• The Journal of the Korea Contents Association
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• v.9 no.6
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• pp.62-71
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• 2009

This paper is a study on the elected korean leading actors & directors who have stable mobility power for audience and social networking. We elected 153 most reliable Korea actors and directors of stardom" (50 directors, 103 actors); they have to put on the name in the 20 high ranks, and more than twice from the total amount of Korean audience about showing 700 movies by 1998-2007. And then we analyze out 'who might be centre in social networking and social networking between actor and director," through 'Centrality Analysis' using the "UCINET" social networking analysis program Finally, we know 'Kim sang-jin director' is 'key men' and 'star' who reduced uncertainty definitely: For a long time, he combines most stable audience power with broad network successfully.

• Asia pacific journal of information systems
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• v.25 no.4
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• pp.719-745
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• 2015

Social networking services provide individuals with an easy approach for exchanging messages with others based on interpersonal relationships. However, why individuals spread marketer-generated content (MGC) in their online social circles remains unclear. Therefore, we develop a theoretical model to examine how social capital, intrinsic motivations, personal perceptions, past behavior, and personal traits influence MGC sharing behavior of social media users in micro-blogging context. Data collected from 319 social networking users support the proposed model. The results from partial least squares analyses show that enjoyment, perceived control, and outcome expectations are significant indicators of individual's MGC sharing intention in the social broadcasting environment. Results also suggest that social capital, users' intention, and past behavior positively influence the MGC sharing behavior of users. Moreover, individual prevention pride exhibits a significant interaction effect on the relationships between users' MGC sharing and its antecedents. Implications for research and practice are discussed.

• The Journal of Asian Finance, Economics and Business
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• v.4 no.3
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• pp.85-94
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• 2017

The paper examines critical factors affecting consumer behavioral intentions in accepting online health communication through social networking sites. Unlike recent research under this topic, the paper assimilates some components of service quality dimensions and consumer behavior theories. The paper employs factor analysis and structural equation modelling analysis with latent variables to identify critical factors from the survey data collected from Korean consumers. The results of the study identifies three major constructs: consumer needs for health information, the perceived value of tangible attributes of health information providers, and the perceived value of intangible attributes of health information providers. The results show that consumer needs for health information and the tangible and intangible attributes of health information providers should be considered as important antecedents of accepting online health communication through social networking sites. The findings suggest that the success of online health communication via social networking sites largely depends on the tangible and intangible attributes of health information providers.

• International Journal of Human Ecology
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• v.10 no.2
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• pp.71-78
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• 2009

Efforts were made to improve the efficiency of college education through the use of information technology. This paper investigates student perceptions of a lecture club provided on a social networking website. For the empirical study, the instructor ran a lecture club for two consecutive semesters on Cyworld (www.cyworld.co.kr), a popular website among Korean youth. The research subjects were students enrolled in a Popular Culture & Fashion class. A questionnaire was distributed on the last day of the lectures. After excluding students with perfunctory responses and those who did not sign up for the community website, a total number of 297 questionnaires were used for analysis. Descriptive statistics, Pearson correlation analysis, one-way ANOVA analysis, Duncan test, and t-test were carried out, with the SPSS for Windows 12.0 being used for statistical analysis. The findings show that most students subscribed to the website and responded with a favorable attitude that the lecture club was helpful.

• The Transactions of The Korean Institute of Electrical Engineers
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• v.65 no.8
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• pp.1407-1417
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• 2016

In this paper, we propose a multi-level content transmission mechanism for intelligent quality of service (QoS) in social networking services (SNSs). Because existing SNSs and related work send image content to a client with a single fixed mechanism, they cannot consistently support content accessibility according to different conditions of QoS factors such as network congestion and throughput. In the proposed image transmission mechanism, our communication middleware (CM) provides an SNS developer with three transmission modes so that an SNS server or client can dynamically change the quality of images if required. In each transmission mode, an SNS server can send images to a requesting client with original high quality, thumbnail quality, or send only text information. With varying qualities of downloaded images, an SNS developed on top of CM can provide users with consistent QoS for access to SNS content.

• World Technopolis Review
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• v.1 no.2
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• pp.118-128
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• 2012

This paper suggests policy implications for Daedeok Innopolis (DI) in Daejeon by comparing the development and problems of DI with the San Diego biotechnology cluster. DI has strengthened its capabilities for technology commercialization and business activities after having created and managed by the Korean central government. While DI has been successful in increasing the number of institutes, researchers, research activities, however, its dynamism is not rigorous enough to be a regional innovative system. San Diego's scientific and entrepreneurial community shows the importance of formulating social and spatial contexts for mutual interactions and engagements. In San Diego, UCSD and networking organizations, especially CONNECT, are central in promoting interactions and communications between regional constituents including entrepreneurs, academics and local governments. The mechanisms of San Diego biotechnology imply that DI should provide more attention to designing and developing social and geographical space that can unleash the creative power of social interactions. To build an innovative regional system, DI needs to renovate its space, public-private relationship and networking platforms.

• Information and Communications Magazine
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• v.30 no.3
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• pp.60-66
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• 2013

본고에서는 현 주소 기반 네트워킹 프로토콜의 비효율성을 극복하기 위한 CCN(Content-Centric Networking) 기술이 SNS(Social Networking Service) 플랫폼 구축에 어떻게 활용될 수 있는 지를 살펴 봄으로써, CCN 기술의 유용성과 미래 확산 가능성에 대해 알아본다.

• The Journal of Asian Finance, Economics and Business
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• v.8 no.8
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• pp.613-624
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• 2021

The use of social networking sites (SNS) for e-recruitment has shifted the focus away from traditional hiring and selection processes. They are commonly used in the search and acquisition of new employees and are projected to expand in the near future as an e-recruitment tool. However, there is a lack of material on SNS and their impact on an employers' intention to use these sites for e-recruitment, in the context of Malaysia. Hence, there is an acute necessity for research on the extent that the features of SNS can influence the employers' intention to use SNS for e-recruitment and to know how to keep utilizing the platform for future e-recruitment. This study aims to identify the key features of SNS that lead to employers' intention to use SNS for e-recruitment in Malaysia. In this cross-sectional study, random sampling was utilized to obtain data from 198 recruitment professionals using online survey. The findings show that data quality, reliability, networking spectrum and simplicity of navigation of SNS are the key predicting factors for intention to use SNS for e-recruitment. Therefore, employers should acknowledge these key features of SNS to achieve their e-recruitment goals.

• The Journal of Society for e-Business Studies
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• v.18 no.3
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• pp.195-209
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• 2013

Considering the widespread use of social networking sites (SNSs) and the sudden shift of Filipino SNS usage from Friendster to Facebook, this paper examines five factors that affect user intentions to switch SNSs. By surveying switchers from Friendster to Facebook in the Philippines, satisfaction, alternative attractiveness, and social influence were significant factors affecting switching intent.

• The Journal of the Institute of Internet, Broadcasting and Communication
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• v.12 no.2
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• pp.95-101
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• 2012

As the influence of social networking services across the societies becomes greatly higher, many of the domestic agencies are trying to communicate with users through the introduction of social networking services. In this paper, we present a reliable exhibition-related contents recommendation service to combine social networking service concept with the customized contents recommendation method we previously proposed. The proposed service may effectively and reliably recommend its users exhibition-related contents by exploiting their relationships in the social networks compared with the existing ones.