• Journal of Information Technology Services
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• v.11 no.4
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• pp.309-333
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• 2012

Recently, emergence of smart-phones and Social Networking Service(SNS) would offer the market environment changes and the opportunities for new business. For the case analysis comprehensive survey were implemented. And those data were analyzed along the research framework. The late-comer firms offered differential services, maintained creative and opened corporate culture, shoed learning capabilities which means absorption and organization of external knowledge, innovative efforts to control the insurgents than early-mover firms. When we analyze these phenomena along the developmental stages of late-comer, we can perceive that the stage of late-comers firms were moving from the "tracing the path" stage to "jumping the path" stage which means the creating capabilities were more or less enhanced and the firms become more stable in terms of business operation. In business model, early-mover firms showed clear definition for each business element, especially the revenue structure, while late-mover firms seemed unstable or unclear revenue structure.

• Journal of Korea Society of Digital Industry and Information Management
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• v.9 no.3
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• pp.31-38
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• 2013

The evolution of the Web from Web 1.0 to Web 2.0 has brought up new platforms as SNSs(Social Network Service) that are used by users to articulate and manage their relationships. SNSs are an online phenomenon which has become extremely popular. A SNS essentially consists of a representation of each user, his/her social links, and a variety of additional services. SNSs are increasingly attracting the attention of academic and industry researchers. What makes SNS unique is that they have a relationship with friends. The friend recommendation is one important feature of social networking services. People tend to trust the opinions of friends they know rather than the opinions of strangers. In this paper, we propose an efficient data processing method for social data. We study previous researches about social score in social network service. Our ESS(Efficient Social Score) is computed by both friendship weight and score of a document that was tagged by a user's friends. Our experimental results also confirm that our method has good performance.

• Journal of Korea Society of Digital Industry and Information Management
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• v.11 no.2
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• pp.181-192
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• 2015

A new communication revolution such as social networking service (SNS) has been transforming the way of interaction between people in both of individual level and organizational level. Recently many people have switched to closed type SNS such as Naver Band and Kakao group due to the several reasons. The purpose of this study is to investigate the usage motivation and satisfaction of SNS based on use and gratifications perspectives. Based on prior studies on use and gratifications of Internet-related media and SNS, information motivation, relationship motivation, pleasure/entertainment motivation, self-expression motivation, work motivation were identified as usage motivation of SNS. This empirical study explores how these motivations vary between open type SNS(facebook and twitter) and closed type SNS(band and kakao group). This study contributes to provide the base of activation strategies and practical implications for companies using SNS as a marketing tool.

• Journal of KIISE
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• v.41 no.12
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• pp.1110-1116
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• 2014

Nowadays, social networking sites (SNSs), such as Twitter, LinkedIn, and Tumblr, are coming into the forefront, due to the growth in the number of users. While users voluntarily provide their information in SNSs, privacy leakages resulting from the use of SNSs is becoming a problem owing to the evolution of large data processing techniques and the raising awareness of privacy. In order to solve this problem, the studies on protecting privacy on SNSs, based on graph and machine learning, have been conducted. However, examples of privacy leakages resulting from the advent of a new SNS are consistently being uncovered. In this paper, we propose a technique enabling a user to detect privacy leakages beforehand in the case where the service provider or third-party application developer threatens the SNS user's privacy maliciously.

• Journal of Korea Multimedia Society
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• v.17 no.2
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• pp.180-190
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• 2014

Social network services are increasingly being used in organizational settings to improve relationships among employees and enhance prospects for information exchange and cooperative work. Social Networking Service(SNS) has deeply penetrated organizational job settings, influencing multiple aspects of employee's life. This study is designed to explore the impact of SNS engagement on the job performance mediated as team cooperation and decision making quality effects. Data were collected from 146 employees who use organizational SNS in there company. Factor analysis and structural equation method are employed. Results from a survey accompanied by the substantial impacts of organizational employee's social networking engagement on social learning processes and outcomes. SNS engagement not only directly influences organizational employee's job performance, but also helps their team cooperation and decision making quality from others and adapt to organizational culture, both of which play prominent roles in improving their job performance.

• Journal of Information Technology Applications and Management
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• v.16 no.2
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• pp.45-63
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• 2009

China has the largest number of the user of web 2.0 such as messengers and blogs, as of 2008 year. Chinese Internet digital market will grow from $85 billion in 2007 to $264 billion in 2015. The importance of Chinese Internet business is increasing, because of its size and growth potential. This research is focused on following two questions. First, what are the major characteristics of social networking services in China? In order to find out the answer about this question, the case study on Tencent QQ and Sina Poco, the most representative social networking services company in China, was done. And the reason of the use of social networking services, their contents, and the attitude toward the paid service were identified. Second, what are the major factors influencing the use of social networking services in China. User participation, network effect, usefulness, and system quality were inferred as the factors influencing the use. These factors were based on motivation theory, technology acceptance model, and the related research papers. This research model was proved by data analysis using Partial Least Square. As results, the use of social networking services was influenced by usefulness, network effect, user participation, and system quality. But social influence was not significant of the use of social networking services.

• Knowledge Management Research
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• v.12 no.5
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• pp.41-57
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• 2011

Social commerce is simply a kind of e-commerce by adopting SNS(Social networking service). It has been spread as SNS is widely used all over the world. In this situation, companies attempt to make the best use of social commerce to understand its advertising effect and to sell more products and/or services they provide. Although social commerce is a recent trend in Korea, it is necessary for companies to find a way to effectively adopt and utilize the social commence. Therefore, the focus of this study is to identify critical success factors for social shopping. We generated 40 items to measure 8 constructs. Using data collected from 300 respondents who have experienced both SNS and social shopping, we analyzed our model and its hypotheses. The analysis result shows that social shopping customers don't use SNS to get information when they purchase products and/or services in social shopping web sites.

• The Journal of the Institute of Internet, Broadcasting and Communication
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• v.15 no.2
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• pp.239-244
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• 2015

We can build regular relationships with customers by integrating SNS (Social Networking Service) and internet shopping mall functions. For example of direct dealing of agricultural products, consumers can find news of regular sellers (seeding, farming, harvesting and new products) in the timeline at their SNS home. Then, they can purchase the necessary products by one click motion. The sellers provide news and discount information for building regular customers. Besides these SNS personal connection building, our system provides shopping mall functions to consumer's SNS home pages with auto classified catalog of products. Then, consumes easily find necessary products and these purchase may lead to regular relationships with sellers. Consumers may redistribute recommendations and reviews and it enables direct communications between consumers who are unknown to each other.

• The Journal of the Institute of Internet, Broadcasting and Communication
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• v.17 no.3
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• pp.243-258
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• 2017

Recently, Due to advances in smart-phones and mobile devices, the use of SNS is increasing in recent years. Online networking is building new paradigms in terms of creating personal needs. Along with the nature of mobile devices, it is expected to have a lot of impact on SNS service participation. The study focused on the effect of SNS on SNS participation and ease of use of social characteristics and ease of use of SNS. A survey was conducted on a survey of SNS users and analyzed the data through the structural equations. The study found that the study of social networking was statistically significant in terms of the intent of identifying the usefulness of SNS and ease of use and ease of use.

• Journal of the HCI Society of Korea
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• v.4 no.1
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• pp.11-15
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• 2009

Social Network Service has been extremely popular these days and providing diverse features and functions to users. Social networking and interest sharing in between users are key factors of SNS and this circles back to draw more users to the service. Web is the first media to provide SNS and mobile is the next. The service based on mobile environmental uniqueness such as Location-based-service(LBS) is the key success factors to convert users to web SNS to mobile SNS. TV has also been a possible SSN market to draw users to share interests and participation. However TV has been always community electronics in family members and personalization to provide SNS has been barrier to overcome. In this study, we explorer ideas of key factors of personalization in TV environment and conducted a field study to define characteristics of TV personalization in terms of depth, method, style and structure. Research finds out that there are significant differences in these categories.