• Journal of Fisheries and Marine Sciences Education
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• v.23 no.2
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• pp.333-349
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• 2011

The purpose of this study was to examine middle school physical education teachers' perceptions of the School Sports Club, Questionnaires were sent to the all 547 middle school physical education teachers in the Busan Metropolitan City, 326 (59.6%) were returned and 322 (58.9%) were analyzed. The results of the study were as follows: Firstly, there were school sports clubs of 24 kinds of sports at middle schools, but overly concentrated in soccer, basketball and badminton. Secondly, physical education teachers responded positively to the importance of school sports club. Thirdly, They thought that school sports club activities had an effect on both the physical and socio-cultural improvement of students. Fourthly, among tough barriers were time restraint, school parents' unfriendly sentiments toward the activities, and financial difficulties. Fifthly, to have better school sports clubs, reducing the barriers is pivotal.

• International Journal of Advanced Culture Technology
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• v.8 no.3
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• pp.241-246
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• 2020

In this paper, we propose a user matching app based on hybrid app and a utilization plan to promote sports tourism in line with the growing trend of sports industry scale. The proposed app categorizes sports facilities across the country into regional, sports, private and public sports facilities to support reservations and matching. The proposed app applied a matching system in which matching scores were given according to the preference of events, places, and users by user net matching algorithm. Users can enjoy sports as a team or individual through the suggestion app even if they do not have any clubs or friends to which they belong. It can be used to improve tourism content services and establish tourism industry policies by analyzing data generated while using a user matching system.

• Journal of the Korean Institute of Educational Facilities
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• v.16 no.2
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• pp.59-66
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• 2009

This study is purposed to find out practical problems, explore possible changes and provide qualitative development and development policies of elementary school physical education facilities and training aids. The following is concluded through three rounds of Delphi questionnaires. First, the highest possible change is predicted in that obsolete sports facilities should be replaced and various training aids be purchased. Second, gyms should be established for ensuring indoor sports space and indoor sports facilities should be expanded. Third, modernization and advancement of sports facilities and training aids should be implemented by attracting private investment. Fourth, sports facilities at schools and communities should be exchanged for free. Fifth, sports facilities in the school playground should be diversified for physical education classes by putting play ground facilities in good conditions. Sixth, it is predicted that a sound distribution system can be established for ensuring creative, strong sports facilities and training aids. A department may take full responsibility of buying sports materials and establish an alternative idea for cooperative buying.

• International Journal of Advanced Culture Technology
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• v.10 no.4
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• pp.355-360
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• 2022

The Yellow River, one of the longest rivers in the world and the second longest river in the north of China, enjoys the reputation of "Mother River". In recent years, more and more researches have pointed to the traditional culture of the Yellow River Basin. The traditional sports of the Yellow River basin belong to the ancient culture of the Yellow River basin. We assume the responsibility in protection and inheritance. This paper from the coupling of tourism and traditional sports to unfold the study by using the methods of literature and data, logical analysis, expert interview methods and so on: 1. The development of tourism leads to the development of Chinese traditional sports. 2. Tourism can make traditional sports get around and promote them as a kind of culture. 3. Let more people know, understand and learn traditional sports culture in a comfortable way, so as to pave the way for the inheritance of traditional sports. The research results of this paper can provide theoretical basis for more research on the development and inheritance of traditional culture in the Yellow River Basin.

• Journal of Smart Tourism
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• v.3 no.4
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• pp.33-41
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• 2023

This study examines the factors influencing e-sports product consumption among Chinese e-sports game players. We focus on the popular game "King of Glory" and use surveys to collect player data. Our findings show that e-sports product characteristics significantly impact consumption experiences, while incentive factors also influence consumption willingness. External factors have minimal impact. Additionally, souvenir products and festival events are key in driving e-sports consumption. This research explores the consumption willingness of Chinese e-sports players, the world's largest consumer market. Understanding their needs can help companies develop targeted marketing strategies, unlocking the commercial potential of e-sports and promoting industry growth.

• Journal of Information Processing Systems
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• v.19 no.4
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• pp.554-562
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• 2023

This research offers a sports video action recognition approach based on the fish swarm algorithm in light of the low accuracy of existing sports video action recognition methods. A modified fish swarm algorithm is proposed to construct invariant features and decrease the dimension of features. Based on this algorithm, local features and global features can be classified. The experimental findings on the typical sports action data set demonstrate that the key details of sports action can be successfully retained by the dimensionality-reduced fusion invariant characteristics. According to this research, the average recognition time of the proposed method for walking, running, squatting, sitting, and bending is less than 326 seconds, and the average recognition rate is higher than 94%. This proves that this method can significantly improve the performance and efficiency of online sports video motion recognition.

• Journal of Legislation Research
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• no.54
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• pp.345-382
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• 2018

Sports events are not copyrighted and sports organizer's profit from sports events is not subject to intellectual property law in our legislation. Most other countries, except for France, do not also recognize sports organizer's profit as an intellectual property right. For this reason, legal grounds protecting sports organizer's profit must be found from current law such as tort law or Unfair Competition and Trade Secret Protection Act. It is irrefutable that these laws play a significant role in protecting sports organizer's profit by imposing restrictions on taking unfair advantage of others' efforts or investment. Nevertheless, protecting sports organizer's profit through such laws has its limits because sports events and relevant information outside the protection category of intellectual property law are considered as public domain. Therefore, introduction of sports organizer's intellectual property right through legislation will serve to faithfully protect sports organizer's profit. Even countries where spectator sports industry is fully in force actively discuss the issue of introducing sports organizer's intellectual property right. Intellectual property law, like other laws, is keenly subject to international trends due to market globalization and sensitively responds to the trends. I believe that further discussions are highly required about the introduction of sports organizer's intellectual property right that properly reflects international trends.

• The Research Journal of the Costume Culture
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• v.21 no.6
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• pp.921-937
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• 2013

Sportswear brands in particular have been intensely competing to get an opportunity to prove the value of their new technology and products through sports sponsorship. The purpose of this study was to examine the relationship among sports involvement, the attitude toward sports sponsorship carried by sportswear brands, brand equity, and purchase intention of the products of the sponsor's brand. The study was implemented though a descriptive survey method using a questionnaire. The sample consisted of 455 men (n=289) and women (n=166) in their twenties, residing in Seoul and Gyeonggi area. Data were analyzed by confirmatory factor analysis, correlation analysis, and path analysis of structural equation modeling. The results revealed that sports involvement has an influence on the consumers' attitudes toward sports sponsorship performed by sportswear brands. Also, the sports sponsorship attitude of consumers had an influence on the brand equity and purchase intention toward the sponsor's brand products. It was notable that the attitude toward the manner of sponsoring of the sponsor than the contents itself of the sports event sponsored had an influence more on brand loyalty. Among the component factors of brand equity, brand loyalty showed the biggest impact on purchase intention. Considering the results, in order for sports sponsorship to be more effective, sports involvement of the target market should be considered more carefully.

• The Journal of the Korea Contents Association
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• v.14 no.11
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• pp.509-517
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• 2014

The present study aims to investigate perceptions of university students who are majoring in sports related fields about the introduction of Sports English education. For this purpose, a total of 133 students were surveyed according to a questionnaire asking about their English skills, opinions and attitudes with regard to English study and Sports English class. The main results obtained from this study are as follows: most students' interest in English is relatively low. Hence, students need to be encouraged to have an interest in English taught with special teaching methods; most students do not have confidence in their English; majority of students answered that English study is needed for students of sports. The biggest motivation for the sport students to learn English was 'better communication skills', followed by 'sports exchange opportunities', 'sports diplomacy and international sports events'; majority of students answered that Sports English class which focuses on sports is necessary in terms of their career after graduation. The finding from this study serves as a foundation in developing an ESP program for sports majors.

• Journal of the Korea Academia-Industrial cooperation Society
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• v.19 no.10
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• pp.214-221
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• 2018

This study was conducted to identify the negative effects of sports sponsorships on consumer attitudes towards sports celebrities and the products advertised by them. The results of this study verified the main effects of sports celebrities' responsibility level on consumer attitudes toward the sports celebrity and his/her products in cases of negative incidents. Furthermore, the moderating roles of sports celebrities' response strategies were identified. Data were collected from 135 undergraduate students in the Republic of Korea using a questionnaire. The data from nine participants were discarded because of disingenuous answers to the questionnaire; thus, the final sample consisted of 126 participants. Multivariate analysis of variance (MANOVA) of the obtained data revealed that a sports celebrity's responsibility level has negative effects on consumer attitude toward the sports celebrity and the product. The moderating effects of the sports celebrity's response strategies were also significant.