering
• /
• 제1권1호
• /
• pp.55-55
• /
• 1976

An experimental work was conducted to develop an optimum operating system of various hay drying systems ; sun-drying with long hay, sun-drying after chopping, sun-drying after crushing, heated air drying after chopping using batch-type dryer and heated air drying after crushing using tunnel-type dryer. Seombody having 60 cm long and initial moisture content of approximately 79 % in wet basis was used for the experiment. The criteria selected for determining the optimum operating condition were the drying performance rate, the production cost and quality of dried matter of each drying systems. The result of this study are summarized as follows : 1. Drying characteristics of leaves of long stem hay, chopped seombody and crushed one were obtained by maintaining the oven temperature at 70 degrees centigrade. The required drying times for various samples to approximately 15% moisture content in wet basis were about 50 min .for leaves ; 160 min. for crushed hay ; 250 min. for chopped hay ; 340min. for ling hay and more than 360 min .for stems. The drying time of crushed hay was required about 50 % of that for the uncrushed long hay. Such a significant difference of drying of time between the leaf and long stem may indicate that an effective drying of seombody may not be achieved unless any kind of special process treatment for the whole hay is undertaken. 2. In each individual drying system, the following conclusions were drawn: a. After 8 days sun-drying on concrete floor under good days with average tempe?rature at $256{\circ}C$ and relative humidity at 55% at 2 P.M., the moisture content of long hay was still above 25 5'~ and the leaf loss during drying caused by wind and rough handling was more than 50 ~G. b. It was possible to dry the chopped seombody by sun-drying down to about 10 % moisture content within 5 days, however, a stock of heat and discolouration phenomena were observed during the drying, which may be due to the increased deposit-density by chopping, resulting in lowering the quality of the dried product. c. Sun-drying for the crushed material by hay-conditioner was required about 4 days to reduce the moisture content to about 10 %, keeping the quality of dried product at good grade. o. The optimum deposit-depth of the chopped seombody in the batch-type dryer used was about 28cm with about 42kg/hr of drying performance rate. However, it was necessary to overturn the materials between the upper and lower layers in order to obtain a good quality of dried product. d. The drying performance rate by the tunnel-type drier was highest among those of drying systems tested, giving the rate of approximately 400kg/day. 3. On reviewing the individual drying system for seombody, it was possible to draw conclusion that the best system was tunnel drying with the crushed seombody as far as the performance rate was concerned. However, the methods gives the highest operational cost. The system for the lowest operational cost with good quality of dried product was the sun-drying with the crushed material. Accordingly, it may be recommended that the system of sun-drying for the crushed seombody may be the most feasible system presently applicable to farm-level operation.

• Journal of Biosystems Engineering
• /
• 제1권1호
• /
• pp.56-63
• /
• 1976

An experimental work was conducted to develop an optimum operating system of various hay drying systems ; sun-drying with long hay, sun-drying after chopping, sun-drying after crushing, heated air drying after chopping using batch-type dryer and heated air drying after crushing using tunnel-type dryer. Seombody having 60 cm long and initial moisture content of approximately 79 % in wet basis was used for the experiment. The criteria selected for determining the optimum operating condition were the drying performance rate, the production cost and quality of dried matter of each drying systems. The result of this study are summarized as follows : 1. Drying characteristics of leaves of long stem hay, chopped seombody and crushed one were obtained by maintaining the oven temperature at 70 degrees centigrade. The required drying times for various samples to approximately 15% moisture content in wet basis were about 50 min .for leaves ; 160 min. for crushed hay ; 250 min. for chopped hay ; 340min. for ling hay and more than 360 min .for stems. The drying time of crushed hay was required about 50 % of that for the uncrushed long hay. Such a significant difference of drying of time between the leaf and long stem may indicate that an effective drying of seombody may not be achieved unless any kind of special process treatment for the whole hay is undertaken. 2. In each individual drying system, the following conclusions were drawn: a. After 8 days sun-drying on concrete floor under good days with average tempe\ulcornerrature at $256{\circ}C$ and relative humidity at 55% at 2 P.M., the moisture content of long hay was still above 25 5'~ and the leaf loss during drying caused by wind and rough handling was more than 50 ~G. b. It was possible to dry the chopped seombody by sun-drying down to about 10 % moisture content within 5 days, however, a stock of heat and discolouration phenomena were observed during the drying, which may be due to the increased deposit-density by chopping, resulting in lowering the quality of the dried product. c. Sun-drying for the crushed material by hay-conditioner was required about 4 days to reduce the moisture content to about 10 %, keeping the quality of dried product at good grade. o. The optimum deposit-depth of the chopped seombody in the batch-type dryer used was about 28cm with about 42kg/hr of drying performance rate. However, it was necessary to overturn the materials between the upper and lower layers in order to obtain a good quality of dried product. d. The drying performance rate by the tunnel-type drier was highest among those of drying systems tested, giving the rate of approximately 400kg/day. 3. On reviewing the individual drying system for seombody, it was possible to draw conclusion that the best system was tunnel drying with the crushed seombody as far as the performance rate was concerned. However, the methods gives the highest operational cost. The system for the lowest operational cost with good quality of dried product was the sun-drying with the crushed material. Accordingly, it may be recommended that the system of sun-drying for the crushed seombody may be the most feasible system presently applicable to farm-level operation.