• Title/Summary/Keyword: social presence

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The Effects of Cause-Marketing Messages Delivered on Restaurant Menu (외식기업의 공익연계 메시지의 효과연구)

  • Kim, Byoung Seok;Hwang, Johye
    • Knowledge Management Research
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    • v.15 no.4
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    • pp.127-145
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    • 2014
  • This study aims to examine the effects of message framing of restaurant menus on customers' perceptions (trust and immersion) and their willingness to pay a premium price. The contents of messages focused on a hypothetical restaurant's cause-marketing activity. Four types of message framing were created: The first two types were varied by the presence and absence of the information about the current cause-marketing outcome, and the second two types were varied by positive and negative framing. The results showed that respondents in general had trust in cause-marketing messages and immersion of cause-marketing message by negative framing lead to positive influence of willingness to pay. Furthermore it had a significant effect on willingness to pay depending on cause-marketing message type and negative message framed messages showed an intention to willingness to pay a premium price. This study compared the difference in messages by type as an extension of the studies of cause-marketing messages in the past. The results of this study will be used for establishing effective marketing strategies for today's foodservice companies and serve as objective data for setting differentiated prices under the circumstance where the importance of companies' social responsibilities is growing.

A Study on the Spatial Regeneration Characteristics of Modern Architecture for Urban Regeneration (도시재생을 위한 근대건축물의 공간적 재생 특성에 관한 연구)

  • Kim, Jung-Gon;Lei, Hao-Yuan;Lee, Jang-Keol
    • Korean Institute of Interior Design Journal
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    • v.27 no.1
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    • pp.21-28
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    • 2018
  • Environmental issues had arisen following industrialization with rapid physical growth of city and its consequences: widened metropolitan areas, uncontrolled reconstructions of new metropolitan areas, many social issues, such as declines of existing metropolitan areas. Due to these issues, new development policies have been made in order to find identities and reconstruct new images of cities. This research aims to remind the meaning of conservation of modern construction and building re-use, and to identify values of modern architectures in the context of a city. Regeneration of cities is not only finding national identities, but also expecting to increase inflow of foreign travellers. However, this regeneration hasn't stayed sustainable, focusing only on short-term curing of the problem in limited areas. This work analyzes cases of modern architecture, historic buildings from various cultures: Western, Japanese, Chinese. The result of the analysis shows that the value of existing buildings and citizen participation is necessary to revitalize cities. Four characteristics have been also identified: historic relationship, spatial identity, spatial presence, and approachable efficiency. For a potential solution, cities need to be viewed from multiple perspectives to find a method to generate new vitality for a city whose values should be recognized as an asset through sustainable re-use, by transforming modern construction as a heritage.

Differencies in Risk Factors for Cervical Dysplasia with the Applied Diagnostic Method in Serbia

  • Antic, Ljiljana Gojko;Vukovic, Dejana Srboljub;Vasiljevic, Mladenko Drago;Antic, Dragan Zivojin;Aleksopulos, Hristos Georgios
    • Asian Pacific Journal of Cancer Prevention
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    • v.15 no.16
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    • pp.6697-6701
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    • 2014
  • Background: In the etiology of cervical cancer not only HPV infection is important, but also other factors such as demographic influences andsexual and reproductive health attitudes, as well as others related to preventive measure usage (or non usage). The aim of this study was to examine factors associated with cervical dysplasia in asymptomatic women who were examined by routine cytology and cervical biopsy for early detection of cervical cancer. Materials and Methods: Socio-demographic and other characteristics were obtained from medical files of 85 examinees with pathologic cytologic findings (Pap test) and histopathologic (HP) findings after biopsy. Results: ccording to the Pap test result, a greater probability for development of cervical dysplasia was noted with examinees having a larger number of sexual partners (OR= 5.01, 95% CI 1.04-24.10), and those who are afraid of the Pap finding. Risk factors for development of cervical dysplasia according to the bioptic finding were early beginning with sexual activities, presence of any STD in personal medical history and fear of the Pap test finding. Conclusions: The only risk factor found to be important for both methods was fear of the Pap testing finding.

The Korean Practice Parameter for the Treatment of Pervasive Developmental Disorders : Clinical Manifestation, Epidemiology, Course, Causes, and Comorbidity (전반적 발달장애의 한국형 치료 권고안 : 임상양상, 역학, 경과, 원인, 동반질환)

  • Yoo, Han-Ik;Cho, In-Hee;Yoo, Hee-Jeong;Koo, Young-Jin;Chung, Un-Sun;Ahn, Joung-Sook;Ahn, Dong-Hyun;Son, Jung-Woo
    • Journal of the Korean Academy of Child and Adolescent Psychiatry
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    • v.18 no.2
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    • pp.88-96
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    • 2007
  • Pervasive developmental disorders are characterized by lifelong impairments in fundamental social and/or communication skills and by the presence of seemingly purposeless and repetitive behaviors, interests, or activities. A number of possible biological etiologies, including genetic, structural and functional brain abnormalities, have been identified in patients with pervasive developmental disorders. In addition, clinicians should take the possibility of comorbid psychiatric conditions into consideration when making the differential diagnosis of pervasive developmental disorders.

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Effects of Health Literacy and Unmet Health care Needs on Health Promotion Behavior among Elderly in the Community (지역사회 노인의 건강정보이해능력과 미충족 의료가 건강증진행위에 미치는 영향)

  • Lee, Seung Ju;Shim, Moon Sook
    • Journal of Korean Public Health Nursing
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    • v.34 no.2
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    • pp.238-250
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    • 2020
  • Purpose: The purpose of this study was to investigate the effect of health literacy and unmet health care needs on health promotion behaviors among elderly people receiving visiting health care services at community health centers. Methods: The subjects of this study were 180 elderly people over 65 years old who were receiving health care services at public health center The subjects fully understood the purpose of this study and voluntarily agreed to participate. The collected data were analyzed by frequency, percentage, mean, standard deviation, independent t-test, one-way ANOVA, Scheffé test and Hierarchical Regression Analysis using the SPSS 23.0 program. Results: Hierarchical regression analysis was used to identify factors influencing health promotion behaviors of the subjects. The results were as follows: presence of occupation (β=.26, p<.001), social activity status (β=.26, p=.001), and health literacy (β=.16, p=.023). Conclusion: Therefore, in order to improve health promotion behaviors, it is necessary for visiting nurses to administer health education and programs by considering the level of health care understanding.

Detection of Oyster-Associated Norovirus by Microchip Electrophoresis of an Amplified cDNA - Research Note -

  • Oh, Ho-Kyung;Sin, Yeong-Min;Kim, Ki-Hyun;Park, Kun-Sang;Kim, Dae-Byung;Ahn, Byung-Yoon;Kim, Ok-Hee
    • Preventive Nutrition and Food Science
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    • v.12 no.2
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    • pp.126-130
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    • 2007
  • Noroviruses, members of the family Caliciviridae, are often found in shellfish grown in polluted water and are emerging as a leading cause of foodborne disease worldwide. As the presence of norovirus in food commodities becomes an important medical and social issue, there are increasing needs for designing improved detection methods for the virus. In this study, we tested the Agilent 2100 Bioanalyzer for the analysis of norovirus DNA amplified from oyster samples. Microchip electrophoresis provided us with more accurate information, compared to conventional agarose gel electrophoresis, in the resolution and quantification of amplified products. The development of an improved method for food-associated noroviruses would contribute to a rapid identification of contaminated food and improve our understanding of the modes of food contamination and norovirus transmission.

Effects of Interaction with Interface Agents on Psychological Experiences of Users: Based on Types of Conversation and Users' Personality (인터페이스 에이전트와의 상호작용이 사용자의 심리적 경험에 미치는 영향: 대화유형과 사용자의 성격특성을 중심으로)

  • Park, Joo-Yeon
    • 한국HCI학회:학술대회논문집
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    • 2007.02b
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    • pp.560-567
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    • 2007
  • 컴퓨터 에이전트가 우리의 일상에 미치는 영향력이 커지고 에이전트와의 상호작용이 대인 상호작용과 유사하게 변화할수록, 업무적 효율성보다 에이전트와의 상호작용에서 사용자가 겪게 되는 심리적 사회적 경험이 중요해진다. 사용자의 긍정적인 심리적 경험을 유도하기 위해 에이전트와 사용자의 상호작용에서 사회적 실재감(social presence)을 증진시키고자 하는 연구가 이루어져 왔다. 이러한 연구들에서는 에이전트의 언어적/비언어적 커뮤니케이션에 대인적 요소를 적용함으로써 사회적 실재감을 증진시키고자 하였다. 본 연구에서는 대인관계에서 매우 중요한 커뮤니케이션 요소인 상호적 자기노출(self-disclosure)이 사용자들의 사회적 실재감 인식과 에이전트 평가, 사용자 경험에 있어 어떠한 효과를 갖는지 살펴보고, 또한 개인의 성격변인인 애착유형(attachment styles)은 어떠한 영향을 미치는지 살펴보았다. 또한 사회적 실재감이 에이전트 평가와 사용자 경험에 대한 효과를 매개하는지 알아보았다. 실험 결과 에이전트와의 상호적 자기노출 교환은 사회적 실재감을 증진시키고 에이전트에 대한 호의적 평가와 긍정적인 사용자 경험을 유도하였으며, 향후 상호작용 의사를 증진시켰다. 또한 피험자의 애착유형에 따라 사회적 실재감, 에이전트 평가, 사용자 경험, 향후 상호작용 의사가 다르게 나타났다. 종속변인에 대한 자기노출 교환과 애착유형의 효과는 지각된 사회적 실재감에 의해 매개되는 것으로 나타났다. 본 연구의 결과는 에이전트 설계에 커뮤니케이션적 측면이 중요하게 고려되어야 함을 시사한다. 또한 에이전트가 사용자들에게 미치는 심리적 효과는 사용자의 성격 특성에 따라 다르게 나타날 수 있다는 것을 시사한다.

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The Research of the Psychoanalytical Implications and Therapeutic Elements of Game Addiction (게임 중독의 정신분석적 함의와 치료 요인에 대한 고찰)

  • Han, Joo-Yeun
    • Journal of Korea Game Society
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    • v.20 no.4
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    • pp.33-46
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    • 2020
  • As the part of a research project, we examined the causes of game addiction. Traumatized infants may project into virtual space a variety of mental symptoms such as aggression and delusion, division and depression, lack of integrated ego, low emotional awareness, compulsive obsession with objects, rebellion against social norms, and low reality awareness. Game space plays various roles in exhibiting presence of self, omnipotence and hopelessness, division of the self-image, emotional duality, immersion, and motility. This roles have both functional and dysfunctional effects.

A Review of Haptic Perception: Focused on Sensation and Application

  • Song, Joobong;Lim, Ji Hyoun;Yun, Myung Hwan
    • Journal of the Ergonomics Society of Korea
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    • v.31 no.6
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    • pp.715-723
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    • 2012
  • Objective: The aim of this study is to investigate haptic perception related researches into three perspectives: cutaneous & proprioceptive sensations, active & passive touch, and cognition & emotion, then to identify issues for implementing haptic interactions. Background: Although haptic technologies had improved and become practical, more research on the method of application is still needed to actualize the multimodal interaction technology. Systematical approached to explore haptic perception is required to understand emotional experience and social message, as well as tactile feedback. Method: Content analysis were conducted to analyze trend in haptic related research. Changes in issues and topics were investigated using sensational dimensions and the different contents delivered via tactile perception. Result: The found research opportunities were haptic perception in various body segments and emotion related proprioceptive sensation. Conclusion: Once the mechanism of how users perceives haptic stimuli would help to develop effective haptic interactrion and this study provide insights of what to focus for the future of haptic interaction. Application: This research is expected to provide presence, and emotional response applied by haptic perception to fields such as human-robot, human-device, and telecommunication interaction.

A study on the Evaluation Methodology of Attention to V.P in Commercial Mall Space - Proposal of an Evaluation Method through the application of Feng-GUI and Space Syntax - (상업 몰(mall)공간에서 V.P의 주목도 평가방법에 관한 연구 - Feng-GUI와 space syntax를 적용한 평가방법 제안 -)

  • Lee, Ji-Sung;Moon, Jung-Mook
    • Korean Institute of Interior Design Journal
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    • v.20 no.5
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    • pp.51-58
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    • 2011
  • As it gets nearer to the modern society, social and cultural situations are changing and the spatial form of public space is changing into the complex structure where it is interlinked with each other diversely. In particular, as the development of large-scale complex spreads nationwide, the form of complex commercial space assuming the nature of malls appears prominently. In such a large-scale complex commercial space, the diverse visual elements make the environment difficult to be perceived. Like this, the attention in the commercial space where a variety of visual stimuli are in the presence, is important element, so the plan of VP(visual presentation) is needed for effectively selecting or inducing the space. Thus, in this study, human visual and perception process will be reviewed and a method to evaluate the attention will be proposed. Also, the attention of each stores in the complex commercial spaces will be evaluated to propose the indicators for resonable spatial panning in the future.