1 |
Doney PM, Canon JP (1997). An examination of the nature of trust in buyer-seller relationships. J Marketing 61(Apr):35-51.
DOI
|
2 |
Farquhar, PH (2000). Brand waves: Building momentum throughout the ownership cycle. Marketing Management 9(2):14-21.
|
3 |
Ganesan S (1994). Determinant of long-term orientation in buyer-seller relationships. J Marketing 58(2):1-29.
DOI
|
4 |
Hong JH, Bae SY, Kim MS (2014). The impact of in-flight food service quality on customer's satisfaction and loyalty. J Foodservice Management Soc Korea 17(4):209-227.
|
5 |
Jin YH, Park MY, Ryu JW (2013). The effect of sommelier service quality on customer's emotional response and revisit intention. The Korean J Culinary Res 19(1):70-84.
|
6 |
Keller KL (1993). Conceptualizing, measuring, managing customer-based brand equity. J Marketing 57:1-22.
|
7 |
Keller KL (2003). Strategic Brand Management:Building, Measuring and Managing Brand Equity, 2nd edition, Upper Saddle River, NJ : Prentice-Hall Inc. 75-76.
|
8 |
Keller KL, Lehmann DR (2003). How do brands create value?. Marketing Management 12:26-31.
|
9 |
Kim DJ (2012). Effect of hotel brand equity on perceived value and customer's loyalty. J Foodservice Management Soc Korea 15(4):85-104.
|
10 |
Kim HR (2011). The influence of local festival experience on satisfaction and image of culture tourism oriented traditional marketplace: Focusing on 2011 gumsan world ginseng expo. J Hospitality & Tourism Research 43:69-81.
|
11 |
Yim KH (2008). A study on marketing strategy for the brand name of Korea's meat in the globalization era. International Commerce and Information Rev 10(3):391-406.
|
12 |
Yoo B, Donthu N (2001). Developing and validating a multidimensional consumer-based brand equity scale. J Business Research 52(1):1-14.
DOI
|
13 |
ZaithamL VA (1988). Consumer perception of price, quality and value: A means-end model and synthesis of evidence. J Marketing 52(2):2-22.
DOI
|
14 |
Kim JG, Choi HY (2014). A study of perceived brand quality on customer satisfaction, brand trust and brand loyalty. Asia-Pacific J Business & Venturing 9(4):163-173.
|
15 |
Kim MM, Lee SB (2013). The effect of customerbased brand equity of regional product brand on brand familiarity, regional image and continuity purchase intention: Focused on Incheon rice brand. J Tourism & Leisure Res 25(7):95-112.
|
16 |
Kim SA, Lee JS, Kwon KD (2013). An exploratory study on relationship between local food's brand equity, origin effect and loyalty in Korea. Korean J Food Marketing Economics 30(3):93-118.
|
17 |
Kim SW, Jang YH (2014). A study on the relationship of brand equity components of agricultural products brand attitude and repurchase intention. Korean Management Science Rev 22(4):223-237.
|
18 |
Kim WG, Bongran JS, Kim HJ (2008). Multidimensional customer-based brand equity and its consequences in mid-priced hotels. J Hospitality & Tourism Research 32(2):235-254.
DOI
|
19 |
Kim YJ, Kwon YK, Yoon HH (2012). The effects of consumption value perceived by resort customers on customer satisfaction and behavioral intention : Focusing on moderating effects by gender and marital status. The Korean J Culinary Res 18(3):72-89.
|
20 |
Kim YS, Kim YS (2014). The effect of regional special industry's performance on rooms operation regional hotel industry. J Foodservice Management Soc Korea 17(4):229-246.
|
21 |
Kwon SH, Kim TW, Lee YK (2003). The roles of customer's perceived value, satisfaction, trust and their relationship with loyalty in internet shopping environment. Korean Management Science Rev 20(1):149-164.
|
22 |
Kwon SM, Kim SH (2009). The Effect of Customer Based Brand Equity(CBBE) on festival image and attitude toward the host region: A case of hampyeong butterfly festival. J Tourism Science 33(6):195-214.
|
23 |
Kwon YD (2009). The value of national and local brand equity assets and brand management of rice, apple and beef. J Industrial Economics & Business 22(4):1891-1909.
|
24 |
Kwon YK, Kim YJ, Yoon HH (2012). The influence of consumption value and service quality in resort on the consumer satisfaction. Korean J Hospitality Administration 21(3):69-85.
|
25 |
Lassar W, Mittal B, Sharma A (1995). Measuring customer based brand equity. J Consumer Marketing 12(4):11-19.
DOI
|
26 |
Lee BS, Park KH (2014). The effects of local food's brand equity on customer satisfaction and customer loyalty: Focusing on wanju local food. J Foodservice Management Soc Korea 17(4):367-393.
|
27 |
Lee GH, Jung NH (2000). Effect of virtual reality-driven shopping mall and consumer's purchase intention. Korean Management Rev 29(3):377-405.
|
28 |
Morgan RM, Hunt SD (1994). The commitmenttrust theory of relationship marketing. J Marketing 58(3):20-38.
DOI
|
29 |
연합뉴스 (2015). "횡성한우축제 궂은 날씨에도 인산인해, 83만 명 찾아". 2015년 10월 11일.
|
30 |
연합뉴스 (2016). "횡성한우 품질인증 마크로 브랜드 지킨다". 2016년 1월 26일.
|
31 |
Aaker AD (1996). Measuring brand equity across products and market. California Management Res 38(3):102-120.
DOI
|
32 |
Aaker AD (1992). The value of brand equity. J Business Strategy 13(4):27-32.
DOI
|
33 |
Anderson EW, Sullivan MW (1993). The antecedents and consequences of customer satisfaction for firms. Marketing Science 12(20):125-143.
DOI
|
34 |
Chaudhuri A, Holbrook MB (2001). The chain of effects from brand trust brand affect to brand performance : The role of brand loyalty. J Marketing 65(2):81-93.
DOI
|
35 |
Choi DH (2014). The effects of a brand rogo on brand trust and purchase intention. J Foodservice Management Soc Korea 17(4):125-141.
|
36 |
Choi SG, Choi SW, Khan HS (2011). The effect of rice brand name types including region of origin and recognition on consumer's brand attitudes. J Commodity Science and Technology 29(4):169-178.
|
37 |
Choi SW, Lee BS (2013). The effect of country-of-origin of beef on consumer's quality perception, attitude and purchase intention. The Korean J Culinary Res 17(3):89-103.
|
38 |
Cho SS, Kwon YJ (2012). A study of the effects of consumption experiences on brand trust, consumer satisfaction, repurchase intention: Focused on the starbucks coffee shop. J Tourism & Leisure Res 24(4):357-377.
|
39 |
Cho SW (2013). The relationships between brand trust dimensions and loyalty behavior types:Analyzing moderating effect of perceived difference in brand competences. Korean J Psychology 14(1):47-67.
|
40 |
Cobb-Walgren CJ, Ruble CA, Donthu N (1995). Brand equity, brand preference and purchase intent. J Adverting 34(3):25-44.
|
41 |
Oh JH, Kim CW (2019). Developing customerbased festival brand equity measurement scale:A comparative evaluation of two festivals using multiple-group factor analysis (MGFA). J Tourism Science 33(6):237-260.
|
42 |
Oh JH, Kim CW, Kim JG (2010). Identifying a model of customer-based festival brand equity and festival service quality as antecedents affecting CBFBE: Focused on the global fair & festival 2009 Incheon Korea. Korean J Tourism Res 25(2):157-178.
|
43 |
Oliver RL (1996). Varieties of value in the consumption satisfaction response. Advances in Consumer Res 23(1):143-147.
|
44 |
Park SH, Kim WB (2009). Measurement of brand equity for agricultural products: Cases of rice, beef and peach in Korea. Korean J Agricultural Economics 50(4):1-29.
|
45 |
Seo KY, Kim DS (2011). The effect of food service companies's cultural marketing on reliability and loyalty. Korean J Tourism Res 25(6):131-154.
|
46 |
Suh CH (2010). Influence of brand awareness, image, commitment in the Munkyung traditional tea bowl festival on the brand loyalty. Tour Res 25(1):167-184.
|
47 |
Tse DK, Wilton PC (1988). Model of consumer satisfaction formation: An extension J Marketing Res 25(2):204-212.
DOI
|
48 |
Westbrook RA, Reilly MD (1983). Value-percept disparity: An alternative to the disconfirmation of expectations theory of consumer satisfaction. Advances in Consumer Res 10:256-261.
|