• The Journal of the Korea Contents Association
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• v.7 no.10
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• pp.262-273
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• 2007

The current study sought to acknowledge the female sport fan as a sport marketing segment. In order to do so, female sport consumption motivation was identified and among motivation factors, factors effecting re-attend intention and word of mouth intention according to level of team identification was identified. In order to accomplish the purpose a focus group interview was conducted concerning female sport fans, and a survey took place in Korean Pro-sport event collecting 300 data. Among 300 data 248 data were used for the analysis. Using Lisrel 8.7 and SPSS 15.0 correlation analysis, descriptive analysis, confirmatory factor analysis, and multiple regression analysis was conducted. The results of study are as follows, First, 9 female sport consumption motivation was identified and among these factors, skill, achievement, drama, and escape had a positive effect on re-attend intension. Second, among 9 female sport consumption motivations skill, achievement, and social factor had a positive effect on word of mouth intention. Third, among the motivation factors, factors effecting re-attend intention had difference on the level of team identification. Forth, among the motivation factors, factors effecting word of mouth intention had difference on the level of team identification.

• Journal of Global Scholars of Marketing Science
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• v.15 no.2
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• pp.99-122
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• 2005

This study intends to divide consumer's psychological attachment of pro-sport into the identification of attitudinal dimension and the identification of behavioral dimension. And then intends to examine the relationship effect between motivation variables associated with pro-sport team(concern with the team's ranking, ability of players, attraction of players) and inspection intention, sponsorship effect(sponsor brand attitude). Almost all previous studies measured such relationship at the fragmented level, then there were no previous studies on the complicated relationship between sport team and sponsorship. Because of mentioned facts, this study used structure equation model to verify such relationship. Briefly, verifying hypothesis is as follows. First, almost all motivations related to the team are connected behavioral identification through attitudinal identification. Second, when examining the relationship between psychological attachment and inspection intention, sponsorship brand attitude, psychological attachment had positive effect on inspection intention and sponsor brand attitude in the case of attitudinal identification, but it had positive effect on only inspection intention in the case of behavioral identification. Findings and corresponding implications are discussed & future research directions.

• Korean Journal of Applied Biomechanics
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• v.30 no.3
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• pp.225-234
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• 2020

Objective: The purpose of this study was to investigate the kinematic sequence patterns according to movement times during Karate choku-tsuki. Method: Ten Korea national Karate athletes participated in this study. Participants asked to perform jodan and chudan choku-tsuki. 30 infrared cameras were used to measure angular kinematic of elbow, shoulder, trunk, pelvis, hip, knee, ankle. Results: The two-way repeated measures ANOVA revealed significant effects for the joints (p<.05). But no significant effect for the movement time and interaction of joints x movement time existed for the kinematic sequence variables. Conclusion: For karate kumite players to reduce the movement time of punch, it is necessary to train kinematic sequences that allow each joint to rotate at a relatively similar timing.

• Korean Journal of Applied Biomechanics
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• v.27 no.2
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• pp.91-97
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• 2017

Objective: To investigate rotation movement of segment for performing each position and its effect on knee/hip angulation, COM inclination, and edging angle changes. Method: Twelve Alpine skiers (age: $25.8{\pm}4.8years$, height: $173.8{\pm}5.9cm$, weight: $71.4{\pm}7.4kg$, length of career: $9.9{\pm}4.6years$) participated in this study. Each skier was asked to perform counter-rotation, neutral, and rotation positions. Results: Shank and thigh were less rotated in the counter-rotation position than in other positions, whereas the trunk and pelvis were more counter-rotated (p<.05). Hip angulation, COM inclination, and edging angle were significantly greater in the counter-rotation position than in other positions (p<.05). Conclusion: Our finding proved that the counter-rotation position increases hip angulation, COM inclination, and edging angle. Consequently, we suggest that skiers should perform counter-rotation of the trunk and pelvis relative to the ski direction in the vertical axis for the counter-rotation position. Further analysis will continue to investigate the effects of the counter-rotation position in real ski slope with kinetic analysis.

• Korean Journal of Applied Biomechanics
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• v.29 no.2
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• pp.113-119
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• 2019

Objective: The purpose of this study was to investigate the effect of the falls on the center of pressure (CoP) complexity during gait using non-linear approximate entropy (ApEn). Method: 20 elderly women with experience of falling ($age=72.55{\pm}5.42yrs$; $height=154.40{\pm}4.26cm$; $body\;weight=57.40{\pm}6.21kg$; $preferred\;gait\;speed=0.52{\pm}0.17m/s$) and 20 elderly women with no experience of falling ($age=71.90{\pm}2.90yrs$; $height=155.28{\pm}4.73cm$; $body\;weight=56.70{\pm}5.241kg$; $preferred\;gait\;speed=0.56{\pm}0.13m/s$) were recruited for the study. While they were walking at their preferred gait speed on a treadmill (instrumented dual belt treadmills, Bertec, USA) with a force plate CoP data were collected for the 20 strides. The complexity of the CoP was analyzed using the ApEn technique. Results: The ApEn of the medial-lateral CoP in the fallers showed smaller about 16% compared to the non-fallers (p<.05). The ApEn of the antero-posterior CoP of the fallers showed smaller about 12% compared to the non-fallers, but the difference was not statistically significant. Conclusion: Based on the results of this study, the reduction of the medio-lateral CoP complexity in the elderly gait would be an index to determine the potential fall.

• Journal of Digital Convergence
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• v.19 no.7
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• pp.371-377
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• 2021

This study tried to analyze the types of sport emotion by sport game characteristics. For that, 7 soccer games and 6 baseball games of Korean team in 2018 Asian Games were selected, and the articles and their replies about those on social network services were collected as study materials. Python was used for the collecting and expert group meeting was held for the emotion analysis. As the results of the analysis on sport emotion types by win or lose, the level of opponents and the performance of Korean team as game characteristics, the following conclusions were drawn. First, it was hard to say that win or lose and opponent's level make certain sport emotion type. Second, The performance could made contended, enthusiastic and joyful emotions when judged good, but frustrated, angry, humiliated emotions when bad. Third, social·cultural background or certain event of the games also could effect on the sport emotion types. Follow-up studies with the other game characteristics and more game cases were needed to find out more clear causal relationship.

• Korean Journal of Social Welfare Studies
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• v.43 no.1
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• pp.59-87
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• 2012

The purpose of this study is to understand the effect of violence in sports on intention to sport continuance among female athletes and to analysis the mediating effect of depression and the difference groups according to help-seeking. In order to accomplish these purposes, this study surveyed from September to October in 2010. The final subjects in the analysis were 345 female athletes who are belong to school athletic team, professional team, business team, and national team. The data were analyzed with SPSS 18.0 and AMOS 10.0 for conducting multiple group analysis. The main results of this study are as follows; First, those who were suffered by emotional violence were 62.4%; those who are damaged by physical violence were 28.6% among the participants in this study. In case of intention to sport continuance, when measured by a rule of five, was average 3.15. 29.9% of the female athletes scored above the standard of depression. Second, depression turned out to have a partial mediating effect within the relationship where violence in sports has effect on intention to sport continuance. Third, between experimental and non-experimental group on help-seeking among female athletes, there was a statistically significant difference in the structural relationship. This means that help-seeking has moderating effect within the path of violence in sports affecting depression. Based on the results, this study suggested that there is a strong need for intervention for the both prevention and cure of the sports violence. It is necessary to develop preventive programs and coping strategies on female athletes' depression and intention to sport continuance.

• Korean Journal of Applied Biomechanics
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• v.21 no.4
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• pp.411-420
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• 2011

The purpose of this investigation was to determine whether correlations exist between balance and impact velocity, angular position, and maximum velocity of a club during drive swing. Twelve skilled golfers were recruited in this study. They were asked to perform ten swing trials and two trials were selected for analysis. Balance parameters were calculated via the force platform while kinematic variables were determined by using the Qualisys system. The results of the present study demonstrated that the average of COP velocity was faster in the medio-lateral direction rather than the anterio-posterior direction. Also, left foot's COP velocity and free torque were greater than the right foot's before impact. The range of the right foot's COP in the anterio-posterior direction before impact were correlated with the club velocity and angular position at impact. There was a negative correlation between the left foot's COP velocity before the impact and the velocity at impact. Additionally, the range and RMS of the left foot's free torque affected on the club angular position at impact and the maximum velocity at release, respectively. Finally, a negative correlation existed between the range of the right foot's free torque after the impact and club's maximum velocity at release.

• 한국디지털정책학회:학술대회논문집
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• 2004.11a
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• pp.129-144
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• 2004

The purpose of this paper is to identify current trends in the sport industry in Korea, U.S. and Japan and to also analyze the potential of the sport industry in the 21st Century. This paper analyzes the current sport related index of Korea, U.S. and Japan and the effect of scientific development. Scientific development has provided prosperity to modern societies and has thus increased the personal disposable income and leisure time available to people living in these societies, Many people spend their?leisure time on sports related activities and the number is growing day by day and this situation makes the sports market a very attractive and important business sector in the world. Considering the increase of household income and leisure time and the introduction of a five-day working week system, the sports market potential growth will be considerable and it is certain the demand for sports related activities, services and products will also show increases in the 21st Century. This paper estimates that sports expenditures could be estimated at $10 billion in Korea, $150 billion in U.S and 4.3 billion yen in Japan. The general trends currently in action in the sport industry estimate that these numbers are growing rapidly and the relative importance of the sport industry among all industries is becoming one of the most important new emerging markets in the world.

• Proceedings of the KSME Conference
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• 2004.11a
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• pp.498-503
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• 2004

A fundamental function of court sport shoes has been considered as the protection of human feet from unexpected injuries. But, recently its role for improving the playing competency is being regarded as a more important function. In connection with this situation, intensive efforts are being world-widely forced on the development of court sport shoes proving the excellent playing competency, by taking kinesiology and biomechanics into consideration. However, the success of this goal depends definitely on the shoes design based upon the reliable evaluation of shoes functional parts. This paper addresses the application of finite element method to the evaluation of landing impact force of court sport shoes. In order to reflect the coupling effect between leg and shoes accurately and effectively, we construct a fully coupled shoes-leg FEM model which does not rely on the independent experimental data any more. Through the numerical experiments, we assess the reliability of the coupled FEM model by comparing with the experimental results and investigate the landing impact characteristics of court sport shoes.