• The Journal of the Convergence on Culture Technology
• /
• v.10 no.2
• /
• pp.173-179
• /
• 2024

As a result of analyzing the impact of social capital on social economy awareness, social capital (t=5.169, p<.001) was found to have a significant effect on social economy awareness. The sub-factors trust (t=2.060, p<.05), norms (t=2.536, p<.05), and participation (t=3.033, p<.01) were found to have a significant impact on social economy awareness. As a result of analyzing the impact of community spirit on social economy awareness, community spirit (t=2.533, p<.05) was found to have a significant effect on social economy awareness. The subfactor, awareness of mutual influence (t=2.368, p<.05), was found to have a significant impact on social economy awareness. Based on these results, the following implications were drawn. economic activities.

• Korean Journal of Health Education and Promotion
• /
• v.25 no.3
• /
• pp.21-43
• /
• 2008

Objective: This study aimed to understand workplace drinking environment on drinking behaviors among female employees and thereby attempt to lay a ground for future prevention of drinking problems triggered by workplace environment. For the purposes of the study, variables related to drinking behavior and the actual conditions of female employees were explored. And the study examined the effects of individual and environmental factors on drinking behavior. Methods: The sample included 400 female and male employees in enterprises and organizations located in the metropolitan area of Korea. An in-depth interview was conducted to explore workplace variables related to female drinking, and a self-administered questionnaire was conducted to examine the relationship between workplace variables and drinking behaviors (alcohol consumption, risky drinking, and binge drinking frequencies). Results: Major findings of the study are as follows: First, positive function of drinking and drinking culture at workplace and the pressure to drink were derived from in-depth interviews. Second, 47.2% of female employees were current drinkers and 20.4% were risky drinkers. Third, drinking norms and attitude at workplace, influence of peer group, and drinking culture at workplace were found to be predictive factors of harmful drinking. Fourth, drinking expectancy and drinking norms and attitude at the workplace were found to influence drinking binge frequencies. Conclusion: The study indicates the importance of the workplace environmental factors in female employee's drinking behavior, and addresses the need for interventions geared toward changing the workplace environment regarding alcohol use.

• The Korean Journal of Community Living Science
• /
• v.21 no.2
• /
• pp.243-257
• /
• 2010

This study was conducted to search the health food intake behavioral intentions of male workers. The health-related behavior of 150 subjects were compared(smoke, alcohol drink, breakfast, BMI, sleep, exercise and health check). On the basis of the Theory of Planned Behavior, the factors health-food intake behavior were evaluated; there were normative beliefs, motivation for compliance, subjective norms, social influence factors, and barriers as perceived behavior control. The results were showed with five points by the Likert scale and Significance by t-test. The most frequently consumed health food was tea(3.40/4points) followed by healthy drinks(2.49/4). As behavioral beliefs, if consumption of 'nutritional supplements'(3.61/5) and 'fatigue recovery'(3.62/5) received the highest scores. As a result, the idea of 'nutritional supplements'(3.94/5) and 'fatigue recovery'(4.06/5) were the important aspects, but others were also positively evaluated. As a sub-factor of subjective norms on normative beliefs, The highest social groups to encourage consumption of health food were parents (3.93/5), and the lowest were doctors (3.02/5). The most influential people were doctors (3.67/5) and spouses (3.65/5). Barriers to consumption health food were side effects (1.09/5) and price (2.08/5). Taking Ginseng products and other processed foods (juice, honey, bamboo, etc.) were correlated with health concern (p<0.05). Taking traditional stamina foods was correlated with dietary habit recognition (p<0.05). Mineral intake was positively correlated with age. Healthy drinks was negative (p<0.05). Minerals and supplement consumption were correlated with the practice of healthy behavior (p<0.01).

• The Journal of Fisheries Business Administration
• /
• v.48 no.2
• /
• pp.67-82
• /
• 2017

The study intends to examine the effects of the fishing license system on fisheries resources in order to reduce the adverse effects of recreational fishing, such as fishery resource reduction and environmental pollution. In doing so, the research question of the study is to determine what factors influence anglers' willingness to support fishing licenses. Based on the extended theory of planned behavior, we further included explanatory variables such as recreation specialization and motivations besides anglers' attitudes, norms and self-efficacy towards the environment and proposed six research hypotheses. The data were collected through on-site and online surveys in Gwangju and Cheonnam province and a total of 337 effective questionnaires were collected for data analysis. Three different binary logit models were employed with the dependent variable of anglers'willingness to support fishing licenses to assess the effects of explanatory variables. Study results show that social norms, the level of recreation specialization, motivation factors related to environmental experiences positively affected anglers'willingness to support fishing licenses. However, anglers'consumptive orientation attitudes such as catching big fish, motivation factors related to activity general experience preferences and previous fishing experience had negative effects on the dependent variables. Study results indicate that public outreach and education programs are essential to successfully introduce the fishing license system. Managerial and policy-related implications are further discussed to make recreational fishing a more environment-friendly recreational activity. This study investigated the effects of diverse variables derived from anglers' social-psychological characteristics on their support for fishing licenses and suggest diverse policy-related and managerial implications.

• Fashion & Textile Research Journal
• /
• v.17 no.6
• /
• pp.965-977
• /
• 2015

This study aims to investigate determinants that included personal values, pro-environmental beliefs, and proenvironmental norms for enhancing consumers' purchase intention of eco-friendly outdoor wear exploring Stern(2000)’s the value-belief-norm theory. A survey was conducted with females and males between the ages of 20 and 60 who have experienced buying outdoor wear products. A total of 300 responses were analyzed by descriptive analysis, factor analysis, a reliability test, an independent samples t-test, and regression analysis. The results of this study were as follows: 1) The results of exploratory factor analysis and reliability test on the personal value clearly showed factorial structures including the social power, ecologic value, openness, equality, and altruistic value. 2) There are significant differences in personal value sub-dimensions, pro-environmental beliefs, pro-environmental norm, and purchase intention of eco-friendly outdoor wear products according to respondents' gender and age. 3) Personal values, but not social power, affect pro-environmental beliefs; in turn, pro-environmental beliefs affect pro-environmental norms, which then affects purchase intentions of eco-friendly outdoor wear. The findings support the conclusion that there is significant causality among personal value such as ecologic, openness, equality, and altruistic, pro-environmental belief, and pro-environmental norm. This study suggests pragmatic implications to understand outdoor wear consumers' socio-psychological and demographic factors and to augment purchase intentions of eco-friendly outdoor wear products.

• Journal of Agricultural Extension & Community Development
• /
• v.15 no.4
• /
• pp.659-681
• /
• 2008

The purpose of this study is to empirically analyze factors that influence farm managers' intentions to use an agricultural farm management information systems. It focused on "LFcenter System," a leading information system operated by the Rural Development Administration for farm management. Participants of this study are classified into two groups: a group of leading farm managers and a group fo regular farm managers. A total of 192 survey samples on users' intentions are collected; 85 samples from leading farm managers and 107 from regular farm managers. The theoretical background of this study is developed based on Theory of Reasoned Action(TRA), Technology Acceptance Model(TAM), Diffusion of Innovation(DOI), Social Cognitive Theory(SCT), and Theory of Planned Behavior(TPB). Partial Least Squares(PLS) method is used to test a proposed Structural Equation Model(SEM), including nine hypotheses. The differences between two groups are investigated using Smith-Satterthwait test. The findings from this study are: First of all, in terms of average comparison of most variables used in this study, a group of leading farm managers shows higher value that the other group in most cases. Second, hypothesis tests how that "subjective norms", "goal to study", "perceived usefulness", "perceived enjoyment", and "intention to use" significantly influence the intention to use an agricultural management information system in the group of leading farm managers. However, "subjective norms", "goal to study", "perceived ease of use", "perceived usefulness", "perceived enjoyment", and "intention to use" turned out to significantly influence the intention to use an agricultural management information system in the group of regular farms managers. Based on the results of Smith-Satterthwait test, compared with a group of leading farms managers, the impact of "goal to study" on "intention to use" is significantly stronger. On the other hand, in the group of leading farms managers, "perceived usefulness" and "perceived enjoyment" turned out to be main drivers of "intention to use."

• Journal of Digital Convergence
• /
• v.20 no.4
• /
• pp.269-278
• /
• 2022

Recently, the travel and lodging industries have been suffering from the spread of COVID-19. But Airbnb recovered its profits with a differentiated strategy. This study identified the characteristics of Airbnb and examined their effects on customer's revisit intention in the Airbnb context. Perceived value, trust about Airbnb, and social norms were considered as the key factors of revisit intention. In addition, the effects of relative attractiveness, brand identification, and enjoyment on perceived value and trust about Airbnb were examined. The proposed research model was tested based on 285 consumers who had Airbnb experience more than twice. The analysis results showed that relative attractiveness, brand identification, and enjoyment had a significant influence on perceived value and trust. Perceived value had a significant influence on revisit intention. However, trust about Airbnb and social norms did not significantly affect revisit intention. Moreover, ths analysis results found no significant moderating effect of share of wallet. Based on the results of this study, Airbnb would establish effective marketing and operation strategies by understanding the formation mechanism of consumer's revisit intention toward Airbnb.

• Korean Journal of Community Nutrition
• /
• v.28 no.2
• /
• pp.114-123
• /
• 2023

Objectives: Current social norms in the United States do not favor breastfeeding in public. This study examined associations between college students' explicit and implicit emotions of breastfeeding in public and their intention to support public breastfeeding. Methods: Twenty-two student participants viewed images of a breastfeeding woman with a fully-covered, fully-exposed, or partially-exposed breast in a public setting. After viewing each image, participants' explicit emotions (self-reported) of the image were measured using a questionnaire and their implicit emotions (facial expression) were measured using FaceReader technology. We examined if a relationship exists between both emotions [toward images] and intention to support breastfeeding in public using correlation techniques. We determined the relative influence of two emotions on the intention to support breastfeeding in public using regression analyses. Results: The nursing images depicting a fully-covered breast (r = 0.425, P = 0.049 vs. r = 0.271, P = 0.222) and fully-exposed breast (r = 0.437, P = 0.042 vs. r = 0.317, P = 0.150) had stronger associations with explicit emotions and intention to support breastfeeding in public compared to implicit emotions and intention. Breastfeeding knowledge was associated with a positive explicit emotion for images with partial- (β = 0.60, P = 0.003) and full-breast exposure (β = 0.65, P = 0.002). Conclusions: Explicit emotions appear to drive stated intentions to support public breastfeeding. Further research is needed to understand the disconnect between explicit and implicit emotions, the factors that influence these emotions, and whether stated intentions lead to consistent behavior.

• International Journal of Internet, Broadcasting and Communication
• /
• v.15 no.4
• /
• pp.366-382
• /
• 2023

Among the many novels penned by Thomas Hardy, the novel "Tess of the d'Urbervilles" came into print in 1891.In this novel, Hardy portrays Tess who was born and raised in a rural middle-class family but ends up working as a laborer, trapped in a society where she is subjugated by the men's wealth, leading a life marked by loneliness and isolation. The novel presents the status of women, moral struggles, and the challenging fate that they must overcome. It highlights the powerlessness of women living in a structurally unreasonable social environment, forced to depend on the ever-changing twists of destiny. This story delves into the complexities of love between the genders, moral conflicts, and the societal criticism that must be confronted. By utilizing the life of the young woman Tess, it underscores the struggle for existence and elucidates the roles, expectations, and constraints imposed on gender during the Victorian era. This research paper aims to compare the roles of women in the Victorian era in Britain and woman in contemporary Korean society. The Victorian era featured rigid gender norms, confining women to prescribed roles. In contrast, modern Korean society blends tradition and modernity, empowering women to play vital roles and reshape societal norms. Our research explores the interplay of tradition and change, providing a comprehensive understanding of women's evolving roles in both historical and contemporary contexts. We will present our discussions regarding the enduring roles that women have faced in both periods. Furthermore, we aim to highlight the distinctive roles women are called upon to play while dealing with the swift transformations in contemporary Korean society, recognizing them as essential agents in the agents in advancing Korean society.

• Proceedings of the Korea Contents Association Conference
• /
• 2006.11a
• /
• pp.124-128
• /
• 2006

The purpose of this study was to develop a scale of social capital in participant sports. To achieve the purpose of this study Socal Capital Scale by Fukuyama(1996), Shane(2005), Kim(2003), Park & Kim(2000), Jung & Shim(2004) was translated and modified to use in participant sports. Throughout the research procedures including back translation, expert meeting, pre-test, sampling, data analysis. Result of this study are as follows First, SCSPS(social capital scale in participant sports) was consisted with four sub-domains such as social network, norms, trust, information share, and position improvement. Second, based on outputs form SEM, it was indicated that model used to develop SCSPS had relatively good fit with significant scores of model indices. Finally, reliability and validity of the scale also showed relatively high scores.