• Journal of Korean Society for Quality Management
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• v.46 no.4
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• pp.1015-1028
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• 2018

Purpose: This study attempts to find how the cultural marketing activities utilizing cultural space affect firm's brand image and brand loyalty, and whether this culture marketing technique is recognized as a social contribution activity by potential customers and thereby influence brand image and loyalty. Methods: The data was collected by using the structured questionnaires to consumers who have experience using the Naver Library, Starfield Library, and Hyundai Card Library. The proposed research model is tested using 178 valid questionnaires using Smart PLS 2.0. Results: This research indicated that among cultural marketing factors, cultural support and cultural promotion have little impact on brand image, whereas culture firm influence brand image. Brand image also had an impact on brand loyalty, but it was found that public libraries operated by companies were not recognized as corporate social contribution activities, nor did they have an impact on the formation of the company's brand image. Conclusions: The study offered a theoretical and empirical foundation for future research by empirically identifying the relationship between cultural marketing and brand image and loyalty and confirmed the coordinating effect of social contribution activities between a cultural firm and its brand image.

• Asia pacific journal of information systems
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• v.32 no.2
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• pp.327-353
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• 2022

With the development of technology and media and the pursuit of non-face-to-face due to the corona pandemic, the influence of live commerce, a real-time streaming shopping channel, is growing. Starting from China, the popularity of live commerce is growing all over the world, and it has become an interesting topic among many practitioners and researchers. However, compared to its popularity, there are few studies on live commerce. Therefore, we build a theoretical model in terms of IT affordance such as visibility, guidance shopping, trading, and meta-voicing and investigate how live commerce affects engagement with customers. We empirically measure 428 individuals who have used live commerce using survey data. In addition, we conduct four types of scenario experiments on whether social cues on exposures of other consumers, influence customer engagement. Our results show that trading affordance has the most significant effect. This shows that the live commerce platform may want to devise a program that helps make payment easier for users who prefer a quick and simple process. Our study contributes to the literature by presenting the importance of IT affordance for live commerce.

• Journal of the Korea Academia-Industrial cooperation Society
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• v.18 no.4
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• pp.380-390
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• 2017

This study examined the relationship between social support, social participation and physical functioning among older adults in community senior centers. The subjects of this study were 194 persons aged 60 years or older who participated in the senior center in K province and D city, from June 16 to June 30, 2016. The collected data were analyzed using descriptive statistics, T-test, one way ANOVA, Pearson correlation analysis, multiple regression analysis, and structural model analysis using IBM SPSS Statistics 23.0 and IBM AMOS 21.0. The result showed that the social support and physical functioning of the elderly in the community were above normal, and social participation was somewhat low. Interestingly, an analysis of the physical functioning between social support, social participation and depression revealed significant correlations. The factors affecting the physical health were 23.4% of the respondents who had a significant influence on social support and leisure activities. In addition, the result of structural model analysis showed that social support had a significant influence on the social participation, depression and physical functioning. Therefore, the results suggests that the development of educational programs and an age-friendly environment should be actively provided to older adults in the community by strengthening the physical function through social support for active ageing.

• Journal of the Korean Home Economics Association
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• v.43 no.9 s.211
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• pp.109-127
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• 2005

The present study examined the relationships among maternal attachment, self-concept, peer relationship, and school adjustment. The subjects were 293 Korean-Chinese elementary school students living in Yanji and Shenyang, China. The Inventory of Parent and Peer Attachment (Armsden & Greenberg, 1987), Social Competence Inventory(Doh & Falbo, 1999), and Self-Perception Profile for Adolesents(Harter, 1988) were used to measure the subjects' maternal attachment, and peer relationship, school adjustment, and self-concept, respectively. When structural equation modeling was applied, the results supported not only the model that maternal attachment and self-concept exert an influence on peer relationship, but also the model that they exert an influence on school adjustment. The results of this study suggest that the secure maternal attachment of Korean-Chinese works as an important mechanism that explains their peer relationship and adjustment at elementary school.

• Journal of Digital Convergence
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• v.9 no.4
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• pp.103-113
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• 2011

A study on the influence of technology acceptance model to marketing performance and based on an expanded characteristics of smart phone. the result of this study are flows: 1) Perceived usefulness of smart phone are related to word-of-mouth intention and repurchase intention. 2) Social influence are related to word-of-mouth intention but repurchase intention are not related to repurchase intention.

• Journal of Fisheries and Marine Sciences Education
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• v.19 no.1
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• pp.8-18
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• 2007

In order to define their relative influence, this study analyzed causal relationships between school adjustment of middle school students and such related variables as locus of control and stress, including clarification of other significant variables affecting school adjustment. Participants were a sample of 331 students from 3 middle schools in Busan. Correlation, analysis of covariance structure modeling, and model-fitness tests were applied to the data. Results indicated that stress on the school, home, social relationships, and self has the more significant influence on the school adjustment, and the locus of control has relatively low influence.

• Human Ecology Research
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• v.54 no.4
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• pp.397-404
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• 2016

This study analyze factors influencing the dietary life of Korean women. This study analyzed 653 women aged 19 (and over) in Korea using materials developed by Social Sciences Korea Food Sustainability Study Group in 2015. As a result, in dietary life characteristics, females with higher education in their 40s and 50s and with a high income level, married women, and women thinking are subjectively healthy and show a statistically significant difference compared to other groups. Next, a correlation analysis is conducted to examine the relationship between independent variables and dietary life. The results showed a positive relationship with all variables, and a high correlation in the sales recognition of homegrown products (r=.384), the recognition of a food environment (r=.349), the recognition of food welfare (r=.325), and the recognition of food safety (r=.322). Factors that influence dietary life are extracted and the causal relationship is verified through multiple regression analysis of which the dependent variable is dietary life. In a regression model of dietary life, the researcher finds the trend that explanation power increases by models that the variable group is added in an individual model ($R^2$ is changed from .090 to .215 and from .250 to .273). Subsequently, age, level of education, recognition about value of organic agricultural product, recognition about the sales of homegrown products, recognition of food environment, recognition of food safety, and recognition of food insecurity are factors that influence the dietary life of women.

• Journal of Korean Library and Information Science Society
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• v.51 no.3
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• pp.123-148
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• 2020

The purpose of this study is to explore factores for subject teachers to actively participate in the LBI by establishing a relationship model between the acceptance variable and the variable for LBI and verifying with a structural equation based on the UTAUT model that explains the relationship between the variables that affect the process of accepting and utilizing the new information technology. As a result of the study, first, the performance expectancy and social influence of the subject teachers on LBI influenced the intention of teaching. Second, behavioral intention affected use behavior. Third, there were moderating effects of LBI perceived risk level on the relationship of subject teachers' social influence on LBI to behavioral intention. Based on the results above, performance expectancy, social influence, and perceived risks should be considered for activating LBI of subject teachers.

• The Journal of Information Systems
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• v.22 no.2
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• pp.1-24
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• 2013

The main purpose of this study is to understand how the characteristics of social network services' social group can impact customer satisfaction, trust and repurchase intention. For this, this study extracts five social group factors(word of mouth effect, social interaction, collectivism, variety seeking, information seeking) based on relevant literature reviews. In addition, the study examines the moderating effects of utilitarian value on the relationships between customer satisfaction and trust and intention to repurchase. The proposed model of this study is empirically tested using survey data collected from 220 social commerce users. The results indicated that social group factors except social interaction were positively related to customer satisfaction. In addition, social group factors except social interaction and information seeking were positively related to trust. The results also showed that customer satisfaction and trust had a significant influence on intention to repurchase. The moderating effects of utilitarian value also was significant. The results of this study presented the strategic implications for social commerce firms.

• Asia pacific journal of information systems
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• v.22 no.2
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• pp.39-69
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• 2012

With the advent of communication technologies including electronic collaborative tools and conferencing systems provided over the Internet, virtual collaboration is becoming increasingly common in organizations. Virtual collaboration refers to an environment in which the people working together are interdependent in their tasks, share responsibility for outcomes, are geographically dispersed, and rely on mediated rather than face-to face, communication to produce an outcome. Research suggests that new sets of individual skill, knowledge, and ability (SKAs) are required to perform effectively in today's virtualized workplace, which is labeled as individual virtual competence. It is also argued that use of online social networking sites may influence not only individuals' daily lives but also their capability to manage their work-related relationships in organizations, which in turn leads to better performance. The existing research regarding (1) the relationship between virtual competence and task performance and (2) the relationship between online networking and task performance has been conducted based on different theoretical perspectives so that little is known about how online social networking and virtual competence interplay to predict individuals' task performance. To fill this gap, this study raises the following research questions: (1) What is the individual virtual competence required for better adjustment to the virtual collaboration environment? (2) How does online networking via diverse social network service sites influence individuals' task performance in organizations? (3) How do the joint effects of individual virtual competence and online networking influence task performance? To address these research questions, we first draw on the prior literature and derive four dimensions of individual virtual competence that are related with an individual's self-concept, knowledge and ability. Computer self-efficacy is defined as the extent to which an individual beliefs in his or her ability to use computer technology broadly. Remotework self-efficacy is defined as the extent to which an individual beliefs in his or her ability to work and perform joint tasks with others in virtual settings. Virtual media skill is defined as the degree of confidence of individuals to function in their work role without face-to-face interactions. Virtual social skill is an individual's skill level in using technologies to communicate in virtual settings to their full potential. It should be noted that the concept of virtual social skill is different from the self-efficacy and captures an individual's cognition-based ability to build social relationships with others in virtual settings. Next, we discuss how online networking influences both individual virtual competence and task performance based on the social network theory and the social learning theory. We argue that online networking may enhance individuals' capability in expanding their social networks with low costs. We also argue that online networking may enable individuals to learn the necessary skills regarding how they use technological functions, communicate with others, and share information and make social relations using the technical functions provided by electronic media, consequently increasing individual virtual competence. To examine the relationships among online networking, virtual competence, and task performance, we developed research models (the mediation, interaction, and additive models, respectively) by integrating the social network theory and the social learning theory. Using data from 112 employees of a virtualized company, we tested the proposed research models. The results of analysis partly support the mediation model in that online social networking positively influences individuals' computer self-efficacy, virtual social skill, and virtual media skill, which are key predictors of individuals' task performance. Furthermore, the results of the analysis partly support the interaction model in that the level of remotework self-efficacy moderates the relationship between online social networking and task performance. The results paint a picture of people adjusting to virtual collaboration that constrains and enables their task performance. This study contributes to research and practice. First, we suggest a shift of research focus to the individual level when examining virtual phenomena and theorize that online social networking can enhance individual virtual competence in some aspects. Second, we replicate and advance the prior competence literature by linking each component of virtual competence and objective task performance. The results of this study provide useful insights into how human resource responsibilities assess employees' weakness and strength when they organize virtualized groups or projects. Furthermore, it provides managers with insights into the kinds of development or training programs that they can engage in with their employees to advance their ability to undertake virtual work.