• The International Journal of Costume Culture
• /
• v.3 no.2
• /
• pp.136-146
• /
• 2000

The purpose of this study was to investigate the effect of demographic characteristics and general buying characteristics of knitwear consumers on evaluation criteria and information source searching. In this study, a self-administered questionnaire was distributed to young career women and female undergraduate students. Of 580 questionnaires, 496 were used in the following analysis. The data was analyzed with the SPSS package. The research method used factor and reliability analysis to segment consumers by their knitwear evaluation criteria. T-test, one-way ANOVA and χ²were used to characterize the impact of characteristics of the consumer on knitwear evaluation criteria and information source searching in buying knitwear. The results of this study were as follows. First, the information sources of consumers were significantly different depending on their demographic characteristics(age). According to the difference in relationship between the age of consumers and information sources, the younger the consumer, the more information in fashion magazine, the older, in fashion advertisement on catalog. Second, the knitwear evaluation criteria of consumers was classified according to six characteristics - quality, price, aesthetic, situation, self-expression and external. Their knitwear evaluation criteria were significantly different depending on demographic characteristics(job, age, education, marital status) and the general buying characteristics of knitwear(annual knitwear/clothing buying expense and frequency). Career women and married women placed significant importance on practical aspects like quality and price characteristics, while undergraduate students and single women placed significant importance on practical aspects like quality and price characteristics, while undergraduate students and single women placed significant importance on aesthetic and self-expression characteristics. Also, a group with higher annual knitwear/clothing buying expense and frequency considered aesthetic and self-expression characteristics more important. The lower the annual knitwear/clothing buying expense and frequency, the higher a group considered quality and price characteristics more important.

• The Research Journal of the Costume Culture
• /
• v.22 no.6
• /
• pp.911-929
• /
• 2014

This study is designed to analyze the similarity of fit and appearance between 3D virtual torso length sloper with real torso length sloper according to three 3D virtual clothing simulation programs (Optitex, CLO 3D, i-Designer), three body types (A, N, H) and fit status. We selected three representative body type models of females aged 20~30 and got their direct body measurements. Using these body measurements, we developed three 3D avatar body models and made three torso length fitted sloper with long sleeves. Thirty expert fit judges consisting of technical designers and graduate students assessed the similarity of fit and appearance between 3D virtual clothing and real clothing by observing images classified into front, back and side scene. We conducted ANOVA and post-hoc analyses to compare fit and appearance between real clothing and virtual clothing depending on three program. The results showed that CLO 3D represented fit and silhouette most similarly among the programs, especially girths, width and length. i-Designer tended to be relatively good to represent stress fold amount and silhouette. Optitex was assessed relatively better in expressing ease amounts in torso girths and armscye girths, but relatively worse for width, length, stress fold amount and silhouette.

• Journal of the Korea Fashion and Costume Design Association
• /
• v.10 no.2
• /
• pp.39-56
• /
• 2008

It is a remarkable phenomenon that tattoos has been rapidly spreading among women of modern years. The extremism of feminine ornaments, and pricking and piercing of the skin seem to have deep connection with women's consciousness changing to being independent, active and aggressive. The objective of this study is to analyze the potential quality of today's women, who appears emblematically through tattoo, and to search out the whole aspect and keynote of female tattoos. The methods of research are by examining the general characteristics including concept and history, considering the type and significance of ethnic female tattoos, and then comparing with the symbolism of today's female tattoos. The sphere is limited to women's tattoos from ancient times to today's modern lift, examined from large portions of Africa, Asia, Australasia, the Americas, and Arctic regions. As a result, the following had been reflected in female tattoos in the past. First, incantation, tribe, adult age, adornment, marital status, domestic ability and sex distinction, where among others, the incantatory, ornamental symbol, and domestic sign were representatives. Second, the most popular body parts for having a tattoo were around the lips, hands and abdominal region. Third, the more harsh the environment becomes such as tropical forests, isolated islands, and polar regions, the more number of females have tatoos. Fourth, women's tattoos were much less glamorous and smaller compared to those of men, distinguishing one's sex. On the other hand, today's female tattoos can be classified as five symbols: masculinity, independence, voluptuousness, affection, and purity. These symbols contain women's mentality to pass the limit, and to overcome social inferiority. In modern society, where women must compete with met it has become necessary for women to educe their potential masculine qualities. Being violent accessories for them, tattoos became a mark of such potential. Therefore, in the future, women's interest and demand for tattoos are expected to rise in proportion to the social demand of women's force.

• Journal of the Korea Fashion and Costume Design Association
• /
• v.19 no.1
• /
• pp.41-53
• /
• 2017

The purpose of this paper was to figure out the status quo of development of textiles in fashion industry by analyzing through in-depth interview with domestic women's wear converters on the process of textile planning. Professionals in top3 domestic women's wear converters were selected and interviewed in-depth on actual work process of textile development. The result of the research is as follows. First, the interviewed converters were having transactions with entire domestic target market of women's clothing and also exporting to China. Second, production of textile was mostly domestic, with some from China. Third, the number of textile development was 20 - 50 items per season accordingly to size of converter, and the number was larger if taking into account the sourcing development, the special finished fabric development and the print design development. Fourth, for methods to gather information, converters got ideas through overseas exhibitions, overseas color swatch books, fashion-related web sites and market research. Fifth, when setting up direction of textiles, it was investigated that they had motif from in-trend material or on previous season's best-selling material. Sixth, textile planning map did not start from early in season but prefers in-progress board map. Seventh, ways for many method types for textile planning were found depending on sales type of converter and textile production price.

• Journal of the Korea Fashion and Costume Design Association
• /
• v.20 no.4
• /
• pp.105-115
• /
• 2018

This paper presents an investigation into Cheollik based on 288 records about it at the homepage of The Annals of the Joseon Dynasty on the Internet. Cheollik was called in diverse names and worn by various social classes from kings to common people, but it was solidified as clothes for military officers toward the latter half of Joseon. Not only did it serve the purpose of clothes, but it also was used for a royal grant, diplomacy, shrouding a corpse, and royal coffin. It served the diplomatic purposes a lot especially during the reign of King Sejo and King Seongjong. Cheollik was usually made of cotton, hemp, silk, and mixed fabric with silk used most. Its major colors include white, green, red, blue, black, purple, grey, and yellow with white used most. The fabrics and colors of Cheollik became simplified toward the latter half of Joseon. Silk was most used in Cheollik for a royal grant, shrouding a corpse, and royal coffin. White was most used in Cheollik for kings' visit to royal tombs or their participation in ancestral rites. There were limitations with the selection of materials according to the social status and situations. It was stipulated that only Sa and Ju were used to make Cheollik for Dangsangguan and Danghaguan. Cheollik made of silk was banned for country residents and merchants. The color of Cheollik for Danghaguan was changed to blue and then red. Of military officers, only those who had a Gonsu title or higher were allowed to wear Cheollik made of silk in various colors. In the end, Cheollik was abolished for its low convenience and efficiency during the rule of King Gojong.

• The Research Journal of the Costume Culture
• /
• v.27 no.4
• /
• pp.368-383
• /
• 2019

Despite the declining birth rate and consequent lower children population in Korea in recent years, there has nevertheless been found to be a positive trend in relation to the purchase of toddler and children's wear. This has led toddler and children's wear to pursue sales and marketing strategies. There is especially a growing number of experiential marketing that provide an empirical element, which stimulate con- sumers' emotions, and also create a relationship with a brand. Therefore, this research aims to serve as practical data for the planning and implementation of experiential marketing strategies through the analysis of experiential marketing cases conducted by brands of toddler and children's wear. The study examines the status of the Korean toddler and children's fashion market between 2009 and 2018. The domestic brands of toddler and children's wear were analyzed with the application of Bernd H. Schmitt's five experiential modules. The analysis results first showed that of the five modules, 'feel' held the highest proportion, followed by 'think' and 'act', and lastly 'sense' and 'relate'. Second, the experiential marketing stimulated more than three of the five senses. Third, experiential marketing that provided educational experiences to children was conducted. Fourth, an experience was provided for parents and children to enjoy together. Finally, product promotion and purchase were naturally linked. The study's results have confirmed that toddler and children's wear brands implement experiential marketing strategies, which convey the emotional and cultural experiences shared by parents and children in various ways.

• The Research Journal of the Costume Culture
• /
• v.27 no.2
• /
• pp.123-139
• /
• 2019

This study aims to explore the diverse characteristics of obese groups of Korean males in their 20's to 40's. A total of 201 males who each had a BMI (Body Mass Index) of 23 or over were recruited through a convenient sampling. Samples were categorized into groups of overweight, slightly obese, and severely obese, and submitted for data analysis. Results are summarized as follows. First, in terms of demographic characteristics, slightly and severely obese males were older than overweight males. There were also group differences in marital status and household income. Second, slightly and severely obese groups demonstrated a higher perception of obesity and a lower perception of health than did the overweight group. Third, there were no group differences in body satisfaction, socio-cultural attitudes toward appearance, and self-esteem. Based on these results, we concluded that overweight, slightly obese, and severely obese groups were distinguishable from each other in terms of their demographic characteristics, whereas the slightly obese group and the severely obese group were not different in terms of perception of obesity, perception of health, weight control behaviors, body satisfaction, body image, socio-cultural attitudes toward appearance, and self-esteem. These findings may reflect that people may not become increasingly sensitive to socio-psychological stimulations as they gain more weight if they have exceeded a certain level of obesity. This observation provides meaningful implications for the differences among obesity groups given the lack of prior research focusing on this issue.

• The Research Journal of the Costume Culture
• /
• v.27 no.5
• /
• pp.449-460
• /
• 2019

Today, the fashion business environment of the 4.0 generation is changing based on fashion technology combined with advanced digital technologies such as AI (Artificial Intelligence), big data and IoT (Internet of Things). "Digital Transformation" means a fundamental change and innovation in a digital paradigm including corporate strategy, organization, communication, and business model, based on the utilization of digital technology. Thus, this study examines digital transformation strategies through the fashion brand Burberry. The study contents are as follows. First, it examines the theoretical concept of digital transformation and its utilization status. Second, it analyzes the characteristics of Burberry's digital transformation based on its strategies. For the research methodology, a literature review was performed on books and papers, aligning with case studies through websites, social media, and news articles. The result showed that first, Burberry has reset their main target to Millennials who actively use mobile and social media, and continues to communicate with them by utilizing digital strategy in the entire management. Second, Burberry is quickly delivering consistent brand identity to consumers by internally creating and providing social media-friendly content. Third, they have started real-time product sales and services by using IT to enhance access to brands and to lead consumers towards more active participation. In this study, Burberry's case shows that digital transformation can contribute to increased brand value and sales, keeping up with the changes in the digital paradigm. Therefore, the study suggests that digital transformation will serve as an important business strategy for fashion brands in the future.

• Journal of the Korea Fashion and Costume Design Association
• /
• v.23 no.3
• /
• pp.23-42
• /
• 2021

The purpose of this study is to analyze the characteristics of the Chinese Miao people's Batik patterns and provide data in the field of fashion design for the utilization of the traditional patterns. This study investigated and analyzed the regional characteristics of Batik dyeing, which was listed on China's national intangible cultural heritage list; Danzhai, Anshun, Huangping, and Gonghyeon. The expressive characteristics were classified into four categories: symbolism, abstraction, decorativeness, and playfulness. The results are as follows. First, symbolism can be classified into the origins of the Miao, symbols of faith, history of migration, and the symbols of status with Batik patterns from different regions, seemingly involving various symbolic implications. Due to the absence of letters, Miao people expressed their emotions and history in the design patterns. A series of developments in recent years has led to incorporating the temperament of the Miao people, history of migration, expression of emotions, and ideal hopes in Batik dyed design patterns and the symbolic functions have been significantly emphasized. Second, the decorativeness is mainly characterized by repeated patterns of the Miao Batik dyeing design. The overall patterns demonstrate design features characterized by regularization and simplification, along with a sense of rhythm with the unique arrangement of patterns. Third, the abstractness of the Batik dyeing design patterns is often found in plant and animal patterns, properly delivering new designs created by Miao women by extracting and rearranging various elements, including dots, lines, and faces shown in natural images. Fourth, playfulness is expressed by the transformation and distortion of Miao Batik patterns, and were created by applying patterns or other elements to original forms to express animal or plant patterns in a playful way.

• Journal of the Korea Fashion and Costume Design Association
• /
• v.23 no.4
• /
• pp.133-148
• /
• 2021

Due to the COVID-19 pandemic, many people started working from home while avoiding unnecessary going-outs. As the 'stay-at-home life' becomes standard daily life, the pajamas market is absorbing young consumers, especially targeting Generation MZ, by using one-mile fashion that breaks down the boundary with everyday clothes. Also, owing to the demand for environmentally-friendly textiles, based on the strengthened environmental regulations, the development of textiles considering the environment is expanding. Thus, the purpose of this study is to develop fashion pajamas using environmentally-friendly textiles targeting Generation MZ. After theoretically considering the current status of recycled PETs and the pajama market by referring to preceding research, relevant books, and Internet data, this study performed the process setting up the design concepts, developing textiles, developing textile designs, and developing pajamas designs. As a result, this study wove two kinds of mixed textiles using recycled PETs and silk with the concept of 'Going out pajamas', and designed a total four patterns to be applied to those textiles, then digitally printed them. Using the developed textiles, this study produced a total four kinds of pajamas that were practical, trendy, and also good to be used as clothes for going-out. The consumers who are exhausted from the limited environment of the COVID-19 pandemic, are requesting comfortable and trendy in & out door fashion. For this reason, the results of this study are significant in the aspect of suggesting the new-normal fashion trend for pajamas designs.