• International Journal of Computer Science & Network Security
• /
• v.21 no.7
• /
• pp.70-76
• /
• 2021

The relevance of intelligence involves the definition of such communication systems of PR-management and branding of media channels with the use of social networks, which are already implemented in practice by modern representatives of professional PR product. The purpose of the investigation is to determine the system of implementation of technologies of PR-management and branding of media channels with the use of social networks based on a survey of PR and brand of different media channels on the basis of a survey of brand managers and PR. 980 respondents from Ukraine took part in the survey. The survey was conducted on the Google-forms platform. The results outline a list of the most popular social networks and messengers for the implementation of PR management and branding technologies, including Facebook, Twitter, Google, LinkedIn, Tumblr; Telegram, WhatsApp, Viber, Skype. It is determined that the criteria of branding analysis are informativeness, centralization/distribution, content, feedback intensity. Identified 2 prospects for the development of branding in an interactive media environment (creation of a presentation system; integration of websites of social media and companies in universal centers). The criteria of general importance of the factors influencing the behavioral intention of consumers to use social media channels are presented (satisfaction, accessibility, perceived usefulness, trust, ease of use, attitude, social influence, self-efficacy). The meaning of the content of social media channels (public, informational and communication) is indicated. The practical significance of the study was to present the links between the criteria, development prospects and the values of branding factors.

• The Journal of Industrial Distribution & Business
• /
• v.10 no.7
• /
• pp.59-69
• /
• 2019

Purpose - Unlike in the past, individualistic thought is more dominant than groupism where members prioritize organizations. Such changes run counter to the direction of the survival of the companies, which calls for companies to explore strategies to address thems. As one of the solutions, many people highlights social capital. However, since most studies have been conducted on the definition and characteristics of social capital, there is not enough prior factor research on the formation of social capital. So the current situation require researches on the formation of social capital. Research design, data, and methodology - To achieve the purpose, the literature and the empirical studies were combined. Deriving workplace democracy and servant leadership as factors affecting the formation of social capital through the literature, and this factors have modeled assumptions about the impact on social capital, and have established hypotheses to verify them. The survey which is conducted to verify the hypothesis and questionnaires are derived base on the variables used in the previous studies. The survey was conducted 447 respondents in Korea. Results - As a result, we found that the workplace democracy is positively functioning with the formation of social capital. It means that the democracy functions as a universal element to enhance the quality of social capital at the workplace. The evidence also shows that the positive impacts of the servant leadership on the formation of social capital. And the survey shows that groups with high level servant leadership had a higher impact on the formation of social capital than those with low levels leadership. Conclusions - At present, the social capital has become an important factor for the companies pursuing high performance workplaces. We found that the workplace democracy and the servant leadership affect the formation of social capital. It means that to increase the employees' sense of community and solidarity, it is need to form democratic environment with the servant leadership. Therefore, based on the results of this study, the workplace democracy and the servant leadership can present strategic implications that can increase the social capital.

• Journal of Preventive Medicine and Public Health
• /
• v.46 no.1
• /
• pp.39-49
• /
• 2013

Objectives: This study aims to investigate the prevalence of musculoskeletal symptoms and factors related to daily activities in a representative Korean population. Methods: This study was based on the questions about musculoskeletal symptoms in the Korean General Social Survey 2010. The questionnaire about musculoskeletal symptoms was adopted from Korean Occupational Safety and Health Agency guide, and it includes general characteristics, characteristics of pain, work type, work intensity and a 12-item Short Form Health Survey (SF-12). We utilized the criteria of the National Institute for Occupational Safety and Health to define the prevalence of musculoskeletal symptoms. Demographic, behavioral and socioeconomic factors were analyzed using logistic regression. Results: The prevalence of musculoskeletal symptoms was 38.3%. The prevalence was higher in females, the elderly, those without health insurance, and those with a low income, low education, and occupations with a heavy workload. The prevalence by body part was highest in the back, shoulder, and knee, in that order. The physical component summary and mental component summary of the SF-12 decreased with increasing musculoskeletal symptoms. Conclusions: Musculoskeletal symptoms are very common in the general population, and related to various socio-demographic factors. These results suggest that active prevention and management of musculoskeletal symptoms is needed at a national level.

• The Journal of Information Systems
• /
• v.24 no.2
• /
• pp.1-22
• /
• 2015

Purpose This study identified the factors influencing on the continuous purchase of social commerce and analyzed the proposed model empirically using structural model. Design/methodology/approach Five independent factors such as economic benefit, social pressure, personal innovativeness, security and reputation and two mediating factors such as value perception and trust were extracted and relationships were explored. This study was carried out through customer survey and statistical analysis on the survey. Findings The result showed that three independent variables such as economic benefit, social pressure and security significantly affected on value perception and trust. Moreover, personal innovativeness and reputation did not have significant influence on customer purchase intention showing different result from the cases of traditional electronic commerce. The results of this study are meaningful in that factors affecting customer purchase intention in social commerce were identified from comprehensive perspective and the importance of customer profit and social influence was verified through empirical study in social commerce.

• The Journal of the Korea Contents Association
• /
• v.13 no.5
• /
• pp.126-134
• /
• 2013

The object of this study is to investigate how to effect on the response characteristic if the image were used in the internet survey about the social issues. Especially in case of the social issues with pros and cons opinions, the effects of the image on the response characteristics were investigated. In this study, the response attitude of the 4 different groups to 3 social issues was measured at March, 2013. The 4 different groups are following: group with only text information, group with positive image, group with negative image, and group with both image. It is shown in the outcome of analysis on survey that the group with negative images tend to respond negatively and the group with positive images tend to respond positively. It means the priming effect. As a conclusion of this study, if the image were used in the social investigation, the image should be selected discreetly and the effect of image should be reflected in the analysis in consideration of the priming effect of the image.

• KIEAE Journal
• /
• v.11 no.5
• /
• pp.69-77
• /
• 2011

In order to solve social exclusion and segregation phenomenon and to realize social integration, the necessity of social combination and consensus has been presented and existing conception about the public lease apartment confronts a turning point due to the diversification of apartment supply system. With this social background, Eunpyeong New Town Project implemented by Seoul Metropolitan Government is the first example that supplied diverse apartments for social integration. Survey was made upon the residents aged 20 and over and living in combination apartments, lease apartments and common apartments for private ownership in the Enpyeong New Town Apartment Complex in section 1 area, and the survey sheets filled up by the respondents were collected by personal visits or by using specified gathering spots. Summary of study results is as follows: Firstly, regarding the combination method, respondents preferred the irregular combination of lease apartment units and common apartment units in the same apartment building at the top, analyzing by survey groups marked that residents of common apartment with initial ownership responded not to choose combination apartment complex or combination apartment in future. Secondly, the living consciousness with neighbors revealed that respondents were generally satisfied without difference between the residents of lease apartment and common apartment. As the demand and policies for diverse lease apartments are increasing recently, Eunpyeong New Town Project aimed for positive social integration and consensus will be evaluated as model case for social combination apartment in future. And it is necessary to introduce the policies that consider the differences in consciousness and interest of the residents among the lease apartments and common apartments.

• Journal of Convergence for Information Technology
• /
• v.9 no.11
• /
• pp.218-226
• /
• 2019

The purpose of this study is to analyze the level and influence factors of social safety perception of middle-aged and older adults with disabilities. The subjects of the survey were older than 50 with disabilities who responded to the 2018 Social Survey. The results analyzed by Hierarchical regression analyzes showed that factors such as gender, age, place of residence, education level, subjective health status, risk response level, compliance level of others, and compliance with public order had a significant effect on the social safety perception level. Through this study, we could know the importance of personal requirements and social capital for social safety perception of middle-aged and older people with disabilities. In the future, the differences in safety perception by type of disability should be studied too.

• Architectural research
• /
• v.21 no.2
• /
• pp.41-48
• /
• 2019

The purpose of this study is to research and development of 'Korea B(Benefit)-impact Model' for Sustainable Development. A concept evaluation model is 'B(Benefit)-impact model' in U.S.A. We use the results of surveys that examined the importance of social value issues to stakeholders in Korea to implement the benefit-impact model in Korea. In particular, in this paper, we use the KSI(Korean Sustainability Index) survey data conducted by the Korea Standards Association to evaluate the social value of the construction industry for representative stakeholders in the construction industry. The social value pool and the activity indicator pool used for the survey are created based on relevant International Standards; ISO 26000, ISO 14001, ISO 37001. As a result, Korea B-impact model for construction industry included the following five core social value issues; Strengthen transparency of corporate management, Ensure fair employment and employment relations, Efforts to prevent corruption, Conduct fair competition, Efforts to prevent environmental pollution. In addition, the US B-impact model has three limitations. First, it is unclear whether the key indicators have been derived while considering all issues of social value. Second, US B-impact model indicators are developed by the social responsibility experts, so it is necessary to review by stakeholders in each industry. Finally, it would be more effective for companies to use the B-impact model index as a more detailed activity indicator. When developing a Korea B-impact model, the following methods are used to supplement it. First, we reviewed all social value issues using international standards. Secondly, we used the KSI(Korean Sustainability index) survey results to derive the importance of the social value issue of construction industry in Korea. Finally, we have clearly matched the activity indicators by social value core issues based on the GRI Standard so that companies can actually use the Korea B-impact model for the construction sector. The detailed development stages and results of this study are as follows;.

• Journal of Engineering Education Research
• /
• v.19 no.4
• /
• pp.72-82
• /
• 2016

In Korea, engineering education based on industry demand is highly emphasized; the survey of industry demand or company satisfaction is frequently conducted. Although engineering schools have often attempted and implemented the reform of engineering education, it was found that company satisfaction with college education was always low. In this context, this study aimed to find the cause of the low satisfaction. To this end, the social background for the active survey of industry demand and company satisfaction, and its progress were investigated. The findings of this study showed that the survey of industry demand in Korea has limitations in improving the quality of college education or developing its future demand, contrary to its intention. This industry demand based approach has its historical and social root in the Korea-specific model of the catching-up style industry development and technology innovation. Therefore, it is difficult to establish appropriate academy-industry relations and discover future vision based on this model. This study presents a new way to understand and develop the future-oriented industrial and social demand, not just arguing for the uselessness of the survey of industry demand in engineering education.

• Journal of Information Science Theory and Practice
• /
• v.11 no.4
• /
• pp.90-108
• /
• 2023

The purpose of this study is to investigate how uses and gratifications motivations increase social media stickiness, with a special focus on media engagement as a key mediator. Data were gathered via a survey questionnaire from Bangladeshi Z Generation social media users, which was quantitative in nature. For the analysis of 258 survey samples, structural equation modeling methodology was used. The results show that social media engagement and social media stickiness are positively impacted by uses and gratifications motivations such as social interaction, information, convenience, and entertainment. The study also found evidence of a relationship between uses and gratification motivations and social media stickiness, which is also mediated by emotional attachment. Understanding the motivations and gratifications sought by Z Generation users on social media platforms can help design strategies to enhance engagement and loyalty, ultimately leading to improved user retention and platform success. By identifying and addressing the specific needs and desires of the Z Generation, social media platforms can tailor their features, content, and user experiences to foster a stronger sense of connection and satisfaction, resulting in increased user engagement and prolonged usage.