• Title/Summary/Keyword: social responsibility

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The Influence of Super-Centers' Social Responsibility Activities and Authenticity On Consumer Attitude and Purchase Intention

  • Cho, Hee-Young;Ju, Yoon-Hwang
    • Journal of Distribution Science
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    • v.13 no.2
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    • pp.35-44
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    • 2015
  • Purpose - In this study, corporate social responsibility activities as perceived by customers visiting super-centers and the influence of the authenticity of such social responsibility activities on trust have been examined while attempting to verify how trust would influence consumers' attitude and purchase intention. Research design, data, and methodology - For data collection, a questionnaire survey has been conducted on 200 consumers who would visit super-centers, and 161 effective samples have been used for the final analysis. Methodologies such as Cronbach's α, factor analysis, correlation analysis, and structural equation modeling were used. Results - Among corporate social responsibility activities, legal responsibility in particular has turned out to influence consumers rather greatly. Thus, law observance has turned out to be a necessity rather than merely an economic or ethical responsibility; as for trust, trust in the product has turned out to exert more influence on consumers than trust in the enterprise. Conclusions - Corporate social responsibility activities can mean that the complete fulfillment of natural and proper corporate responsibility will secure consumer trust, thus influencing consumer attitude and purchase intention positively.

The Influence of Sustainability and Social Responsibility on Fashion Trends

  • Kim, Eun-Deok
    • International Journal of Costume and Fashion
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    • v.10 no.2
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    • pp.61-71
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    • 2010
  • The purpose of this study was first, to examine the causes for the recent acceleration in the increase of textile/apparel waste and the current practices for reducing waste in the global textile and apparel industry; and second, to explore the influence of sustainability and social responsibility on fashion trends. Extensive literature on sustainable apparel and sustainable and socially responsible practices by global textile and apparel firms was reviewed in conducting this research. First, an accelerated fashion diffosion speed due to fast fashion was focused on as a cause for the increase in textile/apparel waste whereas mass customization was focused on as a potential solution for reducing waste. Then, the influence of the social trend toward sustainability and social responsibility on fashion trends was discussed, particularly the trends toward green products and recycled fashion, the trend against using real for or leather, and minimum-fabric-waste fashion in design and product development. This study furthers consumers' understanding of sustainability and social responsibility related to fashion trends and hopefully increases their consciousness in becoming socially responsible consumers. This study will also contribute to better decision-making in apparel and textile firms to produce sustainable fashion products.

Analysis on CSR of Hospitals for Application of ISO 26000 (ISO 26000 적용을 위한 의료기관의 사회적 책임활동에 대한 고찰)

  • Cho, Kyoung Won;Sagong, Mi
    • The Korean Journal of Health Service Management
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    • v.12 no.1
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    • pp.161-171
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    • 2018
  • Objectives : As the management philosophy of hospital social responsibility is diversified, we systematically reviewed the literature to apply ISO 26000 to the monitoring of social responsibility activities in accordance with social needs and changes. Methods : PubMed Database, NDSL and RISS were searched for articles related to CSR based on ISO 26000. The articles were classified according to aims, methods and results. Results : There is a lack of research and development of the CSR tools of hospitals, including human rights, labor practices, and consumer issues, which are parts of the seven key topics of ISO 26000. Conclusions : Based on ISO 26000 as an international standard for social responsibility activities, it is necessary to develop a measurement tool for social responsibility activities that reflects legal and institutional situations of Korean hospitals.

A Study on the Effects of Corporate Social Responsibility Assessment on Corporate Brand Image and Favorability : Focusing on the moderating effect of ordinary interest in CSR (기업의 사회적 책임 평가가 기업브랜드 이미지와 호감도에 미치는 영향에 관한 연구 : CSR에 대한 평소 관심의 조절효과를 중심으로)

  • Kang, So Young
    • The Journal of the Korea Contents Association
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    • v.21 no.7
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    • pp.206-221
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    • 2021
  • The demand of social responsibility for corporate is increasing gradually. The corporate can't secure the royal customers only with the effort of securing the competitiveness through the product, service quality. The corporate should act actively in order to satisfy the social expectation required by customers. With this background, this study conducted the survey that can verify the effect of how usual interest in corporate social responsibility interacts in order to investigate the difference depending on the characters of customers and how the corporate social responsibility has led the brand performance. As a result, the legal and economic responsibilities were found to have significant influence in forming the corporate brand image and the favorability. The ethic responsibility was found to play a key role in forming the reliable image but have the negative impact in forming the achievement image, innovative image. In terms of the effect of social responsibility on the corporate brand performance, the usual interest on the social responsibility was found to have no impact as a regulatory effect.

A Study on Social and Cultural Effect of Corporate Social Responsibility on Local Residents -Focusing on Kangwon Land- (기업의 사회공헌활동이 지역주민에 미치는 사회.문화적인 영향에 관한 연구 - 강원랜드를 중심으로 -)

  • Moon, Kyoung-Won;Shin, Dong-Ju
    • Korean Business Review
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    • v.23 no.2
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    • pp.99-114
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    • 2010
  • This study paid attention to the social cultural ripple effect which as a project for the past 10 years, the corporate social responsibility gave to local residents. Especially the study considered the effect appearing from encouragement of cultural activities of residents in abandoned mine which were culturally disadvantaged, and would search for productive ways for continuous development of casino industry and local community in the future. The study area was mainly Taebaek, Gohan, Sabuk located in abandoned mine and the number of residents involved were 185. Through surveys, first, demographic characteristics of respondents were investigated, second, recognition level and satisfaction, third, social cultural impacts of social responsibility of Kangwon Land according to that, and last negative image make over by corporate social responsibility were analyzed. As the result of the investigation, 185 of first response in general recognized the corporate social responsibility of Kangwon Land, and their satisfaction about that was also high. In addition they felt the quality of life were bettered after the development of casino.

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Corporate Social Responsibility in Modern Transnational Corporations

  • Vitalii Nahornyi;Alona Tiurina;Olha Ruban;Tetiana Khletytska;Vitalii Litvinov
    • International Journal of Computer Science & Network Security
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    • v.24 no.5
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    • pp.172-180
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    • 2024
  • Since the beginning of 2015, corporate social responsibility (CSR) models have been changing in connection with the trend towards the transition of joint value creation of corporate activities and consideration of stakeholders' interests. The purpose of the academic paper lies in empirically studying the current practice of social responsibility of transnational corporations (TNCs). The research methodology has combined the method of qualitative analysis, the method of cases of agricultural holdings in emerging markets within the framework of resource theory, institutional theory and stakeholders' theory. The results show that the practice of CSR is integrated into the strategy of sustainable development of TNCs, which determine the methods, techniques and forms of communication, as well as areas of stakeholders' responsibility. The internal practice of CSR is aimed at developing norms and standards of moral behaviour with stakeholders in order to maximize economic and social goals. Economic goals are focused not only on making a profit, but also on minimizing costs due to the potential risks of corruption, fraud, conflict of interest. The system of corporate social responsibility of modern TNCs is clearly regulated by internal documents that define the list of interested parties and stakeholders, their areas of responsibility, greatly simplifying the processes of cooperation and responsibility. As a result, corporations form their own internal institutional environment. Ethical norms help to avoid the risks of opportunistic behaviour of personnel, conflicts of interest, cases of bribery, corruption, and fraud. The theoretical value of the research lies in supplementing the theory of CSR in the context of the importance of a complex, systematic approach to integrating the theory of resources, institutional theory, theory of stakeholders in the development of strategies for sustainable development of TNCs, the practice of corporate governance and social responsibility.

A Retailer's Social Responsibility for Product Scandals : Korea vs Japan

  • Cho, Young-Sang;Kwak, Young-Arm
    • Journal of Distribution Science
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    • v.16 no.7
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    • pp.25-33
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    • 2018
  • Purpose - This research is to examine how different Korean retailers are from Japanese ones, in terms of taking a social responsibility for product scandals. Through a comparative analysis, the authors will provide some implications for retailers in Korea. Research design, data, and methodology - Based on the existing literature studied how retailers as well as manufacturers responded to food poisoning and product scandals, the authors compared Korea with Japan, in terms of taking a social responsibility. Results - As soon as food safety scandals occurred in Japan, a local government quickly ordered Snow Brand to recall and stop producing problematic milk products. In addition, retailers have stopped displaying them on their store shelves to minimize the number of victims. By stopping selling them, Japanese retailers took a social responsibility for product scandals. Conclusions - The authors found that retailers play a very important role in protecting customer rights. Moreover, customers have become more and more aware of the roles of retailers taking a social responsibility for social issues. The research proposes that a government has to develop the laws to protect customers from food poisoning and product safety issues effectively and that boycott campaigns should be legally protected by a government and promoted by customers.

Corporate Social Responsibility and Activities through Eco-friendly Packaging (친환경 포장을 통한 기업의 사회적 책임과 활동)

  • Kim, Minjeong;Lee, Kangdae
    • KOREAN JOURNAL OF PACKAGING SCIENCE & TECHNOLOGY
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    • v.20 no.2
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    • pp.51-57
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    • 2014
  • Due to increasing consume market, corporate social responsibility and activity have been required to increase also. Corporate social responsibility is defined self-regulation for public profit such as dignity of human and eco-friendly contrary to it focus on making profit first before. In this study, promoting awareness the need for eco-friendly packaging by divided corporate and consumer and introducing the concept of corporate social responsibility. In addition investigated case analysis of domestic and foreign companies's activities of eco-friendly packaging currently. Based on this, proposed the reason that companies should do eco-friendly packaging for fulfill companies do their social responsibility.

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A study on corporate social responsibility activities of fashion companies (패션기업의 사회적 책임 활동에 관한 연구)

  • Jeong, So-Jeong;Rhee, YoungJu
    • Journal of the Korea Fashion and Costume Design Association
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    • v.20 no.1
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    • pp.17-28
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    • 2018
  • This study reviewed corporate social responsibility activities of fashion companies and discussed strategies of social enterprises. The research was conducted on 6 Korean fashion companies with sales over KRW 1 trillion as of the end of the term in 2015. Corporate social responsibility activities of each company were investigated from economic, social and environmental viewpoints. The results of this study were as follows: First, each company promoted win-win growth, co-existence management, transparent management and ethics management through economic activities. They pursued win-win growth and co-existence management, which aimed to respect and grow with their partners. Also, they ensured transparent management and ethics management to show their moral management. Second, each company conducted various social contribution programs as part of their social activities. Through the programs, they made donations, supported welfare and culture, and practiced voluntary work, local activities, training and equal opportunities. Third, as for environmental activities, each company tried to protect nature through various activities such as donation to environmental organizations, environmental cleanup activities, environmental management from production to disposal, reuse, eco-friendly system, environmental volunteering, etc. Articles on fashion companies' social responsibility activities have an influence on boosting their attitude and image towards businesses.

A Study on Social Responsibility in Academic Libraries (대학도서관의 사회적 책임에 관한 연구)

  • Cho, Yoon-Hee
    • Journal of the Korean Society for Library and Information Science
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    • v.41 no.1
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    • pp.289-305
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    • 2007
  • Library laws and code of ethics for librarians declared social responsibility ensuring equal access and available support of information resources through open services all being no discrimination due to rate, creed, gender, age or for any other reason. University libraries should accomplish the social responsibility ensuring equality of information access and intellectual freedom for all users that the cultural development of organization, community, and Nation are contributed. This study reviewed the criteria for social responsibility making such as legal, stakeholder, and information demanded approach based on Library laws, ISO 26000, and Access to Libraries for Persons with Disabilities: Checklist. This research established the basic concept for social responsibility and tried to provide the basic materials for the starting of social responsibility activities through providing of activity programs in social responsibility.