• Journal of the Korean Institute of Intelligent Systems
• /
• v.22 no.5
• /
• pp.563-569
• /
• 2012

The studies of opinion mining or sentiment analysis have been the focus with social web proliferation. Sentiment analysis requires sentiment resources to decide its polarity. In the existing sentiment analysis, they have been built resources designed with intensity of sentiment polarity and decided polarity of opinion using the ones. In this paper, I will present sentiment categories for not only polarity of opinion but also the basis of positive/negative opinion. I will define psychological emotions to primary sentiments for the reasonable classification. And I will extract the informations of sentiment from social web texts for the actual distribution of sentiments in social web. Re-classifying primary sentiments based on extracted sentiment information, I will organize sentiment categories for the social web. In this paper, I will present 23 categories of sentiment by using proposed method.

• Journal of Korea Multimedia Society
• /
• v.13 no.8
• /
• pp.1245-1255
• /
• 2010

In current Web 2.0 environment, one of the most core technology is social bookmarking which users put tags and bookmarks to their interesting Web pages. The main purpose of social bookmarking is an effective information service by use of retrieval, grouping and share based on user's bookmark information and tagging result of their interesting Web pages. But, current social bookmarking system uses the number of bookmarks and tag information separately in information retrieval, where the number of bookmarks stand for user's degree of interest on Web contents, information retrieval, and classification serve the purpose of tag information. Because of above reason, social bookmarking system does not utilize effectively the bookmark information and tagging result. This paper proposes a Web contents ranking algorithm combining bookmarks and tag information, based on preceding research on associative tag extraction by tag clustering. Moreover, we conduct a performance evaluation comparing with existing retrieval methodology for efficiency analysis of our proposed algorithm. As the result, social bookmarking system utilizing bookmark with tag, key point of our research, deduces a effective retrieval results compare with existing systems.

• Journal of Korea Multimedia Society
• /
• v.14 no.4
• /
• pp.567-576
• /
• 2011

In current Web 2.0 environment, one of the most core technology is social bookmarking which users put tags and bookmarks to their interesting Web pages. The main purpose of social bookmarking is an effective information service by use of retrieval, grouping and share based on user's bookmark information and tagging result of their interesting Web pages. But, current social bookmarking system uses the number of bookmarks and tag information separately in information retrieval, where the number of bookmarks stand for user's degree of interest on Web contents, information retrieval, and classification serve the purpose of tag information. Because of above reason, social bookmarking system does not utilize effectively the bookmark information and tagging result. This paper proposes a Web contents ranking algorithm combining bookmarks and tag information, based on preceding research on associative tag extraction by tag clustering. Moreover, we conduct a performance evaluation comparing with existing retrieval methodology for efficiency analysis of our proposed algorithm. As the result, social bookmarking system utilizing bookmark with tag, key point of our research, deduces a effective retrieval results compare with existing systems.

• Journal of Korea Society of Digital Industry and Information Management
• /
• v.9 no.3
• /
• pp.31-38
• /
• 2013

The evolution of the Web from Web 1.0 to Web 2.0 has brought up new platforms as SNSs(Social Network Service) that are used by users to articulate and manage their relationships. SNSs are an online phenomenon which has become extremely popular. A SNS essentially consists of a representation of each user, his/her social links, and a variety of additional services. SNSs are increasingly attracting the attention of academic and industry researchers. What makes SNS unique is that they have a relationship with friends. The friend recommendation is one important feature of social networking services. People tend to trust the opinions of friends they know rather than the opinions of strangers. In this paper, we propose an efficient data processing method for social data. We study previous researches about social score in social network service. Our ESS(Efficient Social Score) is computed by both friendship weight and score of a document that was tagged by a user's friends. Our experimental results also confirm that our method has good performance.

• Journal of the Korea Society of Computer and Information
• /
• v.15 no.8
• /
• pp.127-139
• /
• 2010

The concept of Web 2.0, which means that internet users are producers and also consumers is evolved according to the development of web service technology. In the Web 2.0 space, the enormous amount of web contents are produced using many social web services. Proactive display system supports various types of users's web contents. Unfortunately, private web contents sharing facility is imperfect to date. In this paper, we develop a proactive display application which identifies people, displaying their social contents such as blogs and open cafes through wide display devices or multi-media players in physical spaces. For this, we develop a social contents presentation server where users can register their profiles and information on the social contents to be shared through the developed application. Also, we develop a social contents presentation client that proactively identifies the user in close proximity and displays the user's social contents through an intuitive user interface in physical spaces. In addition, we develop an on-the-spot feedback service which supports posting various types of replies and an on-the-spot scrap service which specifies direct sharing of the contents through the intuitive user interface.

• The Journal of the Korea Contents Association
• /
• v.13 no.4
• /
• pp.73-85
• /
• 2013

This study examines the online social capital of local press using the website and social media. Moreover, the paper respectively visualizes web feature as Web 1.0 and social feature analysis as Web 2.0 by applying correspondence analysis. For data, the study analyzes 10 representative local press in Yeungnam areas. To collect the data, two coders coded web features from the websites and we employed NodeXL, an open-source software tool, for social media data. The results reveal that local websites expend online social capital using social media account. Especially, the social features of local presses attach importance to Twitter as the main press keep the well-balance use among all platforms.

• Proceedings of the Korea Database Society Conference
• /
• 2010.06a
• /
• pp.277-287
• /
• 2010

We are sometimes interacting with people who we know nothing and facing with the difficult task of making decisions involving risk in social network. To reduce risk, the topic of building Web of trust is receiving considerable attention in social network. The easiest approach to build Web of trust will be to ask users to represent level of trust explicitly toward another users. However, there exists sparsity issue in Web of trust which is represented explicitly by users as well as it is difficult to urge users to express their level of trustworthiness. We propose a fuzzy-based inference model for Web of trust using user behavior information in social network. According to the experiment result which is applied in Epinions.com, the proposed model show improved connectivity in resulting Web of trust as well as reduced prediction error of trustworthiness compared to existing computational model.

• Proceedings of the IEEK Conference
• /
• 2006.06a
• /
• pp.163-164
• /
• 2006

실생활에서 나타나는 Social Network 을 웹에서 실현하기 위해서 Social Web 이 등장하고 그 전 단계로 Identity Web 이 현재 연구되고 있다. 그리고 웹의 확장으로 도메인간의 자유로운 데이터를 공유하기 위해서는 XML, XRI, XDI 가 제공되고 있다.. 본 논문은 Identity Web 을 실현하기 위한 기반 기술에 대하여 조사한 내용을 기술하고 이러한 인프라에서 자유로운 데이터의 공유를 하기 위해서는 어떠한 보안 요구사항들이 필요한지 고려하여 본다.

• Asia pacific journal of information systems
• /
• v.25 no.2
• /
• pp.337-355
• /
• 2015

The Internet has become one of the most important channels for people to communicate and for companies to implement their sales promotion activities, such as advertising. Marketing and advertising attempt to influence customers' attitude to persuade them to choose to buy the advertisers' products instead of the competitors'. With the different forms of online marketing, such as search engine marketing, email marketing, and mobile marketing, advertisers can find more effective strategies to attract the attention of more targeted audiences. With the emergence of the social web (web 2.0), a new platform was introduced called social networks. This paper presents the current work in internet marketing activities until web 2.0, and conducts a social network analysis to aid in data extraction. Marketing and advertising companies have understood the power of information for a very long time. The more knowledge these companies have on the demographics, consumer habits, and preferences of particular customer types, the more they can tailor their product offerings, and the more sales they can make. This paper aims to understand the internet marketing concepts as well as present challenges and work directions in internet marketing.

• Journal of the Korean Society of Surveying, Geodesy, Photogrammetry and Cartography
• /
• v.32 no.2
• /
• pp.95-107
• /
• 2014

In general, topographical phenomena are represented graphically by data in the spatial domain, while attributes of the non-spatial domain are expressed by alpha-numeric texts. GIS functions for analysis of attributes in the non-spatial domain remain quite simple, such as search methods and simple statistical analysis. Recently, graph modeling and network analysis of social phenomena are commonly used for understanding various social events and phenomena. In this study, we applied the network analysis functions to the non-spatial domain data of GIS to enhance the overall spatial analysis. For this purpose, a novel design was presented to integrate the spatial database and the graph database, and this design was then implemented into a WebGIS system for better decision makings. The developed WebGIS with underlying synchronized databases, was tested in a simulated application about the selection of water supply households during an epidemic of the foot-and-mouse disease. The results of this test indicate that the developed WebGIS can contribute to improved decisions by taking into account the social proximity factors as well as geospatial factors.