• Journal of the Korean Home Economics Association
• /
• v.47 no.9
• /
• pp.91-99
• /
• 2009

Mothers are a powerful consumer force in the children clothing market, and somatotype plays an crucial role on their evaluation of clothing and decision to purchase. It is therefore essential to identify the roles of mother's somatotype & somatotype cognition in relation to purchasing of children clothing. This study aimed to investigate the effects of mother’s actual somatotype & somatotype cognition on their children’s clothing evaluative criteria. In order to compare the clothing evaluative criteria of the groups and among the groups by mother’s somatotypes at the point of children’s clothing purchases, mother’s actual somatotype & somatotype cognition of their self and their children were adopted as variables. Total usable questionnaires were obtained from 147 middle-aged mothers of students aged between 10 & 13. Results indicated that practical, commodity & symbolic dimensions of children’s clothing evaluative criteria were used differently by each group to decide on purchase of clothing for thin, moderate & heavy children. This study provides important commercial information about mother’s actual somatotype & somatotype cognition related to their children’s clothing evaluative criteria, and as such can be used strategically to the effective communication with consumers.

• Fashion & Textile Research Journal
• /
• v.3 no.3
• /
• pp.227-234
• /
• 2001

The purpose of this study was to classify real somatotype by their obesity degree and to investigate cognitive somatotype by their body consciousness in female college students. The subjects were 172 female college students aged from 19 to 23 living in Taegu. Average height of the subjects was 161.33 em, weight was 52.49 kg, Rohrer Index was 125.33, BMI was 20.18, Vervaeck Index was 84.03, and percentage of body fat was 26.07. In classification of the subjects by 3 body indexes, lean figure took 37.79~50.00%, normal figure took 45.35~54.65%, and obese figure took 4.65~8.14% and in classification of the subjects by percentage of body fat was, lean figure took 38.95%, normal figure took 46.51%, and obese figure took 14.54%. In consciousness and satisfaction about body parts, the subjects recognized that their girth items were 'thick', length items were 'short', and weight was 'heavy'. Also they generally preferred slender and long body.

• Journal of the Ergonomics Society of Korea
• /
• v.23 no.2
• /
• pp.81-92
• /
• 2004

The purpose of this study was to classify real somatotype of femalecollegy students by their obesity degree and to investigate cognitive somatotype by their level of body consciousness in female college students. The subjects were 172 female college students aged from 19 to 23 living in Daegu city. Average height of the subjects was 161.3cm. weight was 52.5kg. Rohrer Index was 125.3. BMI was 20.2. Vervaeck Index was 84.0. and percentage of body fat was 26.1. In classification of the subjects by 3 body indexes. lean figure took 37.8-50.0%. normal figure took 45.3-54.6%. and obese figure took 4.7-8.1% and in classification of the subjects by percentage of body fat. lean figure took 39.0%, normal figure took 46.5%. and obese figure took 14.5%. In consciousness and satisfaction about body parts. the subjects recognized that their girth items were . thick'. length items were' short'. and weight was 'heavy'. Also they generally preferred slender and long body.