• Title/Summary/Keyword: social network system

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Incorporating Social Relationship discovered from User's Behavior into Collaborative Filtering (사용자 행동 기반의 사회적 관계를 결합한 사용자 협업적 여과 방법)

  • Thay, Setha;Ha, Inay;Jo, Geun-Sik
    • Journal of Intelligence and Information Systems
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    • v.19 no.2
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    • pp.1-20
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    • 2013
  • Nowadays, social network is a huge communication platform for providing people to connect with one another and to bring users together to share common interests, experiences, and their daily activities. Users spend hours per day in maintaining personal information and interacting with other people via posting, commenting, messaging, games, social events, and applications. Due to the growth of user's distributed information in social network, there is a great potential to utilize the social data to enhance the quality of recommender system. There are some researches focusing on social network analysis that investigate how social network can be used in recommendation domain. Among these researches, we are interested in taking advantages of the interaction between a user and others in social network that can be determined and known as social relationship. Furthermore, mostly user's decisions before purchasing some products depend on suggestion of people who have either the same preferences or closer relationship. For this reason, we believe that user's relationship in social network can provide an effective way to increase the quality in prediction user's interests of recommender system. Therefore, social relationship between users encountered from social network is a common factor to improve the way of predicting user's preferences in the conventional approach. Recommender system is dramatically increasing in popularity and currently being used by many e-commerce sites such as Amazon.com, Last.fm, eBay.com, etc. Collaborative filtering (CF) method is one of the essential and powerful techniques in recommender system for suggesting the appropriate items to user by learning user's preferences. CF method focuses on user data and generates automatic prediction about user's interests by gathering information from users who share similar background and preferences. Specifically, the intension of CF method is to find users who have similar preferences and to suggest target user items that were mostly preferred by those nearest neighbor users. There are two basic units that need to be considered by CF method, the user and the item. Each user needs to provide his rating value on items i.e. movies, products, books, etc to indicate their interests on those items. In addition, CF uses the user-rating matrix to find a group of users who have similar rating with target user. Then, it predicts unknown rating value for items that target user has not rated. Currently, CF has been successfully implemented in both information filtering and e-commerce applications. However, it remains some important challenges such as cold start, data sparsity, and scalability reflected on quality and accuracy of prediction. In order to overcome these challenges, many researchers have proposed various kinds of CF method such as hybrid CF, trust-based CF, social network-based CF, etc. In the purpose of improving the recommendation performance and prediction accuracy of standard CF, in this paper we propose a method which integrates traditional CF technique with social relationship between users discovered from user's behavior in social network i.e. Facebook. We identify user's relationship from behavior of user such as posts and comments interacted with friends in Facebook. We believe that social relationship implicitly inferred from user's behavior can be likely applied to compensate the limitation of conventional approach. Therefore, we extract posts and comments of each user by using Facebook Graph API and calculate feature score among each term to obtain feature vector for computing similarity of user. Then, we combine the result with similarity value computed using traditional CF technique. Finally, our system provides a list of recommended items according to neighbor users who have the biggest total similarity value to the target user. In order to verify and evaluate our proposed method we have performed an experiment on data collected from our Movies Rating System. Prediction accuracy evaluation is conducted to demonstrate how much our algorithm gives the correctness of recommendation to user in terms of MAE. Then, the evaluation of performance is made to show the effectiveness of our method in terms of precision, recall, and F1-measure. Evaluation on coverage is also included in our experiment to see the ability of generating recommendation. The experimental results show that our proposed method outperform and more accurate in suggesting items to users with better performance. The effectiveness of user's behavior in social network particularly shows the significant improvement by up to 6% on recommendation accuracy. Moreover, experiment of recommendation performance shows that incorporating social relationship observed from user's behavior into CF is beneficial and useful to generate recommendation with 7% improvement of performance compared with benchmark methods. Finally, we confirm that interaction between users in social network is able to enhance the accuracy and give better recommendation in conventional approach.

Collaboration Framework based on Social Semantic Web for Cloud Systems (클라우드 시스템에서 소셜 시멘틱 웹 기반 협력 프레임 워크)

  • Mateo, Romeo Mark A.;Yang, Hyun-Ho;Lee, Jae-Wan
    • Journal of Internet Computing and Services
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    • v.13 no.1
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    • pp.65-74
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    • 2012
  • Cloud services are used for improving business. Moreover, customer relationship management(CRM) approaches use social networking as tools to enhance services to customers. However, most cloud systems do not support the semantic structures, and because of this, vital information from social network sites is still hard to process and use for business strategy. This paper proposes a collaboration framework based on social semantic web for cloud system. The proposed framework consists of components to support social semantic web to provide an efficient collaboration system for cloud consumers and service providers. The knowledge acquisition module extracts rules from data gathered by social agents and these rules are used for collaboration and business strategy. This paper showed the implementations of processing of social network site data in the proposed semantic model and pattern extraction which was used for the virtual grouping of cloud service providers for efficient collaboration.

A Study on the Development of Cyberpolice Volunteer System Using the Collective Intellectual Network (집단지성 네트워크형 사이버폴리스 자원봉사시스템 구축에 관한 연구)

  • Kim, Doo-Hyun;Park, Sung-Joon;Na, Gi-Sung
    • Korean Security Journal
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    • no.61
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    • pp.59-85
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    • 2019
  • In the reality that the boundary between the real world and the virtual world disappears with the 4th Industrial Revolution, cyber crimes that occur beyond time and space have clear limitations in fulfilling their duties only with the police force of government organizations established under the real law system. The research method of this thesis is based on the literature research and the experience of security work. The purpose of this paper is to establish a social system where collective intelligence of each social field can participate voluntarily to respond to cyber crimes occurring beyond the time and space before the law and institutionalization. In addition, the social system in which collective intelligence in each social sector can participate voluntarily was established to define crime types in cyberspace in real time and to prevent crimes defined by the people themselves and the counter-measures had been proposed in order to form social consensus. First, it is necessary to establish a collective intelligent network-type cyberpolice volunteer system. The organization consists of professors of security and security related departments at universities nationwide, retired public officials from the National Intelligence Service, the National Police Agency, and the National Emergency Management Agency, security companies and the organizations, civilian investigators, security & guard, firefighting, police, transportation, intelligence, security, national security, and research experts. Second, private sector regulation should be established newly under the Security Business Act. Third, the safety guard of the collective intelligent cyberpolice volunteer system for the stability of the people's lives should strengthen volunteer work. Fourth, research lessons and legal countermeasures against cybercrime in advanced countries should be introduced. Fifth, the Act on the Protection of Personal Information, the Act on Promotion of Information and Communication Network Utilization and Information Protection, the Act on the Utilization and Protection of Credit Information, and the Special Act on the Materials and Parts Industry should be amended. Sixth, police officers should develop cybercrime awareness skills for proactive prevention activities.

A Network Analysis of Information Exchange using Social Media in ICT Exhibition (ICT전시회에서 소셜 미디어를 활용한 정보교환 네트워크 분석)

  • Ha, Ki Mok;Moon, Hyun Sil;Choi, Il Young;Kim, Jae Kyeong
    • Journal of Intelligence and Information Systems
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    • v.20 no.2
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    • pp.1-17
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    • 2014
  • The proliferation of using social media and social networking services affects the lifestyles of people. These phenomena are useful to companies that wish to promote and advertise new products or services through these social media; these social media venues also come with large amounts of user data. However, studies that analyze the data of social media within the perspective of information exchanges are hard to find. Much of the previous research in this area is focused on measuring the performance of exhibitions using general statistical approaches and piecemeal measures. Therefore, in this study, we want to analyze the characteristics of information exchanges in social media by using Twitter data sets, which are relating to the Mobile World Congress (MWC). Using this methodology provides exhibition organizers and exhibitors to objectively estimate the effect of social media, and establish strategies with social media use. Through a user network analysis, we additionally found that social attributes are as important as the popular attribute regarding the sustainability of information exchanges. Consequently, this research provides a network analysis using the data derived from the use of social media to communicate information regarding the MWC exhibition, and reveals the significance of social attributes such as the degree and the betweenness centrality regarding the sustainability of information exchanges.

Arms Value Algorithm: Identifying Core Node using Social Network Analysis in C2 System (Arms Value Algorithm: 소셜 네트워크 분석 기반 C2 체계 핵심노드 식별)

  • Won, Jong-Hyun;Park, Gun-Woo;Lee, Sang-Hoon
    • Proceedings of the Korean Information Science Society Conference
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    • 2011.06a
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    • pp.13-16
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    • 2011
  • 최근 들어 네트워크1로 연결된 체계들을 효율적으로 운영하여 최대의 효과를 달성하기 많은 연구들이 수행되고 있다. 하지만 지휘통제체계 네트워크 구조 분석에 관한 연구는 상대적으로 미흡한 실정이다. 따라서 본 연구에서는 지휘통제체계 중 육군의 SPIDER체계를 대상으로 소설 네트워크 분석 (Social Network analysis)기법을 이용하여 중앙성분석과 시각화(Visualization)를 통해 핵심노드를 식별하는 arms value 알고리즘을 제안하고 분석 결과를 기반으로 TICN체계 전력화시 기초 연구자료로 활용하고자 한다.

The Effects of Social Information on Recommendation Performance According to the Product Involvement Level (제품관여 수준에 따라 소셜 정보가 추천 성능에 미치는 영향)

  • Song, Hee Seok;Joo, Seok Jeong;Lee, Jae Hoon
    • Journal of Information Technology Applications and Management
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    • v.21 no.4_spc
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    • pp.361-379
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    • 2014
  • With the rapid increase of social network usage, there are emerging trends of adopting social information among online users in building recommendation system. This study aims to investigate whether the additional usage of social information can improve recommendation performance in recommendation system and how much the improvement can be different according to the product involvement level. As an experiment result, social information does not affect positively to the recommendation accuracy but affect significantly to the recommendation quality. Also social information contributed more sensitively to the improvement of recommendation quality in high product involvement domain.

Social Network Service Users' Criteria and Strategies for Context Sharing (소셜 네트워크 서비스 사용자의 맥락정보 공유 기준과 전략)

  • Lee, Hae-In;Park, Hye-Jin;Bae, Sang-Won;Kim, Jin-Woo
    • Journal of the HCI Society of Korea
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    • v.7 no.1
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    • pp.11-17
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    • 2012
  • A number of context information is shared through social network service(SNS). Among them, we focused on the information which is rarely shared for various reasons. The result indicated that users prefer to avoid certain types of context information because of: 1)containing socially unacceptable content, 2)laking of desire for disclosure, and 3)potential risk of privacy. Concerning privacy concern, it was found that users developed their own management strategy to control context information rather than employing existing system features. Drawing on Communication Privacy Management(CPM) theory, we analyzed findings and suggested guidelines for system design.

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Personalized Contents Recommendation System Based on Social Network (소셜 네트워크 기반 맞춤형 콘텐츠 추천 시스템)

  • Lee, Seok-Pil
    • Journal of Broadcast Engineering
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    • v.18 no.1
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    • pp.98-105
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    • 2013
  • Patterns for generating and consuming contents are various in these days from conventional broadcasting contents to UCC. There are many researches on developing recommendation engines based on user's profile for providing desired contents. In this paper we propose a contents recommendation system using not only user's profile but other's profiles in closed user group of the social network based on patterns for user's consuming contents. The proposed recommendation agent update user's profile using usage history and other's profiles related to the user in the closed user group.

Analysis of Case Study for Smart Tourism Development: Korea Tourism Organization's Smart Tourism Case (스마트 관광 발전을 위한 사례 분석 연구: 한국관광공사 사례)

  • Koo, Chulmo;Shin, Seung-Hun;Kim, Kee-Hun;Chung, Namho
    • The Journal of the Korea Contents Association
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    • v.15 no.8
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    • pp.519-531
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    • 2015
  • For tourism, Information Technology (IT) is the one of the most important factors, therefore, tourism has been open to IT. Through internet, the sources of information became extensive. Smartphone and Social Network Service (SNS) make huge changes in tourism. In line with this, Korea Tourism Organization (KTO) is developing the smart tourism system, composed of internet, smartphone, SNS, as representative of Korea tourism. In this research, KTO's main channels, internet, smartphone, SNS, of smart tourism system will be analyzed as well as the connectivity between the channels.

Design and Implementation of Android-based Cooperative Learning System using Social Network Service (소셜네트워크 서비스를 활용한 안드로이드기반 협동학습시스템 설계 및 구현)

  • Lee, Myung-Suk;Son, Yoo-Ek
    • The Journal of Korean Association of Computer Education
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    • v.14 no.5
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    • pp.71-79
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    • 2011
  • We designed and implemented a cooperative learning system using social network service which can be utilized on a smart phone for users to read each other's posting once they upload posting and to give feedback concerning the posting in real time without the need for accessing a relevant website, through the installation of a necessary application which makes it possible for learners to interact at any time in any place on a smart phone. The developed program is used as an intermediate tool for real-time communications so as to aid in solving the task of learners, and it was made to boost academic achievement as well as interest in learning through real-time interactions and feedback. Furthermore, the program was designed in such a way that an instructor actually helps learners by closely identifying their levels based on accumulated data.

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