• 제목/요약/키워드: specialized products

검색결과 240건 처리시간 0.123초

Store Identity Program(SIP)이 적용된 국내 가전매장 실내디자인에 관한 연구 - 삼성전자 가전매장의 사례를 중심으로 - (A Study on Interior Design of Domestic Electric Home Appliance Stores Applied with Store Identity Program(SIP) - Focused on Samsung Electric Home Appliance Stores -)

  • 노창영;김진우
    • 한국실내디자인학회:학술대회논문집
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    • 한국실내디자인학회 2007년도 춘계학술대회 논문집
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    • pp.160-165
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    • 2007
  • Recently, the interior design of electric home appliance stores requires comprehensive image management with systemic marketing strategies and consistence in order to attract consumers to purchase products. However, the environment of domestic electric home appliance stores is complex and confused by indiscreet design factors and operation. Despite of the fact that company costs a lot of money to manage each store, consumers are not provided with selling environment with high quality. On the other hand, it is inevitable to compete with foreign specialized stores and discount malls due to opening distribution market. Besides, company has faced to attract customers with distinct strategies in order to survive in various competition system. In this sense, in store environment, there should be consistent image in interior design of the store based on management ideology of the company for the successful management of electric home appliance stores. The purpose of this research is to investigate and analyze the case of Samsung Electronics's electric home appliance stores among domestic electric home appliance stores that is applied with Store Identity Program (hereafter SIP) and to suggest solutions for the problems. Therefore, it is purposed to use as references for the stores that has the similar interior design plan. The result of this study is to upgrade the store image through providing basic data about role of data and distinct factors for competitive design as a part of Store Identity Strategy. Furthermore, it can be important data to optimize the profits and to make positive space for both consumer and company as company and products are credible with mental satisfaction of consumers if there is enough study on SIP and process and symbol of company and products to consumers, enough recognition and improvement on problems.

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나들가게 활성화를 위한 코사마트 재편에 관한 연구 (A Study of Kosa Mart Re-design for the Development of Nadle Stores)

  • 박정섭;권문규
    • 유통과학연구
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    • 제14권10호
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    • pp.153-164
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    • 2016
  • Purpose - In general, large companies have larger organizations, funds, and systems to provide more effective and efficient services in the market. However, development needs to support the livelihood of ordinary citizens who work for small businesses as well. This research suggests that a new distribution channel, called a "foothold style Kosa mart," that cooperates jointly with a distribution center and a large discount mart can provide direct solutions to small and mid-size distributors. This new distribution channel can achieve a limited type of "Nadle shop (small supermarket) foster project" related to building a joint distribution center and improvement in wholesale supply. Research design, data, and methodology - Data about the Korea distribution situation, the Nadle stores, and the logistics centers were collected from literature, Statistics Korea, journals, and reports. Specifically, we investigated information about Kosa Mart and Nadle stores. We focused on the redesign of the distribution center for the Nadle store. Results - The Kosa Mart distribution center now includes 18 warehouses, and has been handling 2000-3000 items. Most of the warehouses have been simply designed and items loaded and stored without refrigeration; thus, it is possible to store only products of certain manufactured goods. The current logistics center has no wholesale function because it failed to resolve the joint purchasing and product supply issues of competitively priced products. Conclusions - This study aimed to identify ways to strengthen the competitiveness of small- and medium-sized retailers. A Kosa Mart redesign aims to unifying the logistics center, stores, and customers. First, the joint wholesale logistics system, equipped with an integrated ordering system, needs to process customer orders and store orders at the same time. Second, excellent small business product development has to connect with production. Third, the store composition needs to support a shipping hub. Fourth, the Mart differentiates itself from convenience store goods by supplying regional and specialized products to customers. Fifth, a service buying agent and direct transactions between producers and consumers need to be established, and exhibits and displays of goods need to be improved.

한류 패션의 싱가포르 진출을 위한 시장 분석 및 소비자 조사 (Fashion Market Analysis and Consumer Research for Expansion of Korean Wave Fashion into the Singapore Market)

  • 김지은;김희수;최혜선;이경미
    • 한국의류산업학회지
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    • 제15권5호
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    • pp.797-807
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    • 2013
  • This study aims to provide basic information that would be useful to develop more specialized fashion design products for launching Korean Wave fashion, especially in Singapore market where Korean Wave culture has been expanding significantly. To identify recognition level of Korean Wave fashion, customer survey was conducted to females in their late 10s to early 20s. The analysis on the current fashion market also was made, which showed the result that the elegant style was dominant in the local fashion market. According to the customer survey result, K-pop was the most influential on Korean Wave. Amongst the female K-pop stars, 2NE1 was ranked the first who most of those surveyed wanted to copy her fashion style, and the ranking followed by Girl's Generation and BoA. With this result, it would be recommended to reflect K-pop star's style in designing fashion products as design and style turned out to be the most important factors that those surveyed considered upon clothing purchase. However, there should be various promotion activities in order to make Korea fashion brands known to the public because only 24.6% of those surveyed responded that they were aware of Korean fashion brands launched in Singapore market. Nevertheless, as those respondents were willing to buy Korean fashion brand products, there would be plenty of potential to succeed in Singapore market if there would be continuous efforts to raise Korean brand awareness.

선박 신수요 예측을 위한 빅데이터 기반 인공지능 알고리즘을 활용한 플랫폼 개발 (Development of a Platform Using Big Data-Based Artificial Intelligence to Predict New Demand of Shipbuilding)

  • 이상원;정인환
    • 한국인터넷방송통신학회논문지
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    • 제19권1호
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    • pp.171-178
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    • 2019
  • 한국의 조선 산업은 대내외 환경 변화로 인해 심각한 위기 상황에 처해 있다. 이 위기를 극복하기 위해서, 선박 신수요 예측을 통한 제품 및 기술의 선제적 개발이 필요하다. 본 연구의 목표는 선박 신수요 예측을 위해 선박 빅데이터에 기반한 인공지능 알고리즘의 개발이다. 본 연구에서는 선박 수요 예측에 특화된 빅데이터 분석 플랫폼을 개발하고 데이터 분석을 통한 선박 신수요 예측 결과를 신제품 기획/개발에 활용하고자 한다. 이를 통해 장비 및 기자재 제조업체를 위한 지속 가능한 신사업 모델 개발로 조선소 및 선박 기자재 업체에 대한 신성장동력을 창출할 수 있을 것이다. 또한 조선 업체들은 측정 가능한 성과를 기반으로 비즈니스 사례를 창출하고 시장 지향적 인 제품과 서비스를 계획하며 높은 시장 파괴력을 가진 혁신을 지속적으로 달성 할 수 있을 것으로 기대된다.

경남지역 일부 인문계 및 전문계 고등학교 남학생들의 식습관, 영양지식 및 건강관련행동에 관한 비교 연구 (Comparison of Dietary Habits, Nutritional Knowledge, and Health-related Behaviors between Academic and Specialized Male High School Students in Gyeongnam)

  • 김성란;김성희
    • 동아시아식생활학회지
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    • 제25권3호
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    • pp.405-416
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    • 2015
  • This study aimed to compare the dietary habits, nutritional knowledge, and health-related behaviors of students by high school type using questionnaires. The subjects were 586 male students (academic high school students (AS); 294, specialized high school students (SS); 292) in Jinju, Gyeongnam. The frequencies of eating breakfast and snacks were higher in AS than in SS (p<0.05), whereas the frequency of drinking was higher in SS than in AS (p<0.05). The main reason for skipping breakfast was 'poor appetite' in AS (45.2%) and 'lack of time' in SS (56.5%) (p<0.05). Favorite snacks included 'pizza, hamburger' (33.0%) and 'bread, noddle, ramyun' (31.0%) in AS as well as 'pizza, hamburger' (32.5%) and 'fruit, fruit juice' (26.0%) in SS. A mean of 56.2% of students ate an unbalanced diet, and the main reason was 'untasty' (47.2%). The frequency of eating out was higher in SS than in AS (p<0.05), and the main menu while eating out was 'Korean food' in AS (96.3%) and SS (90.3%). The frequency of 'meat, fish, egg, beans' was higher in AS than in SS (p<0.05). On the other hand, the frequencies of 'fruit, fruit juices' (p<0.05), 'milk, milk products' (p<0.01), 'seaweeds' (p<0.05), 'instant foods' (p<0.001) and 'soda and ion drinks' (p<0.001) were higher in SS than in AS. The mean rates of drinking and smoking in students were 84% and 29.5%, respectively. The main reason for drinking and smoking was 'to relieve stress' in AS (38.0%) and SS (30.9%) (p< 0.001). In general, the nutritional knowledge level of SS was higher than that of AS. In conclusion, there were significant differences in the frequencies of eating breakfast, food intake, drinking and reasons for eating snacks, unbalanced diet, drinking and smoking between AS and SS. Therefore, it's necessary to provide proper nutritional education for students according to high school type.

제주도 향토자원을 활용한 스파산업 육성방향 (Promotion Directions of Spa Industry Using Local Resources in Jeju Island, Korea)

  • 윤혜영
    • 벤처창업연구
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    • 제8권1호
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    • pp.69-78
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    • 2013
  • 세계적인 월빙 및 웰니스 붐에 따른 건강 치유를 중시하는 라이프스타일의 정착과 21세기 최고의 유망 서비스산업으로 떠오르고 있는 의료관광 및 웰니스관광에 적극적으로 대응하기 위한 방안의 하나로 제주도의 향토자원을 활용한 스파산업 육성방향에 대하여 고찰하였다. 스파산업 육성에 활용할 수 있는 제주도의 향토자원은 자연환경, 광물자원, 수자원, 생물자원, 농산물, 민간요법의 6 종류의 자원인 것으로 파악되었다. 제주 향토자원을 활용 가능한 여러 가지 스파 트리트먼트 중에서도 제주를 상징할 수 있는 차별화된 스파 트리트먼트 즉, '제주 특화 스파 트리트먼트'로 개발이 가능한 것은 12가지로 판단되었다. 즉, 자연환경을 활용한 딸라소테라피, 광물자원을 활용한 스톤테라피 검은 모래찜질 화산회토를 이용한 온돌요법, 수자원을 활용한 탈라소테라피 음용요법 하이드로 테라피, 생물자원을 활용한 약초/한약재 찜질 삼림치유, 농산물을 활용한 스파퀴진, 민간요법을 활용한 얼굴미용 질병치유 및 건강증진 식이요법이다. 상기와 같은 12가지 스파 트리트먼트를 '제주 특화 스파 트리트먼트' 개발 활용하기 위해서는 향토자원의 물리화학적 특성에 관한 기초연구와 더불어 제품화 연구와 임상시험을 통화 효능연구가 선행되어야 한다. 또한, 개발된 스파 트리트먼트를 고객의 성향과 요구와 스파유형 등을 고려한 맞춤형 서비스 프로그램 개발과 표준화 및 매뉴얼화가 이루어져야 한다. 아울러, 제주 스파산업이 경쟁력 있는 산업으로 성장해 나가기 위해서는 제주특별자치도가 추진하고 있는 의료관광 및 웰니스관광과 연계와 더불어 창업 및 경영지원이 필요 할 것으로 판단된다.

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기능성화장품의 마케팅전략에 관한 연구 -약국을 중심으로- (A Study on the Marketing Strategy for Cosmeceuticals in Pharmacies)

  • 정효숙;김주덕
    • 대한화장품학회지
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    • 제30권4호
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    • pp.561-570
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    • 2004
  • 본 연구의 목적은 기능성화장품을 취급하고 있는 개국 약사들을 대상으로 기능성화장품에 대한 인식, 취급실태, 중요성과 만족도를 조사하고 이를 토대로 약국에서 기능성화장품의 마케팅 활성화방안을 마련하는데 있다. 설문조사결과 약사들의 기능성 화장품에 대한 인식은 아직 저조한 편으로 전문지식을 제고할 필요가 있는 것으로 나타났다. 약국에서 기능성화장품의 마케팅을 활성화하기 위해서는 기능성화장품의 정의 확대, 기능성화장품 심사제도 개선, 다양한 약국 전문 기능성화장품 개발 및 유통, 약사의 전문성 제고를 위한 교육 실시, 기업의 적극적 홍보 및 소비자 네트워크 중시, 의약 공동협력 마케팅 추진, 건강보조식품과 기능성화장품의 연계마케팅, 약국 공간 확보 및 전문적 디스플레이, 제품에 대한 전문적 상담과 적극적 자세 등이 필요하다. 본 연구는 의약분업과 같은 약국환경변화에 따라 약국의 경영개선을 위한 방안으로서 기능성화장품의 마케팅 강화 필요성과 구체적인 방안을 설문조사결과를 통해 제시하였다는데 의의가 있다. 본 연구결과는 개국 약사들의 기능성화장품에 대한 판매 전략과 기능성화장품제조 및 유통기업의 기능성화장품에 대한 교육 및 유통전략에 기초를 제공하는데 커다란 도움이 되리라 본다.

어린이용품 노출평가 연구에서의 결정론적 및 확률론적 방법론 사용실태 분석 및 고찰 (Comparison of Deterministic and Probabilistic Approaches through Cases of Exposure Assessment of Child Products)

  • 장보윤;정다인;이헌주
    • 한국환경보건학회지
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    • 제43권3호
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    • pp.223-232
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    • 2017
  • Objectives: In response to increased interest in the safety of children's products, a risk management system is being prepared through exposure assessment of hazardous chemicals. To estimate exposure levels, risk assessors are using deterministic and probabilistic approaches to statistical methodology and a commercialized Monte Carlo simulation based on tools (MCTool) to efficiently support calculation of the probability density functions. This study was conducted to analyze and discuss the usage patterns and problems associated with the results of these two approaches and MCTools used in the case of probabilistic approaches by reviewing research reports related to exposure assessment for children's products. Methods: We collected six research reports on exposure and risk assessment of children's products and summarized the deterministic results and corresponding underlying distributions for exposure dose and concentration results estimated through deterministic and probabilistic approaches. We focused on mechanisms and differences in the MCTools used for decision making with probabilistic distributions to validate the simulation adequacy in detail. Results: The estimation results of exposure dose and concentration from the deterministic approaches were 0.19-3.98 times higher than the results from the probabilistic approach. For the probabilistic approach, the use of lognormal, Student's T, and Weibull distributions had the highest frequency as underlying distributions of the input parameters. However, we could not examine the reasons for the selection of each distribution because of the absence of test-statistics. In addition, there were some cases estimating the discrete probability distribution model as the underlying distribution for continuous variables, such as weight. To find the cause of abnormal simulations, we applied two MCTools used for all reports and described the improper usage routes of MCTools. Conclusions: For transparent and realistic exposure assessment, it is necessary to 1) establish standardized guidelines for the proper use of the two statistical approaches, including notes by MCTool and 2) consider the development of a new software tool with proper configurations and features specialized for risk assessment. Such guidelines and software will make exposure assessment more user-friendly, consistent, and rapid in the future.

PSD법을 이용한 유니버설 디자인에 관한 연구 (A Study on Universal Design Using PSD (Preference Set-Based Design) Method)

  • 남윤의;이시카와 하루오
    • 산업경영시스템학회지
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    • 제38권3호
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    • pp.127-135
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    • 2015
  • Universal design is defined as the design process of products and environments usable by all people to the greatest extent possible, without the need for adaptation or specialized design. The benefits of universal design have been promoted primarily through illustrative 'success stories' of public, residential and occupational environments and products. While case examples may be informative, they may unfortunately be limited in terms of generality to other designs or tasks. Therefore, design methods and criteria that can be applied systematically in a range of situations to encourage universal design are needed. In addition, the seven principles of universal design are intended to guide the design process. The principles provide a framework that allows a systematic evaluation of new or existing designs and assists in educating both designers and consumers about the characteristics of more usable products and environments. However, exactly how these principles are incorporated into the design process has beenleft up to the designer. Since the introduction of universal design, designers have become familiar with the principles of universal design, and they have developed many products based on universal design. However, the principles of universal design are qualitative, which means designers cannot quantitatively evaluate their designs. Some have worked to develop more systematic ways to evaluate products and environments by providing design guidelines for each of the principles. However, recommendations have not yet been made regarding how to integrate performance measures of universal design into the product design process before the product is mass produced. Furthermore, there are sets of requirements regarding each user group that has different age and ability. Consequently, there is an urgent need for design methods, based on a better understanding of age and ability related factors, which will lead to a universally designed product or environment. The authors have proposed the PSD (Preference Set-Based Design) method that can generate a ranged set of feasible solutions (i.e., robust and flexible solution set) instead of single point solution that satisfies changing sets of design targets. The objective of this paper is to develop a general method for systematically supporting the universal design process. This paper proposes the applicability of PSD method to universal design. Here, the proposed method is successfully illustrated with a universal design problem.

한.중 FTA와 전남의 대중국 농수산업 무역경쟁력: 비교우위와 산업내무역 (Korea-China FTA and Trade Competitiveness of Agricultural.Fisheries Industry to China in Jeonnam Province: Comparative Advantage and Intra-Industry Trade)

  • 김창범
    • 통상정보연구
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    • 제15권3호
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    • pp.333-352
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    • 2013
  • 본 논문은 한 중 FTA로 농수산업의 피해가 가장 클 것으로 예상되는 전남의 농수산업에 대해 무역경쟁력을 분석하고 경쟁력 강화 방안을 제시하였다. 무역경쟁력 분석 결과 채소와 과일류에서는 수출특화, 식품가공품에서는 수입특화가 이루어지고 있었다. 중국 수입시장에서 전남의 해조류, 과실 견과류, 효모 등이 경쟁력 있는 것으로 나타났다. 또한 전남의 대부분의 농수산업 품목에서 고품질 상품을 수출하고 저품질 상품을 수입하는 고품질 산업내 무역이 이루어지고 있는 것으로 분석되었다. 분석결과를 바탕으로 농업부문과 수산업부문의 생산체제의 혁신, 유통현대화, 부가가치 극대화, 한 중 간 협력 체계 구축 측면에서 경쟁력 강화 방안을 제시하였다.

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