• The Journal of the Korea Contents Association
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• v.12 no.3
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• pp.311-321
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• 2012

This study derived from 5 variables(information, product diversity, communication possibility, responsiveness, price) of service quality on social commerce from literature studies and set up the research model and hypotheses. The 167 questionnaires are used in this analysis. The results were as follows: first, all the variables had positive influences upon satisfaction except responsiveness. Second, all the variables had positive influences upon repurchase intention except price. Third, the satisfaction of social commerce had a positive influence upon repurchase intention. This study suggested the strategic implications to induce customers satisfaction and repurchase intention after analyzing critical factors about service quality of social commerce.

• Journal of Digital Convergence
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• v.9 no.2
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• pp.131-140
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• 2011

As the recent advances in network and wireless communications and semiconductor design and process technologies, our computing platform is rapidly shifting from desktop PCs to mobile devices such as UMPC (Ultra Mobile PC), Tablet PC, and Smartphone. Especially, wide-spreading Smartphones allow a new field of application based on location based services available with an user interface called augmented reality (AR). Therefore, this paper introduces an implementation of AR using various OpenAPls on Android Smartphones. In order to utilize enrich user data in real time, the system integrates with location based social network services also with OpenAPI. These APIs enable third-party developers to make use of rich contents of many portal web sites. The prototype was implemented on the real Android phone, Sky Sirius, and the result shows that it can provide an efficient location based service using AR technology without any constraints on mobile devices; in addition, it connects SNS to AR for sharing user data including photos, videos, and messages based on a specific location.

• Spatial Information Research
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• v.22 no.4
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• pp.21-38
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• 2014

Since users who search maps conduct their searching using the name they already know or is commonly called rather than formal name of a specific place, they tend to fail to find their destination. In addition, in typical web map service in terms of spatial searching of map. Location information of unintended place can be provided because when spatial searching is conducted with the vocabulary 'nearby' and 'in the vicinity', location exceeding 2 km from the current location is searched altogether as well. In this research, spatial range that human can perceive is calculated by extracting POI date with the usage of twitter data of SNS, constructing spatial relations with existing POI, which is already constructed. As a result, various place names acquired could be utilized as different names of existing POI data and it is expected that new POI data would contribute to select places for constructing POI data by utilizing to recognize places having lots of POI variation. Besides, we also expect efficient spatial searching be conducted using diverse spatial vocabulary which can be used in spatial searching and spatial range that human can perceive.

• Journal of Digital Contents Society
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• v.15 no.2
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• pp.219-225
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• 2014

Competition between corporations is getting more intense, so they need customer feedback in order to fulfill an effective management. Recently, SNS (Social Network Service) such as Twitter and Facebook has grown dramatically because of smart phones. Social media like Twitter and Facebook let customers to express their needs, and using big data such as data on SNS is a very effective method for getting customer's feedback. Collecting and analyzing social big data are operated by Buzz monitoring system. This research suggests how to utilize big data for getting customer's feedback on hotel CRM(Customer Relationship Management), which considers customer itself as asset of business. This paper demonstrates the research of buzz monitoring system that analyzes big data, and presents results of hotel customer reputation using buzz monitoring system. It would analyze the result from the hotel customer reputation, and research the implication in this paper.

• Fashion & Textile Research Journal
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• v.19 no.6
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• pp.701-711
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• 2017

This research aimed to understand selfie behavior in social networking sites (SNSs). The research was conducted on the basis of the functional theories of attitude, verified self-presentation attitude, and self-expression attitude that affect selfie behaviors (i.e., taking selfies, posting selfies, and taking selfies for fashion product exposure). The moderating effect of satisfaction toward one's appearance was identified. The participants of the study were SNS users aged 20-30 years who had posted selfies in the past month. A survey was performed using an online panel of an international survey firm. The data were analyzed using hierarchical regression analysis on SPSS 22.0. Results corroborated that self-expression attitude affected the number of selfies taken but not the number of selfies posted and those uploaded for fashion product exposure. Self-presentation attitude exerted a significant effect on the number of selfies posted and those uploaded for fashion product exposure. When satisfaction toward one's appearance was high, self-presentation attitude increased the influence of the behaviors of posting selfies and uploading selfies for fashion product exposure. Self-expression attitude also significantly influenced the number of selfies taken due to the moderating effect of satisfaction toward one's appearance. This research was made meaningful by its quantitative analysis of selfie behavior in SNSs. The results confirmed the different functions of attitudes affecting selfie behavior. With the improved understanding of selfie behavior obtained from this research, Social Media marketing may be carried out in various industrial fields in the future.

• Proceedings of the Korean Society of Computer Information Conference
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• 2013.01a
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• pp.313-315
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• 2013

영재교육의 목표는 개인의 자아실현 및 국가 사회에 이바지하는 인재를 양성하는 데 있다. 그러나 그 동안 우리의 영재교육이 지적인 영역에 치중한 결과, 우리나라 영재의 리더십 수준은 미국의 일반 학생과 비슷하다는 분석이 제기되기도 하였다. 지적능력만 뛰어난 영재는 현대사회에서 요구하는 타인을 배려하고 소통하며 합리적 의사결정을 내릴 수 있는 인재상과는 거리가 멀다. 이에 본 논문에서는 정보영재를 위한 리더십 교육 프로그램을 개발하고 그 도구로 SNS를 활용하였다. SNS는 다양한 자료를 검색, 공유할 수 있고 사람사이의 관계 맺기, 타인과의 소통을 기반으로 하기에 리더십 교육의 목표 실현에 적합한 특징을 지녔고, 컴퓨터나 인터넷 등 첨단 기기의 사용을 즐기는 정보 영재의 특성과도 일치하는 도구이기 때문이다. 유투브, 위키피디아, 트위터 등의 SNS를 사용하여 동영상을 제작하고 간단한 메시지로 타인과 소통하며, 위키에서 협업하여 과제를 수행해나가는 과정을 통해 대인관계와 조직능력, 타인과 공동체 배려 등 리더십이 향상될 것으로 기대한다.

• Journal of Information Technology Services
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• v.14 no.2
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• pp.177-193
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• 2015

A great number of customers, who want to watch movies usually check out online reviews before choosing what to watch a movie. The most representative online media that customers consult are portal sites and SNS (Social Network Service). Although there have been numerous studies on online eWOM (e-Word of Mouth) and the effects of online media in businesses, it remains a question that which media is best for WOM (Word of Mouth) when selecting movies. This research examines customer's intention for consulting eWOM and for watching movies according to the number and tendency of online replies. We have compared portal sites and SNS about information of movie. The study shows that a large number of positive replies can affect the intention for WOM and choosing movies. Facebook has more influence than portal sites when choosing what to watch when replies consist of large and positive comments. However, there is no difference between the two types of media when they consist of negative comments.

• Journal of The Korean Association of Information Education
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• v.22 no.2
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• pp.275-284
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• 2018

The purpose of this study is to improve career awareness of students by using visual thinking and SNS. In addition, parents' interest about their children 's career was increased, and career guidance suitable for the development stage of elementary school students' education was searched to find out the course appropriate for their aptitude and ability. The results of the comparative study showed that the experimental group had a significant effect on the opinions and attitudes toward career, information search and rational decision making, and knowledge on occupation. Research shows that career-based education using visual thinking and SNS has a positive effect of encouraging students' career awareness and positive attitude toward career search.

• Proceedings of the Korea Information Processing Society Conference
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• 2018.10a
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• pp.403-405
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• 2018

도시 속 상업 공간에서는 공간적 위치에 따른 지리적 이점이나 판매하는 상품뿐만 아니라, 해당 공간 속에서 소비자가 느낄 수 있는 문화와 감성이 소비자가 소비를 유하게 하는 중요한 요소가 되기도 한다. ICT 서비스 환경이 자리를 잡아 감과 동시에 제4차 산업 혁명이 도래하고 있는 현대 정보화 환경 속에서 소비자들은 자신의 심리나 감성, 정서에 들어맞는 공간에 방문하며 소비하고 SNS를 통해 공유한다. SNS는 Social Network Service의 줄임말로 너무나 일반적으로 우리 일상에 들어와 있는 개념이다. SNS의 시작은 마케팅의 한 분야로 시작된 것으로 판단된다. SNS를 이용한 홍보마케팅은 21세기에 접어들면서 고객들의 주관적인 개개인의 욕구 충족과 감성을 중시하게 됨으로써 예전보다 더 복합적이며 정교해졌다. 본 연구는 SNS 데이터를 블로그, 카페, 페이스북, 인스타그램에서 지역 명칭을 키워드로 1년간 콘텐츠를 크롤링하며, 형태소 분석기를 통해 학습할 수 있도록 데이터 전처리 작업을 한다. 마지막으로 딥러닝 알고리즘인 RNN 중 LSTM을 사용하여 감성 분석 학습 모델을 만들어서 지역별 콘텐츠의 주요분야, 긍/부정을 판별한다. 이렇게 분석한 데이터를 이용해 각 지역만의 특색과 인기 분야, 비인기 분야, 더 나아가 유망한 분야를 알아본다.

• Asia pacific journal of information systems
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• v.31 no.4
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• pp.448-471
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• 2021

Compared to consumers' focus, in the past, on the functional aspect of fashion products, consumers recently tend to place more importance on their impressive and memorable experiences in purchasing process. As consumer's interest changes from functional aspects to individual experience in purchasing process, fashion brands try to convey the identity of the brand through creating favourable consumers' experiences. Therefore, this study explores the effect of individuals' aesthetic experiences with fashion brands' SNS accounts on their attitudes. More specifically, the study evaluates whether consumers enjoy the flow of fashion brands' SNS accounts and form purchase intentions through their aesthetic experiences and product placement. Through a survey, empirical testing was done to investigate the effect of the aesthetic experience on of flow and purchase intentions. The current study tests the interaction effect among perceived aesthetic experience, narrative images, and product placement employing 2×2×2 MANOVA. The findings herein reveal that the aesthetic experience affects flow and purchase intention, and that there is a statistically significant interaction effect between aesthetic experience, narrative images, and product placement.