• Journal of Korean Society of Transportation
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• v.26 no.6
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• pp.61-70
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• 2008

The study proposed a new type of bus information, Real-time Bus Crowdedness (RBC) information, to meet various demands of users and improve the convenience level of using public transportation, while existing bus information provided by bus information systems(BIS) were limited to bus operating information such as predicted bus arrival time. To analyze the impacts of providing the proposed RBC information, stated preference(SP) survey was performed and a methodology of disaggregate analysis (e.g., binary logit) was applied to develop passenger choice models. Additionally, passenger choice models incorporating the heterogeneity of different user groups(i.e., by age or trip purposes) were developed to evaluate the different responses on RBC information. The results showed that providing RBC information was significantly related to users' bus choices and the responses of user groups were significantly different, especially the age group of more then 60 was most affected by the RBC information on their bus choices. Also trip purposes were significantly related to users' bus choices, for instance the impacts of providing RBC information was bigger for non-business trips(leisure/meet friend/personal business, shopping, hospital) compared to business trip.

• KSCE Journal of Civil and Environmental Engineering Research
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• v.26 no.3D
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• pp.409-416
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• 2006

Real-time traveler information disseminated through Variable Message Signs (VMS) is known to have effects on driver route choice decisions. In the past, many studies have attempted to optimize the system performance using VMS message content as the primary control variable of driver route choice. This research proposes a VMS information provision optimization model which searches the best combination of VMS message contents and display sequence to minimize the total travel time on a highway network considered. The driver route choice models under VMS information provision are developed using a stated preference (SP) survey data in order to realistically capture driver response behavior. The genetic algorithm (GA) is used to find the optimal VMS information provision strategies which consists of the VMS message contents and the sequence of message display. In the process of the GA module, the system performance is measured using micro traffic simulation. The experiment results highlight the capability of the proposed model to search the optimal solution in an efficient way. The results show that the traveler information conveyed via VMS can reduce the total travel time on a highway network. They also suggest that as the frequency of VMS message update gets shorter, a smaller number of VMS message contents performs better to reduce the total travel time, all other things being equal.

• Journal of the Korean Institute of Landscape Architecture
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• v.34 no.6 s.119
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• pp.66-77
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• 2007

This study intends to analyze urban peoples' leisure choice attributes of rural areas from a rural demand perspective. For this purpose, this study investigates regional attributes considered in decision making processes for rural tourism destinations of urban residents using a conjoint model as a stated preference model. Based on literature reviews, two questionnaire surveys were conducted. The first questionnaire survey was performed in 4 cities including Seoul, Daejeon, Suwon and Chuncheon with 408 urban residents. The Second questionnaire survey was performed in 5 cities including Seoul, Chuncheon, Daejeon, Jeonju and Busan with about 1,060 urban residents. The study results suggest that the most important attribute in selecting rural ares for tourism are activity programs and convenience of facility, according to part-worth and vector model. The fitness level of model is 0.986, which is very significant. Among the 5 attribute's levels, the rural residents' kindness, the traditional and the ecological programs and the facilities about sign and lodging are more critical factors than other levels. Utilities of each levels decreases as cost and arrival time increases. Regarding the result of market segmentations, respondents having intention to visit can be divided into 4 group; (1) facility or program oriented type, (2) resident's kindness oriented type, (3) arrival time oriented type, and (4) negatively participant type. The results of leisure choice attributes can provide insightful information for regional planning strategies, such as selection of the type of market segments and the key factor of facility and space planning.

• Health Policy and Management
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• v.19 no.4
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• pp.98-120
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• 2009

The purpose of this study is to elicit preference for drug listing decision criteria and to estimate the ICER threshold in South Korea using the discrete choice experiment (DCE) method. To collect the data, a DCE survey was administered to a subject sample either educated in the principle concepts of pharmacoeconomics or were decision makers within that field. Subjects chose between alternative drug profiles differing in four attributes: ICER, uncertainty, budget impact and severity of disease. The orthogonal and balanced designs were determined through computer algorithm to take the optimal set of drug profiles. The survey employed 15 hypothetical choice sets. A random effect probit model was used to analyze the relative importance of attributes and the probabilities of a recommendation response. Parameter estimates from the models indicated that three attributes (ICER, Impact, Severity of disease) influenced respondents' choice significantly(p${\pm}$0.001). In addition, each parameter displayed an expected sign. The Lower the ICER, the higher the probability of choosing that alternative. Respondents also preferred low levels of uncertainty and smaller impact on health service budget. They were also more likely to choose drugs for serious diseases rather than mild or moderate ones. Uncertainty however is not statistically significant. The ICER threshold, at which the probability of a recommendation was 0.5, was 29,000,000 KW/QALY in expert group and 46,500,000 KW/QALY in industry group. We also found that those in our sample were willing to accept high ICER to get medication for severe diseases. This study demonstrates that the cost-effectiveness, budget impact and severity of disease are the main reimbursement decision criteria in South Korea, and that DCE can be a useful tool in analyzing the decision making process where a variety of factors are considered and prioritized.

• Asian-Australasian Journal of Animal Sciences
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• v.29 no.1
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• pp.100-108
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• 2016

In this study, a survey was conducted to both evaluate the consumers' general attitudes for purchasing and storing the raw chicken and determine the thawing practices used for defrosting frozen chicken at home. About 75% of the consumers indicated purchasing chicken meat at least once a week or more. Furthermore, the majority (82.16%) of those who stored at least a portion of the raw chicken stated freezing the raw chicken meat at home. Freezing the chicken meat was considered to have no effect on the quality by 43.49% of the consumers while 56.51% thought that freezing had either negative or positive effects on the quality. The survey study indicated that top five most commonly used thawing practices included thawing on the kitchen counter, thawing in the refrigerator, thawing in the warm water, thawing in the microwave, and thawing under tap water. In addition, an experimental study was conducted to determine the effects of these most commonly used thawing practices on some quality characteristics of the chicken meat including pH, drip loss, cooking loss, color analysis and textural profile analysis. Although, $L^*$ value for thawing on the kitchen counter was the lowest, after cooking, none of the thawing treatments have a significant effect on the color values. Thawing in the microwave produced the highest drip loss of 3.47% while the lowest drip loss of 0.62% was observed with thawing in the refrigerator. On the other hand, thawing in the microwave and refrigerator caused the lowest cooking loss values of 18.29% and 18.53%, respectively. Nevertheless, there were no significant differences among textural parameter values of the defrosted and then cooked samples using the home based thawing practices, indicating similar quality characteristics among the samples.

• Journal of Korean Society of Transportation
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• v.27 no.5
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• pp.155-162
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• 2009

The recent increase of light rail construction by the private sector in Korea has caused a new issue in forecasting rail demand. Integrated fare systems between several rail operators is convenient and brings cost savings to users, and therefore is also very effective in increasing demand. However, it causes some short-term revenue loss to operators so that the private sector often suggests a non-integrated fare system. The current rail demand forecasting model is based upon an integrated fare system. Thus this model cannot be used to forecast the demand with a non-integrated fare system. Some value of transfer fare should be estimated and applied to forecast the demand in a non-integrated fare system. This study conducted a stated preference (SP) survey on urban railway passengers and estimated the value of transfer fare. The estimated value is 2,609 Won/hr, which is about 52% of in-vehicle time. This shows railway users have a tendency to pay more for transfer fares to save time or distance. This value has some limitations since it is derived from the SP survey. If some non-integrated fare system is applied in the future and a RP survey is conducted and compared with these study results, a more clear value of the transfer fare will be derived.

• Journal of the East Asian Society of Dietary Life
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• v.17 no.4
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• pp.490-498
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• 2007

The purpose of this study was to investigate the perception of Korean kimchi in Singapore. A questionnaire was given to male 236(43.0%) and female 313(57.0%) college students residing in Singapore. The results are as follows: 86.9% of the participants answered that kimchi is Korean in origin, and 48.7% had eaten kimchi. Also 75.2% of the males and 65.2% of the females had purchased commercial kimchi at restaurants(p<0.05). Regarding the primary reason they purchased commercial kimchi, 62.1% responded 'its taste'(male 58.1%, female 65.0%), also 47.6% stated the package size was 50g(male 44.8%, female 49.7%). Among the kimchi they had experienced, 86.7% had eaten Baechu kimchi, 31.0% Mu kimchi and 30.9% Oi kimchi(males : 82.2% Baechu kimchi, 30.9% Oi kimchi, and 27.4% Mu kimchi, females: 90.0% Baechu kimchi, 33.6% Mu kimchi, and 26.2% Oi kimchi respectively). For their kimchi preference, 67.0% preferred Baechu kimchi, 9.4% Oi kimchi, and 7.1% Mu kimchi(males: 63.4% Baechu kimchi, 12.9% Oi kimchi and 5.4% Mu kimchi, females: 69.5% Baechu kimchi, 8.4% Oi kimchi and 6.9% Mu kimchi, respectively). After having eaten kimchi, 19.3% answer it tasted good, and the primary reason for liking kimchi, 'spicy and hot taste'(51.3%), The main reasons for not liking kimchi were the odor(garlic, ginger, anchovy juice, etc) and too spicy, respectively. Regarding improvements for its expanded consumption 32.0% answered 'not to improve', 18.0% answered 'don't make it too hot', 17.6% answered 'don't make it too salty', and 9.4% answered 'don't make it over-ripe'. For the overall perception of kimchi, the answer with the highest mean(3.95) was 'kimchi is a good side dish with cooked rice', which was significantly different than 'kimchi is delicious'(M=3.14, p<0.05).

• Journal of Digital Convergence
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• v.15 no.9
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• pp.479-486
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• 2017

The purpose of this study is to analyze the preference and value of consumers through the package design of cosmetics with the concept of cause branding, and to propose a package design that can satisfy consumers' needs. I have recruited an experimental group that emphasizes the importance of package design in purchasing cosmetics. And Survey and in-depth interviews were conducted by comparing cause brand's product with general brand's product. In the first experiment, the items were classified into cognitive, emotional, and behavioral responses and a total of 31 subjects were surveyed. In the second experiment, six interviewees were interviewed through a questionnaire prepared by extracting 4 items from Sheth 's consumption value standard. As a result of the experiment, consumers preferred a design that can quickly and accurately grasp the information of the product. Especially, it is not easy to know whether it is a cause brand's product. So It should be stated in the package how it will be socially beneficial.

• The Journal of The Korea Institute of Intelligent Transport Systems
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• v.16 no.4
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• pp.54-63
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• 2017

With the aim of promoting the use of metropolitan railways, the present research developed a mode choice model for evaluating its competitiveness against passenger cars. A case study was carried out with Gyeongeui and Joongang line, and the area of interest was the direct operating railway between Ilsan and Guri station where the two lines intersect. The mode choice model was a disaggregate behavior model which used Stated Preference (SP) survey data, and the plot of competition was between private passenger cars and express trains. As a result, the mode choice model was established, and this model was used to analyze characteristics of passengers' time value and elasticity. It was shown that reducing travel time is more efficient than reducing travel cost when it comes to operating express trains in metropolitan railways. Therefore, policies designed for activating the use of metropolitan railways should expand direct operating service of individual lines and run more express trains in order to minimize transfer and in-vehicle time.

• Proceedings of the KSR Conference
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• 2011.10a
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• pp.1730-1738
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• 2011

Personal Rapid Transit (PRT) has emerged as a promising alternative transportation mode for transit-oriented sustainable communities by creating compact and walkable environments with competitive construction and operational costs. This study seeks to capture the changes in travel mode choice behavior in response to the introduction of PRT to travelers who have no previous experience of using it. A critical issue in modeling the PRT mode choice is how to capture travelers' perception and evaluation of the unexperienced travel mode. The data used come from questionnaire surveys, in which RP (Revealed Preference) and SP (Stated Preference) data were collected in relation to travel mode choices with and without PRT systems. The questionnaire was designed especially for mitigating the potential bias in favor of or against choosing PRT. In addition, an efficient approach was proposed to reduce the number of SP questions by avoiding the complex fractional factorial design which tends to make it difficult for respondents to keep their attention throughout the survey. The analysis results show that the proposed approach is able to realistically capture the effects of explanatory variables on the travel mode choice. Discrete choice models are developed to predict travelers' mode choices under different choice scenarios by varying PRT system specifications and operational characteristics. PRT patronages are projected for two different test sites using the developed PRT mode choice models.