• Hwankyungkyoyuk
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• v.20 no.4
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• pp.132-144
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• 2007

This study had the following aims: (1) To examine the significance of an eco-friendly environment based on the experiences of adventure sports participants, and to identify eco-friendly behaviors; (2) To review the characteristics of adventure sports that are held in a natural environment, as well as the existing problems in different adventure sports fields (3) To conduct an analysis of various eco-friendly behaviors and of the efforts that are being exerted to address a wide range of problems related to environmental pollution, by employing qualitative research methods, in a bid to ultimately present the symbiotic, coexistent, and harmonious relations between nature, sports, and humans. Ten individuals who were engaging in the adventure sports of scuba diving and paragliding were selected for the study, and the gathered data were analyzed based on the "surjection", "unit", "sign", and "subject" factors. The results of the analysis show that most of the adventure sports participants who were the subjects of the study believe that an eco-friendly environment helps protect and preserve nature, which is the basis of human life that adventure sports flourish in a natural environment that nature sustains adventure sports and that dealing carelessly with nature, or concentrating on the exploitation of nature for development purposes a real danger to its preservation. It was established in the study that keen adventure sports participants, or those who have a passion for and a thriving career in adventure sports, can do much to address environmental problems. The results of the study demonstrate that the link between sports and nature will promote a keen interest in and love for nature among sports enthusiasts as well as an awareness of the need to protect and preserve it, which will in turn lead them to develop a desire to do such. When these are realized, concrete images of eco-friendly behaviors will be seen on the part of a greater number of people.

• The Journal of Information Systems
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• v.20 no.2
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• pp.109-134
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• 2011

The purpose of this paper is to present an overview of the characteristics of the e-sports business at a crucial point in the era of information and knowledge. That is, an investigation was conducted surrounding the key success factors of e-sports as a newly growing industry, and the relationship between the key success factors and the usage effect. In order to do this, the key success factors were extracted from interviews with e-sports experts in conjunction with a survey that was conducted to gather empirical data. The key points of the statistical analysis of the survey are as follows. First, the success factors of a policy do not have a significant effect on the usage. Second, some administrative success factors of the e-sports business include the distribution of e-sports in the form of franchise chain, the establishment of policies to prevent the excellent members of e-sports from seceding, making a good impression as a high-class sport, the frequent notice of the break-even point, and educating people on how to use the e-sports machine. Third, the development and distribution of excellent e-sports software was analyzed as a technical success factor of the e-sports business. Finally, there is no doubt that results of this study can be used to facilitate the growth of the e-sports business as a new industry related to the IT industry.

• Journal of Korea Planning Association
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• v.53 no.6
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• pp.19-38
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• 2018

The purpose of this study is to examine the impacts of neighborhood sports activity facilities on the exercise time and subjective health level using the National Sport Participation Survey data(2013-2015) in Seoul, Korea. We conducted path analysis including exercise time, subjective health level and various environmental factors. From the survey data, we extracted individual's characteristics including subjective health and exercise time. In addition, we calculated physical environment variables of neighborhood units. The results of this study are as follow. First, most of moderating variables such as gender, age, income and job showed expected relationships with exercise time or subjective health level. Second, the perceived level regarding neighborhood sports facilities such as public sports facilities had a strong positive association with exercise time and subjective health level. Third, the area of public sports facility, neighborhood park and the number of schools had positive effects on the exercise time and subjective health level. Lastly, land use mix and the number of intersections showed a positive effects on exercise time. To sum up, the results indicated that public sports facility, neighborhood park and perceived environment on neighborhood sports facility are critical factors of residents' exercise time and subjective health level.

• The Journal of the Korea Contents Association
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• v.14 no.12
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• pp.723-732
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• 2014

The purpose of this study was to examine the factors influencing copyright protection decision-making among Korean eSports game users. Data collection was conducted over a month at an eSports arena located in Seoul. Of the surveys collected, 354 valid data (88.5% of response rate) were analyzed in SPSS Ver. 20.0 through descriptive statistics, correlation and multiple regression analysis. The results showed that copyright protection decision-making regarding eSports contents was significantly influenced by legal/moral norm, perceive group norm, and past habit/behavior. Among the factors, legal/moral norm was found to be the most influential on copyright protection decision-making.

• Proceedings of the Korea Contents Association Conference
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• 2009.05a
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• pp.449-453
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• 2009

The primary purpose of this study was to probe the relationship between negotiating efforts on leisure restriction and participation in leisure sports. This study has sampled for 26 days from 2009 February 9th to March 6th 250 adult at the age of 19 living in capital area using the Purposive Sampling Method. The study has then divided these samples into 3groups which are : public people, members of an association club, members of a club. To exclude non-participant of leisure sports, the researcher has visited the leisure sports facilities to sampling survey. The collected data were put into the SPSSWIN 15.0 program to be Factor Analysis, Reliability Analysis, Multiple Regression Analysis, Path Analysis. The results are: 1) Negotiating efforts on leisure sports affect the frequency of leisure sports participation: thus, the more effort on leisure activity and eagerness to change the more frequent the participation rate becomes. 2) Negotiating efforts on leisure sports affect the length of leisure sports participation. The means that the recharging through leisure activity and regulatory the intensity can extend the length of participation. 3) Negotiating efforts on leisure sports affect the intensity of participation. The more effort on leisure activity result in higher intensity of participation.

• Journal of the Korean Applied Science and Technology
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• v.36 no.3
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• pp.840-852
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• 2019

The influences of sporting shoe brands wants to exert on consumers in the sports shoe market has been tried in many forms, and its effectiveness has also been proven. A variety of marketing strategies are being proven by each brand that they consider to be worth using. However, marketing strategies using sports shoe collectors have never been empirically proven in their influence. This is because the collecting behaviors shown in the traditional sports shoe market is very low in comprehension. This study was initiated by critical thought that determined a new marketing strategy was needed in the sports shoe market, which is considered to be somewhat limited, and is aimed at setting and demonstrating the path to influence in establishing a marketing strategy using sports shoe collectors. To achieve the purposes of this study, 231 consumers who were exposed to stimuli for describing the products of a hypothetical sports shoe collectors were used. For data analysis, frequency analysis, reliability analysis, correlation analysis, and confirmative factors analysis and structural equation method using PASW 21.0 and AMOS 20.0 were used. Based on the results derived from this study, we have found a new path to a new marketing strategy based on the expertise held by sports shoe collectors in the sports shoe market, which we hope will serve as one of the new growth engines for the sluggish sports shoe market in Korea.

• Journal of Digital Convergence
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• v.15 no.8
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• pp.435-444
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• 2017

This study was to research effect of relationship marketing factors of the sports centers, customer trust and intention to repurchase. Objects of study were customers of three sports centers in Gyeonggi province and research tool was questionnaire. Among 350 copies of data, 344 copies had been used for actual data processing and collected data had been analyzed with frequency analysis, correlation analysis, reliability test, exploratory analysis multiple regression analysis by using SPSS 21.0. The results from these processes are as follows. First, relationship marketing factors positively effect on customer trust. Second, relationship marketing factors positively effect on intention to repurchase except communication. Finally, customer trust positively effect on intention to repurchase.

• Journal of the Korean Applied Science and Technology
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• v.41 no.2
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• pp.242-250
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• 2024

This study attempted to provide basic data for efficient advertising model strategies of companies and advertising agencies by verifying the effectiveness of advertising star power of retired sports athletes in Korea. Therefore, retired domestic sports athletes selected those who were aware of advertisements selected as advertising models as samples, and 206 copies of data were applied to the final analysis. Data processing used the SPSS (ver. 21.0) program to analyze frequency and verify reliability. In addition, confirmatory factor analysis, correlation analysis, and structural equation model analysis were performed with the AMOS (ver. 20.0) program, and the significance of effectiveness was verified. As a result of the study, first, star power had a positive effect on favorability. Second, favorability had a positive effect on advertisement consumption behavior. Third, star power had a positive effect on advertising consumption behavior. Finally, star power was found to have a greater direct effect on advertising consumption behavior, and favorability was verified to have a partial mediating effect.

• Journal of the Korean Applied Science and Technology
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• v.38 no.3
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• pp.840-850
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• 2021

The purpose of this study was to phenomenologically explore what experiences sports coaches have felt about coaching efficacy through qualitative research methods, and to derive the sources of coaching efficacy. To achieve the research aim, 15 sports coaches with more than 5 years of experience were selected as a nomadic sampling and in-depth interviews were conducted, and the collected data were analyzed through qualitative data analysis procedures such as transcription, coding, categorization and meaning. As a result, the sources of sports coaching efficacy were established as five factors including coaching success experience, social support, coaching-related player experience, coaching expertise, and player feedback. The derived sources can be used as educational basic data for the development of coaching efficacy.

• Journal of Convergence for Information Technology
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• v.8 no.4
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• pp.163-171
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• 2018

The study on the satisfaction of leisure sports and the leisure sports. The subjects of the study were selected and recruited 250 members belonging to each community association as the population of the sports club members. The data sampling method was a simple random sampling method based on the self-administration method and was collected after the questionnaire was prepared. A total of 200 questionnaires were analyzed, except for 50 cases in which the reliability of the questionnaire was doubtful. Factor analysis, ${\chi}^2$, factor analysis, reliability analysis, and one - way ANOVA were used for the data analysis. First, there was a significant difference in leisure satisfaction among the participants in the age group. Second, there was a statistically significant difference in leisure satisfaction among the different education levels of participants. Third, there was no significant difference in leisure satisfaction according to monthly average salary.