• The Korean Journal of Community Living Science
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• v.21 no.1
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• pp.105-115
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• 2010

This study explores the gender differences in the relationship between social support, social networks and drinking behavior and illustrates gender differences in drinking behavior in order to provide evidence in planning a community health promotion program. Data was collected from 444 surveys (Male=190, Female=244) from a total of 1,899 adult residents in 738 households in the "Y" Apartment Complex in the Gangnam area of Seoul, Korea. Results show significantly higher rates of drinking frequency and alcohol consumption volume in males. Women with high-risk drinking behavior have fewer social relationships than women with normal drinking behavior. Within social networks, friends were significantly associated with drinking behavior and alchol abuse. Drinkers had more friends than non-drinkers in both genders. However, in association with alchol abuse, while male abusers had less friends than normal male drinkers, women abusers had more friends, indicating women who have drinking problems have a stronger social network. This pattern suggests gender differences in the association between social networks and alchol abuse. Therefore in approaching drinking issues, social support and social networks act as a key factor. For men, alcohol prevention programs should be aimed at achieving healthy drinking behavior at the aggregate level including people in his social support and social network groups. For women, the priority is alchol abuse. More attention is required in revealing the context between female social networks and alchol abuse and in developing coping strategies other than drinking.

• Journal of the Korean Society of Child Welfare
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• no.32
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• pp.99-127
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• 2010

This study is aimed to test the moderating effects of social support networks of parents and children on the relationships between poverty, marital discord, and child abuse. This study utilized the first wave of the Korea Welfare Panel Study, conducted in 2006. Multiple regression analysis was conducted to examine the effects of poverty, marital discord, and social support networks of parents and children on child abuse. The results show that poverty and marital discord have positive(+) effects on child abuse and that social support networks of parents and children have negative (-) effects on child abuse. This study also tested the moderating effects of social support networks of parents and children on the relationships between poverty, marital discord, and child abuse. The results confirm that social support networks of both parents and children can moderate the effects of poverty and marital discord on child abuse. That is, when the level of social support networks of parents and children are high, the influences of poverty and marital discord on child abuse becomes smaller or insignificant. Implications of study findings, which includes child protection strategies through improvements in supports for parents and their children are discussed.

• International Journal of Computer Science & Network Security
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• v.21 no.4
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• pp.178-185
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• 2021

The emergence of social networks has led to the flourishing of a new golden era of branding, which is a challenge for companies due to the need for creative positioning of companies with an emphasis on building trust and loyalty to the brand. Consumers are becoming more demanding and due to a wide range of products in different markets, make demands that are more stringent on companies. The goal of this article was to study the main trends of branding and advertising on social networks to develop a new approach to brand promotion. Methodology. The quantitative and qualitative research design was used to determine the main trends in branding and advertising on social networks. The methodology included the following methods: 1) analysis of the relationship between brand value and brand content strategy, 2) content analysis of the content of companies in social networks on the example of 10 world-famous brands with the highest value. The results allowed forming the criteria of effective content and communication: simplicity of content and simplicity of communication, lack of direct advertising of products, emphasis on global socio-economic problems and social orientation, unobtrusive communication, content creativity, indirect information about the product or work, the history of the company's development through various tools. The main content strategies of brands are defined: storytelling strategy; strategy of informing about the history of the company's development; entertainment and information strategy; strategy of joint interaction with the audience through the involvement of wellknown influencers or users of products. The theoretical and practical value of the results is confirmed by the conceptualization of the main content strategies of world-famous brands, which are pioneers in new ways to build relationships with users through social networks. The research proposes to use a customer-oriented approach to brand promotion. This means studying consumer behavior and predicting possible changes in behavior, which determines the level of interaction with the brand, the content strategy of the brand, and its effectiveness.

• Korean Journal of Social Welfare
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• v.58 no.4
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• pp.65-92
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• 2006

The purpose of this study is to establish fundamental knowledge on the experience for building resource system using the social networks within the community. This study used a social capital perspective and the grounded theory method based on Strauss and Corbin(1998) and Corbin(2004). Interviews were conducted with 14 Korean social workers (general managers and assistant managers) at community welfare centers who have developed resources by using the social networks or social relations for more than 3 years. In creating autonomy and sustainability of community, there are four types of social worker's efforts in building resource system within the community: 'restoring norms of reciprocity', 'developing citizen's capabilities', 'mobilizing resources through community organizations', and 'utilizing external resource-networks'. These results are contribute to developing theory on social welfare resources using community networks according to characteristics of a community.

• Journal of Contemporary Eastern Asia
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• v.12 no.2
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• pp.89-97
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• 2013

This paper explores the influences of the traditional Chinese culture on social relations in China. It provides an introduction to the concept of Guanxi, the notion that social connections are based on socially situated reciprocity. This is different from social interaction in Western society that is based on self-interest and equity. Guanxi represents the foundation of social networks in many Eastern countries. As such, the study of social networks in China requires scholars to examine Guanxi networks. The paper demonstrates how a Guanxi perspective might be added to the examination of various theories that comprise structural (network) theory, including social capital theory, social exchange theory, cognitive and contagion theories, and the role of homophily for the study of Chinese society and its social organizations.

• Journal of the Korean Society for Industrial and Applied Mathematics
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• v.23 no.4
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• pp.329-350
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• 2019

This paper examines individual and social strategies to form profitable cooperation networks. These two types of strategies measure network stability and efficiency that may not meet in a single network. We apply restrictions on knowledge flows (R&D spillovers) and links formation to integrate these benefits into structures that ensure high outcomes for both strategies. The results suggest that linking the spillovers to the firms' positions and restricting cooperation contribute to reducing the conflict between the individual and social strategies in the development of cooperative networks.

• KDI Journal of Economic Policy
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• v.34 no.3
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• pp.133-186
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• 2012

This paper analyzes the effectiveness of social networks in finding jobs and estimates the value of job search network using the Korean Laber and Income Panel Study (KLIPS) dataset and utilizing the Difference-in-Difference Propensity Score Matching (PSM) methodology (Heckman et al., 1997). While the wide use of social networks in the Korean labor market is often perceived as 'nepotism,' this study confirms that social networks, by serving as an effective information transmitter between job search and recruitment, make a significant contribution to improving the adequacy of job matching in the domestic labor market. In order to verify the effectiveness of using social networks for getting jobs, this study looks into the cases of labor turnover using social networks and also not using it. In the aspect of individual satisfaction improvement relating to workplace and job duties, both cases of turnover turn out to experience an increased satisfaction by 2~3 points (on a 100-score scale). Meanwhile, as for the educational and technical adequacy improvement, no positive effects are found in the case of turnover without social networks, whereas the educational and technical adequacy improvement turns out to increase by 2.13 and 2.52 points, respectively, in the case of turnover using social networks. The effect of income increase through turnover using social networks registered 40,074 Korean won per month (as of 2010), which can be considered as the result from the improved educational and technical adequacy. Of all things being considered, the value of job search network per wage worker in the Korean society is estimated to be 18.72 million won in terms of life-cycle wage improvement, and 758.2 scores in terms of the improvement of working life satisfaction. Provided that the cash value of satisfaction score 1 is equivalent to 'n' times 10,000 won, the aggregate value of job search network is estimated to be 18.72+7.582n million won, which means the total amount of costs that a wage worker in the Korean society willingly pays to maintain and manage job networks for lifetime.

• 제어로봇시스템학회:학술대회논문집
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• 2002.10a
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• pp.94.5-94
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• 2002

The current study of complex dynamical networks is pervading all kinds of sciences today, ranging from physical to biological, even to social sciences. its impact on modern engineering and technology is prominent and will be far-reaching. Typical complex dynamical networks include the World Wide Web, the Internet, various wireless communication networks, meta-bolic networks, biological neural networks, social connection networks, scientific cooperation and citation networks, and so on. Research on fundamental properties and dynamical features of such complex networks have become overwhelm ing. This talk will provide a brief overview of some basic concepts about com plex dynamical netwo...

• Communications for Statistical Applications and Methods
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• v.18 no.5
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• pp.595-601
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• 2011

A community of the social network refers to the subset of nodes linked more densely among them than to others. In this study, we propose a Monte-Carlo method for generating random social unipartite and bipartite networks with two or more communities. Proposed random networks can be used to verify the small world phenomenon of the social networks with several communities.

• Asia pacific journal of information systems
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• v.25 no.2
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• pp.239-264
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• 2015

This study aims to investigate the effect of message content and source user identity on information diffusion in Twitter networks. For the empirical study, we collected 11,346 tweets pertaining to the three major mobile telecom carriers in Korea for three months, from September to December 2011. These tweets generated 59,111 retweets (RTs) and were retweeted at least once. Our analysis indicates that information diffusion in Twitter in terms of RT volume is affected primarily by the type of message content, such as the inclusion of corporate social responsibility activities. However, the effect of message content on information diffusion is heterogeneous to the identity of the information source. We argue that user identity affects recipients' perception of the credibility of focal information. Our study offers insights into the information diffusion mechanism in online social networks and provides managerial implications on the strategic utilization of online social networks for marketing communications with customers.