• 제목/요약/키워드: social influence model

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노인의 주관적 건강과 사회적 지지가 사회적 자본 형성에 미치는 영향 (The Effects of elderly's Perceived Health and Social Support on Social Capital Formation)

  • 백정만;전상남
    • 한국학교ㆍ지역보건교육학회지
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    • 제21권2호
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    • pp.1-14
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    • 2020
  • Objectives: The purpose of this study was to identify factors(perceived health and social support) affecting social capital formation of the elderly. Methods: Samples consisted of 184 people aged over 65 years old in one county of Kyungsangbukdo. Data were analyzed with t-test, ANOVA and regression analysis. Results: First, social support(both emotional support and instrumental support) were significantly different by economic status. Secondly, regression analysis showed that perceived health affected a positive influence on social capital in Model1, which analyzed only perceived health. However, Model2, which analyzed perceived health and social support(emotional support, instrumental support) at the same time, showed that only instrumental support affected social capital formation. Conclusions: It was suggested to develop customized health promotion and job creation are required for social capital formation of the elderly.

기업사회책임활동적인지인지동기류형대고객충성도적영향(企业社会责任活动的认知认知动机类型对顾客忠诚度的影响) (The Effects of the Perceived Motivation Type toward Corporate Social Responsibility Activities on Customer Loyalty)

  • Kim, Kyung-Jin;Park, Jong-Chul
    • 마케팅과학연구
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    • 제19권3호
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    • pp.5-16
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    • 2009
  • 企业社会责任活动已被认为是提高企业形象和企业竞争力的一个潜在因素. 然而, 先前大部分关于企业社会责任活动的研究是主要针对的是这些活动如何影响影响对产品, 企业以及企业形象的评价的评价. 另外, 一些学者将消费者对企业动机的感知作为企业社会责任和消费者反应之间直接关系中的调解变量. 然而, 动机理论和相关的研究存在一些缺点. 对消费者, 企业社会责任活动只有两个动机, 但最近, Vlachos等人(2008) 认为这些动机应该细分. 因此, 它有可能从原有理论发展为修正理论模型(说服, 个人知识管理(PKM). Vlachos等人(2008) 将企业社会责任动机细分为四种类型, 并尝试发现这些动机在影响顾客种程度方面的作用以及不同. 以前的研究已经证明具有积极动机会对的社会责任活动会有积极的影响. 但并没有实证地解释其心理原因. 因此本研究的目的是双重的. 第一, 本研究试图发现顾客为什么会在他们感受到企业社会活动的积极动机的情况下表达他们的感激. 第二, 本研究试图测试当社会从企业社会责任活动中获得利益时与消费者的回报的效果. 以下是本研究的假设: H1: 企业社会责任活动的价值驱使的动机积极影响认知的对等对于互惠的期待. H2: 企业社会责任活动的参股者驱使的动机消极影响于互惠的期待认知的对等. H3: 企业社会责任活动的利己驱使的动机消极影响于互惠的期待认知的对等. H4: 企业社会责任活动的战略驱使的动机消极影响对于互惠的期待认知的对等. H5: 对企业社会责任活动的互惠的期待认知的对等积极影响消费者忠诚度. 我们选择了一个公司作为研究对象来理解企业社会责任活动的动机是如何影响消费者于互惠的期待认知的对等和顾客忠诚度. 总样本为100名受访者被选为试验测试. 此外, 为了获得一致的回复, 我们保证所有的受访者都超过20岁. 本调查中. 在排除了28份无效问卷以后, 总受访者是172名(82名男性, 90名女性). 基于截至标准, 数据和模型的适配度良好. 在观察结果以后, 企业社会责任活动的价值驱使的动机对于互惠的期待认知的对等有积极的影响(t=6.75, p<.001),假设1被证明. Morales (2005) 也指出消费者的确感激企业对社会所做出的努力以及对社会所给予的利益. 而且企业社会责任活动的参股者驱使的动机对于互惠的期待认知的对等没有影响(t = ‐.049, p > .05). 因此, 假设2被拒绝. 我们可以用符合论来解释这个结果. 利己驱使动机(t = ‐3.11, p < .05)和战略驱使的动机(t = ‐4.65, p < .05) 对认知的对等有消极影响. 因此H3和H4被证明. 而且认知的对等积极影响消费者的忠诚度(t = 4.24, p < .05),H5被证明. 从结果中看, 与大众群体相比,大学生更容易受利己驱动动机的影响. 以下是本研究的结论:首先, 数据分析结果显示价值驱使的动机积极影响于互惠的期待认知的对等. 但是参股者驱动的动机对互惠的期待认知的对等没有显著影响. 另外, 利己驱使的动机和战略驱使的动机消极影响互惠的期待认知的对等. 第二, 当企业社会责任活动与消费者的回报关联时, 社会责任活动积极影响顾客忠诚度. 本研究测试了动机的种类是否影响消费者对企业社会责任的反应, 尤其是企业社会责任如何能影响关键的内在因素(认知的对等) 和消费者行为的结果(顾客忠诚度). 而且, 本研究阐述了认知对等在企业社会责任动机和顾客忠诚度的关系中起到媒介的作用. 我们的研究扩展了有关消费者企业社会责任动机方面的研究, 将他们定位为消费者反应的一个直接指标. 另外一个贡献是, 我们成功地鉴定了认知的对等作为一个次级过程在归因于顾客忠诚度的企业社会责任的影响中的中介作用. 今后在研究企业社会责任的最终行为和财务影响时应该考虑源于互惠的期待认知对等的影响. 本研究的结果具有重要的管理意义. 第一, 本研究发现的对等的中心作用表明经理人应该经常考虑这些行为将创造出多少的互惠的期待认知对等. 第二, 理解消费者对企业社会责任的动机, 的认知是如何与互惠的期待认知对等和顾客忠诚度相关, 可以帮助经理人通过营销活动和管理企业社会责任‐感应归因过程来监控和提高这些消费者的结果. 本研究的结果将帮助企业去理解影响互惠的期待认知对等的四个不同的动机的相对重要性.

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노인의 감각장애와 기능상태에 관한 연구 (Effects of the Sensory Impairment on Functioning Levels of the Elderly)

  • 송미순
    • 대한간호학회지
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    • 제23권4호
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    • pp.678-693
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    • 1993
  • The purposes of this study were to describe the level of vision and hearing impairments, depression and functional capacity, among Korean institutionalized elderly and to examine the relation-ship between sensory impairments, depression, and functional capacity in these people. The final pupose was to test the cognitive function path model using sensory competencies as predictors. A convenience sample of thirty nine male and 90 female subjects with a mean age of 80.5 were the subjects of this study. The subjects were tested for cognitive function, and vision and hearing impairments. Physical function and social function were measured by observation of designated task performance by the subjects. Their level of de-pression was measured using a Geriatric Depression Scale administered through an interview. Individual subjective ratings of hearing and vision were marked by the subjects, on a ladder scale. The results of the study showed that 48.8% of the subjects had a hearing impairment, 63.5% had a vision impairement, and 36.4% had both a vision and hearing impairement. The four sensory groups (no sensory impairement, hearing impairement, vision impairement, hearing and vision impairement) were tested for differences in depression, physical function, social behavior and cognitive function. The only significant difference that was found was in cognitive function, between the no sensory impairement group and the hearing and vision impairement group(F=3.25, P<.05), Subjective ratings of hearing showed a significant correlation with cognitive function(r=.34, p<.001) and with social behavior(r=.31, p<.001). There was no correlation between subjective vision ratings and cognitive function or social behavior. However there was a significant correlation between vision and hearing(r=.49, p<.001). There was also a significant negative correlation between age and vision(r=-.21, p<.01) and between age and hear-ing(r=-.34, p<.001). There was a significant correlation between depression and physical function (r=-.32, p<.001) but there was no correlation between depression and cognitive function or social behavior. Based on the literature review and the result, this study, a path model of sensory competence-> cognitive function- >social behavior was developed and tested : Perceived vision and perceived hearing were the exogenous variahles and cognitive function and social behavior were the endogeneous variables in the model. The path analysis result demonstrated an accept-able fit (GFI=.997, AGFI=.972, X$^2$=.72 (p=.396), RMSR=.019) between the data and the model. There was a significant direct effect($\beta$=.38) of perceived hearing on cognitive function. There was a significant direct effect ($\beta$=.32) of cognitive function on social behavior. The total effect of hearing on social behavior was $\beta$=.32 including the indirect effect ($\beta$=.12) . However perceived vsion had little effect ($\beta$=-.08) on cognitive function. The result of path analysis confirms that hearing levels influence cognitive function, and both hearing and cognitive function levels influence social behavior. However, vision has little effect on cognitive function or on social behavior. For the next study, a combined model of the pre viously developed environment - >depression- > physical and social function model, and the present cognitive function model, should be tested to further refine the functional capacity model. There also a need for longitudinal study of functional capacity and sencory competence in order to better understand how declining sensory competence influences functional capacity and how it effects in-creasing dependency and nursing needs in the elderly.

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인공지능(AI)스피커 사용의도에 관한 연구: 확장된 기술수용모델을 중심으로 (A Study on the Intention to Use AI Speakers: focusing on extended technology acceptance model)

  • 김배성;우형진
    • 한국콘텐츠학회논문지
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    • 제19권9호
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    • pp.1-10
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    • 2019
  • 본 연구의 목적은 AI 스피커 사용의도에 영향을 미치는 외생변인들의 영향력을 살펴보는 것이다. 개인적 특성(자기효능감, 혁신성, 적합성, 즐거움)과 사회적 영향(사회적 동조, 사회적 이미지)이 인지된 유용성과 인지된 용이성에 미치는 영향, 그리고 인지된 유용성과 용이성이 사용의도에 미치는 영향을 305명에 대한 온라인 설문조사를 통해 살펴보았다. 연구결과, 첫째, 자기효능감과 사회적 동조가 인지된 용이성에 대해 정적으로 유의미한 영향을 미친 것으로 나타났다. 둘째, 혁신성은 인지된 유용성에 대해 부적 영향을 나타냈고, 적합성과 사회적 이미지는 정적 영향력을 나타냈다. 셋째, 인지된 유용성과 인지된 용이성은 사용의도에 유의미한 정적 영향을 미치는 것으로 나타났다.

어머니에 대한 표상과 아동의 사회적 능력과의 관계: 또래 표상의 매개효과를 중심으로 (The Relationship between Children's Representation of Mother and Social Competence : Representation of Peers as a Mediating Variable)

  • 정명진;김광웅
    • 아동학회지
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    • 제30권6호
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    • pp.523-534
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    • 2009
  • This study examined the mediating role of representation of peers on the relations between children's representation of mother and social competence. Subjects were 547 elementary school children. Baron and Kenny's model (1986) was used to investigate mediating effects. Results were (1) there were no differences in the representation of mother by gender. Girls had more positive representation of peers than boys. (2) Girls' representation of mother had more influence on social competence than boys'. (3) Girls' representation of peers had more influence on social competence than boys'. (4) Representation of peers mediated relations between representation of mother and social competence. Girls' representation of peers had more mediating effect than boys'.

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개인용 클라우드 컴퓨팅 사용에 미치는 영향요인 분석 (Analysis of Influence Factors on the Intention to Use Personal Cloud Computing)

  • 류재홍;문혜영;최진호
    • 한국IT서비스학회지
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    • 제12권4호
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    • pp.319-335
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    • 2013
  • Cloud computing allows users to access software or specific programs that support the cloud platform through an information communicating device that can connect to the internet anywhere or anytime. Also, the cloud architecture not only reduces the expenses of IT infrastructure construction and maintenance, but also speeds up processing and mobility, which leads to a significant ease of use. In spite of the advantages of cloud computing, previous studies have been centered on case studies of the execution, advantages, and problems of cloud computing. In contrast, empirical research on individual cloud computing up till now is very insufficient. Thus, the research aims to create a model of an individual user's perspective and verify validation. This study reveals types of influence that characteristics can have on an individual user's intention to use, by searching the characteristics that the individual user recognizes on cloud computing services. The results are as follows:first, the characteristics of cloud computing indicates a significant influence on usage intention. Second, all characteristics in cloud computing, accessibility, reliability, perceived ease of use, and fusibility, are confirmed in providing significant influences in shaping social influence forms. Third, social influence has a significant influence on usage intention.

The Effects of Creating Shared Value on Corporate Performance

  • Park, Jong-Chul;Mool, Prashant;Na, June-Hee;Lee, Chang-Gon
    • 유통과학연구
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    • 제12권10호
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    • pp.29-35
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    • 2014
  • Purpose - This study highlights the inter-dependence between business and society. Various business strategies like Corporate Philanthropy and CSR (Corporate Social Responsibility) are introduced to establish better relationship between business and society. Research Design, Data, and Methodology - This study presents a research model clarifying the role of Creating Shared Value (CSV) and its influence on overall corporate performance. Further, we reveal the mediating role of corporate trust generated by various mechanisms of economic and social values, leading to enhanced corporate performance. Results - The proposed research model addresses five different proposals indicating that, by incorporating CSV approaches, organizations can create both business and social values. These values help positively influence corporate trust, ultimately facilitating improvements in overall corporate performance. Conclusions - CSV is currently in its early stage; it is difficult to gather meaningful data to measure its performance. However, this study seeks to connect CSV with other important factors such as corporate trust. The proposed model can be a starting point for a more empirical and formal conceptualization of CSV along with other important links.

조직구성원의 네트워크 위치가 지식공유에 미치는 영향 (Effects of Network Positions of Organizational Members on Knowledge Sharing)

  • 김창식;곽기영
    • 지식경영연구
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    • 제16권2호
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    • pp.67-89
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    • 2015
  • Improving productivity of knowledge workers is an important issue in the 21st century referred as knowledge-based society. The core key word is knowledge sharing among constituents of an organization. The purpose of this study is to combine the social network position factors with attitude and behavior factors, and develop an integrated research model for the knowledge sharing among members of an organization. This study adopted the integrated theoretical framework based on social capital, self-efficacy, transactive memory, and knowledge sharing. Surveys were conducted to 42 organizational members from a department in a leading IT outsourcing company to empirically test the proposed research model. In order to validate the proposed research model, social network analysis tool, UCINET, a structural equation modeling tool, SmartPLS, were utilized. The empirical result showed that, first of all, organizational members' familiarity network position had significant influence on knowledge self-efficacy and transactive memory capability. Second, knowledge self-efficacy and transactive memory capability affected knowledge sharing intention. Third, knowledge sharing intention also had an impact on the job performance. However, organizational members' expertise network position had no significant influence on knowledge self-efficacy and transactive memory capability. This finding reveals the importance of the emotional approach rather than the rational approach in knowledge management. The theoretical and practical implications on the research findings were discussed along with limitations.

그룹홈 청소년이 맺는 대리양육자와의 애착관계가 심리사회적응에 미치는 영향 -낙관성의 매개효과를 중심으로- (Influence of Attachment Relationship Between Group-home Adolescents and Surrogate Care-givers on Psycho-social Adjustment - The Mediating Pathway of Optimism -)

  • 이수천;김형태
    • 사회복지연구
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    • 제43권2호
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    • pp.87-111
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    • 2012
  • 본 연구에서는 '청소년의 부모와의 애착관계는 낙관성을 매개로 심리적응과 사회적응에 영향을 미친다'는 이론적 모형을 그룹홈 청소년에게 적용하여 검증하였다. 그룹홈 청소년은 여러 가지 이유로 친부모와 함께 살지 못하고, 대신 부모의 역할을 대행하는 그룹홈 생활교사(대리양육자)와 함께 살기 때문에 '대리양육자와의 애착관계'가 낙관성을 매개로 심리적응과 사회적응에 미치는 영향을 알아보았다. 분석 결과, 심리적응 모형과 사회적응 모형 모두에서 낙관성은 애착관계와 심리적응 및 사회적응 사이에서 완전 매개변인으로 작동하는 것으로 나타났다. 이러한 결과는 그동안 사회복지 연구에서 많은 관심을 받지 못했던 '낙관성'의 효과에 관심을 갖게 하며, 이에 대한 연구가 활발히 이루어질 필요성을 시사한다.

보안과 위험의 지각이 인터넷 뱅킹 재사용 의도에 미치는 영향 (The Influence of Security and Risk Perception on the Reuse of Internet Banking)

  • 이웅규
    • Asia pacific journal of information systems
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    • 제17권1호
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    • pp.77-93
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    • 2007
  • Risk has been considered as one of very important topics in traditional consumer behavior theoretically and practically since its tendency of minimizing errors rather than maximizing utilization in addition to its intuitive appealing with very high explaining power. In addition to a traditional view of risk, importance of risk in online transactions such as Internet banking is due to technical instability in security of the Internet as well as temporal and spatial separation of transaction partners. Therefore, risk in online transactions should be analyzed by a very comprehensive way since it is very inherent in the Internet. The objective of this study is to suggest a research model for explaining the use of online transactions in some risk related variables including risk results, security result, perceived security, and social influence and show its validity by applying it to Internet banking users. In result, hypotheses suggested by our research model are shown to be valid ones.