• Fashion & Textile Research Journal
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• v.1 no.4
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• pp.335-341
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• 1999

The purpose of this study was to develop a large representative data base for socks marketing strategy. The study was to determine socks brand awareness in ralation to segmented distribution regions and such demographic variables as sex and age. The authors also analyzed preferred design. A total of 650 questionnaires were distributed and 611 reliable ones were used for statistical analysis. A SAS statistical package including frequency tables and chi square test was used. The results are as follows: Brand awareness involves "brand recall" based on asking a person to name the brand he or she recalls first, and also "brand recognition" based on asking subjects to identify brand names from 30 given brands. 'SOCKSTOP' was found to be a dominant brand as a result of the brand recall test, and 'BYC' was found to be a dominant brand as a result of the brand recognition test. Brand recognition was significantly different in the segmented distribution regions, three age groups and different sex groups. People considered design first in purchasing sports/casual socks, while they considered color first in purchasing dress socks. The most favored type of sock style was the common crew sock type. The results of a chi square test showed that preferred type of sock design was related with the sex and age variables.

• Korean Business Review
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• v.16
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• pp.61-76
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• 2003

In proportion as increasing priority of sports service industries, the necessity and importance of service marketing has raising. Because of such point, this study investigates on the relationship of physical evidence and performance in using commercial sport centers. A study model and several hypotheses were developed regarding the relationships. To test the model and the hypotheses empirically, we distributed 350 copies of survey and collected 283 copies. 278 copies appear valid for our empirical study, except 5 copies that are considered inappropriate for our purpose. The results and implications are as follows. First, Service physical evidence had a positive effects on overall perceived quality and satisfaction. second, Results indicate that overall perceived quality and satisfaction playa significant role in the relationship between physical evidence and customer loyalty.

• East Asian Journal of Business Economics (EAJBE)
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• v.7 no.3
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• pp.63-73
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• 2019

Purposes - In this research, we look over and investigate associations between shopping items and the demographics of foreign tourists in South Korea. The related seven variables are gender, age, occupations, country of residence, visit month, visit purpose and trip type. In addition, we can graph twenty-one shopping items in association with the demographics of foreign tourists by computing their dissimilarity or similarity on two dimension planes granting that the association exists between the underlying variables. Research design and methodology - This research is performed by Ministry of Culture and Tourism in 2017 and investigated 13,200 foreign tourists from 20 countries. For analyzing the detailed relationships between shopping items and the demographics of foreign tourists, we take advantage of both independent test and correspondence analysis as key statistical techniques. Results - The findings show that shopping items which foreign tourists purchase are closely associated with the three different demographics variables such as country of residence, tour type and visit purpose by monitoring significant p-value of chi-squared statistic Conclusions - This study suggests Ministry of Culture, Sports and Tourism must explore ways toward tourism infrastructure such as global marketing, municipality strategy for attracting foreign tourists, development of diverse shopping items and services and so on.

• Journal of the Korean Society of Costume
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• v.60 no.4
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• pp.126-145
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• 2010

The purpose of this research is to classify the design features of twentieth century women's tennis wear. The specific research questions are; how tennis has developed and what is the relationship between tennis wear and modern dress? What are the important developments in women's tennis wear design in the twentieth century? What are the characteristics exhibited in each decade in women's tennis dress? This paper conducted current research by considering the women's tennis wear as a background of dress simplification. Forty pictures showing tennis wear from international tennis games' catalogues and literatures were selected for this study. Researchers employed a qualitative research method providing a systematic review of the previous studies analyzed by content. The results show that sportswear has become an important trend in contemporary fashion. Tennis wear also had influence on modern dress. Current development is concentrated on functional new materials and sports marketing.

• Journal of Fashion Business
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• v.11 no.3
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• pp.87-96
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• 2007

The purpose of this study is to analyse the characteristics of style, color and items of street fashion in Harbin. This kind of study will contribute to the understanding the preference of fashion in northeastern area, thereby, affording a fundamental resources for the strategic establishments of design and marketing in Korean brand launching into China. The results of this study are as follows. The preferred fashion style is casual one, rather than formal one. The order of preference in casual wear is character, jean and sports casual. In the view of color, preference in top color is, white, black, brown and pink. In the bottom, it is blue, white, black and brown. In one-piece, it is white, blue and brown. Throughout all items, the most frequently founded color is white, which might be ascribed to the seasonal influence of summer. The Chinese specific preference of color could not be observed. In aspect of items, the one-piece takes the proportions of more than half of the all the items. The typical details of one-piece dress are irregular hemline and asymmetrical line. While knee length takes proportion of 70%, in item of skirt, the full length is 46.8% in frequency for pants. In one-piece, knee length is 80% amounted as first rank, followed by midi and mini.

• Journal of Fashion Business
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• v.6 no.4
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• pp.141-150
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• 2002

The purpose of this study was to investigate factors to influence on buying behavior of Chinese male consumers in regards to apparel types. Furthermore, this study provided fundamental data for marketing strategy in export apparel business to China from domestic apparel business. Returned 863 questionnaires from Chinese male consumers analyzed by factor analysis, and multidimensional scaling with SPSS10.0. The result of this study were as follows: Chinese male consumers bought formal wear with evaluating two groups of factors; one for functional (fitness, A/S, durability, and management), the other for external (brand, and trend). They bought casual wear with evaluating three groups of factors; functional/useful (price, A/S, and durability), aesthetic (color, and design), and external (brand and trend). Also they bought sports wear with evaluating three groups of factors; functional/useful(price, A/S, durability, and fabric), aesthetic(design and color), and external(brand and coordination).

• The Research Journal of the Costume Culture
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• v.29 no.1
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• pp.121-133
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• 2021

The purpose of this study was to investigate brand slognas that are effective in explaining how brand identity affects consumers. The effect of congruity between brand slogan and self-image (low and high) on attitude to slogans and brands were anaylzed. The moderating effect of self-monitoring (low and high) was also investigated. Survey data from 177 people in their 20s-30s were analyzed through descriptive statistics, exploratory factor analysis, and two-way ANOVA. First, congruity between slogan and self-image had a positive effect on both slogan and brand attitude. In other words, the higher the congruity between slogan and self-image, the more positive the attitude toward the slogan and brand. Second, no interactive effect was found in congruity between slogan and self-image and self-monitoring on slogan attitude; however it was identified for brand attitude. Again, in a group with high congruity between slogan and self-image, attitude toward the brand was more positive when self-monitoring was higher than when it was low. In conclusion, brand slogans that can represent the self-image of highly self-monitoring consumers are effective. In particular, this is meaningful as it has revealed its relationship with the impact of identity self-image congruity and self-monitoring on brand attitudes in fashion brands. These results offer meaningful guidance in determining brand slogans according to consumers' personal characteristics.

• The Journal of Economics, Marketing and Management
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• v.10 no.4
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• pp.13-24
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• 2022

Purpose: Although numerous research has covered content on trends in the adoption and use of wearable devices, their uses across several sectors such as healthcare, gaming, and fashion, there seems to be a considerable paucity with regard to empirical research focusing on the solutions for factors that undermine the effectiveness of wearable devices in healthcare. The present research aims to highlight what has been covered on wearable devices in healthcare while highlighting the limitations for future research. Research design, data, and methodology -The present authors conducted one of the most famous qualitative literature approach which has been called as PRISMA (Preferred Reporting Items for Systematic Reviews and Meta-Analysis) statement. The selecting criteria for eligible prior studies was estimated by whether studies are suitable for the current research, identifying they are peer-reviewed and issued by notable publishers between 2017 and 2022. Result - Our results indicated that (1) Increasing the Affordability and User Education on Wearable Devices in Healthcare (2) Tackling the Technological Issues in Wearable Devices to Promote Healthcare Delivery (3) Solving Security and Privacy Issues Associated with Wearable Devices (4) Promoting Standards and Appropriate Regulations for Wearable Devices. Conclusion - To add, resolving the technological issues associated with wearable devices in healthcare will ensure that the new devices in the market will have longer battery life, multiple functions, and enhanced accuracy, thus ensuring that patients receive better care. Necessary interventions are taken on time to avoid any deleterious consequences such as proliferating mortality rates among the different patient groups.

• Asia-Pacific Journal of Business
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• v.13 no.3
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• pp.1-18
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• 2022

Purpose - The purpose of this study is to take fitness APP users as the research object from the perspective of user experience to explore the influence of fitness APP user experience factors on product trust and purchase intention. Design/methodology/approach - The study collected data on 275 customers who had experience buying and using fitness apps. To test the hypothesis, SPSS 27.0 and AMOS 26.0 statistical packages were used based on the collected data. Findings - The results showed that the user experience factors (usefulness, ease to use, enjoyment, interaction) of fitness APP and the relationship between product trust had a positive effect, and product trust had a positive effect on purchase intention. In addition, exercise experience, showed a moderating effect in the relationship between the usefulness, easy to use of user experience and product trust. Research implications or Originality - This study provided research model among user experience factors of fitness APP, product trust and purchase intention. This study can help sports and fitness companies with product optimization and marketing decisions.

• The Journal of Economics, Marketing and Management
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• v.10 no.5
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• pp.25-34
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• 2022

Purpose: The purpose of this study is to find a way to improve the quality of life of the blind by confirming the effect of the motivation of the blind to participate in golf activities and the effect of income and self-efficacy in these relationships. Research design, data, and methodology: This study conducted a survey of 30 visually impaired people, and simple regression analysis, additive multiple moderating effect analysis were conducted using SPSS and PROCESS macro. Results: First, it was confirmed that the motivation to participate in golf activities is an important factor in improving the quality of life. Second, it was confirmed that income has a positive effect on the quality of life rather than the motivation to participate in golf activities, but self-efficacy negatively affects the quality of life. Third, it was confirmed that the interaction between participation motivation and income level negatively affects the quality of life, but the interaction between participation motivation and self-efficacy improves the quality of life. Conclusions: It suggests that organizations, golf courses, local governments, and volunteers who support the blind's outdoor activities, especially golf activities, need to establish a support system and take a careful approach to overcome these factors.