• Korean Journal of Culture and Social Issue
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• v.8 no.1
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• pp.61-77
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• 2002

This study focuses on drivers' risk perception & construct in risk scene. The measures used were the scores of hazard perception, namely the subjects' evaluation of the degree of risk through the 'Q-sorting' with 30 drivers. The subjects were divided into 3 groups according to their evaluating score, Z-score, road users' hazard(type 1), environmental hazard(type 2), situational hazard(type 3). And ten constructs derived from Q-sorting were compared through 'consensus item analysis'. It suggest that there are different in constructs for risk perception. Then those results are discussed in terms of theoretical and practical implication of traffic safety including accidents analysis and drivers' education.

• Journal of Digital Convergence
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• v.14 no.1
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• pp.83-90
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• 2016

This study is focused on analysing the relationship among ethical consumption concept, fair tourism attitude and purchasing intention of ethical consumption on tourism social media with considering risk perception of ethical consumption as a mediator between fair tourism attitude and purchasing intention of ethical consumption. We found the results as follows. First, the statistically positive relationship is found between ethical consumption concept and fair tourism attitude and between fair tourism attitude and purchasing intention of ethical consumption. And also we observed that the moderating effects of risk perception of ethical consumption on the relationship between fair tourism attitude and purchasing intention of ethical consumption. The most important is resulted as offering fair tourism information through social media.

• Asia-Pacific Journal of Business
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• v.12 no.2
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• pp.145-159
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• 2021

Purpose - The purpose of this study is to identify the preceding factors that form pro-social tourism behavior intent in a pendemic situation and to present theoretical and practical implications for the role of individuals for a safe tourism environment. Design/methodology/approach - This study conducted an analysis by collecting 420 valid questionnaires targeting citizens who have lived in Korea continuously for more than one year. For the analysis, a confirmatory factor analysis (CFA) and a structural equation model (SEM) were used, and a multi-group confirmatory factor analysis (MCFA) and a multi-group structural equation model (MSEM) were used to verify the difference by age group. Findings - First, cognitive and affective risk perception for Covid-19 had a significant (+) effect on the ascription of responsibility to tourists, and affective risk perception and ascription of responsibility had a significant (+) effect on personal norms. Second, personal norms have been shown to have a significant (+) influence on prosocial tourism behavior intention, and prosocial tourism behavior intention has a significant (+) influence on WTP on safety tourism. Research implications or Originality - Tourism behavior in a pendemic situation can affect the spread of infection. In this respect, this study attempted to confirm how moral norms affect pro-social tourism behavior from a personal point of view. In addition, we tried to present practical implications by identifying the impact of personal norms on willing to pay for a safe tourism environment.

• Journal of the East Asian Society of Dietary Life
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• v.17 no.6
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• pp.919-925
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• 2007

The purpose of this study was to investigate the influence of customers' perceived risks on their perception of value at family restaurants in Seoul. Frequency analysis, reliability analysis, factor analysis, multiple-regression analysis were employed to analyze the data. The customers' perceived risk were divided into 6 factors. Three of the perceived risk factors(financial, time, performance risk) negatively(-) influenced the perception of value. In particular, 'financial risk' was the most negative. However, 3 factors(physical risk, psychological risk, social risk) didn't have significant influence on perceived risk. As a result, customers of family restaurants appear to perceive various risks, and these risks have significant impacts on their perception of value. Therefore, food-service corporations need to reduce customers' perceived risks, possibly by various and efficient pricing-policies, discount, price-bundling, using coupon, effective physical evidence and offering unique compensation.

• The Journal of Natural Sciences
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• v.10 no.1
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• pp.111-122
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• 1998

This study was performed to investigate the type perceived risk of clothing consumers and the types of information seeking, the relationship between perceived risk and information seeking, and the defferences according to the demographic variables. The surveyed data from 376 college students were analized using Person's correlation, factor analysis, t-test, and ANOVA. The risk perception of clothing consumers was classified into five types: economic and performance risk, loss of time risk, social risk, and loss of fashionability risk. The information seeking was classified into four types: advertisement, observation in shops, information in memory, and opinions of neighbors. The type of risk perception and the types of information seeking were correlated positively and were different according to expenditure on clothing.

• Fashion & Textile Research Journal
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• v.15 no.4
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• pp.523-532
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• 2013

This study investigates risk reduction behavior with risk perception in outdoor wear purchase situations. Data were collected via a questionnaire from 400 consumers between the ages of 20 to 50 residing in Seoul and Kyonggi-do. Data analysis were conducted with SPSS 20 program on the reliability test, factor analysis, cluster analysis, t-test, ANOVA, and Duncan's multiple range test. Factor analyses were employed for the participation motivation of mountain climbing activities, risk reduction behavior and risk perception. Five factors were for the participation motivation of mountain climbing activities (health and fitness, external ostentation, achievement and excitement, improvement of climbing skills, and society). Five factors were for risk perception (fashionability loss and social risk, time and convenience loss, economic risk, performance risk, and psychological risk). Five factors were for the risk reduction behavior (interpersonal information sources use, marketer-dominated information sources use, professional information sources use, pre-purchase deliberation/observation/experience, and brand dependence). Three clusters were identified based on the motivation of outdoor activities (the affiliation/display, the health/internal informativeness and low motivation). The participation motivation for mountain climbing activities were varied. Manufacturers should increase efforts to develop products with good qualities at a reasonable cost as well as establish new marketing strategies since the risk of product performance and economic efficiency in the purchase of outdoor wear was a significant consumer perception.

• Environmental Analysis Health and Toxicology
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• v.16 no.2
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• pp.75-84
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• 2001

Differences in risk perception on major environmental issues between general public and environmental experts were investigated in this study. Questionnaire surveys were conducted to samples from general public and environmental experts during March and April, 2000. Total number of responses was 1,126 including 773 persons from general public and 353 experts. Risk perceptions on 26 environmental issues were related with the need to regulate each issue, controllability, experience, political views, interest in environmental problem, satisfaction of environment, severity of environmental pollution. There was statistically significant difference in risk perceptions between general public and experts. Overall, general public was likely to perceive risks associated with environmental problem, as well as social need to regulate these problems more than experts. The issues with high risk perception and need to regulate were 'automobile exhaust', 'industrial air pollution', ocean pollution by industrial waste and oil exhaust', 'air pollution by chemicals', 'surface water pollution by waste from household', 'industrial and hospital waste', 'surface water pollution by pesticide'and'sewage and food waste'. Consequently, it seems necessary to manage these issues, prior to others.

• Journal of the Korean Society of Safety
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• v.33 no.2
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• pp.124-131
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• 2018

In consideration of limitations of the classic economic approach to risk evaluation and the psychometric analysis of risk perception, this study applies a facilitated modeling technique to a group of college students in Korea. In this group activities, researchers did not provide a pre-selected list of risk items. Instead, 35 participants had group discussions to generate 63 risk items, to rate their risk level and to evaluate their characteristics in terms of the level of knowledge and dreadfulness. This study also analyzes the influence of mass media, online news papers in particular, on risk perception by counting the number of news articles covering key word corresponding risk items generated. The results show that there are significant differences between the rank order of risk items generated by students and that of statistical or objective risk. Psychometric analyses find that the levels of knowledge and dreadfulness have meaningful correlations with risk level. A well known or a dreadful risk demonstrates a high level of risk. Correlation analyses of media coverage and the risk level also re-confirms strong positive relations. The larger number of news articles a risk issue was covered by, the higher level of risk it showed. It means that college students generated risk items on the basis of what they were exposed by media. The role of mass media in risk perception and the importance of risk communication in risk evaluation are underlined. Implications of research findings and future research are discussed as well.

• Proceedings of the Korea Water Resources Association Conference
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• 2023.05a
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• pp.384-384
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• 2023

To enable the government and local authorities to anticipate the public's response to emergency measures, it is crucial to formulate theories on residents' behavioral reactions and establish appropriate evaluation models that cater to local conditions. However, prior research has primarily relied on simple surveys to assess individual disaster preparedness progress, while in the United States, the National Household Survey explores the behavior, attitudes, and motivations of citizens. Nonetheless, relying on simple survey analyses presents limitations. Therefore, our study aims to develop a social science behavioral analysis model that includes risk perception and emergency preparedness evaluation items for drought. We will achieve this by examining both domestic and foreign behavioral models. The ultimate goal is to present an effective response strategy for managing drought risk that incorporates the developed model. The drought risk perception and behavioral model employed in this study involves evaluating individual risk perception of drought disasters, individual effectiveness, and motivation analysis for drought disasters, government satisfaction with drought disaster management, and individual acceptance of drought prevention policies.

• Journal of Environmental Health Sciences
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• v.43 no.5
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• pp.382-392
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• 2017

Objectives: The purpose of this study is to obtain basic data on the development of a risk communication model through an investigation of risk perception for radon and identify effective risk communication channels. Methods: A questionnaire was used to evaluate differences in perception level according to respective communication channels. A chi-squared test was used to analyze the difference in pre- and post-risk communication by communication channel. One-way ANOVA was used to analyze the difference in the radon risk perception rate for each communication channel. Results: All of the communication channels resulted in increased radon risk perception, but there was no statistical difference between them in terms of perception (p>0.05). However, based on previous findings that it is effective to use a multi-channel approach, it is considered that communication channels based on duplicate avenues is most appropriate. Conclusions: It is expected that this study will be used as basic data to better understand the formation of public opinion about radon risk and to understand the social reaction to each risk factor.