• 한국의류학회지
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• 제14권1호
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• pp.31-43
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• 1990

This research studied the first impression of a stranger in various styles of Korean or Western attire in several socially interacting contexts. The semantic differential scale was used to analyze the responses of IHO male and 180 female university students to line drawings of male and female figures in Korean or Western formal and informal attire in campus, office, and ambiguous contexts. The data were analyzed by factor analysis, one-way ANOVA, and Duncan's test. Six factors emerged to account for dimensions of first impressions. These were evaluation, potency, prestige and formality, conformity, likableness, and conspicuousness. Clothing styles had a larger effect on responses than context. Persons in traditional Korean styles were perceived as more prestigious, formal, individualistic, and less competent than those in Western styles. Conversely persons in both formal and informal Western styles were perceived as more attractive and more competent than those in traditional Korean styles. Persons in casual Western styles were considered least prestigious and least formal. A weak interaction effect was found between clothing style and social context.

• Human Ecology Research
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• 제55권6호
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• pp.609-623
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• 2017

Fur apparel is a representative luxury item that displays wealth and social status; however, it is also recognized as an unethical product criticized for its animal maltreatment in the production process. Understanding consumer responses to an ambivalent object, such as fur apparel, is an important research topic both academically and practically. This study investigates the hierarchical effects of perceived benefits and risks of fur apparel on consumers' emotions and purchase intention by applying the ABC model of attitudes to identify the mediating effects of consumer emotions. An online survey was conducted on 390 female consumers that verified hypotheses through structural equation modeling and bootstrapping analysis using phantom variables. The initial results of the survey showed that the relationship between perceived conspicuous benefits and purchase intention towards fur apparel was partially mediated by positive emotion. Second, the relationship between perceived epistemic benefits and purchase intention was completely mediated by positive emotion. Third, the relationship between perceived ethical risk and purchase intention was completely mediated by positive and negative emotions. Fourth, perceived social risk did not affect the purchase intention of fur apparel significantly. The results support that cognitive beliefs about the subject have a significant positive effect on behavioral intentions through emotions as suggested in the ABC model of the attitude. This study provides an in-depth understanding of consumer responses to ambivalent objects by revealing the individual mediating effects of consumers' positive and negative emotions.

• Journal of Sport and Applied Science
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• 제3권1호
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• pp.27-34
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• 2019

Purpose: Mountain biking as a sport and recreational activity has grown rapidly over the previous two decades. The purpose of this study is to analyze differences of leisure satisfaction by demographic characteristics of mountain bike participants. Research design, data, and methodology: To accomplish the purpose, the study employed purposive sample method among nonprobability sampling and collected data from 300 participants. Of collected data, 288 responses were analyzed excepted for uncompleted responses. To analyze data, study utilized statistical techniques including descriptive statistics, reliability analysis, independent-sample t-test, and one-way ANOVA, and to verify difference between individual groups in relation to significant results, Duncan's multiple range was conducted. Results: Findings indicated no differences of leisure satisfaction by gender. Similarly, education level and occupations have not influence leisure satisfaction. Yet, differences of leisure satisfaction by participation frequencies were observed. Of participation frequencies, participants riding 5 times a week were more satisfied with MTB participation than the other groups participating less 3 times a week. Conclusions: The findings provide a couple of insights in terms of promoting MTB participation. In specific, results indicated that MTB would be attractive sports that is able to appeal huge populations regardless of their education and occupation. Furthermore, consistent participation is judged an effective way to increase psychological, educational, and social satisfaction. In this sense, regional MTB clubs could play a salient role in motivating riders to more participate in MTB. Hence, establishing strategies for encouraging club activities are needed.

• 한국IT서비스학회지
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• 제23권2호
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• pp.31-47
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• 2024

With the spread of COVID-19, non-face-to-face social exchanges around the world have increased, leading to a rise in the demand for telework. The recent advancement in technology has facilitated the emergence of metaverse platforms, with telework utilizing the metaverse gaining significant popularity. Such metaverse telework is signaling innovative changes in the business environment, yet sufficient research has not been conducted. This study analyzed the factors affecting the perceived work productivity, job performance, and job satisfaction of metaverse telework users. To achieve this, an online survey was conducted, focusing on individual factors (self-management tactics, sense of belonging, social presence, IT complexity) and situational factors (perceived workload, organizational support, metaverse telework environment, and flexible work arrangements). Out of the total responses, 358 valid questionnaires were used for the analysis, excluding any insincere responses. The SPSS 27.0 software was employed to verify the research hypotheses. This study proposed effective strategies to enhance the efficiency of telework within the metaverse.

• Clinical Psychopharmacology and Neuroscience
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• 제16권4호
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• pp.449-460
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• 2018

Objective: Prior functional magnetic resonance imaging (fMRI) work has revealed that children/adolescents with disruptive behavior disorders (DBDs) show dysfunctional reward/non-reward processing of non-social reinforcements in the context of instrumental learning tasks. Neural responsiveness to social reinforcements during instrumental learning, despite the importance of this for socialization, has not yet been previously investigated. Methods: Twenty-nine healthy children/adolescents and 19 children/adolescents with DBDs performed the fMRI social/non-social reinforcement learning task. Participants responded to random fractal image stimuli and received social and non-social rewards/non-rewards according to their accuracy. Results: Children/adolescents with DBDs showed significantly reduced responses within the caudate and posterior cingulate cortex (PCC) to non-social (financial) rewards and social non-rewards (the distress of others). Connectivity analyses revealed that children/adolescents with DBDs have decreased positive functional connectivity between the ventral striatum (VST) and the ventromedial prefrontal cortex (vmPFC) seeds and the lateral frontal cortex in response to reward relative to non-reward, irrespective of its sociality. In addition, they showed decreased positive connectivity between the vmPFC seed and the amygdala in response to non-reward relative to reward. Conclusion: These data indicate compromised reinforcement processing of both non-social rewards and social non-rewards in children/adolescents with DBDs within core regions for instrumental learning and reinforcement-based decision-making (caudate and PCC). In addition, children/adolescents with DBDs show dysfunctional interactions between the VST, vmPFC, and lateral frontal cortex in response to rewarded instrumental actions potentially reflecting disruptions in attention to rewarded stimuli.

• 유통과학연구
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• 제15권2호
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• pp.59-68
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• 2017

Purpose - The year 2016 marks 20 years since the opening of Korean distribution market in 1996. After this opening, the domestic market expanded and modernized, and has grown to become an advanced distribution market with a greater range of consumer choices. On the other hand, traditional markets have waned and their management has become worse. However, traditional markets do not have economic value alone. This study examines the effects of social value in traditional market such as the value of Cultural Tourism and the value of Sharing Community with Traditional Market on Satisfaction, Loyalty and Place Attachment of the residents. Research design, data and methodology - A questionnaire was organized for this study after a hypothesis was set based on theoretical background. Verification of the hypothesis was undertaken by statistically analyzing questionnaire responses. Personal interviews were performed for this study, and a total of 300 responses were collected, of which 228 responses (76%) were from women. The survey coverage was divided into 10 regions ranging from metropolitan areas to the provincial level, and the age groups were divided into 30s to 60s to ensure diversity of the area and age. Results - To summarize the study results, through verification of the hypothesis in terms of meaningful influence, it appears the values of Cultural Tourism to Satisfaction and Loyalty are supported. On the other hand, the value of Sharing Community is only supported for Satisfaction. It appears that Satisfaction to Loyalty and Loyalty to Place Attachment are meaningful effects. The mediator effect was also reconciled through satisfaction and loyalty. Loyalty was analyzed in terms of mediating the effect of satisfaction on place attachment. Conclusions - It is noted in this study that government support is required to preserve traditional markets and renewal program. Community requires multilateral communication and the formation of effective relationships. In contrast to the economic value emphasized by large retailers, the empirical analysis of the non-economic effects of traditional markets has presented the significance of socio-cultural values in traditional markets. In the future, socio-cultural values and economic values should be integrated into more empirical studies through mutual comparison. Investigating the increase and decrease of social value in traditional markets will help the future formulation in government policy.

• 가정과삶의질연구
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• 제22권1호
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• pp.11-25
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• 2004

This study was conducted to explore the impacts of involvement in the Vietnam War on the self-esteem of the veterans in their later lives. In this study, 14 Korean male Vietnam War veterans from 55 to 63 years old were asked about the impacts of their war experiences on their self-esteem. From the analysis of the in-depth interviews the following conclusions were drawn: First, the veterans perceived that their self-esteem improved with both internal and external impacts of their activities in Vietnam. The internal aspects that improved the veterans' self-esteem were recalling their positive memories of Vietnam War, such as being on duty at a war front for the sake of our country, doing volunteer work for the villagers, and becoming a masculine heroic figure in the family legend. The external aspects were positive attitudes and responses toward their war activities from their family, friends, and neighbors. Second, they also felt persistently frustrated with their recurring memories of involvement in killing human beings, experiences of negative family and social responses, and the side effects of herbicidal cyanide they suffer. In this article, the following suggestions were made. First, standardized images and good-will episodes of the Vietnam War need to be provided by the government, in order to improve public images on the veterans. Second, intensive adjustment programs for the families of older veterans in special needs should be developed in collaboration with various veterans' societies and family counseling institutions, so that the spouses and children can be relieved from tension-laden contacts with the veterans and prevent violent incidents.

• Asia pacific journal of information systems
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• 제14권2호
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• pp.21-36
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• 2004

Since IT industry has changed very rapidly in technology, market environments, the cyber communities raise new social space. In spite of such growth of cyber communities, academic discussion is relatively limited. This Paper suggested several factors that affect the level of participator's loyalty on cyber communities. Participator's loyalty was classified into two categories, the psychological loyalty, which measure the psychological responses, and the behavior loyalty, which measure the absorption of time, the volume and frequency of visit to cyber communities. Consequently, this research has showed social awareness about cyber community culture and suggested the strategy directions for customer-oriented cyber Community Company.

• 복식
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• 제58권2호
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• pp.1-14
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• 2008

This study aimed to investigate the associations between clothing consumption values and the ambivalent clothing consuming behavior of young female adults. To explain the ambivalent consuming behavior prevailing in the contemporary fashion market, five dimensional consumption values proposed by Sheth(1991) were adopted as explanatory factors, and fashion leadership and spending were included as moderating factors. Data collecting using written survey instrument yielded one hundred and seventy two complete responses from female consumers aged between 20 and 39. Factor analysis on clothing consumption values resulted in five dimensional structures of consumption values for the sample: expressive, epistemic, functional, social, and fashionable values. Among these, expressive, functional, and social values significantly affected ambivalent consuming behavior. The effect of expressive value was strong regardless of fashion innovativeness, opinion-leadership, and monthly income of consumers, however, the effects of epistemic, functional, and social values were changed depending on the moderating factors.

• 한국의류산업학회지
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• 제12권4호
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• pp.431-438
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• 2010

This study analyzes how the environmental values of fashion consumers influence the purchase satisfaction and repurchase intention of eco-friendly fashion products. The survey was conducted from June $1^{st}$ to $30^{th}$ in 2009, and 343 responses were used in the data analysis. The statistical analysis methods were frequency analysis, factor analysis, reliability analysis, and multiple regression analysis. The results show that the environmental values is classified by environment conservative value, economical value, social altruistic value, and egocentric value. The social altruistic value of fashion consumers affects purchase satisfaction of eco-friendly fashion products. The social altruistic value, environment conservative value, and egocentric value affect the repurchase intention of eco-friendly fashion products.