• The International Journal of Costume Culture
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• v.7 no.2
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• pp.135-150
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• 2004

The purpose of this study is to explicate the contemporary concept of the term 'sportswear' by studying the history of sportswear tradition in America where sportswear was first established and developed. American sportswear originated from some functional clothes made for specific sports during the 19th century. Early in 20th century, there occurred many significant events in America while Americans were undergoing two successive world wars. First of all, due to the wars, women's role in labor force became so significant that their social status was enhanced remarkably. With economy growing every decade, the amount of leisure time for American people substantially increased and, therefore they could develop their leisure activity culture. All these changes made Americans demand the need for comfortable and functional clothes suitable for their changed way of life. In response to this demand, the sportswear tradition became mature due to the contribution by many creative All-American designers, most of whom have made their active contributions since 1970s. Now the sportswear, which used to be designed for specific sports, developed into casual wear in general with its extended definition. The contemporary concept of sportswear is no longer limited to those clothes for specific sports. Sportswear has now become more like a casual activity wear which all classes of people can enjoy in their life. Since the concept and scope of sportswear is extended to a great degree today, we need a new professional term to correctly express the extended nature of these contemporary clothes.

• Journal of the Korea Fashion and Costume Design Association
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• v.14 no.4
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• pp.179-190
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• 2012

During recent few years, Bike is arising as one of the most important item of sports market. As well as in domestic markets, customers are demanding specific brands only for young aged riders. Therefore, this study researched current bike wears and suggest digital textile printing with sports wear trends which also have safety and visual impact effectiveness, so it can be satisfied as green products and we also try to suggest sports sensitivity of existing cycle wear to city fashion. The purpose of this study is to figure out 20's-30's female biker attitude for bike wear and their purchasing habits and also their preference, digital textile design of city biker wear based on present condition research of riding wear markets and to establish high quality products with occupying high percentage of global markets and making high profits. For this study, bike wear distributors Survey First, foreign companies generally meet evenly sampling the 20s and 30s targeted vendors 10 companies were selected. 'city sporty ware' or 'casual line' dual 'extreme line' from all manufacturers, including, however did not distinguish it from all the vendors. This higher proportion of the recent upsurge in public and non-professional riders, despite the fact that you can see that the lack of 'Extreme line' compared to the 'casual' line of the city sporty ware production. overall seasonal sales in the spring appeared windbreak jacket, leggings and sweat emissions and at the same time built into the fabric dry faster T-shirt and shorts in the summer sales were higher. autumn jacket and produced excellent warm in winter fleece fabric T-shirts, pants, windshield jacket higher sales. showed improvements in design, improved in the order of the highest and perfect for everyday wear for both. As mentioned, we figure out 20's-30's female rider's attitude for riding suit and their purchasing habits and also their preference, so we can develop riding suit design based on their needs and suggest new design patterns.

• Journal of Global Scholars of Marketing Science
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• v.14
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• pp.59-80
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• 2004

As industrial development standardizes the quality of products, people are increasingly attracted by a certain brand with intangible value. Consumers, surrounded by a variety of brand in a market, want to have relationships with specific brands reflected by their personality. Especially in fashion, brand personality is more important since products are highly involved in terms of personal emotion. The purpose of the study is to identify the dimension of overall fashion brand personality, to specify the 'Dimension of Fashion Brand Personality' according to fashion product categories (i.e., formal wear, casual wear, sports wear), and to investigate the effect of each dimension of fashion brand personality on brand preference and purchase intention. The results were as follows: Firstly, based on Aaker(1997)'s 'Big five factors' and selection fashion brand personality factors from our pretest, the fashion brand personality factors were verified as 'Fashionable/ Innovative', 'Sincere', 'Universal! Stable', 'Professional'. Secondly, according to fashion product categories, brand personality was defined as below. Brand personality for formal wear included 'Innovative/ Active', 'Stable', 'Professional', and 'Universal'. Brand personality for casual wear included 'Fashionable/ Innovative', 'Active', 'Sincere', and 'Stable'. Brand personality for sports wear included 'Innovative', 'Social', 'and 'Sincere'. Finally, overall fashion brand personality factors (' Sincere', 'Universal! Stable', 'Professional') influenced on brand preference and purchase intention. In formal wear, 'Professional' influenced on brand preference and purchase intention. In casual wear, 'Active' influenced on brand preference, but 'Fashionable' and 'Sincere' influenced on purchase intention. In sports wear, 'Sincere' influenced on brand preference and 'Innovative' influenced on purchase intention.

• Journal of the Korean Society of Clothing and Textiles
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• v.26 no.7
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• pp.937-945
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• 2002

The purpose of this study was to investigate the effects of internet shopping interest, fashion interest, sex on internet clothing purchase intention and selection criteria. The subjects used for the study were 76 male and l25 female college students. The clothing purchase intention was measured by five categories: formal wear, casual wear, sports wear, under wear, and fashion accessories. The clothing selection criteria consisted of four factors: aesthetics, conformity, individuality, and comfort. The results showed that there was a main effect of internet shopping interest on internet purchase intention fur all clothing categories. Also, there were differences between men and women concerning the purchase intention of casual wear and sports wear. In regard to clothing selection criteria, the results showed that fashion interest and sur had an impact on three factors of clothing selection criteria. The subjects considered aesthetics, conformity, and individuality important when they had higher fashion interest or were female. In addition to main effects, the interaction effects among internet shopping interest fashion interest, and sex were discussed.

• Journal of the Korean Home Economics Association
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• v.35 no.3
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• pp.77-88
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• 1997

The purpose of this study was to examine the models of apparel store patronage behavior of various store types for each of two clothing categories in terms of lifestyle activities, information sources, shopping orientations and store attributes. The data were collected via a questionnaire from 326 adult females of ages over 20's living in satellite cities around Seoul and were analyzed by factor analysis, Multiple Regression analysis and path analysis. The results of this study were as follows: 1) There were significant relationships between lifestyle activities, information sources, shopping orientations and store attributes in both of formal wear and casual wear purchase. 2) Patronage behavior of department store in formal wear purchase was influenced by shopping activities, personal information sources, brand/store loyalty orientation. Regional store preference and store image attributes influenced the franchise store patronage behavior in formal wear purchase. Discount store patronage behavior in formal wear purchase was predicted by self-assurance/innovativeness and store image and service attributes. Information search of printed material/TV and store image and service attributes influenced off-price store patronage behavior for formal wear, while shopping activities and department store preference influenced off-price store patronage for casual wear. Traditional market patronage behavior for formal were was influenced only by brand/store loyalty, while traditional market patronage behavior for casual wear was influenced by sports activities, brand/store loyalty and price attributes.

• Fashion & Textile Research Journal
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• v.15 no.3
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• pp.364-370
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• 2013

This research helps secure the safety of snow boarders in an activity that is currently recognized as a minor specific hobby. The research goal is to develop a new board wear product with intensified safety and activity through the development of a safe and convenient snowboard wear that is wearable in ordinary life. The participants consisted of 31 snowboard club members evaluated from January 12 to January 19 at Eden-valley Ski Resort and Phoenix-park Resort in Korea. The result are as follows. First, what domestic snowboard wear consumers consider design difference and brand recognition a significant priority in choosing snowboard wear versus the functionality or safety of clothes. Second, concerning the evaluation of the developed product, they recognize the necessity of safety gear; however, they demand the convenient use of a safety gear with a fixation that can be attached and detached. A unity-type board wear was developed that enables an attachment and detachment that reflects the evaluation results. In conclusion, this research showed various market possibility of board wear into sports casual wear to be able to make it a fashion product through different design and demand of mixing it with general wear rather than functionality or activity, though board wear is a professional sports wear.

• Journal of the Korean Society of Costume
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• v.51 no.6
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• pp.85-99
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• 2001

본 연구에서는 유니섹스 영 캐주얼웨어의 국내브랜드를 중심으로 고찰한 후 그 디자인 특성에 대해 살펴보고 한 시대의 패션현상을 규명하고자 하는데 그 목적이 있다. 연구방법은 국내 패션시장의 유니섹스 영 캐주얼웨어에 대한 디자인 특성을 살펴보기 위해 신세대의 하위문화와 국내브랜드 시장조사를 통한 유니섹스 영 캐주얼웨어의 동향에 대한 일반적 고찰을 한 후 영 캐주얼웨어의 브랜드를 디자인의 차이에 따라 분류하고, 그 디자인 특성을 컬러, 소재, 스타일, 아이템별로 구분하여 분석하였다. '00 S/S, '00 F/W의 유니섹스 영 캐주얼웨어 브랜드를 중심으로 고찰해 보고자 패션 정보잡지와 인터넷의 패션사이트를 검색하였다. 유니섹스 영 캐주얼웨어의 브랜드별 시장조사를 통한 그 결과는 다음과 같다. 1. 영상매체, 대중음악. 스포츠, 스타문화로 나타난 신세대의 하위문화는 탈중심성, 탈국경화, 의미의 해체 등의 포스트모던적 문화현상이며. 유니섹스 영 캐주얼웨어는 자유와 개성을 추구하는 신세대의 라이프 스타일을 잘 반영한 하위문화의 복식양식으로서 현대 패션에 영향을 미치고 있다. 2. 기성복업체는 신세대가 가지고 있는 새로운 욕구와 감성을 겨냥한 브랜드를 개발하고 판매촉진을 위해 전력을 다하는 과정에서 신세대의 하위문화를 반영한 유니섹스 영 캐주얼웨어의 일반적인 복식양식을 형성하였다. 3. 국내시장의 유니섹스 영 캐주얼웨어는 디자인 특성에 따라 컴포터블 캐주얼웨어, 스포츠 캐주얼웨어, 힙합 캐주얼웨어로 구분된다.

• Journal of the Korean Society of Costume
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• v.67 no.2
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• pp.36-51
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• 2017

Taekwondo has been known as one of the most symbolic korean sports to publicize Taekwondo various groups have performed exhibitions. These exhibition performances have gained popularity domestically and globally due to the exhibitions' display of artistry and technical mastery. Performance wear has also received wide exposure and thus needs artistic symbolism and functional considerations. This study was done to develop Taekwondo exhibition performance wear for K-Tigers, one of the most active Taekwondo exhibition performing groups. Investigation of current Taekwondo exhibition performance wear and interviewing with K-Tigers members and staff were conducted before designing the uniforms. Interviews demonstrated 3 guidelines: First, the uniforms should not be too different from the traditional wear, but still look unique. Second, it should symbolize the Korean spirit and culture. Third, it should be casual and trendy enough to appeal to young people. Based on these guidelines, 3 styles were made: Dobok style, Hanbok style and Casual style. 5 final designs were selected among 75 sketches with the consensus of the K-Tigers members. This was followed by the 3-step correction process: wearing, check fitting, and correcting design and pattern to provide satisfaction to wearers, and give more detailed information to Taekwondo performance wear design.

• Journal of the Korea Fashion and Costume Design Association
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• v.23 no.1
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• pp.47-59
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• 2021

This study aims to provide inspiration and methods for menswear design by analyzing elements for men's fashion using flower images. The results are as follows: Men's fashion types with flower images were categorized as classic tailored, casual tailored, casual wear, sports-outdoor. The order of frquency was casual tailored, casual, classic tailored, and sports outdoor. For the classic tailored type, the flower images are related with an X-line silhouette, and the arrangement methods, such as a scattered patterns, one-point patterns, and surface techniques, such as printing and embroidery were used, and similar color or monochromatic schemes appeared sequentially. For the casual tailored type, the flower images are related to an H-line silhouette, arrangement methods such as a scattered pattern, panel pattern, and surface techniques, such as print, embroidery, and jacquard were used, similar color and accent color schemes appeared sequentially. For the casual type, the flower images are related to H-line and Y-line silhouettes, and arrangement methods, such as a scattered pattern, all-round continuous pattern, and panel pattern, and surface techniques, such as print, jacquard, embroidery, and patchwork were used, similar color and contrast color schemes appeared sequentially. For the sports outdoor type, the flower image were related to A-line and H-line silhouettes, arrangement methods, such as a scattered pattern and all-round continuous pattern, and surface techniques, such as print and jacquard were used, monochromatic scheme and contrast color schemes appeared sequentially. Therefore, the flower images in men's fashion were applied to various design elements, and displayed an interesting result, different from conventional design approach.

• Journal of the Korean Society of Costume
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• v.55 no.7 s.98
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• pp.76-88
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• 2005

The aim of this study is to define the concept of the matchless, and its social and cultural origins. I shall also define the different types of Matchless style, the respective characteristics of each style, and the distinguishing features of this style in domestic street fashion. In order to do this, 1 have referred to several published studies and a number of Web-sites of Korean fashion information companies for my research. The results of this study are the following; 1. The concept of matchless is a positive way of self-expression by coordination, created by consumers who attach great importance to their image and to developing their individual style. Also, this concept constitutes a new approach to code which reanalyzes existing styles with a new sensitivity. 2. The social & cultural origins of matchless are the expansion of fear of war and terror, and economic depression, the extension of the 5-day workweek, interest in 'Well-being', and the phenomena of cultural diversity. 3. The types of Matchless are Style Matchless, Theme Matchless, Texture Matchless, Season Matchless, and Complex-Layered Matchless. 4. The distinguishing features of Matchless in street fashion are the distinction of formal & Casual wear's Matchless, the creation of a new Look in Sports & Casual wear's Matchless, the development of a new coordinated, layered look, the immense popularity of Denim, the new fashionable versions of Military style, and the renaissance of the Romantic Feminine Look.