• Journal of Information Technology Applications and Management
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• 제16권2호
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• pp.45-63
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• 2009

China has the largest number of the user of web 2.0 such as messengers and blogs, as of 2008 year. Chinese Internet digital market will grow from $85 billion in 2007 to $264 billion in 2015. The importance of Chinese Internet business is increasing, because of its size and growth potential. This research is focused on following two questions. First, what are the major characteristics of social networking services in China? In order to find out the answer about this question, the case study on Tencent QQ and Sina Poco, the most representative social networking services company in China, was done. And the reason of the use of social networking services, their contents, and the attitude toward the paid service were identified. Second, what are the major factors influencing the use of social networking services in China. User participation, network effect, usefulness, and system quality were inferred as the factors influencing the use. These factors were based on motivation theory, technology acceptance model, and the related research papers. This research model was proved by data analysis using Partial Least Square. As results, the use of social networking services was influenced by usefulness, network effect, user participation, and system quality. But social influence was not significant of the use of social networking services.

• 한국학교보건학회지
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• 제28권3호
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• pp.248-255
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• 2015

Purpose: This study was conducted to explore the relationship between high school students' mental social health and their tendency toward social networking addiction. Methods: The subjects were 543 high school boys and girls living in D city. The data were collected from the 3rd to 21st of March in 2014. Data were analyzed using t-test, ANOVA, Duncan's post-hoc test, Pearson's correlation analysis, and hierarchical regression with SPSS/ Win 21.0. Results: Social networking addiction showed significant differences depending on gender (t=-7.03, p<.001), academic achievement (t=4.571, p=.011), and the level of maternal education (t=3.344, p=.019). Social health was correlated with the tendency toward social networking addiction. Multiple regression analysis found that gender, academic achievement and social health were associated with the level of social networking addiction (F=8.750, p<.001, Adj. $R^2=.201$). Conclusion: The results suggest that it is necessary to take into account gender characteristics, academic achievement and social health in order to develop effective management programs for social networking addiction among high school students.

• 서비스연구
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• 제1권1호
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• pp.29-48
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• 2011

최근 소셜 네트워킹 서비스(Social Networking Service)에 대한 산업계화 학계의 관심이 집중되고 있다. 그러나 소셜 네트워킹 서비스의 폭발적 성장을 가능케 한 동인과 비즈니스 모델에 대한 이해가 배재된 무분별한 모방만으로는 개방형 생태계의 성공적인 안착을 도모하기 어렵다. 따라서 본 연구는 소셜 네트워킹 서비스의 플랫폼 전략, 비즈니스 모델을 분석하여 웹 기반 플랫폼 서비스를 추구하는 사업자들에게 시사점을 제공하는 것을 주요 목적으로 한다. 소셜 네트워킹 플랫폼은 개인 이용자에게 자신의 개인 정보를 공유하고 갱신할 자발적 동기를 부여하였다는 측면에서 개인화 광고를 가능케 하여 양면시장의 다른 소비자인 광고주들에게 전폭적인 지지를 받고 있다. 소비자의 참여를 유도하여 양적 팽창을 가능케 한 동인은 이용자 간 상호작용 유도와 플랫폼의 개방성에 있으며 이 플랫폼은 향후 광고 시장뿐 아니라 통신시장에 편재된 개별 기업들의 고유 영역으로 그 영향력을 확장하고 있다. 따라서 포털 사업자, 네트워크 사업자들은 소셜 네트워킹 서비스를 단순히 새로운 웹 서비스로만 인지하는 수준에서 벗어나 개별 일반 소비자의 수요를 응집시킬 수 있는 서비스 플랫폼의 확산 방안을 도출하고 광고주들의 수요를 충족시키지 위해 미디어의 진화를 촉진시켜야 한다.

• The Journal of Asian Finance, Economics and Business
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• 제2권1호
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• pp.29-36
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• 2015

The paper examines the antecedents of acceptance of social networking sites in retail franchise and restaurant businesses. The success of retail franchise and restaurant business operators via social networking sites depends not only on organizational benefits but also on their behavioral intentions of using it. Three hundred and twenty four samples collected from South Korean retail franchise and restaurant employees are analyzed using factor analysis, structural equation model techniques and one-way analysis of variance. The results of the study identify the three constructs of organizational benefits, perceived tangible assets and perceived intangible assets as for important antecedents to accept social networking sites for their business use. Moreover, higher position employees tend to have more favorable perception of tangible assets and acceptance of social networking sites for their business use.

• 한국정보통신학회:학술대회논문집
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• 한국정보통신학회 2012년도 춘계학술대회
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• pp.920-923
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• 2012

최근 스마트폰은 일반적인 전화를 위한 기능보다 컴퓨팅 능력, 연결성 및 통신에 사용되는 소형장치로 사용됨에 따라서 모바일 소셜 네트워킹이 비약적인 발전을 하고 있다. 이렇게 발전한 스마트폰의 소셜 네트워킹이 사람들의 일상생활과 사회생활의 의사소통에 많은 영향을 준다는 것을 발견하였다. 본 논문은 스마트폰의 가치와 스마트폰의 소셜 네트워킹을 사용하는 사용자에게 어떠한 혜택을 주는지 확인하며, 앞으로의 소셜 네트워킹이 사람과 사람간의 커뮤니케이션에 미친 영향을 분석하였다.

• Asia pacific journal of information systems
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• 제22권2호
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• pp.39-69
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• 2012

With the advent of communication technologies including electronic collaborative tools and conferencing systems provided over the Internet, virtual collaboration is becoming increasingly common in organizations. Virtual collaboration refers to an environment in which the people working together are interdependent in their tasks, share responsibility for outcomes, are geographically dispersed, and rely on mediated rather than face-to face, communication to produce an outcome. Research suggests that new sets of individual skill, knowledge, and ability (SKAs) are required to perform effectively in today's virtualized workplace, which is labeled as individual virtual competence. It is also argued that use of online social networking sites may influence not only individuals' daily lives but also their capability to manage their work-related relationships in organizations, which in turn leads to better performance. The existing research regarding (1) the relationship between virtual competence and task performance and (2) the relationship between online networking and task performance has been conducted based on different theoretical perspectives so that little is known about how online social networking and virtual competence interplay to predict individuals' task performance. To fill this gap, this study raises the following research questions: (1) What is the individual virtual competence required for better adjustment to the virtual collaboration environment? (2) How does online networking via diverse social network service sites influence individuals' task performance in organizations? (3) How do the joint effects of individual virtual competence and online networking influence task performance? To address these research questions, we first draw on the prior literature and derive four dimensions of individual virtual competence that are related with an individual's self-concept, knowledge and ability. Computer self-efficacy is defined as the extent to which an individual beliefs in his or her ability to use computer technology broadly. Remotework self-efficacy is defined as the extent to which an individual beliefs in his or her ability to work and perform joint tasks with others in virtual settings. Virtual media skill is defined as the degree of confidence of individuals to function in their work role without face-to-face interactions. Virtual social skill is an individual's skill level in using technologies to communicate in virtual settings to their full potential. It should be noted that the concept of virtual social skill is different from the self-efficacy and captures an individual's cognition-based ability to build social relationships with others in virtual settings. Next, we discuss how online networking influences both individual virtual competence and task performance based on the social network theory and the social learning theory. We argue that online networking may enhance individuals' capability in expanding their social networks with low costs. We also argue that online networking may enable individuals to learn the necessary skills regarding how they use technological functions, communicate with others, and share information and make social relations using the technical functions provided by electronic media, consequently increasing individual virtual competence. To examine the relationships among online networking, virtual competence, and task performance, we developed research models (the mediation, interaction, and additive models, respectively) by integrating the social network theory and the social learning theory. Using data from 112 employees of a virtualized company, we tested the proposed research models. The results of analysis partly support the mediation model in that online social networking positively influences individuals' computer self-efficacy, virtual social skill, and virtual media skill, which are key predictors of individuals' task performance. Furthermore, the results of the analysis partly support the interaction model in that the level of remotework self-efficacy moderates the relationship between online social networking and task performance. The results paint a picture of people adjusting to virtual collaboration that constrains and enables their task performance. This study contributes to research and practice. First, we suggest a shift of research focus to the individual level when examining virtual phenomena and theorize that online social networking can enhance individual virtual competence in some aspects. Second, we replicate and advance the prior competence literature by linking each component of virtual competence and objective task performance. The results of this study provide useful insights into how human resource responsibilities assess employees' weakness and strength when they organize virtualized groups or projects. Furthermore, it provides managers with insights into the kinds of development or training programs that they can engage in with their employees to advance their ability to undertake virtual work.

• 한국멀티미디어학회논문지
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• 제19권2호
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• pp.308-315
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• 2016

With the advancement in the area of cloud storage services as well as a tremendous growth of social networking sites, permission for one web service to act on the behalf of another has become increasingly vital as social Internet services such as blogs, photo sharing, and social networks. With this increased cross-site media sharing, there is a upscale of security implications and hence the need to formulate security protocols and considerations. Recently, OAuth, a new protocol for establishing identity management standards across services, is provided as an alternative way to share the user names and passwords, and expose personal information to attacks against on-line data and identities. Moreover, OwnCloud provides an enterprise file synchronizing and sharing that is hosted on user's data center, on user's servers, using user's storage. We propose a secure Social Networking Site (SSN) access based on OAuth implementation by combining two novel concepts of OAuth and OwnCloud. Security analysis and performance evaluation are given to validate the proposed scheme.

• 경영정보학연구
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• 제16권1호
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• pp.17-35
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• 2014

정보시스템 구축 프로젝트는 전문가의 지식과 경험을 공유하면서 진행되는 업무특성을 가지며, 커뮤니케이션의 문제가 실패의 근본 원인일 가능성이 있다. 본 연구에서는 휴대형 정보통신 기기 혹은 PC의 상시접속에 의해 언제나 어디서나 응답이 가능한 온라인 소셜네트워킹(On-line Social Networking)을 프로젝트 현장에서 커뮤니케이션 시스템으로 활용할 경우 프로젝트 구성원의 업무성과에 어떠한 영향을 미치는지 연구하고자 한다. 연구를 위한 구성으로 업무성과는 교류기억체계에 의해 영향을 받고, 교류기억체계는 온라인 소셜네트워킹의 특성에 의해 영향을 받는 구조방정식 모형을 수립하였다. 온라인 소셜네트워킹의 특성으로는 선행연구를 통해 시스템 특성, 지식 특성, 사회적 특성으로 분류하였다. 교류기억체계는 전문가의 위치, 전문가 인식에 기초한 신뢰, 그리고 전문가의 지식과 신뢰에 의한 업무-지식 조정의 과정을 통한 매개효과를 분석하였다. 구성원의 성과는 정보시스템 구축프로젝트에서 수행시간의 단축과 용이한 업무처리를 분석하였다. 가설의 검증 결과, 온라인 소셜네트워킹의 프로젝트에서의 활용은 구성원의 업무성과를 향상시키는 것으로 나타났다. 본 연구는 프로젝트 현장을 중심으로 연구를 진행한 것에 의의가 있으며, 프로젝트 관리자보다는 구성원에게 초점을 맞춘 특징이 있다.

• International Journal of Knowledge Content Development & Technology
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• 제6권1호
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• pp.5-39
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• 2016

Social networking applications (SNAs) are among the fastest growing web applications of recent years. In this paper, we propose a causal model to assess the success of SNAs, grounded on DeLone and McLean's updated information systems (IS) success model. In addition to their original three dimensions of quality, i.e., system quality, information quality and service quality, we propose that a fourth dimension - networking quality - contributes to SNA success. We empirically examined the proposed research model with a survey of 168 Facebook and 149 Twitter users. The data validates the significant role of networking quality in determining the focal SNA's success. The theoretical and practical implications are discussed.

• 경영정보학연구
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• 제12권1호
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• pp.1-22
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• 2010

엔터프라즈 어플리케이션에 대한 요구 사항은 서비스와 가치의 입장에서 철저히 변화되고 있다. 최근 기업들은 기술과 고객과 마케팅 운영의 필요를 충족하는 서비스를 제공하기 위하여 설계된 조직체의 네트워크와 함께 결합하면서 이러한 어플리케이션들을 서비스 시스템으로써 보기 시작하였다. 소셜 네트워크는 이러한 방향에서 주요한 역할을 담당하며, 고객과 파트너 간의 견고한 관계를 세울 수 있는 결정적인 정보를 조직에 제공해줄 수 있다. 기업은 소셜 네트워크 서비스를 CRM과 같은 엔터프라이즈 어플리케이션들과 통합하여 이런 개념을 이용하기 시작하였다. 본 논문에서는, 오픈 소스 기반 소셜 네트워크 엔진과 CRM 어플리케이션을 결합하여 소셜 CRM 시스템을 구성하였다. 이를 통하여 고객들을 기업에 더 근접하게 이끌어 올 수 있게 되며, 고객들과 더욱 원활한 소통을 촉진할 수 있게 된다. 서비스 시스템의 효율성을 분석하기 위하여 소셜 네트워크 분석을 사용하였다. 경쟁적이고 경제적으로 도전적인 상황에서, 판매자는 빠르고 효과적으로 고객들과 의미있는 소통을 정착할 필요가 있다. 본 접근방법을 통하여 최소화된 시간 안에 변화하는 고객의 요구사항을 처리함으로써 이러한 이슈를 겨냥할 수 있으므로, 서비스 품질과 비즈니스의 가치를 향상할 수 있게 된다.